jessica alter, ceo & co-founder of founderdating at thefamily
TRANSCRIPT
COFOUNDERS: FOCUS ON THE PERSON, NOT THE IDEA
▪Hard selling an idea never works
▪Fall in love with the person…not the idea –the idea will change
10
“ When I get an email pitching me an idea, I hear ‘I need someone to build my idea. I can't pay you in cash, so have some equity.’ That's not attractive to me. I have a LinkedIn
account full of spam from recruiters, developer groups I belong to get spammed by people like this as well. This is why FounderDating exists. I don't want to work on a wine app. I
want to work with awesome people, and if the idea we pick is a wine app, so be it.” Jimmy Jacobson, FD Member
DON’T UNDERESTIMATE
12
Closing a Cofounder is your first sales/marketing challenge.
Every new hire is another one.
ADVISOR HOW TO
15
Reaching Out AND Working Together
1. Get an intro – social proof 2. Why me? – tell them how they can help and that you’ve
been thoughtful 3. Value me ▪ 3 meeting rule ▪ Come prepared ▪ Follow up on what I suggested (even if you don’t do it)
EQUITY
16
Cofounders
▪ Don’t be stingy
▪ Execution > Ideas…7-10 years to build a company
▪ Cofounder ≠ 50/50
▪ Resentment breads failure
Advisors ▪ Don’t forget ▪ Align incentives
▪ Fairly common to do .1 to .3% depending (see chart on our site)
PLEASE REMEMBER…
18
“Starting a startup is too hard for one person. Even if you could do all the work yourself, you need colleagues to brainstorm with, to talk you out of stupid decisions, and to cheer you up when things go wrong.”
– Paul Graham, Y-Combinator
“Comparison is the death of happiness.” – Unknown
@founderdating or @jalter
http://www.facebook.com/FounderDating
APPLY to JOIN
QUESTIONS? ASK OUR MEMBERS
19
“The network you have may be great. But finding someone that is great in your network, and is ready to start something serious right now is much tougher than it seems. FD links you with people that you know are amazing, and gives you an instant bond and connection with them, allowing a lot of other time-wasting steps in the process of finding a cofounder or a meaningful project fall by the wayside.”
– Adam A. (NYC)
“There's no way I would have met my co-founder without FD. Sometimes 6 degrees of separation is too many and non-competes cut off a lot of your natural co-founder market.”
– Tom Leung, Yabbly (Seattle)