january 2014.pdf · indiana athletic ... previously and i know we’ll have a seamless transition....
TRANSCRIPT
eThe Indiana Athletic Trainers Association is committed to providing quality
healthcare for Hoosiers and strives to advance the athletic training profession.
NEWS
INSIDE THIS ISSUE
WWW.iata-usa.org
Indiana Athletic Trainers Association
WWW.IATA-USA.ORG
The IATA is recognized by the Indiana State Medical Association Commission on Sports Medicine and the Governor’s Council for Physical Fitness and Sports Medicine.
Upcoming IssueContent Due Newsletter Out February 15 March 1
Date Subject to Change
President’s MessageHappy New Year! I hope everyone enjoyed a safe and wonderful holiday season.
As you all know, we’ve concluded our bi-annual officer elections and I want to say thank you to all of you who
participated. We had great voter turn-out and some outstanding candidates to choose from for office positions. You will be able to learn more about the election results later in this newsletter. I look forward to their leadership as we continue to grow the association and serve the membership.
The last two months have been busy ones for the Executive Council. Following the Fall Meeting in late October, Brian Murphy and Craig Voll resigned their positions on the Council. Both have served in several roles during their tenure and have provided great leadership. I want to publicly thank both for their dedication to the association. At our November EC meeting, we approved Jim Miller from Boonville as the new Governmental Affairs Chair replacing Craig and Kyle Stairs from Indianapolis to replace Brian as the Development Committee Chair. Both have been part of these respective committees previously and I know we’ll have a seamless transition. Also in November, the Council approved Tim Nurrenburn from Evansville replacing Jim as the High School Committee Chair. Tim brings a lot of energy and experience to the committee.
At our last EC meeting in December, we approved Gerald Mickler, Carl Palma, and Nicole DeStefano as members of our new National Athletic Trainers Month Committee. Look for additional information on association events from this group coming soon. Our last order of business in December was approval of our 5-year Strategic Plan in its final form. For those of you that attended the Fall Symposium, you heard me address some of the points contained in the plan. We’ve crafted new vision and mission statements for the association along with 5 strategic objectives and a total of 57 individual goals to work toward. I believe this is a comprehensive plan and that completing each of these goals will place athletic training in Indiana in an elite position.
Continued on next page.
January 2014
Scott Lawrance DHS, LAT, ATC, MSPT, CSCS
(Click On Link)
President’s Message NATM Event Election Results IATA Year End Report Jennifer Popp Justin Miller High School Setting Research Research Article IATA Strategic Plan
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Indiana Athletic Trainers Association
For information covered in this electronic newsletter or to submit articles or ideas, please contact the IATA Communications Chair:
Jessica [email protected]
President Scott Lawrance, DHS, LAT,
ATC, MSPT, CSCS [email protected]
President ElectBrad Gerig, MA, LAT, ATC [email protected]
Past PresidentJohn Locke, EdD, LAT, ATC
SecretaryChristine Lauber, EdD, ATC
Treasurer Jennifer Brennan, LAT, ATC
IATA Central Office Kim Williams 317-634-5963
IATA Executive Council
eNEWS
MemorialsPlease forward all notices
of memorials to:
Alice Wilcoxson, PhD, LAT, ATC
President’s message continued.
We are of course ambitious with this plan, but each is obtainable and I believe we have the team in place to achieve each of these. You will be able to see the Strategic Plan in its entirety as part of this newsletter.
New this year is my year-end association report where you will find information relative to what the association has done for the membership during 2013. This is part of the Strategic Plan and one way to try and improve communication and transparency between the EC and membership. I hope you find this information useful.
In conclusion, I want you to know that the Executive Council values your opinions and wants to hear how we can better serve you. As always, if you have any questions, ideas, or would like to become more involved please email me at [email protected].
All the best,
Scott Lawrance, DHS, LAT, ATC, MSPT, CSCSPresident, Indiana Athletic Trainers’ Association
NATM Event- Night at the PacersMark your calendars now for IATA’s Night at the Pacers event in celebration of National Athletic Trainers Month.
