JEMCO is the manufacturing of Rolls and Engineering casting in the

market. It is the No. 1 company in the Indian Machine manufacturer

and is the only company is the well established in International

network.

The main objectives of the research have done on behalf of

Jamshedpur Engineering and Machine manufactures company is :-

“To find out the operating procedure, which follow in marketing

department and implement”.

The sub objective related to the main objectives are :

To find out the problem of the marketing department in Jamshedpur

Engineering and Machine manufacturer company

To find out the operating procedure in marketing department of

JEMCO, which they follows.

To find out the various requirement of customer prefer more while

purchasing Rolls and Engineering casting.

Keeping the main objectives in mind we have find out many facts,

which is beneficial for us to come to our conclusion and will also help

the company in various ways.

The researches are conducted in the proper and the structured manner

to achienve our objective at its best possibilities .

First we have find out the operating procsdure of marketing

department in JEMCO. The we know that through the customer

requirement and prepare Standard operating procedure some step

should be include in their operating procedure. We prepared structured

questionnaire and data has been collected from all over respondents

by interviews. With the help ofpast operating procedure, we prepare

Standard operating procedure. By making various graphs and lists. We

have tried our best way to make our research analysis more specific

and clear to all.

The important fact which we finally got are :

JEMCO dominates in Indian market.

JEMCO manufactures many such machines, which are not

manufacturer by other company in all over asia.

JEMCO market is growing very fast for it’s good quality and services.

Jemco is the Brand name for their quality and services.

“ To Find

To find out the operating procedure in marketing departmetn

Introduction :

Why this topic :

The topic has been already given by the company and we accept it

because operation field is challenging field, because of that there we

prepare one of the best sources for complete their job safety without

any mistake. It is beneficial for us for a future prospects.

Why this company :

JEMCO create brand image in itself after all it is a subsidiary of TATA

STEEL and division of Indian steel And Wire Products Ltd.

Introduction of JEMCO :

Name : JAMSHEDPUR ENGINEERING AND MACHINE

MANUFACTURER COMPANY

Bussiness : Manufacturing (Rolls And Casting)

Address : Jamshedpur Engineering and Machine

Manufacturer Company

P.O. Telco, Jamshedur

Jhrakhand

831004

Telephone : (0657) 2270316, 2271285, 6519854,

6519852, 2270866, 2270867

Fax : (0657) 2270086

E- mail : jemco_mktg@sify.com

Introduction of TATA STEEL :

Name : TISCO (Tata Iron and Steel Compny) Ltd.

Address : The iron and steel Company Limited, (Tube

Division)

P.O. – Burmamines , Jamshedpur

Jharkhand

Pin : 831007

Telephone : 2270995, 2149291

Fax : 0657- 2270304

Web site : www.tatatubes.com

www.tatasteel.com

Profile of JEMCO

The Jamshedpur Engineering and machine Manufacturing company (A

division of Indian steel and Wire Products Ltd., a subsidiary of TATA

Steel). Is a pioneer rolls manufactures in Indian subcontinent in Cast

Iron and Cast steel quality. JEMCO is also making rolls for non-

metallurical Industries and Engineering Casting .

JEMCO origin dates back to 1936 when the company entered the field

of Heavy Engineering casting under the stewarding of late Sardar

Bahadur Sir Inder Singh.

As the outbreak of world war II, 1939, the company diversified into

manufacture of rolls for the first time in India. With technical

collaboration from Belgium, JEMCO turned out its first finished roll in

1940.

JEMCO’s pioneering roll manufacture played a pivotal role in supporting

and sitting up numerous steel based industries and rolling mills, there

by, helping to spearhead India’s growing technological self- reliance.

In the year 1990 JEMCO got merged with IS & WP ltd and became its

division. In December 2003, IS & WP was taken over by TATA STEEL

having control over approx 92% of the share holding, JEMCO alo

became a subsidiary of TATA STEEL and continued to upgrade and

perform in its manufacturing domain, sustain with its agility and

innovative capabilities accepting the global challenges. After take over

by TATA STEEL, JEMCO reentered the business of Engineering casting.

The company’s plant, located at Jamshedpur, is nearly 5 km from Tata

nagar railway station and is spread over on an area of 97 acres, it is

equipped with suitable melting furnaces, modern foundry,

sophisticated machine shop and a well equipped laboratory having all

up to date testing facilities. The plant at present has an installed

capacity of 4500 Mt for rolls and 1000 Mt for Engineering Casting.

