TITLECUSTOMER’S TYRE BUYING

BEHAVIOUR AT MARKET PLACES(JK TYRE)

PRESENTED BY:-RAHUL GUPTA09PGDM067

ABOUT COMPANY

JK Tyre was incorporated in West Bengal in February 14, 1951.

J K Tyre was named on the name of Lala Juggilal Singhania and Lala Kamlapat Singhania.

MAJOR COMPETITORS OF JK TYRE

• APOLLO

• MRF• GO

ODYEAR

• BRIDGESTONE

• CEAT

VISION & MISSION

VISION:-To be amongst the most admired companiesin India, committed to excellence.

MISSION:- Be a Customer Obsessed Company. No.1 Tyre Brand in India. Most profitable Tyre Company in India. Deliver Enhanced Value to all stakeholders.

OBJECTIVE OF RESEARCH

To find out customer satisfaction level regarding JK tyre performance in Maruti Swift.

To find out customer awareness status with tubeless tyre technology.

To take customer Feedback on performance of Tubeless Tyres. To study benefits of tubeless tyres feel by customers. Study of exclusive counters to serve customers in better way. To find out whether the factors under study affect the buying

behavior and awareness status of customers or not.

HYPOTHESIS

Ho: Tyre checkup does not affect the awareness status of customer.

Ho: Driving status does not affect the satisfaction level.

Ho: Driving status does not affect the awareness status.

Ho: Tyre checkup does not affect tyre change status.

RESEARCH METHODOLOGYResearch design Descriptive research

Sample design Stratified sampling

Sample size 250 for both tasks

Sources of data Primary data Secondary data

Data collection tools ObservationInterviewingUsing available information

Methods of data collection Questionnaire methodPersonal interview

ANALYSIS OF DATA

JK TYRE

MRF

GOODYEAR

OTHERS

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

87.40%

92.70%

84.60%

83.30%

12.60%

7.30%

15.40%

16.70%

SATISFACTION LEVEL

SATISFIEDNOT SATISFIED

95.60%

4.40%

CUSTOMER AWARENESS ABOUT TUBELESS TYRE TECHNOLOGY

YES NO

SATISFACTORY GOOD VERY GOOD

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

5.60%

82.40%

12.00%

CUSTOMERS FEED BACK ON TUBELESS TYRE PER-FORMANCE

PERCENTAGE

0%5%

10%15%20%25%30%35%40%45%

6.00% 4.80% 7.60%

40.80%

34.40%

6.40%

STATUS OF BENEFITS OF TUBELESS TYRES FEEL BY CUSTOMERS

FINDINGS 87.4% customers are satisfied with the performance of Jk tyre,

which is slightly less than MRF satisfaction level. Almost all the customers (95%) are aware about the tubeless tyre

technology. So we can say that this technology will be very beneficial for the companies in near future.

82.4% customers said that tubeless tyre performance is good. Nobody said that it is bad or not satisfactory.

Customers said that less puncture and safety are the major benefits of tubeless tyres as compare to tube type tyres.

Customer Buying Behavior very much depends on dealer’s suggestion and on the condition of store.

Driving status affect the satisfaction level. Tyre checkup and driving status does not affect the awareness

stats.

RECOMENDATION

Cost advantage is necessary but it should not reflect in the quality of products. Means selling your product at a reasonable price is good but it should not be at cost of quality of product.

Company could come in two-wheeler segment to increase their sales.

Company should use the raw material of better quality for the long life of the tyre.