jenniferebrown portfolio updated

8/4/2019 JenniferEBRown Portfolio Updated

1/28

Marketing & Advertising Professional

Phone: !

248

" 470

#0014E#Mail:

Linked In:

Monday, October 18, 2010
mailto:[email protected]:[email protected]://www.linkedin.com/in/jenniferebrownhttp://www.linkedin.com/in/jenniferebrown


2/28

Ab"t Jennifer! 5+ years Marketing & Advertising experience! BBA in Marketing from Howard University!Graduated cum Laude"

! Core Competencies

! Marketing Strategy

! Advertising Campaigns !Print/TV/Radio/Viral/Digital/Grassroots"

! Events & Promotions

! Team Leadership

!

Competitive Intelligence/Analysis

! Client Relationship Management

! Mobile Marketing

! Consumer Tracking/Attitudes/Behaviors



3/28



4/28

Brand Expe!

ence! Walmart! A&E Television Networks

! Chrysler ! Dodge Brand

! Bermuda Department of Tourism

! Black Enterprise

! Corona/Modelo

! American Airlines

! US Navy

! Diageo North America

! Universal Pictures

Wednesday, May 11, 2011


5/28

Notable Campaigns! Walmart! America I AM Moments !2009"! Radio, Print, Digital, OOH, Social Media, In#

Store Activation & Events

! Holiday Make it Work & ChristmasFeelings !2008"

! TV, Radio, Print, Digital

! Essence Music Festival !2007"

! Print, Digital, Events, OOH

! Back to School !2007 "


! Holiday!2007"

!

TV, Radio, Print, Digital, Online Advertorials

! Dodge

! 2009 Journey Shaft & Mariana !2009 TellyAward Bronze Recipient"


! 2008 Grand Caravan Step Right Up & UncleTony

! TV, Radio, Print, Digital & Events

! 2008 Avenger Superhero & Pasion

! TV, Radio, Print, Digital & Events

! 2008 Ram

! TV



6/28

Walma%Ame$ca I AM

TU I I I T l r t u r

J U E l T I ECT K. t n

CL IE T l rt ITE

C L UCTI . urr

LEE TU I . u

T I TE / /

L I E 1 . 1 FILE tu i I rint

E C I TI : E ( E EEKLY /C LEE

Yes, those are the

shackles they wore

Proudly Sponsoredby

walmart.com/AIA

Come experience nearly 500 yearsof trialand triumph thatchangedAmerica.See andfeel whatit meansto knowour historyAmericashistory.

Exhibition open June12th-September 6th | AtlantaCivicCenter

Digital Banners

Advertising Creative

Print & Bus Shelters

Lauded as the best print and

radio creative in the companys

history by Walmart Executives



7/28


8/28

Walma%Holiday

Print Blitz

TV Christmas Feelings

Christmas Feelings was rated#3 in Neilsen IAGs Top TenMost Liked & Most Recalled

New TV Spots during the 2008holiday season

*Ourstoreswillmatchthepriceofany localcompetitorsprintedadforanidenticalproduct.NotapplicabletoWalmart.com.SMRestrictionsapply.Seestorefordetails.TheSpark

Design( ),WalmartandSaveMoney.LiveBetter.aremarksand/orregisteredmarksofWal-MartStores,Inc.2008Wal-MartStores,Inc.,Bentonville,AR.PrintedintheUSA.

The wait is almost over, so hurry into Walmart

for all your last-minute gifts

Stop running all around town and come to Walmart for the exact gifts youre looking for at unbeatable prices*.

walmart.com/ourvoice



9/28

Walma%Holiday

Digital Microsite



10/28

Dod&Aven&r

PERFECT FOR EVERYDAY SUPERHEROES.

