japan society new york
DESCRIPTION
The basic theme of new brand identity for Japan Society New York is ‘Harmony of two cultures’. Inspired by Japanese crafts and architecture, the logo has cross stripes, which create the letter J and the letter S. They are joined together and compose a Japanese letter, which stands for the sun, days, and Japan. It also has the image of a window that opens for cross cultural communication and interaction.TRANSCRIPT
Japan Society 212 832 1155 Phone
212 715 1258 Box Office
www.japansociety.org
[email protected] East 47th Street
New York, NY 10017
Japan Society Identity Guideline
Introduction
and fosters sustained and open dialogue on issues important to the U.S., Japan, and East Asia. Among the premier institutions in the U.S. for the presentation of Japanese art, Japan Society organizes three world-class exhibitions annually. Every season, the Society presents over 30 performances of Japan’s traditional performing arts and cutting-edge contemporary dance, music and theater in its 262-seat auditorium. Film screenings range from classics series to festivals of today’s most popular new cinema.
Established in 1907, New York’s Japan Society has evolved into North America’s single major producer of high-quality content on Japan for an English-speaking audience. Presenting over 100 events annually through well established Corporate, Education, Film, Gallery, Lectures, Performing Arts and Innovators Network programs, the Society is an internationally recognized nonprofit, nonpolitical organization that provides access to information on Japan, offers opportunities to experience Japanese culture,
...to bring the people of the United States and Japan closer together in appreciation and understanding of each other...
J.D. Rockefeller, 3rd, 1952
introduction2
Established in 1907, New York’s Japan Society has evolved into
North America’s single major producer of high-quality content
on Japan for an English-speaking audience. Presenting over 100
events annually through well established Corporate, Film, Gallery,
Performing Arts and Innovators Network programs, the Society is
an internationally recognized nonprofit, nonpolitical organization
that provides access to information on Japan, offers opportunities
to experience Japanese culture, and fosters sustained and open
dialogue on issues important to the U.S., Japan, and East Asia.
The purpose of the Japan Society Identity Standards and Design
Guidelines is to provide an understanding of Japan Society’s
brand strategy, our desired brand image and the tools available to
develop consistent, on-brand communications. These guidelines
provide standards for our corporate identity as well. This identity
will serve as the “window” to Japan Society. These design
elements and usage guidelines have been designed to allow
creative flexibility, while ensuring visual consistency across a
myriad of communications.
The basic theme of new brand identity for Japan Society New
York is ‘Harmony of two cultures’. Inspired by Japanese crafts
and architecture, the logo has cross stripes, which create the
letter J and the letter S. They are joined together and compose
a Japanese letter, which stands for the sun, days, and Japan.
It also has the image of a window that opens for cross cultural
communication and interaction.
Strategy
Organization
Design Concept
contents
introduction
table contents
logo
unacceptable usage
typography
color system
secondary graphics
stationery
program poster
advertisement
banner
floor & membership guide
ticket
postcard
website
online calendar
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Introduction
Basic Standard
Application
Promotional Application
Interactive Application
Basic Standard
Each exhibition, with its related catalog and public programs, is a unique
cultural event that illuminates familiar and unfamiliar fields of art. From
2008 the Japan Society Gallery will expand its annual schedule, adding
a shorter, small-scale exhibition each summer to the existing program of
major three-month exhibitions each spring and fall.
E x h i b i t i o n P r o g r a m O v e r v i e wJapan Society Gallery is among the premier institutions in the U.S. for
the exhibition of Japanese art. Extending in scope from prehistory to the
present, the Gallery’s exhibitions since 1971 have covered topics as diverse
as classical Buddhist sculpture and calligraphy, contemporary photography
and ceramics, samurai swords, export porcelain, and masterpieces of
painting from the thirteenth to the twentieth century.
Japan Society offers diplomats, executives, artists, scholars, students, and anyone interested in Japanese culture and society and U.S.-Japan relations, a world-class, multi-disciplinary experience.
