january15 2009 pat robinson betterment
DESCRIPTION
betterment conference research notesTRANSCRIPT
Hello What are we doing here?
Are our efforts a drop in the bucket, or a ripple effect?
Are we looking for a single magic bullet, or many approaches?
Individual actions, or client financed projects?
Are we, will we be, a “business” or is this a “hobby”?
movement
The Movement Pitch OffCenter for Social Innovation
February 15, 2009
Patrick RobinsonSpreadTheWord.org
Superpower.ning.com
Founding. Financing. Flaunting.
Ask not what The Movement can do for me,ask what I can do for The Movement.
What do I already do?
How can I most effectively contribute to positive social change and betterment?
1. Incubate or play a role in communities surrounding people who are already changing the world (or making a significant difference)
2. Influence the agenda of influencers (Individuals and Associations)
3. Encourage others to action their intent (ideally give them tools to do so)
4. Enlist others - collaborate (up and down the experience later)
5. Make it an increasing part of my 'day job'.
6. Continue to learn
7. Delegate / Invest (in a budget to hire researchers and copy editors)
8. Consult on education curricula
9. Don’t re-invent the wheel: “Stand on the shoulders on giants.”
Making “Betterment Ambassadors” a business
Or at least a project to finance operations and infrastructure?
My proposal for achieving this would be to hold a conference.
Lets get people to pay to hear us pitch to them.
Let’s commercialize our recruitment process.
movement
c o n f e r e n c e
Conferences overview – Is the market at saturation?
TED Conference Overview, Case Study
$6000 Cost to attend paid by 1200 attendees
$3750 Cost to attend satellite simulcast by 500 attendees
218 Videos online
8,500,000 Views of videos
8 Ted Prizes of $100,000 and build a community
11 Full Time Staff
$2,000,000 Profits (a stated minimum) from each conference
104,626 Online member profiles
Obviously we’re not going to achieve TED status, but we could consider partnering with bigger brand names to help. Maybe even license a brand name.
Brand Building & Funding: We’re Not Event Planners, so how does a conference make sense? Or dollars?
Our Vision:The Betterment Movement will be a culture of sharing knowledge using “social design”.
The Betterment Movement will have many sharing,learning, and input opportunities with “open access” that does not merely permit, but requires social participation in order togenerate optimal outcomes.
Content, rich textured branded content, will drive our membership and awareness.We are Smarter than me. Self-perpetuating, repeating results.
A better conference. A conference about Betterment.
Could we actually do a better conference? What would make it better?
• Attendance cost is considered as a membership cost
• tiered cost to attend ($100 individual, $500 corporate)
• attendee directed choice of charitable donation for 10% of fee (pre chosen like Good Magazine)
• speaker directed choice / request for their honorarium to go to charitable cause
• 5% of attendance cost goes to an annual bursary fund
• 5% of attendance cost goes to a book club or magazine subscription
• umbrella theme of betterment — ask speakers to speak on their methodology vs. the
‘canned speech’ about their book
• interview speakers on camera for site “content”
• include ‘discussion time’ in between themes
• have a mentor matching session for those interested
• consider starting a betterment “x prize”?
• make it media friendly — twitter screens & a discount for attendees who are reporting, or note taking
• offer reciprocal conference attendance trades --- so our top movers can attend other conferences
• 2nd day is free attendance to the willing to participate in a charette, notable speakers as the judging panel
Betterment Movement Conference Topics*
Community How can we help connect people, build communities and protect unique cultures?
Opportunity How can we help people better provide for themselves and their families?
Energy How can we help move the world toward safe, clean, inexpensive energy?
Environment How can we help promote a cleaner and more sustainable global ecosystem?
Health How can we help individuals lead longer, healthier lives?
Education How can we help more people get more access to better education?
Shelter How can we help ensure that everyone has a safe place to live?
Everything else Sometimes the best ideas don't fit into any category at all.
* borrowed from Google’s 10x1000 project
Judgement & Measurement: Weighted Criteria Chart
Impact
Reach How many people would this idea affect?
Depth How deeply are people impacted? How urgent is the need?
Attainability Can this idea be implemented within a year or two?
Efficiency How simple and cost-effective is your idea?
Longevity How long will the idea's impact last?
Business Suitability and Do-ability
Networking
Return on Investment (of time and money)
Reuse-ability
Originality
Do-able
Accomplishable
Innovative
Educational
** some are borrowed from Google’s 10x1000 project
Thank YouIt was nice to see you
movement
Founding. Financing. Flaunting.
Credentials. Conference. Content.
