Jesuit Retreat House

Leslie Abraham & Genna Fanelli

Project Overview Background John Carroll University Initiative

o Research Objectiveso Methodologyo Demographicso Data Collectiono Recommendations

Called and Sent o Research Objectiveso Methodologyo Demographicso Data Collectiono Recommendations

Background Jesuit Retreat House

o Located in Parma, OHo Rooted in spirituality of St. Ignatiuso Provides a sacred setting for retreats and programso Inspires growth and development

Opportunitieso Collaborate with John Carroll Universityo Improve existing “Called and Sent” Program

John Carroll Initiative

Research Objectives Determine where current JCU students find value

from John Carroll’s spiritual programs to develop a target market

Identify interest in the future “Called & Sent” initiative from John Carroll students

Understand consumer preferences regarding schedule, learning styles, and spirituality to create a program that meets attendees’ needs

Methodology Qualtrics Survey Survey opened on November 16 Survey closed on December 5 Survey sent to approximately 150 students Number of Responses: 50 20 Questions on Survey Questions on a ranking scale from 1-10

o 1 is the lowest (least likely, least satisfied, etc.)o 10 is the highest (most likely, most satisfied, etc.)

Demographics

Male,

27%

Female 73%

Gender

18-24 year olds,100%

Age

• Out of 50 survey responses, 33 people answered demographic questions.• Of the 33 people who answered demographic questions, the survey

participants are primarily female 18-24 year olds.

Demographics

2013; 3%

2014; 58%

2015;

16%

2016; 23%

Graduation Year

Yes49%

No52%

Employment

• Of the people who answered the demographic questions, the majority of participants are seniors who will graduate in 2014.

• Nearly half of the students are employed.• The majority of employed students work less than 30 hours per week. • 50% of the employed students work 10-19 hours per week.

Value Added Spirituality Programs

Murphy Mass

Christian Life Communities

Daily Mass on Campus

Eucharistic Minister

Service Learning Courses

Retreat Programs

Campus Ministry

Service Opportunities (CSSA)

Weekly Mass at St. Francis Chapel

Immersion Experiences

0 1 2 3 4 5 6 7 8 9 10

5.66

6.3

6.38

6.91

7

7.72

7.97

8.27

8.38

8.58

• Of the people involved in JCU spiritual offerings, students found the most value in immersion experiences (8.58), weekly mass (8.38), and service opportunities (8.27).

Correlation between Highest Valued Programs

Weekly

Mass

Campus Ministry(.927)

Immersion(.739)

Service Opportuniti

es(.719)

Retreat Programs

(.483)

Strong Correlation Weak Correlation

• Out of the most valued spiritual services, weekly mass is strongly correlated with campus ministry, immersion, and service opportunities.

• These participants are categorized as the spiritually advanced, as Called and Sent targets.

Weekly Mass vs. Value in Spirituality

In My Personal LifeF=2.727, p>.05

t=-3.492, p=.001

In My Free Time

F=1.275, p>.05t=-4.263, p<.001

In My PrayerF=2.885, p>.05

t=-4.518, p<.001

In My Faith Tradition

F=2.025, p>.05t=-5.746, p<.001

In My Family Life

F=1.113, p>.05t=-4.106, p<.001

In My Friendships

F=.046, p>.05t=-2.498, p<.05

• Equal variances are assumed for all of these contexts.There is a significant difference in people who find value in weekly mass and those who do not in these categories.

• Students who attend weekly mass are more advanced in the following areas: personal life, family life, friendships, free time, prayer life, and faith tradition.

• If JRH structures the retreat for JCU the same as Called and Sent, they should target students who find value in attending weekly mass.

Interest in Spirituality in the Workplace

Making

Meaning of Your Work

• R Square= 35%

• F=16.293• F Sig<.001• t=4.036• p<.001

• Making meaning of your work drives interest in spirituality in the workplace.

• When targeting interest in spirituality in the workplace, it is recommended to use a topic such as “Making Meaning of Your Work.”

• 35% of variance is explained by the topic “Making Meaning of Your Workplace.”

Most Interesting Topics

Making Meaning of Your Work

Who Am I As a Person?