INTRODUCING THE ALL-NEW 2008 DODGE AVENGER.With an available 3.5-liter V6 engine, its more powerful than anything youll find in a comic book. Its available20-gigabyte MyGIG Multimedia Infotainment System* computes, navigates, plays music from your MP3 playerand convertsmedia files, giving you more gadgetsthan anyutility belt, while the available Electronic StabilityPro gramgives you more control to help protect the ones you love. The 2008 Dodge Avenger. What real heroes drive. Startingat $19,020. DODGE.COM/AVENGER

*AvailableMyGIGin-dash designDVD capabilityisnot availablein allstates.Seeyourdealerfordetails. Alwaysdrive carefully,consistentwithconditions.Alwayswearyourseatbeltandobeytrafficlaws. Asshown,$25,990.MSRPsexcludetax.

Print Tiger

Print Superhero



11/28Monday, October 18, 2010


12/28

Buick/BE Entrepreneurs 2010 Mobile Marketing Integration

ObjectiveFor Buick to provide a unique and memorable experience for attendees of the 2010 Black Enterprise

Entrepreneurs Conference with mobile marketing. Conference participants will be able to use SMS messaging tointeract with presenters during program sessions and expo as well as participate in conference events such asthe Elevator Pitch competition, all courtesy of Buick.

MethodologyVictory Mobile uses a five-digit number called a short code that is universal for all U.S. service providers. Usingour short code, you will have a direct connection with all the major wireless service providers (AT&T, VerizonWireless, Sprint, Nextel, T-Mobile, Alltel, Virgin Mobile, Cellular One, US Cellular and Boost) to ensure quickcontent delivery. Victory Mobile can set up the following keywords for the audience to text to our short code(41513) as a means of interaction during the conference:

BEVOTE For attendees to vote for their favorite presenter or presentation topic (ex: BEVOTE How tomarket your small business)

BEASK To ask the current presenter a question (ex: BEASK What motivates you?) BEWIN To enter & win Buick giveaways during the conference

Upon sending, conference attendees will receive a return SMS message, sponsored by Buick, thanking them fortheir vote, question or entry. Some additional features that will enhance the attendees experience whilepromoting your clients brand include:

Branded Text Alerts: Text alerts will allow you to reach conference attendees with relevant messagingdirectly


13/28

CLIENT CONFERENCE REPORT #WAL013JB

ACCOUNT: WalmartMEETING DATE: 4/16/09 4/17/09REPORTED BY: J. Brown

IN ATTENDANCE:Walmart: W. Austin-Wingood, S. LastrapesGlobalHue: T. Jennings, S. Lydia, J. Brown, J. Gaines, F. Gage, G. Colon, O. Maye, C. Tutt Holloway, M. Price

CC:Walmart K. Strickland, G. KellyGlobalHue D. Samuels

SUBJECT/JOB #: America I AM Marketing Strategy Meeting

PurposeGlobalHue presented its Marketing recommendation strategy for Walmarts sponsorship of America I AM.

America I AM Overview Agency opened up the meeting with an overview of the America I AM exhibition, SuperTruck tour,

Philadelphia exhibit and SuperTruck execution learnings. Depending on the tour stop, the SuperTruck arrives at the designated location the day prior to event. (In the

case of a Walmart store stop, the SuperTruck will arrive the day of and is set up by 6:00 AM that day). The truck is open approximately 6-7 hours at each tour stop At the Philadelphia exhibit, America I AM-related products that generated the most interest were also top

selling products during the exhibition.

2009 Planning W. Austin-Wingood had the following revisions to the 2009 Planning section:

In the program objective find an alternate adjective for improve when mentioning improving Walmarts


14/28

6/11 (Evening): Walmart Exclusive Reception 6/12: Gala Night

W. Austin-Wingood advised Agency to incorporate a strong youth component in the opening day activities,

similar to what was done at the Philadelphia exhibit. Client suggested Agency contact local Walmart stores tofind out which youth organizations they support and/or engage with for participation at the Atlanta opening.

Client went on to suggest contacting the Walmart Regional Public Affairs office for participation in the launchactivities.

Agency should provide Rosalind Brewer, her obligations and role in the Atlanta exhibit launch. Per W. Austin-Wingood, she will play an integral role in the launch.

Client informed team that they were currently pending the availability of Eduardo Castro-Wright, ViceChairman of Walmart Stores, Inc. for the launch.

