Jason Walker

THE SMARTEST THING YOU CAN DO TO BUILD YOUR BUSINESSSurvival Strategies

Featured Agent:Katriel Calderon

NEW YORK EDITION

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JASON WALKER

You’ll probably want more than onephone line, three if you’re using oneline for a fax and modem hookup.It’s wise to invest in a business line,which allows you to list yourbusiness name and number in thephone book and with directoryassistance. To keep costs down, usethat line for incoming calls only. Ifyou don’t want the expense of abusiness line, but can do without arepeat of the shower scene, order“distinct ring” service from yourphone company. This is a separatephone number which rings into yourhome line, but sounds different fromyour normal ring. This alerts youand family members to incomingbusiness calls. If you’re dishing updinner or washing the dog, you’llknow to let your answering machine,or better yet, your electronic voicemail system, grab the call. If you’rein the shower, hopefully your 5-year-old will know to do the same.You may also want to order “call

answering” from your phone com -pany. It’s just a few dollars a monthand sounds more professional thanan answering machine, and whichwon’t break down while you’re onvacation.

A home office can either improveproductivity, or harm it. You may findyourself doing paperwork at 2 a.m.when you should be sleeping, orflipping to General Hospital at 3 p.m.when you should be working. It’shelpful to treat your home office asyou would an outside office, completewith “starting” and “quitting” times.This will help you stay focused,organized, and productive. And yourfamily will appreciate having theirdining room table back.

Nancy Michaels, of Impression Impact,works with companies that want to reachthe small business community and withsmall business owners who want to sellmore products and services. Copyright©,Nancy Michaels. All rights reserved.

It’s essential that you remaincommitted to your space

as office space.

JASON WALKER

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Jason Walker may have representedproperties in some of NYC’s mostexclusive buildings, including TheDakota, The Plaza, and a majorityof Downtown’s elite addresses, buthe’s quick to point out that he’s notabove working with buyers andsellers at all price points. “I do nottreat real estate like it is just the saleor purchase of a property. It is abouta lifestyle, and being passionateabout helping others. I am not inthis for a quick hit, I focus on thelong-term,” he says.

Jason was originally recruited byDouglas Elliman’s CEO, DottieHerman, for his ability to deliverresults and his “out of the boxthinking.” In his first year withElliman, Jason earned the elite‘Rookie of the Year’ award, settinghim apart from thousands of otheragents. Jason explains, “Althoughthere is no crystal ball when itcomes to real estate, I have an‘educated instinct.’ I know theproperties, the neighborhoods, and

the players involved. My know -ledge of values, price points, andprocess is incredibly accurate.”

Market knowledge and advancedCopyright Top Agent Magazine

negotiation skills are just the basics,according to Jason. “It’s aboutplaying a critical role in a customeror client’s life for however long theyneed you. When you break it down,

ultimately this is a service industry.Whatever the outcome may be, it ismy job to be reliable, focused, andmore importantly to negotiate asuccessful transaction,” he says. “I

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am intimately involved in myclients’ lives for several months asan advisor, friend, and sometimesadjunct therapist. It is no secret thatbuying and selling real estate can beoverwhelming and stressful. I amkeen on managing all scenarios andexpectations. I spend a tremendousamount of time working hard; tomake sure the experience isseamless, possibly even fun.”

Those who work with Jason takenotice of his impeccable attention todetail, his seemingly endless supply

of energy, and his incomparableknowledge of NYC. Not surprisingly,they refer others to him in droves. Itis those referrals, and those repeatclients that have solidified Jason aspart of the upper echelon of real estatebrokers in the City.

His accolades include being namedto the Top 1% of Real EstateProfessionals Nationwide, andbeing ranked as one of the mostsuccessful Brokers in NYC by theWall Street Journal, with more than$1 Billion in New York City real

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estate sold. As a Broker with DouglasElliman, which has recently formedan alliance with the U.K.’s KnightFrank Residential, Jason’s reach hasexpanded even further around theglobe. The new alliance will createone of the largest real estatenetworks in the world, spanning 400offices in 52 countries over 5continents marketing more than$38 billion in prime and super-prime properties. With an existingnetwork of International clients,this will only strengthen Jason’sglobal pres ence and referral base.

Yet, for someone at the top of themost competitive real estate marketsin the world, who counts celebritiesand global investors as his friends,Jason still refuses to let his trackrecord go to his head. “I may beselling some of the most expensivereal estate in the world, but I’m notabove taking out the garbage aheadof an open house, or walking aclient’s dog prior to showing theirproperty. To remain at the top youhave to be all encompassing, willingto do whatever is necessary, andreadily available. This is a 365 day a

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FOR MORE INFORMATION ABOUT JASON, VISIT

WWW.JASONWALKER.ELLIMAN.COMCALL 917-496-3054 OR EMAILJWALKER@ELLIMAN.COM

year job, and it is often all hours.Recently, I met a customer at1:45AM, with a flash light in onehand, and CAD drawings in theother, to show one of my New

Development units. The beauty isthat when you truly live thislifestyle, and you’re passionate, itdoesn’t feel like work, it is just a partof you, and I truly love it.”

The Smartest Thing You Can Do to Build Your BusinessEleven Experts Share Their Smartest Survival

Strategies for Today’s MarketBy Julie Escobar

The smart ones ask w hen they don’t know. And sometimes when they do.”Consider these wise words from Malcolm Forbes, a man who clearlyknows a thing or two about surviving financial storms.

Isn’t that what we’re sup posed to do when we don’t know, are facingadversity or are in over our heads? Heck, isn’t that even what we’resupposed to do to get ahead of the curve during tough times and bepositioned for great ness when the tide starts to turn?

I think so, so I did. I asked: “What’s the SMARTEST thing agents can doto build their business in today’s market?” Fortunately for all of us, 11 ofthe top minds in the industry answered.

Here is what our special guests—Floyd Wickman, Mr. Interview™—Michael Krisa, Bill Barrett, Darryl Davis, Carol Johnson, Mr. Internet®—Michael Russer, Matthew Ferry, Walter Sanford, Dave Beson, ClaudiaWicks and Judy LaDeur—had to say about the smartest thing you can do tobuild your business now.

Industry icon Floyd Wickman: Well, I believe that’s a three-part formula.First, work each week (we could stop there and increase production by38%)… on bringing in saleable listings. That means getting face to facewith a seller for a listing or price reduction. Next, get all buyers and lookersinto the office to be qualified, and sell them on the benefits of the office likeyou never have before. Last, sell in-house inventory first!

Mr. Interview™, Michael Krisa: My best advice? First, don’t panic! Look

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