Jane

Alicia

Ivan

Ordonez

Tobias

Sherif

Laura

Team Mini ProjectTeam 3

Building the Perfect Strategy

Experience

Culture of Excellenc

eBranding

Students

Attract Empower

GOOGLE CHALLENGE GLOBAL VILLAGE

•Press Release about the acquire school•Open House to companies•Direct email campaign for companies following up event

•Track the publications made about school and content•Number of companies attended open house•Track ranking change in the Financial Times

•Event: $12.000 ($2.000 per campus)•PR agency worldwide$12.500 for two months after the event

Implementation

Cost

Implementation

Cost

•Promotional video•Press release•Spokesman: Bill Clinton•Social Media

•Number of videos created and streamed•Number of inquiries received from prospect students

•Video production: $ 4.800•Social media: $ 9.000•Mass media advertising: $ 11.200

Measure Measure

OPEN INNOVATION AT COMPANY A

• Ivan O• Kathy • Ling

• Mola• Thang

Team 4

Content

Overview & current situation at COMP. A

Open Innovation

Brief stakeholder and SWOT analysisAchievements of Open Innovation

Question of case study

Recommendation

Characterized by a decentralized operating structure

Overview – COMPANY A

Industry Energy Healthcare

Infrastructure & Cities

Division 1

Division 2

Division 3

Division 4

Division 5

Division 6

Division 7

Division 8

Division

Division 10

Division 11

Division 12

Division 13

Division 14

Division 15

Division 16

Division 17

Division 18

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

B.U.

Services

Services

Corporate Units

Regional Clusters

Company Financial Services

Open Innovation – Corporate Technology

What is it?

Innovation practices to mobilize crowds (Pilot)

Objectives

Create new product ideas

Resolve technology gaps

Solve challenges

How?

Contests

Technological Platforms

How does it work?

Industry

New Product

Division xB.U.

190 Countries

Energy

Infrastructure & Cities

Customers

“Open Innovation”Corporate Technology

COMPANY A

Universities participated

Achievements of Open Innovation

Mass collaboration across business sectorsContests launched

Sustainability Contest most

visited internal website

Employees visited the

contest

Countries

9

www.

35k

20080

External Solvers 2.7k

Proposals submitted 171

New stakeholder Analysis

Keep Satisfied Manage Closely

Monitor (Minimum Effort) Keep Informed

Interest HIGH

HIGH

Power

Low

Low

Head CT

Employees

Top Managers

Consumers

External Partners

Suppliers

IndustrySegmentBusinessUn

it

Recommendations

Preselection Prioritization Capital allocation decision by Managing Board

Identification Elaboration Discussion Implementation

Corporate Innovation Process and Pipeline – R&D

Innovation Fields

Business PlanInn.

Opportunities

Defined strategy,

owner and budget

Follow up with go/no go decision

Corporate Innovation Pipeline

1. Opp2.

Opp3.

Opp

Open Innovation

1. Measure

2. Documen

t3.

Improve4. Report