What Is My True Calling in Life?

Am I Living a Fulfilling Life?

7 7.2 7.4 7.6 7.8 8 8.2 8.4

7.42

7.88

8.06

8.18

Retreat Topic

• Students are most interested in the topic, “Am I Living a Fulfilling Life?” • If JRH wants to make a connection with students at JCU, they should

consider this topic rather than spirituality in the workforce.• After conducting a t-test, students who are likely to attend a retreat ranked

the topics significantly different than students who are not likely to attend. • Although the topics remain in the same preferential order, the means were

ranked higher by those interested in attending the retreat.

Likelihood to Attend

No27%

Yes73%

• Of the 33 people that responded to this question, 73% of survey participants would be interested in attending a retreat targeted toward young alum.

Learning Styles

Lectures

Analytic Approach

Discussion

Hands On Approach

Visual Aids

0 1 2 3 4 5 6 7 8 9 10

6.42

7.12

7.7

8.67

8.79

• Students prefer learning with visual aids (8.79) or an interactive, hands-on approach (8.67) rather than typical lectures (6.42).

Discussion Types

Large Group Discussion

Discussion with Unfamiliar People

One-on-One with Another Participant

One-on-One with Leader

Individual Reflection

Small Group Discussion

Discussion with Familiar People

0 1 2 3 4 5 6 7 8 9

5.97

6.32

6.35

6.38

7.41

7.94

8.06

• Based on our survey results, JCU students prefer small group discussions (7.94) over large group discussions (5.97).

• JCU students prefer discussion with familiar people (8.06) over discussion with unfamiliar people (6.32).

Learning Styles

Strong Correlation Moderate CorrelationWeak Correlation

.855

Discussion with Familiar People

Individual

Reflection

One-on-One

Discussion with Another Participa

nt Combination of All Discussion Types

.741

Discussion with Unfamili

ar People

.779

.619

.348

• There is strong relationship (.855) between individual reflection and discussion with familiar people and a weak relationship (.348) with unfamiliar people.

• Using a combination of these learning styles would allow retreat participants to learn effectively.

Recommendations Determine where current JCU students find value from

John Carroll’s spiritual programs to develop a target marketo Value Added: Students find value in immersion experiences

(8.58), weekly mass at St. Francis Chapel (8.38), and service opportunities (CSSA) (8.27).

o Target Market: JRH should focus on the students who find value in weekly mass because this represents a group who encounters spirituality frequently and consistently, once a week.

Identify interest in the future “Called & Sent” initiative from John Carroll studentso Future Attendance: 73% of 33 survey participants are likely

to attend.

Recommendations Understand consumer preferences regarding schedule,

learning styles, and spirituality to create a program that meets attendees’ needso Schedule: Currently, students prefer middle of the week

evening sessions, lasting no longer than two hours, and meeting only once a month. This schedule may change once they graduate and begin working.

o Learning Styles: Students prefer interactive styles of learning, such as visual aids and hands-on approach. Discussion is another important aspect, but should utilize small groups with familiar people.

Recommendations Understand consumer preferences regarding

schedule, learning styles, and spirituality to create a program that meets attendees’ needso Level of Spirituality: The target market (people who attend

weekly mass) are more spiritually advanced in the following areas: personal life, family life, friendships, free time, prayer life, and faith traditions. They are most spiritually advanced in their faith tradition (t=5.746) and in their prayer (t=4.518).

o Topic Preference: • Focus on the Workplace: If JRH hopes to continue to focus the

retreat on spirituality in the workplace, “Making Meaning of Your Work” drives the most interest. Students who find value in attending weekly mass are not significantly different in their spirituality in the workplace than those who do not attend weekly mass.

• Focus on Student Interests: If JRH hopes to create a new program targeted towards JCU students’ interests, the most popular topic choice would be “Am I Living a Fulfilling Life?”