Accredited with “ISO 9001 ; 2000 certification”, JEMCO is continuously

implementing other related activities to improve customer satisfaction.

JEMCO has competence and capability to undertake manufacture of

custom designed products. JEMCO rolls have been designed to roll

have been designed to roll steel ingots, blooms, billets, angles,

channels, rods, tubes, strips, sheets , and other section products. In

the non- metallurgical area, JEMCO rolls find wide spread application

and appreciation in rubber, paper, textile, asbestos jointing and poly

film industries. JEMCO’s special Engineering Casting are well known for

steel industries, autosector, mines and collieries, power plant cement

industries, defence, railway etc.

Profile of TATA Steel

Established in 1907at Jamshedpur the company is one of India’s best

known symbol of industries growth.it represent the country’s single

largest integrated steel works in the private sector, with a market

share about 13%. The company is India’s largest exporter of

highquality, value added steel product, it is the procedure of one end

of cheapest HR coil in the world.

The company’s iron ore mines and collerires give it a distinct

competitive advantage in raw materials sourcing. Due to its efficient

operation, marketing initiatives and the benefits of TATA Steel’s four

phase modernization programme, the steel works has acquire the most

modern steel macking facilities in the world, including a recently

commissioned 1.2 million tones capacity cold rolling mill (CRM0

complex. The CRM was setup at “Global Speed and Cost” . TATA STEEL

has emerged as amngest the lowest cost steel procedures in the world.

The company is among one of the ten steel plants in the world capable

of supplying auto grade for significant application such as skin panel.

Looking ahead, TATA STEEL is focused on developing long term

relationships with its global customers by providing long term solutions

in steel. The company intends to be a 15 million tone company by

2020 through organic growth and acquisitions in India and overseas.

The has already taken steps to expand the capacity of its steel facility

at Jamshedpur to 7.4 million tones and announced its first major

overseas acquisition. Thus TATA STEEL has created its manufacturing

foot print in seven countries in South East Asia.

As per of its vision to grow in related industries, TATA STEEL is also

exploring opportunities in Ferro Chrome, in South Africa and Titanium

business in the Indian stae of Tamil Nadu. Tata Steel relentless and

multipronged quest for excellence through initiatives like Aspire, a

technique

(TPM), Six Sigma, total operational performance (TOP), suggestion

management and quality circle has raped rich benefits for it. TATA

Steel has been conferred the Prime minister’s trophy for the best

intergrated steel palnt for five times from the Indian ministry of steel.

USA and is given to companies in the TATA groups with “World Class”

operations under the group’s. TATA business excellence model. Tata

steel is being perceived as an extraordinarily well positioned compmy

that should be able to sustain to economic rent on a long term basis

and is ranked among the top four world class steel companies by world

steel Dynamcis, USA for the past four years. Telco’s an independent

knowledge management company of south Korea, Awarded Tata Steel

Aisa’s most admired knowledge Enterprises award – 2003. it has also

won. Several other national awards that bear testimony to its focus on

excellence and corporate governance.

Organizational structural

M.D.MR. MANISH SHARMA

C.O.O.MR. B.K. SINGH

F.MMR. S.K. MUKHARJEE

M.MMR. GURUCHARAN

SINGH

H.S.MR. SANTANU

CHAKRABORTY

H.R.M.MRS. SWATI

SINHA

EXPORT MANAGERMR. S.E. HASSAN

DISPATCH MANAGERMR. MADAN MOHAN PRASAD

H.R.M.MRS. MANPREET

KOUR

union Leader - Mr. Rakeshwar pandey

General Secretary - Mr. Amit Sharkar

Inspection Manger - Mr. G. Omkar

Production Incharge - Mr. Satyanarayan

Workers : (Permanent) - 350

(Temporary) - 150

Geographical Location :

MR. SWAROOP PATRO

MRS. P. ANITA

Plant Facilities :

Jamshedpur Engineering and Machine Manufacturing Company

Limited is one of the many eminent companies that have

mushroomed in the city of Jamshedpur. The strategic location of the

company in an industrial belt endowed with a major rail head coupled

with the rich deposits of iron ore, coal, limestone and manganese in

the vicinity are some of the factors that are ascribed to the growth and

success of the company.

