jersey destination plan refresh survey findings · jersey destination plan refresh survey findings...
TRANSCRIPT
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David Edwards
November 2018
Jersey Destination Plan RefreshSurvey findings
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• Around 20 minute online survey
• Promoted across all VJ business channels
• Gained 79 responses
About the survey
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Who took part?A resident
Attraction/Galllery
Brand & Concept development for destinations
Charity supplying equipment to visitors.
General Public
General public
Heritage Organisation
InstaTraveler
Jewellers
Local with keen interest in boosting tourism.
Marketing company
Medical industry
Planning Consultant
Promoting Jersey has a great destination
Promoting Jerseys Inner History
Recruitment
Sport - rugby
States Member
Third sector
Tour Programme Manager and lead guide
Tourism education
UKInbound
guide
hospitality consultant
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Nature of business
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Opinion on 1m visitors spending £500m ambition
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Which markets offer scope to grow?
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Importance of promoting attributes
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Effectiveness of promoting attributes past 2 years
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Whether used #theislandbreak
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Effectiveness of #theislandbreak
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Effectiveness of joint marketing past 2 years
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Impact of marketing past 2 years
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Attitudes towards marketing past 2 years
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Should there be more promotion of “The Channel Islands”?
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Rating of current transport links
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Ranking for where the focus should be
Establish new air routes
Increase the number of air routes operating year-round
Establish new sea routes
Maintain the existing air route network
Maintain the existing sea route network
Increase the frequency of flights but not extend the season
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Potential impact of better inter-island links
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Is there enough for visitors to do?
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Perceived product strengths and weaknesses
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Attitudes towards public realm
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Who has role in securing future talent?
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Effectiveness of securing future talent
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Rank for what would best help deal with labour constraints
Better trained staff
Changes to planning laws
Easier access to finance / loans / grants
A better understanding of technological solutions
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