OF WORK I LED

A leader.Marketer. Communicator.Strategist.

& former Top Gun Naval Aviator.

Hi. I’m Jeff Miller.

1 Annual Reports

2 Corporate Branding

3 Corporate Social Responsibility

Annual Reports2008 - 2013

2008 ALL IN ONE HOUR’S WORK

2009 STRENGTH IN THESE TIMES

2010 HOW WE WILL BUILD VALUE

2011 STRATEGY IN ACTION

2012 FOOD + FLIGHT

2013 THE NEXT LEVEL

Corporate Branding

12

THE JBT NAMING PROCESS

• Established team of internal managers, assisted by outside agency

• Directed name generation based on– Input via questionnaires, meetings and interviews– Existing FMC names and logotypes– New names that were generated

• A name that conveys– Our History– Our Culture– Our Market Leadership

• Generated list of 43 names, distilled to 5 finalists• Final name selection

John Bean Technologies (JBT)

13

DEFINING THE LOGOTYPE

• Global company– Simplified globe

• Partership and committment– Classic symbolism: The rings

• Black for authority and power• Blue for loyalty and committment

• Competence and innovation– Rings designed in 3 dimensions

• Innovation = innovative shapes• Competence = multi-dimensional

• Final logotype

14

LEVELS OF COMMUNICATION

Why should a customerchoose FMC FoodTech forportioning, freezing andalmost every process stepin between. Our strategiccommunications answer thisquestion.

“Why” our offering is the customer’s best alter-native. May speak to a particularmarket segment.Preferred image choice: PEOPLE

“What” our specific productshave to offer that is uniquelybenefi cial to the customer.Help them to choosea product.Preferred image choice: CUSTOMER APPLICATIONS

“How” each product willanswer specifi c customerneeds. Help them to specifythe product they havechosen.Preferred image choice: EQUIPMENT/SOLUTIONS

CORPORATE

BUSINESS AREA

PRODUCT LINE

PRODUCT CATEGORY

PRODUCT MODEL

BRAND LEVEL DESIGNATION

JBT Corporation(Legal: John Bean Technologies Corp.)

JBT FoodTechJBT AeroTechJBT XxxxTech

TRA

DE

MA

RK

LE

VE

LSP

RO

DU

CT

DE

SIG

NAT

ION

S

LEV

ELS

Strong (aquired) brands used as designations only.

Product categories in generic (descriptive) nomenclature only.

Product models in an easily recognizable structure, e.g. alpha-numeric.

Frigoscandia Jetway

spiral freezer boarding bridge

M7 AD-BB

BRAND HIERARCHY

CORPORATE BROCHURE

Corporate Social Responsibility

CSRBROCHURE

2010- 2013 ANNUAL REPORT

FEATURES