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Jeremy Hill Senior Marketing and Public Relations Specialist 813.541.3886 [email protected] linkedin.com/in/j5hill QUALIFICATIONS Self-motivated and goal-oriented communications professional with over 15 years’ experience in the areas of marketing, advertising and public relations. Comprehensive marketing experience in both the B2C and B2B arenas. Well-organized team player with a proven track record of developing and leading integrated marketing campaigns, including traditional and digital advertising, trade shows, SEO, social media, and public relations. SKILLS Social Media & Search Engine Marketing Strategic Planning & Market Research Web & Print Content Development Public & Media Relations Corporate Communications Product Positioning & Branding Budgeting & Financial Analysis Sales Collateral & Support Interpersonal Communication Creative Team Leadership EDUCATION Bachelor of Arts, University of South Florida, Tampa, FL PROFESSIONAL EXPERIENCE Marketing Manager Crawford Media Services, Atlanta, September 2015 – Present Leads content creation and integrated communications strategy for brand based on market research and service offerings. Includes strategic planning and campaign development. Design and composition of collateral to support sales and marketing objectives, including but not limited to white papers, case studies, web content, press releases, staff bios, product brochures, print and digital ads, and social posts. • Coordination and budgeting of industry events/trade shows. • Creation and delivery of email and direct mail marketing campaigns. • Lead ongoing SEO efforts including research, analysis, and reporting. • Research of targeted leads, trends, new markets, and technology. • Marketing budget planning and oversight. Digital Communications Manager SE Dairy Association, Atlanta, March 2015 – September 2015 Coordinated and implemented nonprofit organization’s digital communications strategy, including social and website content creation and design. • Developed social media strategies to engage consumers. • Oversaw the planning of social media-based applications and tools to communicate with internal and external audiences. • Produced, edited, and distributed video and other digital collateral. • Created, coordinated, and implemented Point of Sale (POS) retail initiative, as well as other forms of advertising, including advertorials. Public Relations Coordinator Function:, Atlanta, February 2014 – March 2015 Assisted Building Product Manufacturers (BPMs), primarily on the B2B stage, with branding, marketing, advertising, crisis management, digital strategy and media relations through the development and implementation of comprehensive public relations programs. • Provided strategic advice and service to clients. • Managed clients’ daily activities, budgets and deadlines. • Executed pubic relations plans to effectively meet all directives. • Developed marketing and editorial content as laid out in PR plans. • Developed and leveraged relationships with trade media to enhance PR opportunities at industry events and trade shows.

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Page 1: JHILL_2017

JeremyHillSeniorMarketingandPublicRelationsSpecialist

813.541.3886

[email protected]

linkedin.com/in/j5hill

QUALIFICATIONS

Self-motivatedandgoal-orientedcommunicationsprofessionalwithover15years’experienceintheareasofmarketing,advertisingandpublicrelations.

ComprehensivemarketingexperienceinboththeB2CandB2Barenas.

Well-organizedteamplayerwithaproventrackrecordofdevelopingandleadingintegratedmarketingcampaigns,includingtraditionalanddigitaladvertising,tradeshows,SEO,socialmedia,andpublicrelations.

SKILLS

SocialMedia&SearchEngineMarketing

StrategicPlanning&MarketResearch

Web&PrintContentDevelopment

Public&MediaRelations

CorporateCommunications

ProductPositioning&Branding

Budgeting&FinancialAnalysis

SalesCollateral&Support

InterpersonalCommunicationCreativeTeamLeadership

EDUCATION

BachelorofArts,UniversityofSouthFlorida,Tampa,FL

PROFESSIONALEXPERIENCEMarketingManagerCrawfordMediaServices,Atlanta,September2015–PresentLeadscontentcreationandintegratedcommunicationsstrategyforbrandbasedonmarketresearchandserviceofferings.Includesstrategicplanningandcampaigndevelopment.

Designandcompositionofcollateraltosupportsalesandmarketingobjectives,includingbutnotlimitedtowhitepapers,casestudies,webcontent,pressreleases,staffbios,productbrochures,printanddigitalads,andsocialposts.

•Coordinationandbudgetingofindustryevents/tradeshows.•Creationanddeliveryofemailanddirectmailmarketingcampaigns.•LeadongoingSEOeffortsincludingresearch,analysis,andreporting.•Researchoftargetedleads,trends,newmarkets,andtechnology.•Marketingbudgetplanningandoversight.

DigitalCommunicationsManagerSEDairyAssociation,Atlanta,March2015–September2015

Coordinatedandimplementednonprofitorganization’sdigitalcommunicationsstrategy,includingsocialandwebsitecontentcreationanddesign.

•Developedsocialmediastrategiestoengageconsumers.•Oversawtheplanningofsocialmedia-basedapplicationsandtoolstocommunicatewithinternalandexternalaudiences.•Produced,edited,anddistributedvideoandotherdigitalcollateral.•Created,coordinated,andimplementedPointofSale(POS)retailinitiative,aswellasotherformsofadvertising,includingadvertorials.

PublicRelationsCoordinatorFunction:,Atlanta,February2014–March2015

AssistedBuildingProductManufacturers(BPMs),primarilyontheB2Bstage,withbranding,marketing,advertising,crisismanagement,digitalstrategyandmediarelationsthroughthedevelopmentandimplementationofcomprehensivepublicrelationsprograms.

•Providedstrategicadviceandservicetoclients.•Managedclients’dailyactivities,budgetsanddeadlines.•Executedpubicrelationsplanstoeffectivelymeetalldirectives.•DevelopedmarketingandeditorialcontentaslaidoutinPRplans.•DevelopedandleveragedrelationshipswithtrademediatoenhancePRopportunitiesatindustryeventsandtradeshows.

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