jama · page 2 jama 2016 print edition rate card editor howard c. bauchner, md boston university...

JAMA

2016 Print Edition Rate Card Number 71 Effective January 1, 2016

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JAMA 2016 Print Edition Rate Card

Editor Howard C. Bauchner, MD Boston University School of Medicine

Insertion Order or Billing Questions (312) 464-2455 (312) 464-5840 Fax

Production Questions Debra Camp (312) 464-5713 [email protected] Please include in the email the specific issue of JAMA in which your ad is running. (Note: JAMA is a weekly.)

Display + Online Advertising 119 Cherry Hill Road Suite 330 Parsippany, NJ 07054-1114 (973) 263-9191 (973) 263-9898 Fax

Multimedia Account Managers Maureen Reichert [email protected]

Nancy Souza [email protected]

Recruitment, Hospital Branding and CME (800) 262-2260 (312) 464-5909 Fax [email protected]

Sales Manager: Thalia Moss [email protected]

Sr. Sales Representatives: Susan Henning [email protected]

Mike Harvey [email protected]

Domestic Subscription Rates (800) 262-2350

Online Site Licensing (312) 464-4371

Reprints Sue Lovenberg Manager, Reprint Communications (312) 464-0776 [email protected]

Contacts


Rates1. Effective Date and Discounts

a) Effective Rate Date: January 1, 2016

b) Agency Commission: Fifteen percent of gross billings on space, color, cover, and preferred position charges. In consid-eration of such discount, Publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which the advertiser or its agent ordered and for which advertising was published.

c) Short-Rates and Rebates: Advertisers will be short-rated if they do not use the amount of space upon which their advertis-ing has been billed during the 12-month contract period. Money will be rebated if they earn a higher frequency rate.

d) First-time Advertisers: First-time advertisers/agencies must complete a credit application and prepay advertising to ensure proper placement. Call Advertising Services at (312) 464-2455 for assistance and credit approval information.

2. Earned Rates

a) Policy: Rates are subject to change upon 60 days notice to current advertisers. Full ROB pages, fractionals, and insert pages each count as one time toward the earned frequency during one contract year. Space purchased by a parent com-pany and its subsidiaries may be combined for computation of the earned rate.

b) Combined Frequency Savings: All pages in JAMA and the JAMA Specialty journals combine to determine an advertiser’s earned frequency level.

c) Prescibing Information (PI) / Important Safety Information (ISI) Discount: Advertisers earn a 50% discount beginning with the 3rd PI/ISI page. Excluding demos.

d) Advertiser Savings Program Guidelines: The Advertiser Sav-ings Program is effective with January 2016 insertion orders.

• The 2016 Advertiser Savings Program is based on an advertiser’s 2015 gross advertising in all of the American Medical Associa-tion’s (AMA) print and digital media, except covertips.

• When an advertiser’s 2016 gross advertising exceeds its 2015 gross advertising, the advertiser will be afforded the next highest earned savings for all additional 2016 dollars that surpassed the 2015 amount.

• The Advertiser Savings Program follows all policies pertaining to existing AMA combined earned frequency previously established by the AMA. This combined earned frequency policy is outlined in Section 2b of this rate card. This program does not apply to the purchasing agency spend; only recognized advertiser parent

companies and their subsidiaries earn savings in the Advertiser Savings Program.

e) Product Continuity Program: The JAMA Product Continuity (PC) Program is a product insertion program that begins with Jan-uary 2016 insertions. The program begins with a minimum of 18 product insertions in JAMA. The following are product savings at the various insertion levels:

LEVEL MINIMUM JAMA INSERTIONS PERCENTAGE

1 18 7%

2 24 15%

3 30 20%

4 36 25%

5 48 30%

Program Components

1) The minimum number of insertions at each level must be com-mitted to within a calendar year so that savings can be realized immediately. One full page is the minimum insertion size.

2) The JAMA PC Program earned discount percentage will be added to the product’s Corporate Advertiser Savings Program earned discount percentage. The total of these two discounts will be taken off the product’s gross insertion expenditure.

