The customer is informed what is located in each aisle with these simple graphics to ensure ease of navigation

for quick purchases.

knitwear

trend

accessories

smart

Shoes

CheckoutThe customer can choose which way they would like to pay

Self Service

Tillor

Looking at the customer: menswear‘They shop the way they drive’ Paco Underhill.

From undertaking research into the male customer demographic the conclusion that was made was that the conventional man either hates shopping for clothes or see it as a chore.

The concept for this high street store was generated from this research; which is simply quickconvenience. An express way of shopping.‘Aisle’ provides an easily navigatable environment which is designed so that you can ‘pop’ in and easily grab the essential items that that customer intended to buy. however with certain devices the experience also transforms the planned visit into making unplanned purchases and encourage impulse buys.

The project was developed from the idea of a supermarket embodying a male comfort zone. The enviroment is familiar so the the fashion brand and shop fit out will strive to convey a language that connects the customer with the experience of grocery shoppingto accomodate the male shopper.

Customer experience

shoppers converted buyers

The store is split up into aisles

Customer journeyScenario: the man is shopping for an outfit to wear out tonight

The store is designed around outfit building

The exterior of the shopis mostly glazed so as customers can see the seasonal changingwindow display.The arrow is pointing out the‘hot offer’.

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Window displayShopping basket pick upMannequin displayBasket style product displayCheckoutBehind till storage for returns and customer holdsSelf Service checkoutTable and crates product displayFridge freezer product displayFitting room clearing railFitting Rooms

This image expresses the customer journey within the store.

From the shop window at the start of the arrow to the fridge fixtures the image ties together all of the elements that make the shopping experience.

outfits displayed suggest what the customer can find in that aisle and alsoprovide inspiration605 of purchases are unplanned

ground

Product additionally lit by ‘be cool’ tube light by Deltalight.1203mmx118mm

Acacia woodshelf fixture.

Polished concreteflooring.

custom made steel bracketbracket screwed to timber studpainted plywood(h)18mm, (l)220mm, (b)240mmsoftwood a=196cm, (l) 184mmpainted plywood(h)18mm, (l)220mm, (b)370mmcutom made steel braketpainted plywood(h)18mm, (l)220mm,(b)350mmsoftwooda=397cm, (l)184mmpainted plywood(h)18mm, (l)220mm, (b) 496mmpolished concrete floor leveltimber stud framehorizontal beam(h) 2055mm, (l)45mm, (b)97mmvertical beam(h) , (l)45mm, (b)97mm

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Attendant station IN greets customer security tags issued OUT items handed back item prepped for floor

Sorting passage items are passed through for another member of staff to return them to floor. (maximise sales + keep FR tidy)

Sorting Station staff members can sort items into aisle numbers to be put back on the sales floor without disturbing fitting room traffic.

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Folding screenswhite linen materialfrom ‘Boundtree’.

Vinyl sticker is applied to painted plaster forthe fitting room graphcs.Removable so that itcan change with each season.

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Hanging ceiling fixtureDenim display tableProduct display unitHanging display fixture for ‘Smart’ clothingSelf Service checkoutStaff use ‘shoogle’ system (to check for stock)Footwear area seatingSale shoesFootwear product displayAisle overhead lighting

The seating areais made up of these

blue plastic cratesunderneath a padded

upholstered square.

Tan Hessian material.Large stitchingdetail.

Wooden shoe treeto hold shoes.

Flange screwedto ceiling.

covered withconcealing cap.

Aluminium polefixture

-painted with royal blue high gloss

paint.

Clear plastic shelves are slotted through the

carboard structure-highlighted above in blue.

first

groundProduct is lit from above head lights.

Zero Foto lamps by

Thomas Bernstrand.

Open refrigeratorsdisplay the

accessories.

Product here is lit inside by 90w

refrigerator appliancetubular lightbulb.

Self service Interface

Customers can choose which way to pay.

To add to the store ethic of quick convenience this allows customers who are perhaps in a

rush to quickly ‘pop’ in and out for their items, knowing this service is available may appeal

to a male demographic.

by Intel

Ch

ecko

ut

Cashier or self service

The interface works with the stores security alarm system to eradicate shoplifting.

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