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JAMIE MAIERDesign Research & Strategy

[email protected] | 2

JAMIE MAIER

[email protected]

Current Address2356 Park Ave #17Cincinnati, OH 45206

Permanent Address3511 Salem Cove LnMurfreesboro, TN 37128

EducationContactUniversity of CincinnatiCollege of Design, Art, Architecture, and Planning (DAAP)Class of 2018Industrial Design MajorMarketing MinorGPA: 3.843 / 4.0

ExperienceLive Well CollaborativeAug 2015-Present. Cincinnati, OhioDesign Research Co-opMember of multidisciplinary teams completing projects for P&G and Pfizer. Planned, executed, analyzed, and visualized results from 60 consumer interviews. Completed front-end innovation research and prototyping. Facilitated group collaboration, workshops, and prototype demonstrations. Created and delivered presentations to clients.

Kohler CompanyJan-May 2015. Kohler, WisconsinSanitary & Grooming Design Co-opCompleted advanced development, research, user testing, synthesis, and analysis. Created a comprehensive strategy and road map for products within a new, company sector.

Teach For AmericaMay-Aug 2014. Philadelphia, PennsylvaniaFiscal Compliance & Liability CoordinatorAssisted in the logistical operations of Teach For America’s Institute, a 6 week teacher training program. Adapted registration procedure for over 650 people without sacrificing the accuracy of time-sensitive information.

Awards & ActivitiesCincinnatus Scholarship (2013-present)Dean’s List (all semesters)University Honors Program: Student Ambassador, Retreat Coordinator (2016) & Retreat Leader (2013-2015)WACE National Co-Op Scholarship (2013)ROAR Campus Tour Guide (2015-present)National Society of Leadership & Success (2015-present)Emerging Campus Leaders Mentor (2015-present)Serve Beyond Cincinnati: Trip to Guatemala (2015)Appalachian Mission Trip Leader (2014)The News Record Reporter (2013-2014)LeaderShape Institute, ‘Lead with Integrity’ (2013)Into the Streets Leader (2013)

SkillsDesign Research MethodologiesAnalysis StrategyConsumer-BehaviorUser-centered DesignStorytelling

InDesign, Illustrator, & Photoshop CS6 & CCMicrosoft OfficeSketchingModel Making (Wood & Metal Shop)

Rapid PrototypingRendering (Keyshot, Lagoa) CAD (SolidWorks, Alias Automotive)


I am a curious, passionate individual who loves to hit the

ground running.

I see design as a tool to visualize insights transforming people’s

experiences and thinking.


ERGONOMICS STUDYHow ergonomics affect the 65+ consumers’ cleaning habits and purchases12 week project completed while at the Live Well Collaborative


Shhhhh! I can’t show the whole

project, but I can explain our research process.


PROJECT OVERVIEWGoals & BriefWe were asked to address three main goals for the company with an overarching goal of ergonomics. These areas helped focus the first interaction with the consumers.

1. Understandhow ergonomics affect the

consumers’ experience with the product

3. Visualizestrategies to minimize

ergonomic barriers within the product journey

2. Identifyinsights and barriers within the product journey and strategies

to address them


THE CONSUMERSLogistics OverviewStudy participants were selected from UC’s Osher Lifelong Learners Institute (OLLI) and were located throughout the Greater Cincinnati area.

32 Consumers27 Female + 5 Male


METHODOLOGYEmpathy SessionOur team participated in an empathy session to better understand the 65+ consumer. I wore glasses covered with tape to simulate cataracts and then baked muffins. I found it much more difficult to read text and do things that required exact measurements.

2011 CDC study

Over 15 million Americans over 65 have

cataracts in at least one eye.

That’s me!


METHODOLOGYCrafting InteractionsWe created a detailed interaction guide specifying questions, observations, images, videos, and standardized ergonomic measurements.

Collecting accurate ergonomic data was important for

the study.


INTERVIEW #1In-home & in-storeThe first interview lasted two hours beginning and ending in the consumer’s home. After discussing their current situation, we went to the store to select the product. Finally, we asked the consumer to unpackage, assemble, and use their new product.

In-Home In-Store


INTERVIEW #2Understanding PressureAfter presenting the initial findings to the company, we created new interaction tools with specific targets. One worksheet asked the participants where they felt pressure on their body while using the product.

How is pressure applied while

using the product?Right RightLeft Left


DATA SYNTHESISFinding InsightsAs the interviews finished, we organized all of the data we had collected. Then, we sorted through it, bucketing information and looking for themes and insights.