The company's history shows that it has passed through many hands

before reaching its present position as one of the key players in the

Jamshedpur Economy and Business. Jamshedpur Engineering and

Machine Manufacturing Co. Ltd started operations in the year 1921 as

a European manufacturing concern that dealt in textiles and fabrics. A

couple of years down the line in 1923, the company was restructured

as the General Engineering Works. Finally, in the year 1934 the

company caught the attention of a certain Mr. Jivan Lal Motichand, a

business who immediately saw the bright prospects of the company

and purchased the same with alacrity. The company was subsequently

transferred to Messrs. Indra Singh and Ltd in 1934. After this landmark

event, there was no looking back for the company that rapidly

burgeoned to reach the pinnacles of success.

Currently, Jamshedpur Engineering and Machine Manufacturing Co. Ltd

does thriving business as a machinery store, general as well as roll

foundry and pattern shop, roll turning shops and chemical plants and

laboratories. A recent milestone in the company's growth chart is the

inclusion of Calcutta Monifieth Works, a factory that manufactured

casting for Jute Mills under its wing. In fact, the company is doing

phenomenal work to expand its horizon.

JEMCO has the best combination of melting furnance to manufactures

different grades and types of customized castings.

The two Are furnaces of 10 MT and 5 MT are used to manufacture high

strength alloy iron, high quality. SG Iron and alloy steel rolls.

The 8 Mt main frequency coreless induction furnace is used for small

and medium size cast iron, steel and SG rolls. It also used for

manufacture various grades of engineering casting.

The dual track induction furnace of 0.750 Mt and 1.5 Mt is for high

alloyed steel metal static as well as spun cast rolls.

The wide variety of furnace offer full flexibility in production of rolls and

engineering casting of different sizes and weights.

Melting is carried out using segregated scrap, pig iron and Ferro alloy

and Analytical laboratory equipped with computerized emission

spectrometer backs the important element of the melt to achieve the

desired composition.

Research and development

A well equipped research and development laboratory provides the

facility for continuous research on development work is basically

conducted at the laboratory, with high resolution microscope with

image analyzer, Mechanical testing machine and different types of

hardness testing Equipments and Spectrometer, a chemical laboratory,

along with Ultrasonic and DP testing facilities. In addition, JEMCO has

access to outside research laboratory for special investigation,

wherever required.

Heat treatment :

The final properties of a roll and casting depend on the heat treatment.

Which in turn, provide the appropriate strength to it, to perform in the

application area. The rolls treatment furnaces, uniformity of the

furnance is ensured by special temperature controllers and the rate of

heating can be controlled to as well as 2.9c to 100 er hour depending

on product characterstics, leading to enhancement of internal

properties of the rolls and engineering casting. Heat treatment

programe depending on product quality as well as high temperature

cycle for tempering and stress relieving aswell as high temperature

cycle for soft annealing and air quenching, special quenching facility

helps in manufacturing of had field steel casting.

Foundry :-

JEMCO has well equipped modern foundry with facilities to enter needs

of rolls and engineering casting.

Casting :

There are modern facilities for preparation of moulds and cores to

product rolls and engineering casting with maximum yield. All rolls and

engimneering casting are either bottom, middle or top poured with

specified ingates/ runners/ copes to achieve desired quality

requirement.

All modular irons rolls and casting are poured with special ladle

inoculation after Mg. treatment to ensure high strength requirements.

Special process is used for all steel and steel based rolls and casting to

ensure internal soundness, appropriate grain size and structure for

making the products absolutely.

Depicted, developed, specified process and methods have been

institutionalized for achieving the quality requirements of products of

various grades. Synchronization between all activities and sub process

are maintained to build desired properties in products.

Quality Assurance :

The entire operations from selection of raw materials to dispatch of

finished products go through a series of quality control checks

conducted by a team of metallurgists. The computer controlled

emission spectrometer analysis the bath samples of the hot metal to

ensure current chemistry of both the final products. The products are

tested for surface hardness by the conventional hardness testing

equipment along with sample checks; in the laboratory to confirm to

specification defined by the customers. The metallographic and

mechanical tests are carried out to ensure the over all internal

soundness, in particular, the quality of bound between the shell and

core. JEMCO is also equipped with instrument to measure C, SI, C

Nodulisation instantly on shop floor.

