Chris CranisSr. Account ExecutiveLast Modified: May 3, 2023

When you go to a Jamba Juice and order a smoothie, the store team members have a ritual to empty the blender. They hold the pitcher upside down over the cup and tap on it to release the smoothie.

The “TAP” has meaning.

It is the final moment when the finished Jamba product is introduced to their customer.

It’s the “Jamba Tap”.

The “Jamba Tap”

The “Jamba Tap”

The “Jamba Tap”

Successfully transforming Jamba to a Globally Recognized Healthy Lifestyle brand.

Jamba Juice #1 Priority:

Jamba Juice MUST Transform into a “Customer Company”

and connect to it’s customers in new ways

Transformation | Application | Platform

built on

Introducing:

The “TAP” has meaning.

It is the final moment when the finished Jamba product is introduced to their customer.

“JambaTAP” has meaning.

It’s the unified platform that centralizes all customer, partner, employee and franchise data and allows everyone to collaborate to transform Jamba into a Billion dollar Healthy Brand.

Jamba Mamma

CRMServiceSocial

Training

Loyalty & Rewards

Market Research

FranchiseManagement

Ideas

Collaboration

Content

Mobile

Facilities

Recruiting

T.A.P.

• Jamba CRM

• Jamba Service

• Jamba Social

• Jamba Rewards

• Jamba Franchise

• Jamba Training

• Jamba Recruiting

• Jamba Ideas

• Jamba Research

• Jamba Collaborate

• Jamba Content

• Jamba Facilities

• Jamba Mobile

Jamba CRM

CRM Application to:• Track corporate clients accounts

• Manage inbound leads for corporate events

• Track pipeline and real-time forecast of corporate opportunities

• Track pipeline of business development relationships

• Manage database of (shared) partners, vendors, business contacts

• Prospect into corporate enterprise with Data.com

• Build JambaGO Pipeline, manage contracts, paperwork, digital signatures

Jamba Service

Customer Service Application to:• Track Jamba support requests/tickets

• Publish a collaborative knowledge base (vs. a FAQ)

• Create a support community

• Private franchise support portal with Knowledge, Chat, Community

• Track Jamba machines issues, repairs, RMAs, fixes

Jamba Social

Social Media Management Platform to:• Listen throughout the social graph in real-time for product or brand

mentions to understand customer sentiment, measure shared news stories and press mentions, campaign engagement

• Create social campaigns on FB & Twitter to drive more customer engagement in the social sphere.

• Engage social users with contests, polls, surveys

• Manage all Jamba Social Presences on one platform

• Standardize social campaigns across all franchise-owned stores

Jamba Rewards

• Set up Loyalty and Reward system for both Franchisees & Customers alike• INTERNAL (Corporate):

• Work.com social performance management system allows users to “Thank” and “Recognize” each other creating a motivating and rewarding culture.

• FRANCHISE:• Set up reward systems and contests between franchises to incent promotions,

more sales, better customer satisfaction and social followers

• EXTERNAL (Customer):• Fielo is a complete B2C/B2B Loyalty & Incentive Management Platform native to

Force.com. Loyalty 2.0: Social, Mobile, Open. Transform customers into Brand Advocates: Flexible rules engine incents any behavior, such as referrals.

Jamba Franchise

Jamba Franchise is a complete Franchise Management Application to:• Create an online franchise lead process workflow, download forms, online

applications and financial info

• Manage pipeline of franchisee applicants

• Set up automated communication to applicants and workflow & approval processes to streamline franchise applicants

• Manage database of franchise locations, primary contacts/owners, assets

• Measure franchise performance/KPIs

• Create a franchise social community to share ideas, campaigns, hiring techniques, employee recognition

• Prepare for and manage in-store health inspections

Jamba Training

Online, social & mobile training application to:• List all available training courses for both corporate and in-store

• Build custom training programs for specific locations, store types, multi-language

• Track who has taken which training with certifications associated

• Measure training progress with real-time indicators

• Badge franchisees who have completed specific training and reward top scorers

Jamba Recruiting

A Franchise & Candidate Recruiting App to:• Create an integrated talent acquisition and onboarding solution with

Jobscience:• Jobscience Corporate Edition automates the recruiting process to help your

company hire faster. The only Talent Management system native to Force.com, Jobscience gives your Recruiters the tools to focus on what counts.• Automate entire recruiting process

• Facilitate communication between candidates, clients and recruiters

• Mobile access to Resume Search for all Recruiters

• Jobscience Recruiting helps your company stay competitive through automated recruiting processes. Quickly create job orders, post to your branded job board and website, and match incoming candidates to open positions. Jobscience gives recruiters access to industry-leading tools to source for top talent across multiple online channels, including Linkedin, Dice, Careerbuilder, Monster, and other online databases simultaneously. When the right talent is found, importing and tracking them is only one click away.