Hi Guys, so far, you are the ones that have told me you're pitching. This is a checklist email to help it all go smoothly.
1. Put your pitch (title and summary) on the wiki: http://themovement.info/wiki/pitchoff
2. Make a sticky(with a word on it) for each of the ideas/proposals in your pitch
3. Time limit: 15 minutes
4. Projector available. If you have slides, come a bit early to get set up
A good pitch should explain the ideas involved. What is the basis of this pitch? Where did the approach come from? What has been taken from December 20th? what have you built upon it?
Awareness. How will people find out about what we're doing. How can they get involved?
People. Who will be allowed in, who will be kept out. How will people apply to get in. Will there be levels of membership?
Funding. How will it make money. How will the network sustain itself?
Betterment. How will we work on betterment. How will what we're working on make the world, or our lives better?
Brand. How will we ensure good work that we're proud of comes out. How will it work on the individual and group level. How about quality control.
Teams. When will people get together and do work? How will they find each other.
Measurement. What will we want to measure. What will we want to improve.
Judgement. Propose a way for these ideas to be judged and applied
Background Research >>
draft 1.3
Sponsorships to consider>>
TED -ideas worth spreadingFebruary 4-7, 2009
Location: Toronto, ON Cost:RT satellite Broadcast:$3,750Registration: $6,000 plus acceptanceDonor: $12,000Patron: 100k / 5 yearsSponsors: BMW, Nokia, Autodesk
Contact:Ronda [email protected]
RGD Design ThinkersOctober 28-29, 2009
Location: Toronto, ON Cost:RGD $495PRGD $375Student $175Non-Member $595
Sponsors: Amoeba Corp., Cascades, Masterfile, Resource, Integrated, Somer-set, Supremex
Contact: Hilary Mulzer 416-367-8819 ext. 23
Flash FITCVarious dates
Location: Toronto, ON April 19-22, 2008Chicago, IL June 22-23, 2008Seoul, Korea October 14, 2008New York, USA November 10-11 2008Venice Beach, CA December 6-2008 Amsterdam, NL Feb 22-24, 2009Toronto, ON April 28-29, 2009 Cost: $849 Venice Beach -Free
Toronto Event Sponsor: Crispin Porter & Bogusky
Ongoing sponsors: Adobe, Humber College, Telefilm Canada, (MT) Media Temple, Electric Company, Almer/Blank Algonquin College, Blitz
Sponsor Benefits: $2800 - 15% discount before Nov 15, 2008 - Job day- Logo Placement- Job Promotion- Swag bag insert- 2 FITC tickets- Paragraph in FITC newsletter- Up to 10 additional ticket discounts
Contact info: David Girolami 416 840-1010 Extention: 132
*For ore Info see ttp://www.fitc.ca/packages/TO09/FITC_TO_09_Studio.pdf
Idea City June 17-19, 2009
Location: Toronto, ON Cost: $4000Corporate sponsors:Toronto Life, Steelcase, Telus, Panasonic, Bennett Jones, Roots, Starbucks Coffee, CIFA, Speakers House Canada, 96.3 fm
Major Sponsors: Apple, Zipcar, Context, CARP. Humber, Liberty, Metropolitan Hotel
Supporting Sponsors: Steam Whistle, Dan Aukroyd, Aveda, Centennial College, UofT Book Store, Humber, Sanda Ainsley Gallery, SunVillage, Coyote
Angel Sponsors: NSB, Environics, Ryerson University, Quadangle.Samata Mason, SimEx Iwerks,Mountain View, Heads up, Sheridan, Fifth Element, Metropolitan Knowledge INternational
Private Individual Sponsors: Lisa Elder, Len Wechsler, Jeff Seider
Contact: 362-IDEA (4332) or [email protected]
Location: Camden, MESponsors: Open, Canaan Partners, Cogni-zant, Frog design, Lexus, MTN Group, National Geographic Society, Nokia Siemens Networks, Steelcase, Surdna, Text 100, Thomson Reuters, Timbuk2 Designs,Yahoo!
FriendsBehance, dotSUB, Festo, Hashrocket, Inkling , Know Technology, Maine Media, Meru Networks, Gen Works, sigmaQ, Swans Island Blankets
Contact info: [email protected]
POP Tech October 21-24, 2009
www.poptech.org
Conference >> Pop Tech
Date: October 21-24, 2009
Location: Camden, ME
Sponsors: Open, Canaan Partners, Cognizant, Frog design, Lexus, MTN Group, National Geographic Society, Nokia Siemens Networks, Steelcase, Surdna, Text 100, Thomson Reuters, Timbuk2 Designs,Yahoo!
