January 2015

PARTISAN MEDIA VICIOUS CIRCLE

News Through Perspectives

PartisanThinking

Biased Media

Blue tweeters ( l iberals) primari ly only engaged with Blue tweeters, and red tweeters (conservatives) with red tweeters

TWEETS ABOUT FERGUSON

News Through Perspectives

WHY PARTISANSHIP MATTERS

News Through Perspectives

Partisanship turns citizens away from understanding the true perspectives of

politicians and international leaders and makes them less likely to responsibly participate in

the democratic process.

News Through Perspectives

Promote intelligent voting by providing a news resource that shows multiple key perspectives on leading events which allows voters to better

understand their leaders

OUR GOAL

News Through Perspective

News Through Perspectives

THE PARALLAX SOLUTION

Daily email update with key topic

News Through Perspectives

“PERSPECTIVES OF THE DAY”

News Through Perspectives

HOW PARALLAX BEATS PARTISANSHIP

Reader who promotes war on ISIS after attacks on Western civilians reads “Doves Perspective” on confl ict and reconsiders challenges of engaging ISIS

Reader follows Parallax World politics page and finds he consistently agrees with the perspectives of a presidential candidate and decides to vote for that candidate

A voter is traditionally Democratic (or Republican), but reading the specific viewpoints of leaders changes who that voter elects in an election

• Leading Decision Makers

• Polarizing Publ ic Figures

• Market Movers

News Through Perspectives

TYPES OF VIEWS

Produce dai ly content

News Through Perspectives

THE EDITORIALLEADERS

Jared Metzker, Editor-in-ChiefJared has been published in The Atlantic, Los Angeles Times, Asia Times Online, Lobe Log and Inter Press Service. He recently graduated with Masters in International Relations from John Hopkins SAIS.

Michael Daley, Editor at Large and FounderMichael has published and edited many critically renown pieces of writing including Enjoy the Experience which received praise from Rolling Stone (4 Stars), BBC, NPR, Nytimes and Pitchfork, and was rated the “Best Music Book of 2013” by Los Angeles Magazine.

Writers submit nuanced pieces throughout the world

News Through Perspectives

PARALLAXNETWORK

Repor ted From

Reg ions Covered

Using Perspective As A Resource

News Through Perspectives

PARALLAXCUSTOMERS

B2B: Perspective is PowerJournal ists, researchers, and analysts need a rel iable source for perspect ives

Enthusiasts: Value of NuanceEnthusiasts in areas such as Energy or East Asia fi nd value in seeing var ious perspect ives on areas of interest

Masses: Controversy of ConversationFor decades, massive issues such as gay r ights, fracking, GMOs, and China’s growth have dominated the spot l ight for general news readers. Providing perspect ive wi l l answer key the quest ion for a standard news reader: “Why would someone do that?… Why would I vote for that person?”

- Large markets with captive audiences

News Through Perspectives

VERTICALS

21 million college studentsAccess through professors and discussion groups

190 million votersSpecifi cal ly provide content on elections through focus on races

Millions of SpecialistsEmail updates with curated content on topics for special ists such as:250,000 Financial Analysts461,000 Graduate Students Each Year67,400 Dietit ians

News Through Perspectives

DEVELOPMENT ROADMAP

Web Desig

n

Perspective Tabs

Voting and Polling Plug-

in

Profile Pages for Political

Leaders

Home Page As a Tool

Team Full- Time

Writer, Social Media

Managed

3 Full-Time Content

Content

1-2 Articles Per Day

2-3 Articles Per Day

News Through Perspectives

NEXT STEPS & USES OF CAPITAL

NEXT STEPS(1.) Enhance website and brand design: new logo and new font(2.) Enhance website functions: voting on tabs, searching by profi le(3.) New writers bring content to two articles per day(4.) Marketing Ramp-up

USES OF CAPITAL(1.) Working Capital for 30 months: Salaries, Photos, Drawing, Insurance(2.) Voting System(3.) A/B Testing on Digital Marketing(5.) Additional Marketing Expenses

News Through Perspectives

FEEDBACK

"Parallax World is a brilliant idea, providing a highly accessible multi-dimensional approach to issues in the news. Rarely do news articles and opinion pieces give equal and objective treatment to all major contending views.  This is the first website I’ve seen that makes understanding all sides of news stories the centerpiece of its mission.” – Retired Professor

“I like it. Different views are the future (meaning present) of news. To have a point/counterpoint that is thoughtful and informative, not just a bunch of glib, unsubstantiated, misleading, misinformed ranting in the comments is refreshing.” – Advertising Leader

"I think the articles are perfect. They provide a easy to understand overview of the issue without being too lengthy for people with time constraints. I like the layout also. It looks clean.” – Former Navy Corps

“The site looks really great, like the clean look. And I've never really seen anything quite like what you guys are doing. I think it's a really compelling idea.”- Los Angeles Bureau Chief of Major News Outlet

-Venture Capital-Publ ishing- Journal ism-Digital Marketing-Digital Advertis ing

News Through Perspectives

PARALLAXFOUNDERS

Sean Daley is a Founder of Parallax World. He currently works at an early-stage venture capital fund in Chicago. Sean has worked in both Asia and the United States in finance, intelligence, and consulting. He also serves as a founding member of other media and data companies including indx and The Omega Projects. Sean received a Master’s in International Affairs from Columbia University and Bachelor’s from Georgetown University. Sean is proficient in Mandarin Chinese.

Hassan Ali Khan is a founder of Parallax, and currently serves as an SVP at The Onion, Inc. Prior to his current role, he was operating in the media space in New York focusing on strategy and analytics. He has worked at VICE Media with a focus was on audience growth and content provision, while helping launch new verticals across many platforms. His professional background is rooted in political consulting, which includes work for recent national presidential campaigns beginning in 08, along with work for the White House, and a variety of international political figures in Europe and Asia.

Michael Daley is a founder of Parallax, and a partner in Boo-Hooray, an archival consultancy and publisher dedicated to the organization and preservation of 20th and 21st century cultural movements. He was formerly Chief Editor at the music culture publishing imprint Sinecure Books. Michael has written and/or edited several books including Enjoy The Experience: Homemade Records 1958-1992 and Houston Rap Tapes, which have been featured in The New York Times, The Guardian, Rolling Stone, NPR, BBC, Pitchfork, and Vice. He is also a co-founder of the Archival Communication Interface for digital collections.

January 2015