1. Understanding Google AnalyticsEnterprise Pavilion, Poole February 2008 Andy Headington Adido Solutions Limited Adido Solutions Limited 2008 www.adido-solutions.com 0845 260 2343 Empowering your business

2. Todays talk About Adido What is Google Analytics? Where to start Defining your website KPIs Example case study Advanced tips and tricks Conclusions & questions Adido Solutions Limited 2008 www.adido-solutions.com 0845 260 2343 Empowering your business 3. Who are Adido Solutions?What we do:Improve business efficiency and reduce costsusing Internet technologiesCore Services Content Management Systems Online Promotion E-commerce, web design & development Adido Solutions Limited 2008 www.adido-solutions.com 0845 260 2343 Empowering your business 4. Client list Dorset Probation Area Adido Solutions Limited 2008 www.adido-solutions.com 0845 260 2343 Empowering your business 5. What is Google Analytics? The most intuitive and easy to use web analytics tool on the market It tells you (almost) everything that happens on your website Measures everything and is customisable Browser based tracking system Googles way of making more money? Adido Solutions Limited 2008 www.adido-solutions.com 0845 260 2343 Empowering your business 6. Why Google Analytics are important? Tell you what is (or isnt) working on your website Easy to implement & free but can save or make you THOUSANDS Help to improve visitor experience = happier customers! Helps identify if you achieve positive ROI from your marketingcampaign Can trial different variants (pages) and analyse which performs best Adido Solutions Limited 2008 www.adido-solutions.com 0845 260 2343 Empowering your business 7. How do I start? Create a Google account (https://www.google.com/accounts/) Sign up for an Analytics account (http://www.google.com/analytics/) Complete form about your website Get the code provided Paste into ALL pages on your website (above