Motoatsu Sakurai, President
logo6
Primary Logo Usage
The Japan Society Logo is the
primary visual identity device which
conveys the ownership of, and
responsibility for, all Japan Society
programs, functions, products,
services and personnel. The
correct usage of this logo helps
to promote and reinforce brand
identity while at the same time build
brand equity.
logo
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To ensure the proper logos are consistently applied, thus preserving
the integrity of the Japan Society identity, you must always use the
electronic logo files provided by the Japan Society Public
Relations and Communications Department.
Primary Logo Basic Gridand the Isolation Area
An Isolation Area around the Japan
Society logo, and its variations,
has been established to ensure
ease of legibility for all applications.
No other elements, including
typography, other logos,
graphics or photos may intrude
upon this Isolation Area.
Inspired by Japanese crafts and
architecture, the logo has cross
stripes, which create the letter J
and the letter S. They are joined
together and compose a Japanese
letter, which stands for the sun,
days, and Japan. It also has the
image of a window that opens for
cross cultural communication and
interaction.
Logo Development
1X
1.4X
1.4X
1X
1X
.5X Isolation Area
.5X1X
.5X
1X1X1X.5X
logo and wordm
ark6
Secondary Logo Usage
To ensure the proper logos are consistently applied, thus preserving the integrity of the Japan Society identity, you must always use the electronic logo files provided by the Japan Society Public Relations and Communications Department.
Wordmark variations for Program Poster, Tickets, Banner and Advertisements, etc. Use white one on darker backgrounds. For more information, check out application pages.
Wordmark only for Applications
unacceptable usage
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For questions or concerns, and unique situations requiring variance guidance, contact the Japan Society Communications Department: [email protected]
The logo may appear against photographic, solid colored or screened graphic backgrounds. Avoid placing the logo against a very detailed photo or graphic. Please consult with the Graphic Designer for support on this usage. Logo and its two configurations have been designed to be reduced or enlarged (within set limits) to accommodate different application needs.
No Distortions
No Grey Backgrounds Over 65% Tint
No Black or Primary Colors Backgrounds
The Japan Society logo has limited usage and is used primarily for stationery items which
are designed solely by designers. The logo should not be manipulated in any way. Please
avoid these common errors:
Unacceptable Usage
typography8
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q
r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Helvetica Neue Regular
Helvetica Neue Light A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0
Typography is a critical component in defining our brand identity. Together with our brand and colors, typography helps to establish the consistency of our identity on stationery, documents, publications, presentations, advertisements, signs, etc. The main typeface is Helvetica Neue Light, which can help the organization look clean and refined. You also can choose from, including Regular, Bold and Italic, based on applications and materials.
color system
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Program Color Pallette
Standard Color Palette
77 % transparency100% solid color
77 % transparency100% solid color
The Japan Society logo and its acceptable configurations have been designed to accommodate certain print reproduction limitations. In all cases, the logos must use the established Japan Society Color Palette. The preferred color choice has been designated as “standard”. Whenever possible, the “standard” color scheme should be used on a bright white background.
A color palette has been developed to enrich Japan Society’s brand identity. The colors have been selected to complement the collection and should be used as accents and background colors on print and electronic publications. A brand’s color has strong visual impact and plays a major role in all communication materials by grabbing attention, enhancing or accenting design. The color of the Japan Society New York is equally important as the other graphic identity guidelines.
PMS 430 C
PMS 172 C
Black 100
PMS 430 C
PMS 172 C
Black 100
C 0 M 88 Y 100 K 0R 255 G 64 B 0
C 0 M 61 Y 100 K 0R 255 G 172 B 0
C 0 M 27 Y 100 K 0R 255 G 191 B 0
C 71 M 0 Y 38 K 0R 0 G 196 B 181
C 73 M 32 Y 1 K 0R 59 G 146 B 204
Corporate
Film Event
Exhibition
Family
Performing Arts
secondary graphics10
Secondary Graphic System of Japan Society has a touch of cross stripes. It is pretty flexable but should have two standard colors, which are JS Red and JS Grey. In order to present Japan Society as dynamic, educational, engaging, and family-friendly environment, accompanying images are used in external materials to reflect these key characteristics. The images are a select few to represent the general look and feel of Japan Society New York’s brand.
