jeff oxford mastering e commerce seo
TRANSCRIPT
Mastering eCommerce SEOJeff Oxford
bit.ly/ecommerce-mastery
About Me
- Work -
Founder of 180 Marketing (based here in Cebu)Senior SEO Manager of Internet Marketing Inc.
- Speaking -
2013 Internet Retailer Conference & Expo2013 Internet Retailer Surf Expo
- Writing -
Forbes: 6 Things Online Retailers Can Learn From AmazonInternet Retailer: Is Your SEO Ready for Q4?OpenCart: Ultimate Guide to OpenCart SEO
My Websites
On-Page Optimization Done Right
Create Categories Based on Keyword Research
Title Tags
Best Robot Toys for Kids | Tin Toy Arcade
Root Keyword
Long-Tail Variations
Brand Name
Keyword Searches/mo
robot toys 5,400
robot toy 2,400
robot toys for kids 590
best robot toys 210
Meta Descriptions
Huge selection of Robot Toys for Kids. 100%
safe online checkout. Same day shipping.
16,000+ satisfied customers. 60-day money
back guarantee. Shop now!
1. Target Keyword
- Pro Tip -Use elements from high performing AdWords ads
2. Unique Selling Points
3. Call to Action
Content
100-200 Words
Content Should Be Unique
Use Keyword Variations
Write naturally
Prioritize most searched category and product pages
Internal Linking Like a Pro
Link to Related Products on Product Pages
Link to Most Important Products on Homepage
Keyword Searches/mo
Sock Monkey 22,000
Fisher Price Record Player 2,900
Drinking Bird 2,400
Stomp Rocket 4,400
Silly Putty 3,600
Wooly Willy 4,400
Jack in the Box 4,400
Slinky 14,800
Add Links from Most Linked to Pages
Add Links from Most Linked to Pages
Add Links from Most Linked to Pages
Link Building Tactics That Actually Work
Turn Products into Links with Product Reviews
Turn Products into Links with Product Reviews
Subject: Do you ever do product reviews?
Hey [Blogger Name]!
I’m [My Name] with [Client Website], [Short Description of Client’s Website]. We're currently looking for a select group of bloggers who would be interested in doing a product review with us.
We wanted to personally reach out since we thought [blog name] would be a good fit. Basically we would send you the items for free in exchange for a 100% honest review of the products. Feel free to pick 1 or a few of your favorite products with the total being $50 or less.
Let me know if you're interested and I would be more than happy to send the product of your choice, just tell me where to send it.
Looking forward to hearing from you, thanks!
Discount Code Outreach
Discount Code Outreach
Subject: Potential Partnership with [Client Name]
Hey [First Name]!
I’m [My Name] with [Client Website], [Short Description of Client’s Website]. I wanted to reach out to you personally since I thought your website would be a good fit for a potential partnership. Essentially we would provide you and your readers a customized code good for 15% off all of our products.
We would be more than happy to create your customized coupon code if you feel our website is a good fit as well, just let us know if you're interested. Would you be able to create a short post or mention somewhere else on the site that the discount is available to your readers?
Feel free to contact me with any questions, thanks!
Giveaways
- Pro Tip -Use RaffleCopter.com to manage the giveaway
Giveaways
Subject: Giveaway: [Product Name]
Hey [First Name]!
I’m [My Name] with [Client Website], [Short Description of Client’s Website]. We just launched a free giveaway with the winner receiving a [Product Name], one of our best sellers which normally costs $XXX.
I wanted to personally reach out to you since [blog name] is great resource for wedding info and some of your readers might also be interested in the prize (we'll let you be the judge of that of course).
Here's a link with more info: http://www.groovygroomsmengifts.com/pages/best-groomsmen-gift-ideas-caricature
If you think it's something your readers would be interested in then feel free to share it however you'd like.
Thanks!
Online PR with HelpAReporter.com
Online PR with HelpAReporter.com
Case Studies
Personal Experience – Beer Pong Stadium
Less than 20 visits/day to 500+ visits/day in 1 year
Created categories based on keyword research
Optimized category and product pages
Added unique content to category and product pages
Linked to most important products from homepage
Linked to related products on product pages
Link building: Guest blogging, press release, Q&A sites
Client Experience – Groovy Groomsmen Gifts
91% increase in organic search traffic in 5 months
Optimized category and product pages
Linked to most important products from homepage
Linked to related products on product pages
Product review outreach
Product giveaway campaign
PR Opportunities with HelpAReporter.com