3) An advertiser can project what JAMA PC Program level they will end the year at and begin to realize savings immediately. If the product does not meet, or exceeds its projected level, that product will be short-rated or rebated accordingly. However, if the product is pulled off the market because of an FDA ruling, the established savings percentage will remain and the compa-ny will not be penalized for loss of product continuity.

4) All of a product’s indications work to build a product’s inser-tion level.

Product Continuity Program Launch Component

If you have a new product, and it launches into the marketplace after January, you can still take advantage of the savings gener-ated by the PC Program.

• New products launched February through December are eligible

• You must commit to an average of either 2, 3, or 4 insertions a month from launch through the end of the year (minimum inser-tions not required for first month of launch)

• Launch Component Discount Levels: 2 insertions a month (average): 15% Discount 3 insertions a month (average): 25% Discount 4 insertions a month (average): 30% Discount


3. Rates for Calendar Year 2016

a) Full Run, Run of Book Advertising*

FREQ 1p 2/3p 1/2p 1/3p 1/4p 1/6p

1 15,562 13,528 10,580 7,933 5,595 3,969

6 14,943 13,007 10,165 7,627 5,381 3,807

12 14,307 12,447 9,737 7,297 5,151 3,645

24 13,884 12,081 9,440 7,080 4,993 3,548

36 13,603 11,834 9,245 6,931 4,899 3,473

48 13,015 11,316 8,846 6,630 4,679 3,314

72 12,908 11,222

96 12,815 11,145

144 12,711 11,059

192 12,614 10,983

264 12,541 10,907

336 12,467 10,850

b) Mini Edition, Run of Book Advertising*

FREQ 1p 2/3p 1/2p 1/3p 1/4p 1/6p

1 13,224 11,496 8,989 6,740 4,755 3,369

6 12,691 11,054 8,641 6,481 4,574 3,234

12 12,157 10,577 8,272 6,198 4,378 3,102

24 11,796 10,268 8,023 6,014 4,240 3,012

36 11,616 10,101 7,894 5,917 4,186 2,966

48 11,059 9,616 7,514 5,631 3,976 2,816

72 10,988 9,557

96 10,907 9,489

144 10,834 9,426

192 10,778 9,385

264 10,704 9,312

336 10,621 9,242

4. Color

Color Charge per page or fraction

B/W Rate Plus FULL RUN MINI

Matched Color 1,580 1,335

2 Color 1,180 1,005

3 Color 3,350 2,820

4 Color 3,350 2,820

5 Color 4,925 4,155

Metallic Ink 1,935 1,645

The 4-color rate applies to ad units with two standard and/or matched colors.

5. Bleed

No charge

6. Covers and Positions

Special positions are available for ad units of one page or more and are non-cancellable. Each position is available for each of the four cycles with 12 issues per cycle.

a) Covers

4C Rate Plus

2nd Cover 3,990

4th Cover 5,690

b) Positions

B/W Rate Plus

Opp 1st In This Issue 2,650

Opp 2nd In This Issue 2,650

Preceding Staff List 1,750

Following Staff List 1,750

Preceding Medical News 1,050

Opp 1st Reading 1,720

Other Requested Positions 1,050

Use of 4-color is mandatory on 2nd and 4th covers.

* These rates do not apply for inserts. Please see Insert Rates (Section 9) in this rate card. If frequency exceeds 1008x, consult publisher.


Insert Rates and Information7. Availability and Acceptance

Availability: The AMA reserves the right to select the issues of in-sert placement.

8. Circulation Selections

a) JAMA Insert Circulation Selections by specialty—please see Section 30 in this rate card.

b) For any custom demographic inserts please call Advertising Services (312) 464-2455 for a written price quote.

c) Mechanical Charges: All insert mechanical and production charges are included in all the rates below.

d) Plate Change Charge: All inserts that contain a trailing page of ROB (run of book) will incur a plate change charge. Please call your sales representative for more information and a quote.