Friends: Behance, dotSUB, Festo, Hashrocket, Inkling , Know Technolo-gy, Maine Media, Meru Networks, Gen Works, sigmaQ, Swans Island Blankets
Contact info: [email protected]
A first visit to Pop!Tech is often surprising. Unlike traditional conferences, here you’ll find an eclectic network of industry leaders, scientists, technologies, social change agents, artists, educators, the press, bloggers, explorers and one-of-a-kind thought-leaders from a huge variety of fields and number of different places – bound together by an intense curiosity about the forces, challenges and opportunities shaping our future.
Each year, the world’s leading thinkers and doers gather in for an event many describe as the highlight of their year. Attendees have called it “The ultimate brain spa,” “Davos for optimists” and “A four-day journey into the future, in the company of those creating it.” This event is called TED, and it’s truly a conference like no other.
Cost:RT satellite Broadcast:$3,750Registration: $6,000 plus acceptanceDonor: $12,000Patron: 100k / 5 yearsSponsors: BMW, Nokia, Autodesk
Contact:Ronda [email protected]
www.TED.com
Conference >> TED
www.designthinkers.com
Some of the 2008 DesignThinkers Speakers: Marc AltNancy DuarteSteff GeissbuhlerLauren Connolly Chris HackerLouise Fili Bob IsherwoodJeannette HannaJi LeeLuke Hayman Bettina von StammLee Jacobson Masamichi UdagawaKris Kiger Tucker ViemeisterTali Krakowsky Véronique VienneDaniel Libeskind Massimo VignelliRick Poynor Brett WickensScott Stowell Jenn + Ken Visocky O’Grad
DesignThinkers is the annual conference of the Association of Registered Graphic Designers of Ontario (RGD Ontario). Representing over 3,000 design professionals and students, RGD Ontario is the professional organization for graphic design in Ontario, and unique in Canada with its ability to grant the designation Registered Graphic Designer (R.G.D.), signaling a high level of competence and ethics.
Conference >> RGD Design Thinkers
Established in 2002 by new media guru and entrepreneur Shawn Puck-nell, the company has held successful events in North America and Europe, and is expanding into Asia. Accord-ing to FITC’s founder, the first step to producing a successful event is choos-ing a host city with a passion for the interactive arts.
FITC has left its mark in the following geographies:
Canada: Montreal, Ottawa, Toronto, Vancouver, WinnipegNorth America: Chicago, Los AngelesInternational: Amsterdam, Korea
FITC is a Canadian events management company that produces international design and technology events that inspire, educate and challenge the best new media designers and developers from around the globe.
www.fitc.ca
Conference >> Flash FITC
ideaCity, also known as ‘Canada’s Premiere Meeting of the Minds’, is an eclectic gathering of artists, adventurers, authors, cosmologists, doctors, designers, entertainers, filmmakers, inventors, magicians, musicians, scientists and technologists.
www.ideacityonline.com
June 17-19, 2009
ideaCity Speakers:Are varied in their origins, professions and personal make-up: Adventurers, architects, astronomers, entrepreneurs, authors, scientists, technologists, musicians, magicians, politicians, historians, designers, inventors, film makers, agitators
Conference >> Idea City
Technology Events>>
Conference >> Mesh U
www.meshconference.com
September 16-19 New York
Canada’s leading Web conference, being held in Toronto on April 7th & 8th of 2009, is a chance to connect with people who are just as interested and excited about the potential of the Web as you are — people who want to know more about how it is changing the way we live, work and interact with the world. You won’t just connect with them in the hallways, either — at mesh, we make sure that every panel and workshop is as interactive as possible. If mesh is successful or helpful, it’s because you helped make it that way.
November 5-7, 2008 San Francisco
also from the O’Reilly Family:
O’Reilly We2.0 expo in Berlinhttp://en.oreilly.com/web2008/public/content/home?CMP=ILC-conf_promobox_ormhm
O’Reilly Web2.0 expo New York http://en.oreilly.com/webexny2008/public/content/home
http://en.oreilly.com/web2008/public/content/home?CMP=ILCconf_promobox_ormh
Only the Web 2.0 Summit (formerly named Web 2.0 Conference) brings the intelligence, innovation, and leadership of the Internet industry together in one place at one time.
O’Reilly Summit >> Web 2.0
www.ad-tech.com
Networking Conference >> Ad-Tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.
