january 2011 princeton area market update

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Weichert, Princeton Office January 2011 Market Update/ Forecast Seminar Offers analysis of the Princeton & Greater Princeton, NJ real estate markets & effective strategies to

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Page 1: January 2011 Princeton Area Market Update

Weichert, Princeton Office January 2011

Market Update/ Forecast Seminar

Offers analysis of the Princeton & Greater

Princeton, NJ real estate markets & effective

strategies to buy and sell.

Page 2: January 2011 Princeton Area Market Update

Presented by:

Joshua D Wilton

Broker/ Sales Rep.

Weichert Realtors

Princeton, NJ

O 609-921-1900

www.weichert-princeton.com

www.facebook.com/weichertprinceton

Page 3: January 2011 Princeton Area Market Update

Agenda

1. The Market

- A History

- Forecast for 2011

2. Strategies for Buying

3. Strategies for Selling

Page 4: January 2011 Princeton Area Market Update

Agenda

1. The Real Estate Market

Page 5: January 2011 Princeton Area Market Update

Economic Trivia?

How many months have we

been out of a recession?

Page 6: January 2011 Princeton Area Market Update
Page 7: January 2011 Princeton Area Market Update

Unsold Inventory from the MLS in Weichert Market AreasNovember 2004 thru November 2010

0

5,000

10,000

15,000

20,000

25,000

10/2

0/20

0311

/20/

2003

12/2

0/20

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20/2

004

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/200

43/

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20/2

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/20/

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/20/

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/20/

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/201

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/201

0

ASHBY TOTAL DOEPPER TOTAL BIXON TOTAL MCDONALD TOTAL PREVETE TOTAL WATERS TOTAL WILLIAMS TOTAL

11/ 15/ 0431,676

11/ 14/ 0541,156

11/ 13/ 0684,621

11/ 12/ 0788,414

11/ 17/ 0884,942

* added Waters & Williams Region to Totals

11/ 15/ 1092,096

11/ 16/ 0977,985

In our local area (CT/NY/NJ Lehigh Valley, PA), the number of homes for sale (Weichert and non-Weichert listings) has steadily increased over the past four years.

Variance % 2010 to 2009NY (Ashby) +13.11%CT (Doepper) +118.53%Passaic/Hudson/Bergen NJ (Bixon) +5.86%Western Central NJ/Lehigh Valley PA (McDonald) +6.78%Northern and Central NJ (Prevete) +9.24%Eastern Central/Shore Points NJ (Waters) +10.63%Southern NJ (Williams) +10.87%

Page 8: January 2011 Princeton Area Market Update

www.otteau.coim

Page 9: January 2011 Princeton Area Market Update

Lawrence YunChief Economist ~ NAR

2011: State of the Market

“There will be two steps forward, One step back, with sizable localMarket differences,”

-Lawrence YunChief Economist ~ NAR

December , 2010

“…but the trend nevertheless will be a rise in home sale activity in the upcoming years.”

Page 10: January 2011 Princeton Area Market Update

• GDP 3.5%• Jobs 2.5M More • Prices -4% [NAR, locally driven]

– Firmer in certain markets– Washington, DC suburbs

• New Homes 80,000 more• Dow Tops 12,500 7-10%• NO MORE SATURDAY US POSTAL

DELIVERY???? (stay tuned)

2011: Where’s it going?

Page 11: January 2011 Princeton Area Market Update

Affordabilitywill

Spur Recovery

2011: State of the Market

Page 12: January 2011 Princeton Area Market Update

Affordability Index

2011: State of the Market

Source: NAR Housing Affordability Index 1971 to 2010

Definition: A measure of the financial ability of US Families to buy a house. 100 means that families earning the national median income have just the amount of money needed to qualify for a mortgage on a median priced home. Higher than100 means they have more than enough. Lower than 100 means they have less than enough.

Definition: A measure of the financial ability of US Families to buy a house. 100 means that families earning the national median income have just the amount of money needed to qualify for a mortgage on a median priced home. Higher than100 means they have more than enough. Lower than 100 means they have less than enough.