Summary Target Market:

o Those who find value in weekly mass, ages 18-24 Topic:

o Am I Living a Fulfilling Life? Learning Styles

o Small Group Discussion with familiar peopleo Hands on Approach or Visual Aids

Schedulingo Tuesday, Wednesday, Thursday eveningso 1 or 2 hour long sessionso Once a month

Called and Sent

Research Objectives Determine why people did not attend Called and

Sent Improve retreat attendance by determining

scheduling preferences Cultivate a program based on participants’

learning styles

Methodology Qualtrics Survey Survey opened on November 21 Survey closed on December 5 Survey sent to 31 people Number of Responses: 10 18 Questions on Survey Questions on a ranking scale from 1-10

o 1 is the lowest (least likely, least satisfied, etc.)o 10 is the highest (most likely, most satisfied, etc.)

Demographics

Male70%

Female30%

Gender

25-3410%

45-5420%

55-6430%

65 +40%

Ages

• Of the ten survey participants, 70% were male and 30% were female.• The majority of survey participants were 65 years of age and older. The

second most popular age group was 55-64 year olds.

Demographics

Yes40%

No60%

Survey Participants’ Retreat Attendance

• Of the 10 survey respondents, only 40% actually attended the retreat.

Reasons for Not Attending

Too Advanced

Location

Lack of Child Care

Too Expensive

Conflicting Dates

Time Commitment

0 2 4 6 8 10 12

1

3

4

5.33

6.5

9.67

• On a scale of 1-10, survey participants rated time commitment at the main reason for not attending the retreat.

• Time commitment and conflicting dates should be considered while planning the next retreat.

• Location and spiritual advancement did not affect the decision to attend.

Time Commitment and Scheduling

Daily

2-3 Days/Week

Once a Week

Less than Once a Month

Once a Month

2-3 Days/Month

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

0

0

1

1

3

4

• Survey participants prefer to meet 2-3 times per month. We recommend meeting 1-3 times per month and no more than once per week.

• Respondents would prefer 2 hour long sessions on Tuesday, Wednesday, or Thursday evenings.

• Providing dinner will not increase attendance.

Learning Preference

Analytical Approach

Lectures

Hands-On Approach

Visual Aids

Discussion

0 1 2 3 4 5 6 7 8 9

6.33

7.33

7.7

7.7

8.5

• On a scale of 1-10, survey respondents prefer discussion as a learning style.

• Although the ratings are relatively similar among learning preferences, we recommend using mostly discussion based learning and avoiding analytical approach.

Drivers of Learning Styles: Discussion

Small Group

Discussion

• R square = 66%• t= 3.113

• F = 9.689• p < .05

• Small group discussion is the only significant driver of overall preference for discussion at F=9.689, p<.05.

• Small group discussion stands out among the other discussion types.• Since there is only one driver, 66% of variance is explained by small group

discussion.

Spiritual Advancement between Genders

There is a significant difference in the spiritual advancement of men and women in the following categories:

In your workplace

Equal variances are not assumedt=-2.111

p<.1F sig<.05

In your free time

Equal variances are not assumedt=-2.68P<.05

F sig <.01• Women are more spiritually advanced in the workplace and in their free

time than men. • When targeting the spiritually advanced, women would find more value in

“Called and Sent” because it focuses on spirituality in the workplace.• Although these are the only two significantly different factors, women also

rated themselves as more advanced in their personal life, family life, and friendships.

Recommendations Determine why people did not attend Called and Sent

o Factors: Interested people did not attend Called and Sent because of the time commitment (9.67) and the conflicting dates (6.5).

Improve retreat attendance by determining scheduling preferenceso Schedule: People prefer to meet 2-3 times per month on Tuesday,

Wednesday, or Thursday evenings for 2 hour long sessions. Although 2-3 times per month is preferred, the next most preferred timing is once a month, therefore, it is suggested to meet 2 times per month to accommodate both group preferences.

o Meal: Providing a meal will not increase participation in Called and Sent.

Cultivate a program based on participants’ learning styles o Learning Styles: Discussion is the most preferred way to learn,

this statistic is driven by small group discussion

Summary Reasons for Not Attending:

o Time Commitmento Conflicting Dates

Schedule Preferenceso Twice a montho Tuesday, Wednesday, Thursday eveningso Two hour long sessions

Learning Styleso Small Group Discussion