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Application
Program. The Film Program has provided English subtitles for films which have never been screened outside of Japan. Accompanying lectures help place the films in their aesthetic and social contexts, and filmmakers often introduce and discuss their work.
F i l m E v e n t O v e r v i e wJapan Society Film Program offers a diverse selection of Japanese films, from classics to contemporary independent productions. The Film Program has included retrospectives of seminal directors, thematic series and special screenings of international, U.S. and NY premieres. Several original film series curated by Japan Society have traveled to other U.S. venues in tours organized by the Film
Experiencing surprising, cutting-edge art; imagining entrepreneurial approaches to improve quality of life; debating the realities facing Japanese and U.S. investors; expanding educational resources...
Motoatsu Sakurai, President
stationery 14
333 East 47th Street
New York, NY 10017
212 832 1155 Phone
212 715 1258 Box Office
www.japansociety.org
March 24th, 2009
Shannon Jowett
333 East 47th Street,
New York, NY 10017
Dear Shannon Jowett,
Please excuse the formality of this letter but this is a sample of how your new letterhead
might look. The size measures 8.5” x 11”, your company name appears on top-left and
the address on the upper right, and there can be a faded image in the background.
Spelling out the numbers and the words fascimile as a nice touch. The colors are PMS
185 Red and PMS 295 Blue. Take a few moments to review and compare the following
sketches.
If you have any questions, please feel free to give me a call to discuss.
I look forward to helping you complete this project. Thank you.
Sincerely,
Daisy Lee
Japan Society
Letterhead
Key components to a corporate image/identity program are its stationery and business cards. Used to communicate both formal and informal messages, these elements are among the mostwidely used applications of the organization’s name and logo. Adherence to the approved guidelines and specifications outlined in this section is essential to the preservation and enhancement ofthe organization’s image.
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Shannon JowettCommunications Director Japan Society333 East 47th StreetNew York, NY 10017212 832 1155 Phone212 715 1258 Box [email protected]
333 East 47th Street
New York, NY 10017
212 832 1155 Phone
212 715 1258 Box Office
www.japansociety.org
Japan Society
Shannon Jowett
333 East 47th Street,
New York, NY 10017
Business card
Envelope
The envelope will communicate the image to people receiving correspondence from Japan Society. Like the letterhead, the envelope has specific standards as illustrated on this page. The envelope is a square format standard 4.18” x 9.5”. Also, the business card must be reproduced in strict accordance with theguidelines presented in the illustration. The measurements of the piece are 3.5” x 2”.
The letterhead is one of the primary pieces of the Japan Society stationery set. The letterhead communicates the image of Japan Society : cross-cultural, harmonious, and always open. The letterhead should only be reproduced as illustrated on this page. The letterhead is a standard 8.5” x 11” letter format. The personnel name and the remaining information, such as address, phone number, e-mail, etc. must be in Helvetica Neue Light.
program poster
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family
Kodomo no hi: Celebrating Japan’s Children’s Day through Performance & Crafts-MakingSunday, May 3, 2 PM
www.japansociety.org
Japan Society Program Poster in front of the main building
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film
Japanese Movie NightMegane, Kamome shokudoThrough May 18th
www.japansociety.org
Posters are a popular way to communicate locally. These are program posters for communication in 5 different Japan Society programs, which are Corporate, Exhibition, Film, Family, and Performing Arts. The posters have the white frames, following the guideline as seen on page 19. Try to use photographs that are visually simple and with plenty of white space. The 4–column grid is used for posters. These posters also can be pamphlet3-folds.
exhibition
Krazy!The Delirious World of Anime + Manga + Video GamesFriday, March 13 - Sunday, June 14
www.japansociety.org
program poster
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Posters are a popular way to communicate locally. These are program posters for communication in 5 different Japan Society programs, which are Corporate, Exhibition, Film, Family, and Performing Arts. The posters have the white frames, following the guideline as seen on page 19. Try to use photographs that are visually simple and with plenty of white space. The 4–column grid is used for posters. These posters also can be pamphlet3-folds.