Local Pre-Promotion & Launch Client stated Agency would not be able to execute a circular promoting the discounted exhibit tickets sold at

Walmart. There would, however, be integration in a special 4th of July tab. Regarding the Smart Network, W. Austin-Wingood tasked the Agency with identifying stores (metropolitan

Atlanta and drive markets) with Smart Network and those without. Client instructed Agency to recommend amarketing/promotional plan for both.

Client advised Agency against utilizing the Smart Network solely for promotional purposes. W. Austin-Wingood suggested GH team give thought to what would give the gift bags a higher value

perception at the Walmart Exclusive Preview Reception. Out-of-Home Pre-Promotion: America I AM Live!

Client liked the idea but was cautious about executing it in a mall for fear of other retailers gettingcredit for the idea. She went on to task the Agency in executing in-store or on neutral ground. Pre-Promotions Local Organizations

Agency to provide comprehensive list of partners to W. Austin-Wingood. Organizations should providecommunication messaging to Walmart before America I AM-related elements are distributed

Local Post-LaunchWalmart Associates Agency to confirm date for Walmart Friends & Family day and provide an alternative option for associates

working on the designated Friends & Family day.

America I AM In-Store Client is concerned about getting internal approvals regarding floor space to provide an African-American andAmerica I AM in-store section for relevant products.

Client advised of the additional costs that would be associated with the shipping and printing of the America IAM branded sustainability bags


15/28

Walmart INSURES You

0000 0000 0000

A Big Idea Presentation

Prepared by Jennifer BrownAccount Executive11 March 2009



16/28

The High Cost of Health Care

By several measures, health care spending continues to riseat a rapid rate and forcing businesses and families to cutback on operations and household expenses respectively

In 2008, employer health insurance premiums increased by5.0 percent two times the rate of inflation. The annualpremium for an employer health plan covering a family offour averaged nearly $12,700.

National surveys show the primary reason people areuninsured is the high cost of health insurance.

Source: National Coalition on Health Care - www.NCHC.com

http://www.nchc.com/http://www.nchc.com/


17/28

A new survey shows that more than 25 percent said that housing problems resulted frommedical debt, including the inabi lit y to make rent or mortgage payments and the developmentof bad credit ratings

Every 30 seconds in the United States someone files for bankruptcy in the aftermath of aserious heal th problem.

About 1.5 million familie s lose their homes to foreclosure every year due to unaffordablemedical costs.

A survey of Iowa consumers found that in order to cope with rising heal th insurance costs,86 percent said they had cut back on how much they could save, and 44 percent said thatthey have cut back on food and heat ing expense s.

Due to high health insurance premiums, millions of workers have no health insurancecoverage because many employers cannot afford to provide health benefits.

Even if employers provide health insurance, the employees share of insurance premiums isunaffordable for many working families.

The Negative Effects




18/28

Health Care Costs, The Economy &Your Family

The extraordinary esca lation in hea lth care costs and insurance premiums has affectedseveral segments of our economy:

Surging heal th care costs slow the rate of job growth by making it more expensi ve for companies toadd new workers. They also suppress wage increases for current workers by driv ing up totalcompensation costs.

Rising Heal th Care costs are hitt ing American families pretty hard:

High and escalating out-of-pocket costs are forcing families to delay mortgage payments or sell theirhomes, cut back on normal household e xpenses such as for food and utili ties, and take on onerousmedical debt.

High medical costs can require reti red families to spend hundreds of thousands of dollars out of theirsavings for out-of-pocket health care expenses.

Paying for healthcare ranks among Americans top personal economic problems (someeven marry for health insurance) - up there with filling the gas tank and finding a

well-paying job or receiving a salary increase




19/28

Clearly this is a problem...

But what canWALMART

do to help?



20/28

Save Money Live Better

ProblemAmericans are having a harder time than ever affording

health care and insurance with its rising costs

Solution

Walmart INSURES You - An affordable insurancealternative for the Walmart customer



21/28

What is it? Walmart INSURES You

A Walmart init iati ve which provides affordable healthcare insurance to the ir consumers.