184.5Nov 2010

Affordability Index

Page 13: January 2011 Princeton Area Market Update

2011: State of the Market

+8.29%1 yr change‘09 vs ‘10

Page 14: January 2011 Princeton Area Market Update

2011: State of the Market

Historically Low Interest Rates

4.69%30 yr fixed rate

2010

Page 15: January 2011 Princeton Area Market Update

A long term outlook in NJ & Mercer County

‘Supply & Demand’

Source: NAR, November 2008 Forecast

Page 16: January 2011 Princeton Area Market Update

It’s the economy…

Source: NAR, November 2008 Forecast

Otteau.com

Page 17: January 2011 Princeton Area Market Update

NJ Housing Permits

Source: CensusSource: Census

In thousand units

Page 18: January 2011 Princeton Area Market Update

NJ Housing Permits

Source: CensusSource: Census

RESIDENTIAL BUILDING PERMITS AUTHORIZED 2000-2008

COUNTY 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total

Atlantic County 1,625 1,685 2,020 2,285 2,075 2,002 1,893 1,136 794 15,515Bergen County 2,847 1,784 1,771 1,289 2,142 2,972 2,164 2,957 1,311 19,237Burlington County 2,775 2,184 2,359 1,805 1,516 1,475 2,784 1,037 976 16,911Camden County 796 757 1,160 1,934 1,413 1,706 1,183 1,191 895 11,035Cape May County 1,242 1,403 1,422 1,693 2,149 2,433 1,580 1,081 485 13,488Cumberland County 255 256 310 374 566 630 737 683 336 4,147Essex County 1,491 1,548 1,588 2,235 2,343 3,128 3,284 1,854 1,314 18,785Gloucester County 1,337 1,635 1,802 1,859 2,050 2,075 1,141 920 788 13,607Hudson County 1,338 1,116 1,534 2,116 3,808 4,498 4,275 3,081 3,229 24,995Hunterdon County 616 685 602 814 648 506 350 316 206 4,743Mercer County 1,283 1,355 1,428 1,188 1,641 1,296 847 700 625 10,363Middlesex County 2,460 1,884 1,999 2,306 2,622 3,206 2,567 1,597 1,020 19,661Monmouth County 2,912 2,194 2,372 2,756 2,628 2,584 2,820 2,060 1,526 21,852Morris County 2,684 1,577 1,914 1,555 1,427 2,503 1,670 1,052 795 15,177Ocean County 5,633 3,830 3,534 4,009 3,818 2,904 2,114 2,160 1,527 29,529Passaic County 457 631 689 829 763 647 850 760 432 6,058Salem County 161 180 170 307 334 297 298 148 198 2,093Somerset County 2,282 1,439 1,530 1,260 1,362 1,220 1,058 926 791 11,868Sussex County 719 808 679 587 612 668 603 360 302 5,338Union County 776 551 681 1,198 1,399 1,278 1,593 1,123 673 9,272Warren County 896 765 877 585 620 560 512 258 146 5,219 New Jersey 34,585 28,267 30,441 32,984 35,936 38,588 34,323 25,400 18,369 278,893

Page 19: January 2011 Princeton Area Market Update

Long Term Supply …

Source: NAR, November 2008 Forecast

Richardson Commercial

Page 20: January 2011 Princeton Area Market Update

Long Term Demand …

Source: NAR, November 2008 Forecasthttp://lwd.dol.state.nj.us/labor/lpa/pub/factbook/merfct.pdf

Page 21: January 2011 Princeton Area Market Update

Long Term Demand …

Source: NAR, November 2008 Forecasthttp://lwd.dol.state.nj.us/labor/lpa/pub/factbook/merfct.pdf

Page 22: January 2011 Princeton Area Market Update

Long Term Demand …

Source: NAR, November 2008 Forecasthttp://lwd.dol.state.nj.us/labor/lpa/pub/factbook/merfct.pdf

Page 23: January 2011 Princeton Area Market Update

Long Term Demand …

Source: NAR, November 2008 Forecasthttp://lwd.dol.state.nj.us/labor/lpa/pub/factbook/merfct.pdf

Page 24: January 2011 Princeton Area Market Update

Long Term Demand in Mercer County …

Source: NAR, November 2008 Forecast

Source: https://edis.commerce.state.nc.us/docs/countyProfile/NJ/34021.pdf

(Mercer County) Population & Growth Population Annual Growth Rate2013 Total Population 383,677 0.6%2008 Total Population 371,963 0.7%2000 Total Population 350,761