Sunday, March 2, 2014 vs Utah Jazz - 6pm
More information, including how to purchase, to be released soon!
Indiana Athletic Trainers AssociationIATA
CommitteesEducation
Chris [email protected]
DeAnne [email protected]
DevelopmentKyle Stairs
Governmental AffairsJim Miller
RevenueEric Hall
Membership Justin Miller
CommunicationsJessica Lipsett
Diversity Kristine Ensign
Honors & AwardsBernie Stento
Memorial ResolutionsAlice Wilcoxen
All StarsSteven Zook
High SchoolTim Nurrenbern
College/UniversityJennifer Popp
ProfessionalErin Barill
Clinical/Industrial/CorporateJill Davis
Student RepresentativesJessica Trcka
[email protected] Riley
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Election ResultsAccording to Association Bylaws, the IATA holds its elections bi-annually for each office position – President-Elect, Secretary, and Treasurer. This year we had a great voter turn-out with 33% of voting members participating in the election.
The newly elected officers for the IATA are:
• President-Elect: Bruce Willard
• Secretary: Christine Lauber
• Treasurer: Andrew Doyle
This group will take office following the March Executive Council meeting. Look for additional information about these individuals in the March newsletter.
IATA Year End Report
IATA Corporate Sponsors
Elite Level
Indiana Athletic Trainers AssociationClick on Sponsor Logo to
link to their web site.
Gold Level
Silver Level
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Membership by IATA District
Northwest: 124 (8.96%)North: 121 (8.74%)Northeast: 164 (11.85%)West: 193 (13.95%)Central: 473 (34.17%)East: 133 (9.61%)Southwest: 111 (8.02%)Southeast: 65 (4.70%)
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2013 Events in Review:
• Transitioned to The Corydon Group for Association Management Services in January 2013. The change was made to help align our association management with our lobbyist to better facilitate communicate and take advantage of the efficiencies offered by the arrangement.
• Sent senior Student Representative Jessica Trcka to the iLEAD conference held in Dallas, TX January 10-12th. Conference designed to teach leadership skills.
• Donated $250 to the NATA Foundation.
• Hosted the company Vivature for an event on February 21,, 2013. A total of 18 college athletic trainers from throughout the state attended either in person or through online streaming to learn about Vivature’s ability to help obtain reimbursement for athletic training services. Well received by those who attended.
• Night at the Pacers was hosted on March 22, 2013. A group of 145 athletic trainers and family members attended the game in recognition of National Athletic Trainers’ Month.
• Completed a significant update and revision of the IATA policy and procedure manual in April 2013.
• Initiated the formation of a Critical Incident Stress Management (CISM) team. This team is available to athletic trainers involved in situations that cause high stress and need help dealing with the situation. A complete state-wide network of trainer athletic trainers to be in place by mid-2014.
• The IATA is awarded a Class II Dan Campbell Legislative Award in recognition for its work during the 2013 legislative session. The IATA successfully lobbied to have athletic training removed from the ERASER bill that was proposed to reduce and streamline the licensure of regulated professions. Athletic training was reviewed by a previous governmental committee (ROEC) in 2012 with recommendations to keep our licensure process intact.
• Franklin College Athletic Training Program once again wins the IATA Student Pop Tab contest by collecting 164 pounds of pop tabs. The contest is a fund raiser benefiting the Ronald McDonald House. Ball State University is second with 131 pounds, and Indiana Wesleyan University finished with 110 pounds to round out the top three.
• Sent out survey of membership seeking feedback on current reimbursement practices and input into the formation of a new 5-year strategic plan. A total of 274 members responded for a 20% response rate.
• The IATA Summer Symposium is held at the University of Indianapolis, July 13-15, 2013. A total of 56 athletic trainers attended. Topics ranged from Treatment of Knee Disorders to Management of SI Joint Conditions to Applications of Neuromuscular Electrotherapy.