FINAL OUTPUTSVisualizations & Project ContinuationAfter analyzing all of the data from both interviews, we developed strategies and created visualizations showing potential solutions to the ergonomic barriers the 65+ consumer faces. We were asked to continue the project in the spring semester.

Mock upsErgonomic redesigns

Infographics & PostersBenchmarking & consumer journey

VideosConsumer understanding


INTERNET OF THINGSHow this technological phenomenon is affecting consumers4 week research project, Spring 2015


1980sCreation of networks and the TCP/IP protocol

2000sE A R LY

2000sL AT E

1990sRise of the personal computer

GENERAL UNDERSTANDINGWhat is it? And where did it come from?

Dot com bubble boom and bust, widespread Internet use begins

Rise of Internet 3.0, connections between mechanism, growing more ubiquitous


Sectors

Health CareHome Automation

Internet of Things(IoT)

InfrastructureIndustry

Government Security

MARKET POTENTIAL


MARKET POTENTIALFinancial ImplicationsEven though the phenomenon is yet to reach mainstream consumers, there are many predictions of its economic impact.

50 Billion

Number of ‘things’ connected to the Internet by 2020.

Added to global GDP by 2034.

$15 Trillion 69%

Consumers plan to purchase in-home IoT devices by 2019.

GE, Cisco, & Accenture’s Acquity Group


The potential exists — but what about

consumers?

CONSUMER CHALLENGES


UtilityUnderstanding the added value for the consumer.

CompatibilityOf products across brands, technologies, and interfaces.

PrivacyTrading data security and privacy

for enhanced experiences.

CONSUMER CHALLENGESCurrent SituationFrom a consumer standpoint, there are still numerous challenges before mainstream adoption.


CONSUMER CHALLENGESUtilitySmaller home automation items offer cheaper, quicker installations and a faster return on investment with their energy saving potential. Nest markets their energy saving potential as a utility — in February 2015, two independent studies found Nest thermostats to save 10-12% on heating and 15% on cooling.

77% of Millennials want technological home

capabilities.

41% would brag about home tech over an updated kitchen.

Nest white paper, February 2015

Survey conducted by Wakefield Research for Better Homes and Gardens Real Estate


CONSUMER CHALLENGESCompatibilityA component of IoT home automation technologies is a central hub. Currently, there is not a common protocol for all devices and technologies to follow. Some, like Samsung’s SmartThings operate on a closed circuit while others allow for the consumer to add their own devices.

People want to purchase an iPhone,

an Android tablet and a Windows computer

and expect them all to work together.


CONSUMER CHALLENGESPrivacyCompanies should maximize consumer security and data privacy while providing consumers with curated, personalized experiences. Large scale data breaches have not helped alleviate consumer concerns. It is crucial for companies to build trust and to be transparent about the consumer’s data usage and privacy.

91% of adults feel they have lost control of

the way their personal information is collected

and used.

Pew Research Center


CONCLUSIONKey Insights

Millennials are most likely to purchase home

automation software especially those with a

quick ROI.

Product compatibility is important to consider

without a market leader or industry standard.

Consumers are willing to trade data privacy for a superior, personalized

experience.


RUNNING RECOVERYEnhancing the runner’s experience through gear organization9 week studio project, Summer 2015


UNDERSTANDING THE NEEDRunning GearMy first step was to understand the types of gear runners use either on a regular basis for preventative care or as they are recovering from an injury.

Freq

uenc

y of

use

Injury Prevention Injury Recovery

Reason for use


UNDERSTANDING THE NEEDThe ConsumerI chose to focus on the casual runner — people who run consistently but might not know the proper techniques or have the equipment for injury recovery and prevention.

Casual Runner

Competitive Runner

Beginning Runner


DIRECTIONGoals & BriefAfter defining the user and understanding the available products, I decided to design a set of containers for products that fits inside a foam roller to extend utility and encourage use.

Gear Organization

System


Remove lid of storage container. Fill with all injury and recovery gear.1 2 3Remove foam roller cap to access storage containers.

Use the foam roller to stretch out muscles.

RECOVERY KITHow it works


INSPIRATIONPatterning & SimplicityMy inspiration for the design language came from the Bouroullec brothers and Jasper Morrison with their focus on geometric forms, repetitive patterns, and simple, elegant solutions.

Patterning, repetition, and

geometric shapes.


SKETCHINGDeveloping Families of Form


RECOVERY KITFinal VisualizationsThe foam roller houses three regular containers and one insulated, ice pack container. All of the lids are secure to keep gear from spilling during use or transportation.


Kit Contents:1 foam roller2 stick muscle roller2 small containers1 large container1 ice pack container


THANK YOUFor your time & [email protected]

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