Page 25: January 2011 Princeton Area Market Update

1. Real Estate is Local

Top Five Rules for Understanding the Real

Estate Market:

2. Real Estate is Local

3. Real Estate is Local

4. Real Estate is Local5. Real Estate is Local

Page 26: January 2011 Princeton Area Market Update

2009 v 2010 Market ComparisonTown 2010

Listed2010 Sold

2009 Listed

2009 Sold

2010 dom

2009 dom

2010 sold $

2009 Sold $

Pton Twp

313 176 291 157 96 112 $880k $979k

Pton Boro

124 65 96 60 110 109 $884k $760k

West Windsor

497 311 446 303 60 71 $536k $517k

Lawrence

550 284 554 305 91 86 $339k $301k

Hopewell

550 168 342 149 122 108 $528 $478

Ewing 641 253 567 257 97 103 $208k $121k

East Wind

433 176 501 268 97 96 $263 $281

Plainsboro

326 200 322 230 61 67 $391 $363

Page 27: January 2011 Princeton Area Market Update

Mercer County SF Settled Units 01-10

Trendmls.com

Page 28: January 2011 Princeton Area Market Update

Mercer County SF Inventory 01-10

Trendmls.com

Page 29: January 2011 Princeton Area Market Update

1. You Understand the Local Market That You are Buying into or Selling out

of…-Inventory- Location

- Sales Patterns- Neighborhood, Location

- Style of Home, Beds, Baths, etc

Page 30: January 2011 Princeton Area Market Update

Market Absorption Scale(Absorption Rate in Months)

5-6 months absorption rate indicates a normal market.

Page 31: January 2011 Princeton Area Market Update

Absorption Rate by Price Range

Weichert has been studying market conditions for more than 3 decades and has found a direct correlation between market

absorption and property values.

As absorption rates increase beyond a normal market level of 5-6 months, property

values depreciate annually.

Page 32: January 2011 Princeton Area Market Update

Sample Market Absorption RateSample Market Absorption Rate

107 current active listings

4 reported sales in last 30 days

=

24.3months absorptionrate

Anytown., NJ

5-6 Months Market Absorption Rate indicates a normal market.

Page 33: January 2011 Princeton Area Market Update

33Market Scale for Supply & Market Scale for Supply & DemandDemand

High Supply/Low Demand Low Supply/High DemandNormal

Ma

rke

t A

bso

rpti

on

in M

on

ths 1

2

3

4

5

6

7

8

9

10

11

12

No

rma

l

Weichert has been studying market conditions for more than 3 decades and has found a direct correlation between market absorption and property values.

As absorption rates increase beyond a normal market level of 5-6 months, property values depreciate annually.

Note: This Market Scale is valid only for absorption rates between 1 and 12 months.

Page 34: January 2011 Princeton Area Market Update

2007 thru 2009 Market Activity Comparison: Week of 1/18

2006

Active

Inventory

2006 Pending

Sales

(previous 30 days)

2007

Active

Inventory

2007

Pending

Sales

(prev. 30 days)

2008

Active

Inventory

2008

Pending Sales

(prev. 30 days)

2009

Active Inventory

2009

Pending Sales

(prev. 30 days)

2010

Active Inventory

2010 Pending

Sales (previous 30 days)

Pton. Boro - - 38 2 37 1 39 2 29 2Pton Twp - - 112 4 84 5 104 6 111 4

W. Windsor 117 14 138 5 107 8 96 11 72 6Lawrence 119 16 179 9 180 2 161 9 186 4

East Windsor 154 12 174 10 173 9 175 11 189 3

Ewing 143 6 161 10 237 14 207 29 244 4Hamilton 423 27 456 39 523 10 515 50 549 25Hopewell

Twp. 132 10 155 3 138 4 27 0 23 1Cranbury 10 0 11 3 27 1 27 0 23 1Plainsboro 104 8 115 11 89 7 65 2 50 3