• The IATA Golf Outing was held July 21, 2013 at Valle Vista GC in Greenwood, IN. A total of 44 golfers attended. The team from The Shelbourne Knee Center shot -8 to take home first place.
• The IATA submits a proposal in response to the NATA Third-Party Reimbursement Pilot Program. Indiana is one of nine (9) states that submit and one of three (3) selected to participate (Wisconsin and Ohio are the others). Factors cited in the selection include a favorable practice act, successful third-party reimbursement legislation, an overall strong and healthy association, and an active membership.
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• The IATA Fall Symposium was held at the Indianapolis Marriott East for the second year in a row on October 26-27, 2013. A total of 423 athletic trainers and athletic training students register and attend making this one of the largest meetings in the last 5-10 years.
• A total of 32 teams compete in the Annual Quiz Bowl with the team from Franklin College taking first place, second place goes to the University of Indianapolis, and third to Anderson University. The Student Skills Challenge was held for the second time with Ball State University winning the Challenge. The University of Indianapolis was named the winner of the service project collecting toys and money to donate to Riley Children’s Hospital in Indianapolis.
• Awarded a total of $5,000 in scholarships and research grants.
• Inducted Paul Plummer of St. Vincent Sports Performance and Tony Cox of Henry County Sports Medicine into the IATA Hall of Fame. John Doherty from Munster High School was awarded the Joe A. Harvey Distinguished Service Award. Chris Shaff from Franklin College was given the College/University Athletic Trainer of the Year award, Kevin McNamara from Yorktown High School was given the High School Athletic Trainer of the Year award, and Bobby Williams was given the Clinic/Industrial Athletic Trainer of the Year award.
• Dr. David Porter of Methodist Sports Medicine/The Orthopedic Specialist was awarded the Team Physician of the Year Award and both John Friend of Purdue-Calumet University and Dave Harms of Northridge High School were awarded the Athletic Director of the Year Award.
• The IATA undergoes a strategic planning session culminating in the approval of a new 5-year Strategic Plan. New vision and mission statements are created as part of the plan and a total of 57 objectives are outlined to be addressed over the next 5 years.
• Significant progress is made archiving the association’s history and progress starting from 1984 through 2013. A cumulative volume is being produced for the membership and will be available at the 2014 Fall Symposium as a celebration of our associations 30 years!
IATA Financial Position
* Created in 2013 from a GLATA Distribution
12/31/2012Operating Account $ 14,233.64 $ 19,286.25
$ 55,529.22$ 78,763.77
$ 16,419.29$ 169,998.53
$ 55,326.11$ 62,942.00
$ 132,501.75----------------
Reserve Account
Investment AccountStrategic Planning Account *Total:
12/31/2013
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Sources of Income 2013
Expense Allocation 2013
Getting to know Jennifer Popp
What is your current position? Program Director at Ball State University past three years.
Education: Undergraduate- Western Illinois University.Master’s Degree- University of Wisconsin- La Crosse.Doctorate Degree- Ball State University
Previous Responsibilities (other jobs, positions held on councils, committees, etc.)? Worked at Anderson University from 1997-2011 where I was a faculty member, associate athletic trainer, and program director (for the last five years of my employment there). Have served on the Honors & Awards Committee of the IATA, Quiz bowl Committee, and the College/University representative to the IATA. Currently I am serving on the Scholarship Committee for the IATA.
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Recognition/Awards: Received the IATA College/University Athletic Trainer of the Year Award (2010)
Where were you born? Harvard, Illinois (“The Milk Center of the World”)
Family: Husband- Lenny, Sheriff’s Deputy for the Delaware County Sheriff’s Office. Kids- Ethan (8 years) is a 2nd grader at Pleasant View Elementary (in Yorktown, IN), and he loves video games, outdoor adventures, amusement/water parks, swimming and baseball. Kamryn (5 years) is a kindergartner at Pleasant View Elementary (in Yorktown, IN), and she loves horses, water parks, swimming, and Scooby-Doo.