9. Insert Rates for Calendar Year 2016

2-Page Insert Rates

CIRCUNDER 20,000

20,001- 30,000

30,001- 40,000

40,001- 50,000

50,001- 60,000

60,001- 70,000

70,001- 80,000

80,001- 90,000

90,001- 100,000

100,001- 120,000

120,001- 150,000

150,001- 180,000

180,001- 210,000

210,001- 240,000

240,001- 270,000

FULL RUN

1 - - - - - - - - - - - - - - - -

6 11,760 12,522 14,346 15,258 17,546 19,072 20,438 21,658 22,722 23,940 25,464 26,712 28,506 29,424 30,640 31,552

12 11,306 12,034 13,786 14,660 16,848 18,306 19,616 20,788 21,804 22,968 24,430 25,632 27,346 28,216 29,386 30,260

24 11,008 11,712 13,408 14,256 16,384 17,798 19,072 20,206 21,190 22,322 23,734 24,904 26,570 27,418 28,548 29,400

36 10,804 11,498 13,162 13,994 16,072 17,462 18,706 19,814 20,788 21,892 23,284 24,534 26,052 26,882 27,994 28,822

48 10,384 11,044 12,636 13,430 15,416 16,750 17,942 19,006 19,936 20,992 22,318 23,414 24,972 25,764 26,828 27,622

72 10,308 10,968 12,542 13,330 15,308 16,618 17,804 18,860 19,778 20,824 22,150 23,274 24,778 25,568 26,614 27,408

96 10,244 10,896 12,464 13,246 15,206 16,514 17,686 18,730 19,642 20,690 21,994 23,106 24,602 25,386 26,436 27,220

144 10,168 10,818 12,372 13,150 15,090 16,386 17,550 18,588 19,494 20,532 21,824 22,958 24,412 25,192 26,234 27,006

192 10,104 10,740 12,286 13,054 14,982 16,268 17,428 18,458 19,354 20,384 21,670 22,846 24,242 25,014 26,042 26,806

264 10,046 10,684 12,220 12,984 14,904 16,180 17,332 18,352 19,246 20,270 21,548 22,698 24,102 24,872 25,892 26,660

336 9,998 10,630 12,154 12,914 14,826 16,092 17,236 18,252 19,146 20,162 21,432 22,534 23,968 24,730 25,748 26,514


4-Page Insert Rates

6-Page Insert Rates

CIRCUNDER 20,000

20,001- 30,000

30,001- 40,000

40,001- 50,000

50,001- 60,000

60,001- 70,000

70,001- 80,000

80,001- 90,000

90,001- 100,000

100,001- 120,000

120,001- 150,000

150,001- 180,000

180,001- 210,000

210,001- 240,000

240,001- 270,000

FULL RUN

1 - - - - - - - - - - - - - - - -

6 22,420 23,944 27,592 29,416 33,992 37,044 39,776 42,216 44,344 46,780 49,828 52,324 55,912 57,748 60,180 62,004

12 21,512 22,968 26,472 28,220 32,596 35,512 38,132 40,476 42,508 44,836 47,760 50,164 53,592 55,332 57,672 59,420

24 20,916 22,324 25,716 27,412 31,668 34,496 37,044 39,312 41,280 43,544 46,368 48,708 52,040 53,736 55,996 57,700

36 20,508 21,896 25,224 26,888 31,044 33,824 36,312 38,528 40,476 42,684 45,468 47,968 51,004 52,664 54,888 56,544

48 19,668 20,988 24,172 25,760 29,732 32,400 34,784 36,912 38,772 40,884 43,536 45,728 48,844 50,428 52,556 54,144

72 19,516 20,836 23,984 25,560 29,516 32,136 34,508 36,620 38,456 40,548 43,200 45,448 48,456 50,036 52,128 53,716

96 19,388 20,692 23,828 25,392 29,312 31,928 34,272 36,360 38,184 40,280 42,888 45,112 48,104 49,672 51,772 53,340

144 19,236 20,536 23,644 25,200 29,080 31,672 34,000 36,076 37,888 39,964 42,548 44,816 47,724 49,284 51,368 52,912