Jamba Ideas

• Get real-time suggestions & feedback for Jamba Juice stores with crowd-sourced Idea Management• Invite all employees or in-store guests to submit their ideas to Jamba

Juice

• Ideas are listed and available for Up or Down voting

• The BEST ideas are bubbled to the top of the list, allowing Jamba’s team to catalog and implement their customer’s ideas

• Create private Franchise Idea Exchanges for internal idea crowd sourcing

Jamba Research

Build and maintain an internal, shared Market Research library application to:

• Organize focus groups, taste testers, ideas and create online surveys that provide real-time insight into anonymous feedback

• Store all market research in private or public workgroups for easy archiving, search, keyword/tagging, sharing

• Promote market research through TAP’s private social network

• Real-time analytics and dashboards providing visibility into the research pipeline

Jamba Collaborate

• Create/Extend the Jamba Internal Social Network• Create business/store profiles

• Create corporate, executive, franchise/store groups

• Share corporate content across the network

• Announce corporate-wide changes, top franchisees, new products, promotions

• Follow key business records like Franchise applications, candidates, business opportunities, real-estate developments, marketing campaigns, training events, etc. – get notified via a social feed when updates occur

• Centralize and collaborate around corporate events

Jamba Content

• Centralized Enterprise Content Management System:• Store all corporate and franchise content in a shared location

• Search across all content with keywords, tags

• Create private or public workgroups

• Deliver content to 3rd parties without sending large email attachments

• Share stored content across internal social network with people or groups

• Associate corporate content with sales opportunities

• Make content available from any device

Jamba Facilities

• Integrated Facilities Management• Store Metadata

• Track store location, ownership, proximity to competitors, key contacts, address, state/local tax burden estimates,

• Security Incidents• Log security incidents to a central location for security planning, training,

insurance purposes

• Asset Management• Track in-store security or safety procedures and assets (ex: fire detector batteries)

• Health/Safety Inspections• Manage preparations for inspections with iPad app

• Measure health certifications across all locations

Jamba Mobile

• Make all TAP apps mobile = TAPGo

• Manage CRM or Service from any device

• Manage Franchises from any device

• Connect/Collaborate with any one at Jamba from any device

Brand Strength

Menu Innovation

Store Economics

CPG Licensing and JambaGO

Franchise Development

Appendix

Food/Beverage & Franchise Success

Regional Grocery Chain Improves Productivity with Force.com

• Enable store leaders to be mobile and “work the floor”

• Allows for “bring your own device” to work

• Replace spreadsheets, access, Lotus, SP in the back office

• All employees (from HQ to store level) using Chatter for collaboration and information sharing

Lawson Empowers Franchise Store Operations with Force.com

• Corporate-wide Database Modernization

• 2,000 Suppliers, 8,500 Stores Integrated

• ~5,000 Force.com Subscribers

• Supplier and Store Management

• IT Management

Bespoke Collection Better Engages its Flock through Targeted Engagement

• 360 degree, multi-channel view for better Customer Segmentation

• Clear visibility of sales trends across multiple brands and sales channels through integrated dashboards and metrics

• Targeted Customer Identification and Acquisition using Data.com

Giant Eagle soars with Service Cloud

• Existing service platform created headaches for customers

• Service Cloud solution provided a knowledge base and call center support that was flexible & reliable

• Used by internally by Distribution Centers & IT, and for external Pharmacy & Store customer service

GNC Improves Product and Marketing Execution with Radian6

• Track trends to evaluate marketing effectiveness and better respond to customers online

• Real-time visibility to commentary from across the social web: blogs, video sharing sites, boards and forums, Facebook and Twitter

• Improve visibility to new product success and consumer preferences

Walmart Hits a Homerun with Heroku

Market

• Social site, with embedded video where 4,000+ entrepreneurs pitched their products to Walmart and the public

• Integrated with Twitter, Pinterest, and Facebook for social sharing

• Seamlessly scaled to meet demand (92K daily visits, 55K daily votes) as massive PR wave crested after launch.