What is your happiest childhood memory? 1) Our large-family gatherings playing family softball/basketball games and sitting around campfires. 2) Spending summers at Lake Geneva (in nearby Wisconsin) and 3) taking daily adventures wandering the countryside with our family dogs.
Describe yourself in 3 words.... Fun, Caring, and Type- A (for good and for bad!)
Do you have any hobbies? Reading, exercising, watching movies, and keeping up with my kids.
Name 3 things from your “Bucket List”... Taking a zip lining tour through the jungle of Costa Rica, learning to surf in Hawaii, and going downhill skiiing in the Rocky Mountains.
If you could have 3 wishes granted...what would they be? Have my children grow to be strong Christians, stay healthy and be productive members of society, take care of all the children in the US who have needs of any type, and completely get rid of all forms of slavery that still exist. Oh, and world peace!
What is the first thing you notice about people? Their handshake (firmness) and their ability to make eye contact.
What is the craziest thing you have ever done? Jumped off a 3-story cliff into the Caribbean Ocean in Jamaica.
Favorite motivational quote.... This was given to me when I was in the middle of obtaining my doctorate degree, and it has stuck with me through the years. “Perhaps the most valuable result of all education is the ability to make yourself do the thing you have to do, when it ought to be done, whether you like it or not.” Thomas H. Huxley
Ultimate vacation destination... I’d love to stay in one of those huts on the ocean in Bali.
What is the one, single food that you would never give up? Cookie-dough ice cream!
Favorite musical artist/group- Def Leppard, Journey, and Bon Jovi (but I’ll take any big hair bands from the 80’s)
Must have book.... The Bible
Name 3 individuals you look up to in the industry... Sharon Menegoni (mentored me as a student), Steve Risigner (mentored me as a young professional), and Tom Weidner (who continues to mentor me as a program director and researcher).
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Getting to know...Justin Miller
What is your current position? Athletic Trainer/Physician Extender at St. Vincent Sports Performance
How long have you worked in your current position?1-2 years. Previous 14 years at the high school level Lawrance Central for ll years, Columbus East for 2 years and Bloomington South for 1 year.
Education: Indiana University BS(1998), MS(1999)
Previous Responsibilities: NATA-District Secretaries/Treasurers Committee (2011-present). GLATA Treasurer (2011-present). IATA-Membership
Committee Chair (2012-present). IATA-Treasurer (2008-2012). IATA-Corporate Sponsorship Coordinator (2006-2008), IATA-Regional Representative, High School Committee (2004-2008)
Recognition/Awards: IATA- All Star, Football & Baseball
Where were you born? Indianapolis, IN
Family: Wife, Gina of 12 years. Kids: Jackson (9), Evan (5), Grant & Gavin (2)
What is your happiest childhood memory? Being with family. Taking vacations to the beach in Florida.
Describe yourself in 3 words... Family. Trustworthy. Innovative.
What is your idea of fun? Watching my kids laugh and having fun.
Something people should know about me....but don’t... My family’s ancestry has been traced back to the Mayflower.
Name 3 things from your “Bucket List”..... Go to Hawaii, See my children graduate college/get married, Travel with my wife in retirement.
Favorite motivational quote.... “Be yourself, who else is better qualified?”
Ultimate vacation destination... Disney World
What is the one, single food that you would never give up? Pizza
Name 3 individuals you look up to in the industry... Ralph Reiff, David Craig and Kip Smith
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High School Setting Research
Note to Membership: This feature article expresses the opinion of the author. The article does not represent the opinions of the IATA Executive Board, the IATA, or its membership.
In the high school setting, many athletic trainers indicate a feeling of isolation from the rest of the athletic training and medical profession. Athletic trainers may go months without seeing another medical professional. Many times there is only one certified athletic trainer at a high school. Even if there are two athletic trainers, they usually don’t see each other much as they are often covering different events.