Upcoming conferences:
Sydney ParisSan FranciscoMiamiSingaporeChicagoTokyoLondonNew YorkShanghaiBeijing
Stay Ahead of the Curve
An incubator of new, cutting-edge technologies, the SXSW Interactive Festival is ground zero for the world’s most creative web developers, designers, bloggers, wireless innovators and new media entrepreneurs.
Tony Hsieh to Deliver Opening •Remarks on Saturday, March 14
•Anderson & Kawasaki Set for •Keynote Interview on March 17
•Explore the first batch of panel •programming for 2009
The SXSW Interactive Festival features five days of exciting panel content and amazing parties. Attracting digital creatives as well as visionary technology entrepreneurs, the event celebrates the best minds and the brightest personalities of emerging technology. Whether you are a hard-core geek, a dedicated content creator, a new media entrepreneur, or just someone who likes being around an extremely creative community, SXSW Interactive is for you!
Conference >> SXSW
www.sxsw.com/interactive
www.strategymag.com/socialresponsibility/2008/index.html
April 15, MaRS Collaboration Centre, Toronto, ON
Doing good is good for business. if your employees, stakeholders and consumers know about your good works.That’s where the Social Responsibility Forum comes in. Whether you’re a CEO, CMO, media buyer or media seller, the event will help you identify the business opportunities that exist when CSR initiatives re-inforce your brand DNA. But how do you create that alignment? Who’s doing it well? And most importantly, does your marketing reflect the good things your company is doing?
Collaboration >> Social Responsibilty Forum
Creativity for change, ideas to make things better.
Thursday July 17. 2008
Sponsors for this event included:Bates 141, Mtv, Yahoo, Nomaly, Fla-mingo Internations, Privé, Attention!, Mindshare and singapore.
www.psfk.com/psfk-conference-san-francisco
Conference >> PSFK
Our Goals:
Objective 1: To stimulate a productive conversation about sustainability among the Overlap’s community of innovators
Objective 2: To facilitate practical ways for innovators to create “pull” for sustainability work
Objective 3: To roadmap sustainability directions, challenges, opportunities for the larger community of innovation practitioners
theoverlap.org/2008
Now celebrating its third year, Overlap08 will look at the role design thinking and design strategy can play in the transformation of products, processes and organizations. It will explore and confront the current theories, methodologies and tools for catalyzing sustainable innovation. We will challenge ourselves to provide insight into market-driven solutions that can meet social and environmental challenges.
Conference >> Overalap
Conference >> EmTech
The 8th annual event will be held September 23-25, 2008, on the beautiful MIT campus in Cambridge, MA, and will include:
Powerful keynotes from respected •business leadersInteractive breakout sessions •focused on developments in specific areas of technologyExhibition of emerging •technologies from leading companies, startups, and MIT studentsUnveiling of the 2008 TR35--the •top 35 innovators under the age of 35Networking opportunities with •Technology Review’s high-level international audience
Explore the cutting-edge technologies that truly matter and the innovations destined to better our lives and fuel economic growth--only at EmTech.Technology Review’s EmTech Conference brings together world-renowned innovators and senior business leaders to discuss the emerging technologies that are poised to make a dramatic impact on our world. Keynote sessions, insightful panels, and groundbreaking presentations--of a caliber only Technology Review can deliver--are combined with networking opportunities and live demonstrations.
www.technologyreview.com/emtech/08
www.econsm.com
Some Speakers include:
Rafat Ali, Founder, Editor and Publish-er, ContentNext Media, Moderator
Robert Andrews, Editor, paidContent:UK, Moderator
Joanne Bradford, EVP-National Mar-keting Services, Spot Runner
Leonard Brody, Co-founder and CEO, NowPublic
Dalton Caldwell, Founder and CEO, Imeem
Shawn Colo, Co-founder and Head of M&A, Demand Media
Frank Cooper, VP-Marketing, Pepsi-Cola North America
Chuck DeFeo, VP and GM, Townhall.com and Salem News/Talk Online
The Economics of Social Media 2008 is a one-day conference focused on investigating the evolving economics of social media, looking at the survivors and up-and-comers, and at how deals and business models are being affected by enabling technologies and the creative process.
Conference >> EconSM
www.ad-tech.com
www.econsm.com
www.technologyreview.com/emtech/08
www.theoverlap.org/2008
www.psfk.com/psfk-conference-san-francisco
www.strategymag.com/socialresponsibility/2008/index.html
www.sxsw.com/interactive
http://en.oreilly.com/web2008/public/content/home?CMP=ILCconf_promobox_ormh
www.meshconference.com
www.TED.com
www.Designthinkers.com
www.Poptech.org
www.fitc.ca
www.ideacityonline.com
www.designcity.com
Conference >> References