South Brunswick 155 5 223 23 172 17 198 27Montgom. 98 4 110 8 100 4 86 4 107 12

Page 35: January 2011 Princeton Area Market Update

1/18/11Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

Princeton Boro: All Styles 29 2 14.5 4 2 2 6.9% 5 3 4

Pton -Boro Condo/ Thouses 12 1 12 2 1 1 8.3% 1 1 1

Pton-BoroSingle Family 17 1 17 2 1 1 5.9% 4 2 3

Pton Twp: All Styles 111 4 27.8 14 10 5 4.5% 5 3 11

Pton Twp: Condo/ Thouses 20 2 10 3 1 1 5% 0 1 3

Pton Twp:Single Family 91 2 45.5 11 9 4 4.4% 5 2 8

Page 36: January 2011 Princeton Area Market Update

1/18/11Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Li1stings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

West Windsor: All Styles

72 6 12 10 4 12 16.7% 9 9 1`

West Windsor Condo/ T.Houses

19 3 6.3 5 2 3 15.8% 3 0 1

West Windsor55+

3 0 99 1 1 -- -- 0 1 4

West Windsor Single Family

50 3 16.7 4 1 9 18% 6 8 15

Lawrence: All Styles

186 4 46.5 31 27 28 15.1% 12 5 18

Lawrence:Condo/THouses

66 1 66 12 11 10 15.2% 5 2 5

Lawrence: 55+

11 0 99 1 1 -- -- 2 0 1

Lawrence: Single Family

109 3 36.3 18 15 18 16.5% 5 3 12

Page 37: January 2011 Princeton Area Market Update

1/18/11Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

PlainsboroAll Styles

50 3 16.7 14 11 7 14% 10 0 5

PlainsboroCondo/ THouses

28 2 14 10 8 2 7% 6 0 3

Plainsboro55+

7 0 7 1 1 0 0 2 0 1

PlainsboroSingle Family

15 1 15 3 2 5 33% 2 0 1

Cranbury:All Styles

23 1 23 1 0 3 13% 2 0 1

Cranbury:55+

1 0 99 1 1 0 0 1 0 0

Cranbury: Single Family

22 1 22 0 -1 3 13% 1 0 1

Page 38: January 2011 Princeton Area Market Update

1/18/11Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

Ewing: All Styles

244 4 61 26 22 37 15.2% 26 7 10

Ewing : Condo/ T.Houses

37 2 18.5 5 3 5 13.5% 3 0 0

Ewing 55+:

8 0 99 0 0 -- -- 0 0 0

Ewing:Single Family

199 2 99.5 21 19 32 16.1% 23 7 10

East Windsor:All Styles

189 3 63 16 13 37 19.6% 25 3 2

East Windsor:Condo/ THouses

125 2 62.5 10 8 29 23.2% 17 3 1

East Windsor:55+

12 0 99 0 0 -- -- 6 0 0

East Windsor: Single Family

52 1 52 6 5 8 15.4% 2 0 1

Page 39: January 2011 Princeton Area Market Update

1/18/11Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

Hopewell Twp.All Styles

126 8 15.75 10 2 20 16% 11 4 10

Hopewell Twp. Condo/ T.Houses

8 3 3 1 -2 3 37.5% 1 0 4

Hopewell Twp.:55+

9 0 9 1 1 -- -- 0 0 0

Hopewell Twp Single Family 109 5 22 8 3 17 15.5% 10 4 6

Hamilton: All Styles 549 25 22 86 61 99 14% 55 16 43

Hamilton:Condo/ THouses 100 5 20 17 12 21 21% 9 3 4

Hamilton:55+ 32 1 32 3 2 -- -- 3 0 3

Hamilton: Single Family 417 19 23 66 47 78 19% 43 13 36

Page 40: January 2011 Princeton Area Market Update

1/18/11Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

RobbinsvilleAll Styles 133 12 11 18 6 26 20% 12 4 12

RobbinsvilleCondo/ T.Houses

60 4 15 10 6 10 17% 7 2 4

Single Family 73 8 9 8 0 16 22% 5 2 8

Hightstown Boro: All Styles

52 0 99 6 6 8 15% 7 1 0

Pennington 9 3 3 0 (3) 0 0 2 1 3

Hopewell Boro 13 2 6.5 0 (2) 3 23% 0 1 3

Page 41: January 2011 Princeton Area Market Update

Towns Active Listings

Pending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

South

Brunswick

All Styles

199 16 13 37 21 41 21% 60 3 17

South BrunswickCondo/ T.Houses

60 4 16 11 7 12 20% 19 2 5

South Brunswick

55+

26 0 9999 12 12 12 46% 14 0 2

South Brunswick

Single Family

113 16 7 14 -2 17 15% 17 1 10

Monroe:

All Styles 424 26 16 36 10 43 10% 75 6 36Monroe:

55+ 277 20 14 22 2 33 12% 40 2 22

Monroe:

Single Family 147 6 25 14 8 10 6% 35 4 14

Page 42: January 2011 Princeton Area Market Update

1/18/11Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

Montgomery

All Styles 107 12 8.9 11 -1 14 13% 15 6 15

Montgomery

Condo/Twnhms 24 3 8 3 0 7 29% 2 2 5

Single Family83 9 9.2 8 -1 7 8% 13 4 10

Hillsborough

All Styles 247 26 9.5 42 +16 28 11% 34 13 16

Hillsborough

Condo/Twnhms 84 12 7 17 +5 14 16% 13 6 5

Hillsborough

Single Family 163 14 11.6 25 +11 14 8% 21 7 11

Page 43: January 2011 Princeton Area Market Update

Understand the Market That You are Buying/ Selling in…

I want to live/ sell in West Windsor…..

Page 44: January 2011 Princeton Area Market Update

Sample Market Absorption RateSample Market Absorption Rate

107 current active listings

4 reported sales in last 30 days

=

24.3months absorptionrate

Anytown., NJ

5-6 Months Market Absorption Rate indicates a normal market.

Page 45: January 2011 Princeton Area Market Update

West Windsor Colonials By Price

5-6 months absorption rate indicates a normal market.

Price Actives Pendings Ab. Rate

$300-$500 8 2 4

500-$650 12 0 99

$650-$799 12 0 99

$800-$999 6 0 99

$1 million + 2 0 99*

Page 46: January 2011 Princeton Area Market Update

Princeton Twp. Single Fam. by Price Alone

5-6 months absorption rate indicates a normal market.

Price Actives Pendings Ab. Rate

$400-$600 5 1 5

$600-$799 13 1 13

$1.0 – 1.35 19 1 19

$1.36-$1.65 10 1 10

$1.65-$2.0 19 0 99*

Page 47: January 2011 Princeton Area Market Update

Princeton Twp. Single Fam. by Price Alone

5-6 months absorption rate indicates a normal market.

Price Actives Pendings Ab. Rate

$2.0 - $3.0 10 0 99

$3.0-$5.0 10 0 99

$5.0+ 1 0 99

Page 48: January 2011 Princeton Area Market Update

Buying/ Selling Strategies

Source: MLS

Page 49: January 2011 Princeton Area Market Update

‘I don’t want to buy a house and then watch it drop in value!’

Page 50: January 2011 Princeton Area Market Update

 Purchase Price $329,000 Loan Amount $317400

Down Payment $11,515 Monthly P&I $1802

Appreciation/Depreciation Home Value1st Year -3% $319,1302nd Year 0% $319,1303rd Year 1% $322,3214th Year 3% $331,9905th Year 5% $348,5905 Year Appreciation/Depreciation $19,500

Tax Benefit  Vs Paying Rent @

$1600/mo1st Year $5,000 $19,2002nd Year $5,000 $19,2003rd Year $5,000 $19,2004th Year $5,000 $19,2005th Year $5,000 $19,2005 Year Total $25,000 $96,000

Total Gain $44,200Create Equity

v Pay Rent

Page 51: January 2011 Princeton Area Market Update

 Purchase Price $329,000 Loan Amount $317400

Down Payment $11,515 Monthly P&I $1802

Appreciation/Depreciation Home Value1st Year 5 $319,1302nd Year 3% $319,1303rd Year 2% $322,3214th Year 2% $331,9905th Year 2% $348,5905 Year Appreciation/Depreciation $48,590

Tax Benefit  Vs Paying Rent @

$1600/mo1st Year $5,000 $19,2002nd Year $5,000 $19,2003rd Year $5,000 $19,2004th Year $5,000 $19,2005th Year $5,000 $19,2005 Year Total $25,000 $96,000