Ending this feeling of isolation will not be easy. Building a professional learning network is key. Twitter or other social media are great ways to connect with others in our profession. To follow the IATA and connect with other trainers around the state follow @INathletic on twitter. Others are @BOCATC and @NATA1950. This is also a great way to stay up to date with our profession. What interest would there be to start a monthly or weekly twitter chat on various topics involving our profession at the high school level? If you are interested in participating in and/or moderating a twitter chat contact me (Tim Nurrenbern) at [email protected]. If there is enough interest, I will work on getting one started!
Another way to help end the isolation is to cultivate a good working relationship with the school nurse. She is isolated from other medical professionals just as we are. We must work together to provide the best possible care for the students and athletes at your school. The school nurse can be a great promoter of our profession. Often times athletes that are injured might seek help from the nurse instead of the athletic trainer especially if the athletic trainer is not available. Communication is key. Work as a team to keep athletes on the playing field.
Connecting with other athletic trainers across the state and country is much easier today with all the technology available. Take advantage of what is out there and end the isolation.
Research Article by Jenny Brennan
Note to Membership: This feature article expresses the opinion of the author. The article does not represent the opinions of the IATA Executive Board, the IATA, or its membership.
I read a great article in Sports Health describing “Extra- Articular Mimickers of Lateral Meniscal Tears”. Many of us probably encounter this on a year round basis with our athletes regardless of the setting you may be working in, and it is important not to rush to conclusions or be quick to think arthroscopic surgery. This article outlines some quick symptomology to help differentiate between pathologies.
Extra-Articular Mimickers of Lateral Meniscal TearsJoseph U Barker, MD, Eric J Strauss, MD, Sameer Lodha, MD, and Bernard R Bach, Jr, MD
Arthroscopic surgery of the menisci is fast becoming one of the most common orthopedic surgeries in the US. As lateral meniscus tears lead the list of differential diagnoses for lateral knee symptomology, many other culprits can be to blame. To name a few of the most prominent causes of lateral knee pain and swelling, the list includes ITB syndrome, snapping popliteus tendon or biceps femoris tendon, proximal tibiofibular joint instability, or peroneal nerve compression.
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Illiotibial Band Syndrome: This is the most common source of lateral knee pain and typically presents as localized pain over the lateral femoral epicondyle. Common presentation is insidious onset of pain with repetitive flexion and extension of the knee joint typically several minutes into activity and continuing post activity. Findings indicate recurrence of pain with SLS at 30 degrees of knee flexion, positive Ober’s test as well as possible leg length discrepancy, forefoot varus, or high knee Q angles.
Proximal Tibiofibular Joint Instability: Rare and typically confused with posterolateral instability, instability of this joint often presents post idiopathic subluxation or as an acute traumatic dislocation and is most often seen in patients with a past medical history or Ehlers-Danlos syndrome or general ligamentous laxity. More prevalent in females and often a bilateral condition, patients report lateral knee popping, clicking and catching as well as tenderness over the fibular head.
Snapping Biceps Femoris and Popliteus Tendons: Origins of a snapping biceps femoris tendon are found to reside in patients with anomalies of the tendon’s insertion on the fibula or an abnormal prominence of the fibular head and can be resolved with surgery. Likewise abnormalities of the femoral condyle can lead to symptomatic snapping of the popliteus tendon with knee flexion. Performing a Cabot test can help determine if this is the culprit of lateral knee pain. This is rare and often related to a traumatic event.
Peroneal Nerve Compression: Neuritis often presents as focal knee pain over the fibular head and can radiate symptoms into the distribution of the peroneal nerve. Findings include a positive Tinel sign over the fibular neck, weakness with ankle dorsiflexion and eversion and/or toe extension, possible sensory changes following the distribution of the peroneal nerve, and possible gait changes. Symptoms can also arise from direct trauma to area, increased low leg musculature, exertional compartment syndrome, or a stretch injury from forceful inversion or plantarflexion at the ankle.
