jewish federations of north america - five areas of focus

8/8/2019 Jewish Federations of North America - Five Areas of Focus

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1

Build Sustainable Momentum

Strategy Implementation

Envision

the Future

5 Areas

of Focus

Select

Initiatives


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Envisioning the Future

Position The Jewish Federation of North America

as the premier and preeminent non-profitorganization in the world


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Five Areas of Focus

Powerof the

Collective

Positioningfor the

Future

FinancialResource

Development

Israel &Overseas

Talent


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Passport

Survivors

Engagement

Collective

Power of the Collective

Sample initiative:

Peoplehood and Identity- build upon existingand/or spearhead new initiative(s)

Goal:

Reenergize, excite and engage the Jewishcommunity around collective action (overseasand domestic) to address critical needs of theJewish people. Develop a system and culture

based more on collaboration than compliance.


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5

Passport

Survivors

Engagement

Collective Sample initiative:

Passport to Jewish Life: A system-wideoutreach and engagement effort to enableindividuals and families to pursue their Jewishjourneys through financial incentives andconcierge - stewardship services.

Goal:

Repositioning the Federation system as the hub

of Jewish life, not only for Jews in needoverseas, but also for any North American Jew

Power of the CollectivePower of the CollectivePower of the Collective


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Passport

Engagement


Survey survivor population to discoverindividual needs and Shoah Survivor Servicescampaign including pairing up individual

survivors with Next Gen.

Goal:

Ensure that adequate direct and indirect

support systems are in place globally to ensurea dignified and comfortable existence forsurvivors and allow them to age-in-place withdignity and respect.

Survivors

Power of the CollectivePower of the Collective


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Passport

Survivors


Strategic coordination of opportunities for theconsumer and for federation to support Jewishliteracy and create a sense of belonging (E.g.Birthright Israel MASA; OTZMA; Jewish ServiceLearning)

Goal:

A multiple gateway framework to market and

promote engagement opportunities under Jewishauspices connecting the next generation ofyoung adults to the continental Jewishcommunity, Israel and Jews around the world

Engagement

Power of the CollectivePower of the Collective


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Campaign

Community

Branding

Mission Sample initiative:

Execute clear messaging platforms

Goal:

Strong PR and articulation of our mission,areas of focus, and impact

Mobility

Positioning for the Future


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Campaign

Community

Branding


Refine branding and marketing of theAnnual Campaign and the developmentproduct portfolio

Goal:

Position Annual Campaign to meet needsof broader community and target segments

Mobility



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Campaign

Branding


Launch a series of social networkinginitiatives

Goal:

Position the Jewish Federations as inclusive,broad-based tent that helps nurturecommunity engagement and connection

Mobility

Community



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Campaign

Community

Branding


Pursue disciplined process to strengthencontinental branding of the JewishFederations

Goal:

The Jewish Federation brand is morerecognized (higher awareness and appeal)

Mobility



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Campaign

Community

Branding


Enable cross-Federation sharing andupgrading of data on those who move

Goal:

Grow New Moves program to includemajority of Federations and offer templatewelcome kit

Mobility



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Sample initiative:

Develop an early outreach initiativecollaborating with colleagues and youngadult programs to excite and attract thenext generations

Goal:

Identify criteria and new sources of qualityprofessionals

Identify

Recruit

Develop

Retain

Talent (Professional Staff)


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Identify

Recruit

Develop

Retain

Sample initiative:

Initiate a Management Development RotationProgram (retail model) to bring in non-traditional talent

Goal:

Fill the pipeline with quality candidates at alllevels



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Identify

Recruit

Develop

Retain

Sample initiative:

Ongoing development & teambuilding SPlanning planning for successes,strength & succession; support for new CEOs

Goal:

Demonstrate value/benefit of strong peoplemanagement, strengthen and improve skills,and supplement the pipeline



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Identify

Recruit

Develop

Retain

Sample initiative:

Focus on the work environment and work lifeflexibility and management skills; Project onGender Balance

Goal:

Raise awareness of a value of HRD, assureimplementation of strategies to retain bestpeople



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Sample initiative:

Create an inclusive process to identifySuccess factors for the volunteer leaders ofthe future

Goal:

Identify criteria, identify new sources ofquality volunteers

Identify

Recruit

Develop

Retain

Talent (Volunteer Staff)


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Identify

Recruit

Develop

Retain

Sample initiative:

Use a personal key leaders approach torecruit colleagues to the Federationmovement

Goal:

Fill the pipeline with quality candidates at alllevels



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Identify

Recruit

Develop

Retain

Sample initiative:

Create a comprehensive approach toincreasing Board effectiveness in theFederation and JFNA

Goal:

Enhance leadership and business skills ofvolunteers and supplement the pipeline



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Identify

Recruit

Develop

Retain

Sample initiative:

Focus on the work environment forvolunteers, utilizing the Brudney study andother data, and include a focus on GenderBalance

Goal:

Raise awareness of value of strong HRDpractices and implement strategies to retain

best people



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New Models

Federations

Financial Resource Development

Challenges and Opportunities:

Declining market share and need to re-buildthe base; donor acquisition and retentionShifting donor expectations and need to re-position the Annual Campaign; Mobile, diverse

market segments

Goal:

Deliver platform of domestic and global

products and services that help Federationssuccessfully engage donors at all levels


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New Models

Federations Challenges and Opportunities:

Shifting donor expectations require innovationin all targeted giving

Goal:

Increased fundraising from a more diversifiedmarket

Financial Resource Development


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Long-term

Short-term

Israel and Overseas

Challenge and Opportunity:

Focus on resolving Jewish Agency/JDC

allocation split issue

Goal:

New allocation mechanism(s) for collectivefunds in place


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Key Questions for Discussion

How aligned are five areas of focus with our collective vision for theorganization?

How would this executive board define progress and success for thisorganization one year from now?

What is the process and involvement with volunteers and Federations toinsure we are in alignment?

How would you put on priority the five areas we have been discussing?


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Organizational Strength

I

mpact/Value-add

Weak Medium Strong

Low

Medium

High

Next Steps

Prioritization of strategic initiatives will be evaluated against organizationalstrengths and value-add potential

jewish federations of north america - five areas of focus

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