Total Gain $73,529Create Equity

v Pay Rent

Page 52: January 2011 Princeton Area Market Update

+ The Amortization Schedule on a Loan

Yearly Schedule of Balances and PaymentsYear

Beginning Balance

Payment Principal InterestCumulative

PrincipalCumulative Interest

Ending Balance

2010 $315,646.96 $21,625.92 $4,374.96 $17,250.96 $6,128.00 $24,508.72$311,272.0

0

2011 $311,272.00 $21,625.92 $4,621.30 $17,004.62 $10,749.30 $41,513.34$306,650.7

0

2012 $306,650.70 $21,625.92 $4,881.98 $16,743.94 $15,631.28 $58,257.28$301,768.7

2

2013 $301,768.72 $21,625.92 $5,157.36 $16,468.56 $20,788.64 $74,725.84$296,611.3

6

2014 $296,611.36 $21,625.92 $5,448.28 $16,177.64 $26,236.92 $90,903.48$291,163.0

8

Page 53: January 2011 Princeton Area Market Update

Appreciation (conservitive): $19,500

+Amortization: $20,109

+ Tax Benefit of Home Ownership

$25,000+

Low Interest Rates: $5000___________________

total 5 year gain = $69,609

Page 54: January 2011 Princeton Area Market Update

1 Source: Freddie Mac 2 As reported in the Washington Post 12/26/09 3 As reported on CNBC 12/22/09

• “It's hard to imagine that the rates can go much lower than they are.” ~ Amy Crews Cutts, deputy chief economist at Freddie Mac2

Average annual rate (30-year fixed-rate mortgage)1

How Long Will Interest RatesRemain Low?

Page 55: January 2011 Princeton Area Market Update

Market Absorption Scale(Absorption Rate in Months)

5-6 months absorption rate indicates a normal market.

Page 56: January 2011 Princeton Area Market Update

1. ‘I am going to time the Market and buy/ sell at the time when

inventory & buyer count is in my favor…’

Source: MLS

Page 57: January 2011 Princeton Area Market Update

0

20

40

60

80

100

120

140

160

180

1/7/2007 4/1/2007 6/24/2007 9/23/2007 12/16/2007

Gross # of Guests 2009

Weekly Guests Thru the Weichert Princeton Open Houses, 2009

Page 58: January 2011 Princeton Area Market Update

Source: MLS

Inventory Levels, Princeton Twp. New Jersey, 2009

Page 59: January 2011 Princeton Area Market Update

3. ‘I am going to wait until the price comes down further and then make an offer/ if I lower my

price I will get lower bids…?

Source: MLS

Page 60: January 2011 Princeton Area Market Update

Source: trend mls

Relationship of Price Reductions to ‘Pending Sales’

0

10

20

30

40

50

60

70

Princeton Pendings

Princeton Price Reductions

Page 61: January 2011 Princeton Area Market Update

3/16/10Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

PlainsboroAll Styles

74 18 4.1 36 17 9 12.2% 0 1 7

PlainsboroCondo/ THouses

36 7 5.1 22 15 2 5.6% 0 0 5

Plainsboro55+

17 3 5.7 3 0 - - 0 0 1

PlainsboroSingle Family

21 8 2.6 11 2 7 3.3% 0 1 1

Cranbury:All Styles

24 1 24 5 2 5 20.8% 1 1 2

Cranbury:55+

1 0 99 0 -1 - - 0 1 0

Cranbury: Single Family

23 1 24 5 3 5 21.7% 1 0 2

Page 62: January 2011 Princeton Area Market Update

3/16/10Towns Active

ListingsPending in Last 30 Days

Absorption Rate in Months

New Listings in 30 Days

Net Gain (Loss) to Market

Listings Reduced in 30 Days

% of Invent. Reduced

Expired Listings

W/drawn Listings

Closed Listings

Princeton Boro: All Styles 31 1 31 10 6 4 12.9 2 1 3

Pton -Boro Condo/ Thouses 10 1 10 4 1 1 10 2 0 1

Pton-BoroSingle Family 21 0 99 6 5 3 14.3 0 1 2

Pton Twp: All Styles 102 8 12.8 30 21 10 9.8 1 0 6

Pton Twp: Condo/ Thouses 13 2 6.5 4 2 2 15.4 0 0 3

Pton Twp:Single Family 89 6 14.8 26 19 8 9 1 0 3

Page 63: January 2011 Princeton Area Market Update

Source: trend mls

Relationship of Price Reductions to ‘Pending Sales’

0

10

20

30

40

50

60

70

Princeton Pendings

Princeton Price Reductions

Page 64: January 2011 Princeton Area Market Update

Source: trend mls

Relationship of Price Reductions to ‘Pending Sales’

0

20

40

60

80

100

120

West Windsor Pendings

West Windsor Reductions

Page 65: January 2011 Princeton Area Market Update

Source: trend mls

Relationship of Price Reductions to ‘Pending Sales’

0

10

20

30

40

50

60

70

80

90

100

Lawrence Pendings

Lawrence Reductions

Page 66: January 2011 Princeton Area Market Update

Jeff Smith,

Loan Officer

Weichert Financial Services

Financial Benefits and Financial Benefits and Process of Home-Process of Home-

Ownership.Ownership.