IATA’s Strategic Plan 2014-2018
VISION STATEMENTPositioning the Athletic Trainer as Indiana’s Preferred Healthcare Provider
MISSION STATEMENTDedicated to advancing the profession and empowering membership through advocacy, education, networking, and innovative resources.
STRATEGIC OBJECTIVES
Objective 1: Association Operations
1. Create a Strategic Plan Implementation and Monitoring Committee/Workgroup with responsibility for monitoring implementation of Strategic Plan.
2. Investigate maintaining association management versus potential employing an Association Executive Director including implications of both.
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3. Improve transparency and communication of Executive Council meetings and operations to membership via all available methods of communication including but not limited to website, newsletter, and social media.
4. Publish an Annual Report for IATA activity/accomplishments to be delivered to the membership.
5. Evaluate the value and necessity of each current IATA Committee relative to Association priorities and operations; make recommendations for continued streamlining of Association structure.
6. Revise mechanism to review Association Policy and Procedure manual.
7. Perform an evaluation of transition of daily financial operations and investment account to Association management company and make recommendations regarding pro’s/con’s of possible transition.
8. Revitalize the corporate sponsorship program and investigate potential alternative development structures to increase sponsor funding.
9. Cultivate new corporate sponsorship from traditional and non-traditional companies and improve relationships with current existing sponsors.
10. Investigate other statewide fundraising opportunities, to include but not be limited to addition of Association Events, community service fundraisers, and development of a Consumer Guide/Preferred Provider Guide.
11. Investigate and evaluate the potential financial and branding benefits of an IATA Retail Store to be housed via virtual e-store on IATA website.
12. Actively identify and submit for external grants to help fund association activities.
13. Develop an online submission process through the IATA website for scholarship applications, research grant applications, and honors and award nominations.
Objective 2: Practice Position, Employment, and Business Development
1. Pursue legislation for inclusion in the Indiana Legislative Code IC 16-18-2-163 to list Athletic Training as a Health Care Provider.
2. If selected to participate in Pilot Program, work with NATA Strategic Business Development (SBD) team to develop budget, educate membership on basics of insurance/reimbursement, and implement aspects of Pilot Program.
3. Increase percentage of athletic trainers holding National Provider Identification (NPI) Number to 80% within one year and 100% of certified members by end of 2014.
4. Provide increased education opportunities to AT students and professionals about business development through education program visits and educational sessions at Association meetings.
5. Seek through advocacy and/or legislation the placement of licensed athletic trainers in all secondary schools that sponsor athletics programs.
6. Support and encourage all Indiana Secondary Schools to participate in NATA Safe School program with goal of 75% by 2018.
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7. Advocate for improved athletic trainer-to-student athlete ratios concurrent with recommendations from NATA’s published position and consensus statements.
8. Seek through advocacy and/or legislation the implementation of Youth Safety Standards consistent with published NATA statements.
9. Develop alliances with other state allied healthcare professions and associations, including but not limited to: Indiana Brain Injury Association, Indiana Physical Therapy Association, Indiana Occupational Therapy Association, Indiana Chiropractic Association, Indiana Strength and Conditioning Association, etc.
10. Develop relationships with other affiliated healthcare groups, including but not limited to: Indiana Coaches’ Associations (Football, Soccer, Basketball, etc), billing and coding companies, Employers, Insurers and Payers, etc.
11. Increase and cultivate legislative relationships, leverage existing relationship to connect with key decision makers.
12. Support and promote the LAT-PAC more effectively.
13. Retain Athletic Training licensure through future legislative reviews; establish a task force of current and former leaders to assist with any review process.
14. Promote AT licensure and roles/responsibilities of regulation; highlight and discuss portions of Indiana Code relative to athletic training in Association newsletter.
15. Investigate sponsoring a VIP program to expose influential individuals to athletic training profession and Association Events throughout the year.