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corporate
The Global Impact of the Financial CrisisSpeaker: Stephen Schwarzman Tuesday, Mar 10, 12 - 2 PM
www.japansociety.org
advertisement
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www.japansociety.org Glasses, 2007, An easygoing film that is satisfying as a refreshing sea breeze during a summer night at the beach.
Japanese Movie Night
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exhibition
Advertisement for promotion
www.japansociety.org
Children's Day Craft Activity: Koinobori
Glasses, 2007, An easygoing film that is satisfying as a refreshing sea breeze during a summer night at the beach.
Advertisement standard for promotion of Japan Society New York itself is inspired by its logo and the theme of a window. The thickness of the frame is always in the same proportion to Japan Society program poster’s the white frame. Although the main frame color combination is Red and Grey, you might use secondary combinations based on secondary logo usage guidelines.
Corporate advertisements help to educate our audiences about renewable resources and answer frequently asked questions theymay have. The Japan Society logo must always be found in the bottom right-hand corner .5” from either edge. Body copy must be displayed in 30 point Helvetica Neue Bold. Except for images,borders, lines, etc., text must be located .5” from the poster edge.
Promotional Application
Promotional Application
Education & Family Programs plays a particularly important role in
increasing access to Japan Society’s many resources—from rare art
displayed in our gallery, to leading Japanese performers and thinkers,
to the latest scholarship in Japanese studies—with American educators
and children. We offer a host of opportunities through our suite of Family,
School, and Educator programs.
F a m i l y P r o g r a m O v e r v i e wThe Education Program was founded in 1994 with the support of The
Freeman Foundation. We have grown over the past 14 years to offer a
host of opportunities through our suite of Family, School and Educator
programs. Today, Education Programs endeavors to spark interest in
Japan and impart an understanding of shared humanity to our intended
audience—whether educators, students or families.
Experiencing surprising, cutting-edge art; imagining entrepreneurial approaches to improve quality of life; debating the realities facing Japanese and U.S. investors; expanding educational resources...
Motoatsu Sakurai, President
banner22
Banner
A banner designed for Japan
Society Identity is hanging on the
façade of the Japan Society’s
building on 47th Street.
The banner layout above is an example and specific measurements should be checked with the banner manufacturers.The Japan Society New York can promote itself effectively and reinforce its postiton as a balanced cross-cultural organization using low cos marketing material such as banners. The banners are also a part of architectural elements.
celebrating a century
celebrating a century
floor & m
embership guide
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Floor Guide
Membership Guide
Japan Society Members receive an
array of benefits, including special
discounts on all films, classes,
family programs, and performances
throughout the year; complimentary
admission to Gallery exhibitions;
invitations to special Members-only
gatherings; and more. Join Japan
Society today.
The floor guide is one of the most important pieces when it comes to information. It is simply designed to look straightforward as a part of identity standards. The membership guide has a form to be filled out so that it has to be readable as well as be sophisticated. It is the same format with the floor guide. Please use simple and clean photographs for these guides.
floor guide
www.japansociety.org
membership
www.japansociety.org
The facilities include a 262-seat
theater, art gallery, language center,
library, conference facilities and
over three floors of administrative
space.
ticket24
Ticket for Corporate Programs
Front
Ticket for Corporate Programs
Back
Corporate
Tickets
$11 Adults
$7 Japan Society members,
students & seniors
Buy Tickets Online or call the
Japan Society Box Office at (212)
715-1258, Mon. - Fri. 11 am - 6 pm,
Weekends 11 am - 5 pm.
