How effective is the combination of your main product and

ancillary texts?

Joanna Embley.

How effective is the combination of your main

product and ancillary texts?- I think the combination of our main product and ancillary texts are extremely effective. Firstly because they link massively, for our album cover we have used a shot that is in black and white, with the name of our artist in colour. We have done this because the manipulation of the photograph links to the black and white shots in our music video. Also the non expression from our artist, explains that she obviously isn’t happy, which again links to the emotive expression she uses in the video. - We then use two photographs merged together, which are the face of the artist and the candle that we use. This is to show how important the candle is, and what it means to her. We represent this hugely in our music video, how the candle is in nearly every shot. Joanna Embley.

How effective is the combination of your main product and ancillary

texts?- Our third shot is of our artist

walking down the stairs, she looks solemn and lonely, which is what we wanted to bring through, through our music video, with her body language and expression. We have used black and white in this photograph, for the whole photograph because again it links to the black and white shots in our music video.

- Our final back cover photograph is of the back of our artist with the songs to the left. We used this shot of her because we see the female using the piano in the video, the colours link, and the font flows through.

Joanna Embley.

How effective is the combination of your main

product and ancillary texts?- Our magazine advert combines with our main music video, because again the female is looking solemn, she is wearing the same outfit in the video, the background is sophisticated and gives the sense of reality. The colours also are basic and easy to look at, they also link to the font colour, and although the attention is all of the female, there is still enough interesting things in the background to observe, like the video. Also she is facing directly to the camera, as she is in the video, to connect and to express the emotion to the audience.

Joanna Embley.

How effective is the combination of your main

product and ancillary texts?• What is Branding? A brand is the is the idea of name of a specific product, that consumers cant connect and identify with, by knowing the name, slogan, logo, or the design of the company. Branding is when that image is marketed, so that it is clearly recognisable by people, and identified with a certain product when there are many other companies offering the same product.

In the music industry branding is extremely important in the fact that the audience can distinguish artists a part, and there genre for instance. Music branding uses a song to make a connection to the product and also the sound if to reinforce brand identity.  Branding is about a creating an image that has a connection and people can particularly link to a type of product. A key element of creating a successful brand is consistency across the range of products.

How effective is the combination of your main

product and ancillary texts?Branding.

• We looked at the artist ‘Adele – Someone Like You’ as this links well to our brand image, both the video and album cover. Firstly because the video is in black and white, it’s a slow paced song which fits with the slow paced editing and you can feel the emotion coming from the artist. We also wanted this to come through in our video, by using close ups on her eyes, and to use direct address to connect with the audience. We used one colour for the females dress as Adele has done here, to create this simplistic yet sophisticated feel to our video. Her most recent album cover also expresses her brand image, as she isn’t looking directly into the camera, with a sad expression upon her face. It links to our brand image of being heartfelt, and really makes the audience sympathize with her.

How effective is the combination of your main

product and ancillary texts?Branding.

• Alternative, quirky, heartfelt.These are the three words that will sum up our artist in our music video. We have decided this because the female will not be the stereotypical female of dressing similar to other females, you will be able to understand what the female means through the video and how it is affecting her. We also decided this because these words link to the song of it not being an upbeat song with fast paced editing and busy colours. We would like the female to come across like this because we find it interesting and think the audience will enjoy this type of branding. Her facial expressions, how she acts, and looks directly into the camera.

How effective is the combination of your main product and ancillary

texts?Branding.

- Her facial expression is always low, with her face to the ground, and emotive expression, is always upon her face, to express this innocence, but isn’t immature about the narrative, which explains the sophistication of this. Also the artists clothing identifies the female’s brand, because of the minimal colours, it represents her as a person, that she is pure, and also gives that sense of reality.

- We have constructed a sense of brand identity using media language, by how the artist performs in the music video. For example, her brand is a quirky yet sophisticated, innocent individual, and we identify this by having her wander round locations, holding her ‘jar of hearts’.

Joanna Embley.

How effective is the combination of your main product and ancillary

texts?Branding.

- We have constructed a sense of brand identity through our ancillary tasks, by using black and white photographs, for the front cover and an inside photograph. We did this because again it links to the video, with the black and white shots, and keeps the innocence of the video. - Also we see as part of her brand she is trying to connect with the audience, through how she uses direct address on the front cover but also in the music video. We also used a plain expression for the artist, again because she does this in the video, and it portrays a blank atmosphere to the whole video, allowing the artist to connect to the audience, letting them understand the narrative how they want to. But also not to confuse the audience, if the female was happy. Joanna Embley.

How effective is the combination of your main

product and ancillary texts?Branding.

- We have used the same font throughout the album, to keep the artist’s brand the same, also the font is girly and is a baby pink, to show that she is feminine, but not to take the focus away from the artist. We have also used this font and colour on the magazine advert, again so it flows, but also to keep the same brand, and so the audience can identify this, and don’t get confused. We have also placed the release date and information, again so the audience don’t get confused about what is being promoted to them. This is so the audience understand that this font, links to the brand of the artist, and will automatically know who it is, by just looking at the font and colour.

Joanna Embley.