Objective 3: Professional Development
1. Create a one-day professional development meeting/opportunity to be offered in multiple regions of the state to be held sometime during the winter months between the Fall Symposium and National Athletic Training Month.
2. Evaluate the feasibility of producing Webinars for Continuing Education hosted by the IATA and establish recommendations for implementation.
3. Investigate the implications and feasibility of combining research grants into one larger grant and possibility of increasing funding to attract additional research proposals.
4. Align educational offerings at Fall meeting with NATA Foundation efforts (Position Papers, Clinical Building Blocks, Research and Education efforts) and investigate potential for Foundation sponsored speaker/researcher to present at meeting.
5. Develop proactive timeline for educational event program planning to allow for increased ability to market and attract sponsors/vendors to the event.
6. Investigate alternative formats, locations, and hosting facilities for educational offerings to help control meeting costs in order to maintain lowest cost to attend for membership.
7. Submit application for at minimum two (2) presentations to be presented as Evidence-Based Presentations at the Annual Fall Symposium through the BOC to satisfy new CEU requirements.
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8. Implement annual Call for Presentations to be submitted regionally for presentations at Fall Symposium.
9. Investigate how IATA members have implemented NATA Position Statements and showcase/publicize “Best Practices” from throughout Indiana in various healthcare settings.
10. Develop website capabilities to allow links to NATA Career Center and CEPAT for learning opportunities/internships, and webinars.
Objective 4: Membership Growth and Diversity
1. Seek strategic partner organization to help develop and grow the Golf Outing as an Association Event.
2. Identify and create a pool of younger and/or future leaders, to be involved in an IATA emerging leaders group.
3. Investigate costs associated with renovation of the IATA website to provide an improved Member Only section to post member specific information.
4. Evaluate and make recommendations on whether Honors and Awards recognitions should change from current Athletic Trainer of the Year (by setting) to Excellence in Athletic Training (regardless of setting) awards.
5. Evaluate pro’s and con’s of transitioning the current Honors and Awards Banquet to a reception with recognition at the Business Meeting.
6. Continue to pursue development of a Critical Incident Stress Management (CISM) team.
7. Investigate ways and methods of improving membership diversity including but not limited to high school day visits, exhibiting at high school career expos, etc; and make recommendations for possible implementation.
8. Improve and broaden membership benefits, i.e. free or reduced cost webcasts, corporate sponsor partnerships (allow members to attend at decreased cost), YPC mentoring program, etc.
9. Investigate opportunities to expand student scholarship amounts and/or opportunities.
10. Promote and support Indiana member involvement in NATA StarTracks through the Young Professionals Committee and general membership.
Objective 5: Brand of Athletic Training
1. Develop the website into a more dynamic site and complete a cost/benefit analysis of hiring a Webmaster to maintain on an ongoing basis.
2. Increase communication and presence of Association through use of social media including Twitter, Facebook, LinkedIn, etc.
3. Develop, maintain, and advertise content expert and speaker contact lists for use with media and for other associations to serve as go-to expert list for current topics and issues throughout the state.
4. Seek and develop relationships with press officials at major newspapers and media outlets also to include radio and television.
5. Expand National Athletic Training Month (NATM) presence throughout the state with multiple events, proclamations, advertisements, and promotions.
6. Promote athletic trainers and improve awareness of profession to healthcare and non-healthcare related associations and entities.
7. Create an IATA media kit and distribute to members for introduction to local media and recognition of athletic training events.
8. Attend, exhibit, and/or provide a speaker at other healthcare and non-healthcare related associations meetings, such as insurers, healthcare administrators, athletic directors, occupational safety directors, human resource directors, physical therapists, physicians, occupational therapists, etc.
9. Increase external marketing efforts through the creation of fact sheets, informational brochures, and/or video targeted to a variety of audiences (consumers, employers, high schools, and other allied health care professionals.) Information to be accessible through IATA website.
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