Open evenings and weekends
(times vary) for special events. 333 East 47th Street, New York, NY 10017
Japan Society N
ew York
ticket
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Ticket
80% of the actual size
Tickets are designed for each program entry based on each color. Japan Society has 5 main programs; Corporate, Exhibition, Film, Family, and Performing Arts. Since there can be lots of possible events or sections, the tickets have empty space for stamps. Back of the ticket has further information about that event and directions.
Exhibition
Film Event
Family Program
Performing Arts
Postcard
postcard
www.japansociety.org
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postcard
Postcards are also an effective way of communicating. This example is for Online Subscription at www.japansociety.org. It has a stripe frame, which is a secondary graphic element and also 5 different colors. It is U.S. standard size so that let it delivered easily and economically.
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Postcard
postcard
www.japansociety.org
www.japansociety.org
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postcard
Follow the ratio of the frame and the blank frame and try not to use complex images inside of the stripe frame. Use photographs that are simple and clear enough to go with each color.
www.japansociety.org www.japansociety.org
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Interactive Application
Interactive Application
Basil Twist, toured Japan in 2007 as part of Japan Society’s centennial
celebration. Major support for Japan Society 2008-2009 Performing Arts
Programs is provided by the Lila Wallace-Reader’s Digest Endowment
Fund, The Starr Foundation, the New York City Department of Cultural
Affairs, the Doris Duke Charitable Foundation, and the Endowment for the
Performing Arts.
P e r f o r m i n g A r t s O v e r v i e w
Established in 1953, the Performing Arts Program has introduced
audiences to Japan’s contemporary performance scene as well as its
traditional dance, music and theater through more than 500 individual
programs. Highlights include premiere presentations of the Grand Kabuki
to the popular annual Contemporary Japanese Dance Showcase. A recent
commission, the Bessie Award-winning Dogugaeshi by puppet master
In the future, Japan Society will remain a trendsetter in examining Japan’s changing relations with its neighbors, the issues facing post-industrial societies in Asia and the West.
Michael R. Auslin, Scholar
Mark Schilling on “Nikkatsu Action”
You first curated a series of
Nikkatsu action films in 2005
and just published a book
on the subject. What drew
you to this genre and the
particular films presented in
this series?
Mark Schilling: I first
became aware of the
Nikkatsu Action genre
when I was researching my
book on yakuza movies,
The Yakuza Movie Book:
A Guide to Japanese
Gangster Films. Though
You mention in your book
that these films “evoked
a cinematic world neither
foreign nor Japanese, but a
mix of the two.” Could you
elaborate?
Original poster for Plains
Wanderer (Daisogen no
Wataridori, 1960).
MS: They may have been
set in a real, present-day
Japan, but usually a highly
website
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Website Proposal
corporate luncheonThe Corporate Program has a rich history of
providing the international business and policy
community with insights into U.S. – Japan
relations. Japan Society’s Corporate Program
hosts public and invitation-only programs
for the international business and policy
community about the people and issues that
define U.S.-Japan relations in a regional and
global context. The Corporate Program offers
unparalleled access to international business
Tipping the Scales: The Evolution of
Shareholder Rights in Japan
Wed, May 6, 12 PM
register and buy ticket
online calendar
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A website is really an interactive piece of software. The navigation facilitates user goals of; easily accessing content, community and commerce and finding any desired feature or information page. The site should be straightforward, relatively simple to use and unchanging—with no surprises or misleading cues, such as design elements that look like links but instead are static graphics. With the exception of certain processes, users should be able to navigate to all major areas of a website from anywhere.
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
May 2009
Hiroaki UmedaSolo dance, light, sound & videoFriday, May 15, 7:30 PM
buy ticketOnline Calendar Proposal
Theme
Japan Society New York’s Identity Theme is “Harmony of two cultures” and “Cross cultural communication and interaction”.
VISUAL COMMUNICATIONS II
DES-621-04 SPRING 2009
DAYOUNG LEE, Designer
GRAHAM HANSON, Instructor