Page 67: January 2011 Princeton Area Market Update

1 Source: Freddie Mac 2 As reported in the Washington Post 12/26/09 3 As reported on CNBC 12/22/09

• “It's hard to imagine that the rates can go much lower than they are.” ~ Amy Crews Cutts, deputy chief economist at Freddie Mac2

Average annual rate (30-year fixed-rate mortgage)1

How Long Will Interest RatesRemain Low?

Page 68: January 2011 Princeton Area Market Update

Monthly Payment Savings

• Interest rates have dipped to 50-year lows, increasing buyer affordability.

One Year Ago Today

Mortgage Amount $300,000 $300,000

Monthly Payment (P&I) $1,704 $1,476

Savings $228/month

Monthly payments are based on interest rates of 5.5% on 9/13/2009 vs. 4.25% on 9/13/2010.

Page 69: January 2011 Princeton Area Market Update

The interest rate assumption is based on a 30-year fixed rate mortgage.

Bought 2005:

$272,800Bought 2010

$245,000

$252 difference per month for 30 years

The Opportunity in 2011

Page 70: January 2011 Princeton Area Market Update

• The first step is to meet with, me, Jeff

Smith!

Establish Establish YourYour Buying Buying PowerPower

Page 71: January 2011 Princeton Area Market Update

The Impact of Pricing on the Salability of Your Home..…

Page 72: January 2011 Princeton Area Market Update

It’s About PriceWest Windsor: 79%

Homes currently Under Contract: 33

Under contract within 30 days of Listing at the Right Price or Re-positioning in line with the market :

26

East Windsor: 77%Homes currently Under Contract:

31

Under contract within 30 days of Listing at the Right Price or Re-positioning in line with the market :

24

Page 73: January 2011 Princeton Area Market Update

It’s About PricePlainsboro: 100%

Homes currently Under Contract: 14

Under contract within 30 days of Listing at the Right Price or Re-positioning in line with the market :

14(7/7)

Robbinsville: 70%Homes currently Under Contract:

13

Under contract within 30 days of Listing at the Right Price or Re-positioning in line with the market :

9

Page 74: January 2011 Princeton Area Market Update

It’s About Price

If your listing hasn’t gone under contract in the last 30 days and the price is not adjusted

it will not go under contract in the next 30.

Page 75: January 2011 Princeton Area Market Update

Negotiations are about leverage, use the

listing price as part of yours…

Source: MLS

Page 76: January 2011 Princeton Area Market Update

Princeton Twp. 2010

The Price Trend Came up with a price of $850,000. I recommended a price of $799,000.

Page 77: January 2011 Princeton Area Market Update

Negotiations are about leverage, use the listing price

as yours…

Listed at $799,000. 5 offers, sold at $942,000.

The seller had control.

Page 78: January 2011 Princeton Area Market Update
Page 79: January 2011 Princeton Area Market Update

Princeton Sold Homes, YTD 2010

Days on Market

Page 80: January 2011 Princeton Area Market Update

List to Sales Price Ratio

YTD 2010

Page 81: January 2011 Princeton Area Market Update

Local Market Update

Page 82: January 2011 Princeton Area Market Update

Local Market Update

Page 83: January 2011 Princeton Area Market Update

2. The Effect of Staging on the

Value of a Home.

Page 84: January 2011 Princeton Area Market Update

The process of preparing homes for sale regardless of

Price, Location, or Condition

To achieve the maximum sales price in the minimum marketing time.

The GOAL is to appeal to the broadest range of BUYERS.

Page 85: January 2011 Princeton Area Market Update

The Way You Live In Your Home…

Page 86: January 2011 Princeton Area Market Update

… And The Way We Market And Sell A House Are Two Different

Things.