$10 fee per month (per household) and includes the following basic services:

Medical

Dental (Including Orthodontics)

Vision (Additional discounts to be offered at Walmart Optical Centers)

Customizable - Mom can customize her insurance to best fit her familys needs.Additional options can include:

Newborn Baby Care

College Student Care

Diabetes Care

Obesity & Medical Weight Loss Care



22/28

Product Positioning

The Walmart INSURE Card is an

affordable alternative to tradit ionalinsurance plans among all otherinsurance providers for Mom and her

family, because it provides customizableinsurance coverage, all at unbeatable

Walmart prices.



23/28

Walmart & The INSURE Card

Effectively leverages Walmarts price leadership for aproduct not typically offered by retailers.

Enables the Walmart consumer to live better now, thus livingbetter tomorrow.

Maintains Walmart position as a Servant Leader devotedto saving people money.

Improves Moms quality of life enabling her and her family tolive better.



24/28


25/28

Potential Tact ics

PR/Community

Mass gi veaway of Walmart INSURE cards to customers unemployed wi thin the past year.

Cross Category Init iatives

Dist ribute $10 Walmart Health & Wel lness or Baby MoneyCards for new WalmartINSURE customers.

Media

360-degree advertising campaign to draw awareness to the Walmart INSURE card

Co-Equity Partnerships

With Fitness Centers such as Cur ves and provide additional discounts to INSURE cardholders.



26/28

What makes this a Big Idea ??

A game changer . . . .Walmart has lead the charge in lower costs of prescr ipt ion drugs through their $4generics and 90 Day for $10 init iatives. Now they are doing the same in the insurance

arena, offer ing their customers an affordable option to traditiona l insurance coverage.

Something that has not been done before . . . .Never has a retailer of Walmarts magnitude, offered discounted health insurance to

their consumers.

Causes disruption . . . .It is only natural that an init iative such as Walmart INSURES You wil l cause adisruption within the insurance industry. Just as Walmart offers its consumersunbeatable prices on the ir products, Walmart will continue that commitment throughits insurance serv ices.



27/28



28/28

Hear what o'ers are saying ab"t Jennifer........

Jennifer Brown is an intelligent, hard#working professional with a lot ofenthusiasm in the workplace. She is ambitious and on track to being a greatAdvertising Executive. I am proud to have managed someone with so much

potential.

! Lori Porcher, Account Director at GlobalHu"

ColleaguesJennifer is extremely passionate about marketing. She perseveres and excels at all projects, tasks, and challengespresented. Jennifer exemplifies the true definition of flawless execution in a professional and expeditious manner!!Leslie Sims, Former Account Executive at GlobalHu"

ClientsJennifer Brown has excelled in a couple of di$erent roles during our work together. Early on, she inherited a much larger workloadand additional responsibilities when her manager was out of commission for several months. Jennifer never appeared flustered, butalways willing to do more to keep projects on track. I was pretty new to the business and relied on her to get answers and/orresolutions needed very quickly. She would often answer her line on the first ring or the telephone wouldnt ring at all. I can recallthinking this was impeccable customer service. As you can see, Ms. Brown has left quite an impression on me. Since then, Jenniferhas received a well#deserved promotion. Her experience has a$orded her the skills of being a strategic thinker with a strongbackground. Jennifer is well#rounded, very personable and a pleasure to work with.

! Shavon Lastrapes, Multicultural Marketing Manager, Walmart Stores Inc.

ManagersI worked with Jennifer indirectly for about a year and then directly later on during my tenure at GlobalHue. Ifyou're looking to add someone to your team that can be counted on to bring excitement and enthusiasm to the

"every day," then you should consider Jennifer. She was known to work some of the longest hours on the teambut never complained and was always looking for ways to learn and do more. I now interact with Jennifer as the

client and it's refreshing to see how easily she adapted after our working relationship changed AGAIN. Itcontinues to be an absolute pleasure to work with her. Jennifer gets the concept of getting the job done and

exceeding expectations on the little things.

! Kandie Strickland, National Account Director, GlobalHu"

jenniferebrown portfolio updated

Documents