JEMCO having a well established quality management system

functioning at all level is striving for continual improvement for

ensuring customer delight.

Machining :

JEMCO’s machine shop is equipeed with a versatile asset of machine

tools from Japan, Russia, Czechoslovakia, Germany, Italy andIndia.

These are capable of machining rolls ranging from 20 kgs.. to 20 tones

in weight and fom 280 mm. to 1400 mm in diameter the stringent

demands of accuracies and designs are met by CNC lathes.

Special purpose machines carry out the milling operations. Specially

designed duplex milling machines are used for cutting clove leaf

wobblers, flats and done through suitably designed fixture.

Specified tolerance and desired surfaces finish are obtained through

sophisticated grinding machine.

CAD/CAM technology is available for translating the customer drawing

to internal standards as well as direct programming of the CNC laths

for finish machining.

Customer related process

Quality Policy :

Manufacturing and supply of rolls and rolls and other engineering

casting as per customer requirement and mark demand.

Continual improvement in quality , delivery process and market share

through effective implementing of the quality management system.

Purpose :

To ensure that the customer’s requirement are fully understand and

the ordered products 9roll and casting) can be supplied with the

necessary and skill to meet the customer’ need in terms of quality ,

delivery and other requirement

Scope :

This process is applicable from the stages of receipt of enquiry up to

delivery of the products and afterwards.

Responsibility :

Chief marketing is over all responsible for the entire activity relating to

customer relate process. In absence of chief marketing , senior

manager (marketing ) is responsible for the over all activity of the

department. The organization chart in the marketing department is as

follows :-

Products Grade :

Spheroidal graphites cast iron rolls ( pearlite).

Accicular spheroidal graphits cast iron rolls.

Alloy steel based rolls

Graphitite steel cast rolls.

Alloy cast steel rolls.

CHIEF MARKETING

Sr. MANAGER (MARKETING)

MANAGER (MARKETING)

ASSISTANT MANAGER

ASSOCIATE MANAGER

Double poured identinite chill rolls (static cast).

Double poured indefinite chill rolls(spun cast)

Alloy chilled cast iron rolls.

Indefinite chill cast iron rolls.

Rolls of paper mills.

Rolls of rubber mills.

Spheroidal graphite cast iron rolls (Pearlistic):

Intermediate roll for sheet v=bar:-

Sheet bar and billet mills, Tisco.

Characteristics :

It is structurally characteristics by nodular graphite as against flake

graphite in the normal cast iron roll. The matrix is pear litic in nature.

These rolls are excellent substitute for many conventional steel and

cast iron due resistance to spalling and fire cracking.

Adequate water cooling is desirable.

Application :

Roughing and intermediate rolls for blooming slabbing and wire rod

mills. Roughing, intermediate and finishing rolls for rail and structural

mills. Finishing roll for sheets and plate mills, skin pass and scale

breaker rolls for hot strip mills.

2) acicular spheroidal graphical cast iro rols :

Finishing roll for merchant mill:

Skin-pass mill, Rourkela.

Characteristics :

The structure consists of graphic nodules in the matrix of bainite.

These rolls have high hot strength combined with good wear

resistance. Sufficient water cooling is a must for satisfactory

performance.

Application :

Skin pass and temper mill rolls for cold rolling. Finishing rolls for wire

Alloy steel based rolls :

Roughing roll for section mill

Billet mill, ASP, Durgapur

Charaterstics :

These rolls stand between steel and cast iron rolls in carbon content

and the structure consistes mainly of cementite in a Matrix of pearlite.

The carbide phase in discontinuous through out the matrix,.

Application :

Roughing, intermediate and finishing rolls for section and structural

mills. It include Heavy section and rail mills, universal beam Mills,

medium section mills and billet mills. Roughing rolls for plate and sheet

mills. Pilger rolls for seamless tube mills.

Graphite steel cast rolls :

Finishing rolls for section mills :

Section mill, DSP. Durgapur

Charatcterstics :

The graphite steel rolls are special high Carbon steel and single poured

subject to special heat treatment and inculation. The structure consists

of carbides in a pearlitic matrix with free graphite. These roll do not

have hardness drop. They have better strength and greater resistance

to thermal cracking steel base rolls.

Application :

It is suitable for medium and heavy section mills , intermediate and

finishing stands, rail finishing mills, merchant mills intermediate stand

of bar mills.