Page 87: January 2011 Princeton Area Market Update

“The Investment in Home Staging

is Always Less than Your First Price Reduction!”

Page 88: January 2011 Princeton Area Market Update

Buyers Only Know What They See …

Page 89: January 2011 Princeton Area Market Update

… Not The Way It Is Going To Be.

Page 90: January 2011 Princeton Area Market Update

Based on a StagedHomes.com survey of over 400 homes across Canada & the Continental US prepared for sale by an

Accredited Staging Professional (ASP™) from June 2007 through November 2007.

Page 91: January 2011 Princeton Area Market Update

The average increase in sales price of an ASP Staged vs. non-Staged home is

6.9%.That is an additional

$31,050 on a $450,000 sale.

Page 92: January 2011 Princeton Area Market Update

The average marketing

time of an ASP Staged vs. non-Staged home is 80%

less.

Page 93: January 2011 Princeton Area Market Update

What is

‘Pre-Inspection?’

Page 94: January 2011 Princeton Area Market Update

• Less Print Advertising

• More Presale Inspections*• More Government Financial

Oversight

• Further Real Estate Company Consolidation

2011: Other Trends

Page 95: January 2011 Princeton Area Market Update

Home Inspection

WHAT DOES PRE-INSPECTION INCLUDE? The standard home inspector's report will review the condition of the home's heating system, central air

conditioning system (temperature permitting), interior plumbing and electrical systems; the roof, attic, and visible insulation; walls, ceilings, floors, windows and doors; the

foundation, basement, and visible structure.  

Page 96: January 2011 Princeton Area Market Update

PRE-LISTING Home Inspection

DOESN’T THE BUYER DO THE HOME INSPECTION?

Page 97: January 2011 Princeton Area Market Update

All Negotiations, including real estate, are all about negotiation and control.

Who is in control?

Right Price

Right Staging

All Repairs are done in advance.

Offer a Home Warranty to the buyer..

Page 98: January 2011 Princeton Area Market Update

PRE-LISTING Home Inspection

Data on where most sales fall apart: attorney review, home inspection.

Fall Thru Percentage 2007: 26%Fall Thru Percentage 2010: 6%.

Page 99: January 2011 Princeton Area Market Update

Home Improvements

I am moving out of the house, I do not want spend too much money to move.

Or

I just spent $$ on a new kitchen, I want $$$$$$ back on that investment when I move.

Page 100: January 2011 Princeton Area Market Update
Page 101: January 2011 Princeton Area Market Update

Weichert Family of Companies

What will a real estate company

do for me?

Page 102: January 2011 Princeton Area Market Update

Making Your Purchase as Making Your Purchase as Smooth as PossibleSmooth as Possible

Buying a home involves the careful coordination of many people.

Choosing a real estate team you can count on will make the process smoother

and easier.

Page 103: January 2011 Princeton Area Market Update

• Time is money.

The Weichert The Weichert DifferenceDifference

• Stress kills.

• Time is life.

Page 104: January 2011 Princeton Area Market Update

Educate You.

Negotiate on your behalf.

Offer advice on due diligence.

Manage all aspects of the transaction

process.

What Will a Weichert Agent Do for Me?

Page 105: January 2011 Princeton Area Market Update

We’re Here to HelpWe’re Here to Help

The Entire Process is reviewed by Legal Council.

Page 106: January 2011 Princeton Area Market Update

Become a Fan!

www.facbook.com/weichertprinceton

www.weichert-princeton.com

We post a ton of great market data on these two sites.

Page 107: January 2011 Princeton Area Market Update

Resource and website list:

Realtor.org

http://www.facebook.com/pages/

NAR-Research/73888294183#

Remodeling.com

Page 108: January 2011 Princeton Area Market Update

Resource and Website Resource and Website ListList

http://www.realtor.org/research/research/housinginx

Remodeling.com

www.Otteau.com

www.Pre-listing-inspection.com

Page 109: January 2011 Princeton Area Market Update

Resource and Website Resource and Website List:List:

www.Housemaster.com

www.Stagingshoppingcenter.com

Page 110: January 2011 Princeton Area Market Update

Resource and website Resource and website list:list:

www.Stagedhomes.com

www.realestatestagingassociation.com

www.realtytrac.com