Professional Marketing Services for Accountancy Firms

“ JE Consulting have been an integral and important part of our successful marketing effort over the past few years. They have been a huge support to us and we find them easy and enjoyable to work with, always providing a professional and personal service. Highly recommended!”

Russell Black - Managing and Marketing Partner, Glazers Chartered Accountants

Increase your profits

Since the deregulation of marketing within the UK accountancy profession in 1985, accountancy practices have developed dramatically in the way in which services and products are provided and promoted to clients. Paradoxically, this has worked against some firms, as prospective clients are much more informed about the service they should be getting from a good accountant and what they might pay for these services.

JE Consulting is an independent marketing company that specialises in marketing the services of accountancy firms.

Our team can provide effective, practical marketing solutions that will:

Help you to retain and sell more to your existing clients

Promote your products and services to potential clients

Encourage your referrers to refer more

Develop your internal marketing and selling skills.

We work with:

Start-up practices wanting to get off to a fast start

Established practices who want to breathe new life into their marketing activities

Successful practices who want to achieve more.

A BREATH OF FRESH AIR...

As no two practices are ever the same, our services are tailored to meet your specific needs.

Consulting Services

We will meet you to discuss:

What you want to achieve

What marketing you have conducted in the past

What results you have achieved.

Then we review:

Which type of clients you like working with best

Which are most profitable to you

Where you have specialist expertise or special interests

What type of businesses you want as future clients.

By taking this approach, we can then research and formulate your practice marketing plan, which is built upon providing results to you as fast as possible.

A plan of action is then devised to suit your budget and agreed upon before any further commitment is made.

Outsourced Marketing Department

If you don’t have the time or manpower to manage the marketing plan, we act as your outsourced marketing department. This means we carry out the work for you in order to get results.

What we don’t do is provide you with all the information and then leave you to cope on your own. We don’t try and sell you expensive marketing products or training courses. We work with you every step of the way, from concept to final delivery and results.

A PERFECT COMBINATION...

“ JE Consulting redesigned and now maintains our website. Its redevelopment has brought great benefits in both the quality of our on-line presence and in our search engine rankings. This has generated greater traffic to our website, which in turn has resulted in new clients for the firm.”

Martin Atkins – Partner, Harris Lipman Chartered Accountants and Insolvency Practitioners

Benefits to your firm

By working with JE Consulting, your practice has access to highly experienced marketing people who understand the accounting profession. For firms with marketing resources in place, it means access to additional specialised knowledge when needed and for firms without any marketing resource it means a cost-effective marketing department.

You will work with a team that has mature enthusiasm and originality, who can help you to achieve greater marketing success.

You benefit from:

Marketing skills without the employment overheads

A source of greater knowledge, ideas and enthusiasm

Different and objective viewpoints

No costly mistakes

Proven methods and measured results.

HELPING YOU BLOOM...

“ They are a proactive firm who are always looking into ways in which we can promote ourselves better.”Steve Aston - Partner, ags Accountants and Business Advisors

Good reasons for your practice to work with JE Consulting:

You have access to a complete range of proven marketing solutions that will generate new business for you.

You will receive the best customer service in the business.

You will deal with real people who care about your practice success.

We provide a fixed fee consultancy service that means you don’t receive any unexpected invoices for our work with you.

You can spread your investment with us over 12 months.

You have access to experienced marketing expertise.

BLOWING OUR OWN TRUMPET...

“ In the last 12 months, web enquiries have accounted for 8% of our new client gains and 12% of our increase in fees.”Russell Black - Managing and Marketing Partner, Glazers Chartered Accountants

London based Glazers Chartered Accountants have been using JE Consulting’s WebWatchUK solution to meet the needs of the practice’s web presence for over 5 years.

Their web site is regularly reviewed and updated, both in terms of content and designs, to ensure that returning and new visitors are presented with relevant information whether, for example, they are seeking a new accountancy relationship or just information about changes to tax. Russell Black,

marketing partner at Glazers comments: “WebWatchUK from JE Consulting not only provides a hassle-free, cost-effective and simple solution to our practice website needs, but also greatly enhances our marketing programme.” This, he says, is “due to the site search engine optimisation process provided as part of the service. Optimisation, or page ranking, is one aspect of web marketing that many firms overlook as part of their website design and management and yet it is an essential tool when it comes to drawing visitors to our site.

“The WebWatchUK team constantly monitors this and will automatically amend and refresh the site to ensure that we appear on the first page of Google for our chosen keywords. This results in a greater number of potential new quality clients being directed to our site, while the informative content encourages them to contact us. In the last 12 months web enquiries have accounted for 8% of our new client gains and 12% of our increase in fees, which is without question down to the professionalism with which our website is presented, managed and optimised.”

BURSTING AT THE SEAMS...

“ Thanks to JE Consulting, we have a structured and managed marketing plan for the firm. As a result we have seen growth year on year both in new clients and in our market profile. Their specialist knowledge of working with accountancy firms is unrivalled.”Philip Munk - Managing Partner, TWP Chartered Accountants and Chartered Tax Advisers

Marketing Plans Researched, bespoke marketing

plans tailored to the core objectives and budgets of the practice

Press Relations Guaranteed coverage for your firm in

newspapers, business journals and specialist trade publications

Public Relations Structured programmes to maximise

referrals from contacts and introducers

Brochure Design In house design facilities for new

marketing materials

Newsletters Bespoke newsletters, written and

designed in house, delivered to meet your deadlines

Website Design Unique web designs for every client

to suit your marketing objectives

E-marketing Programmes Tailored e-campaigns that keep your

website fresh and updated, your clients informed and new visitors every day

Seminar Programmes Proven event programmes, fully

prepared and delivered

Client Satisfaction Surveys Surveys carried out independently

on your behalf to continually monitor your service delivery and maximise your client referrals

Pricing Solutions for Added Value Services

Innovative pricing solutions that make your value-added services easier to sell

Special Interest Campaigns for Niche Markets

Targeted programmes for capitalising in niche sectors

Please contact us to arrange an informal, no obligation meeting.

Telephone: 0121 355 4774

JE Consulting2 Mitre CourtLichfield RoadSutton ColdfieldB74 2LZ

Email: info@je-consulting.co.ukWebsite: www.je-consulting.co.ukWebsite: www.webwatchuk.com

“ Very professional. Always coming up with new marketing strategies. The monthly meetings keep us on our toes. Our continued growth would not be possible without JE Consulting. They are a very important member of our team.”Damian Broughton - Managing Director, Danbro Accountants and Taxation Specialists

JE Consulting, 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZT: 0121 355 4774 F: 0121 355 4330 E: info@je-consulting.co.uk

www.je-consulting.co.uk