192 19,108 20,380 23,472 25,008 28,864 31,436 33,756 35,816 37,608 39,668 42,240 44,592 47,384 48,928 50,984 52,512

264 18,992 20,268 23,340 24,868 28,708 31,260 33,564 35,604 37,392 39,440 41,996 44,296 47,104 48,644 50,684 52,220

336 18,896 20,160 23,208 24,728 28,552 31,084 33,372 35,404 37,192 39,224 41,764 43,968 46,836 48,360 50,396 51,928

CIRCUNDER 20,000

20,001- 30,000

30,001- 40,000

40,001- 50,000

50,001- 60,000

60,001- 70,000

70,001- 80,000

80,001- 90,000

90,001- 100,000

100,001- 120,000

120,001- 150,000

150,001- 180,000

180,001- 210,000

210,001- 240,000

240,001- 270,000

FULL RUN

1 - - - - - - - - - - - - - - - -

6 33,080 35,366 40,838 43,574 50,438 55,016 59,114 62,774 65,966 69,620 74,192 77,936 83,318 86,072 89,720 92,456

12 31,718 33,902 39,158 41,780 48,344 52,718 56,648 60,164 63,212 66,704 71,090 74,696 79,838 82,448 85,958 88,580

24 30,824 32,936 38,024 40,568 46,952 51,194 55,016 58,418 61,370 64,766 69,002 72,512 77,510 80,054 83,444 86,000

36 30,212 32,294 37,286 39,782 46,016 50,186 53,918 57,242 60,164 63,476 67,652 71,402 75,956 78,446 81,782 84,266

48 28,952 30,932 35,708 38,090 44,048 48,050 51,626 54,818 57,608 60,776 64,754 68,042 72,716 75,092 78,284 80,666

72 28,724 30,704 35,426 37,790 43,724 47,654 51,212 54,380 57,134 60,272 64,250 67,622 72,134 74,504 77,642 80,024

96 28,532 30,488 35,192 37,538 43,418 47,342 50,858 53,990 56,726 59,870 63,782 67,118 71,606 73,958 77,108 79,460

144 28,304 30,254 34,916 37,250 43,070 46,958 50,450 53,564 56,282 59,396 63,272 66,674 71,036 73,376 76,502 78,818

192 28,112 30,020 34,658 36,962 42,746 46,604 50,084 53,174 55,862 58,952 62,810 66,338 70,526 72,842 75,926 78,218

264 27,938 29,852 34,460 36,752 42,512 46,340 49,796 52,856 55,538 58,610 62,444 65,894 70,106 72,416 75,476 77,780

336 27,794 29,690 34,262 36,542 42,278 46,076 49,508 52,556 55,238 58,286 62,096 65,402 69,704 71,990 75,044 77,342


8-Page Insert Rates

10. Sizes and Specifications

2 page: 8-1/8in x 10-3/4in (single leaf).

4 page: 16-1/4in x 10-3/4in folds to 8-1/8in x 10-3/4in.

6 page: 2 page piece (see above for size) should be glued (inter-leaved) inside the 4-page unit.

For inserts greater than 6 pages contact publisher for specifica-tions.

Stock: All inserts are subject to publisher’s approval. 80# stock preferred. For BRCs please see your sales representative for more information.

11. Trimming

Inserts jog to the foot. Inserts trim to finished size of the book: 7-7/8in x 10-1/2in.

Trimming: 1/8in off all 4 sides.

Margin for live matter: 3/8in from trim edge.

12. Quantity

Quantities required are: Full Run = 308,006 JAMA Mini = 188,670 Insert quantity for special demos is determined by the circulation. Please refer to the following circulation ranges to determine the required insert quantity: 0-25,000 = 20%25,001 – 50,000 = 15%50,001- 100,000 = 10% Over 100,000 = 7%

CIRCUNDER 20,000

20,001- 30,000

30,001- 40,000

40,001- 50,000

50,001- 60,000

60,001- 70,000

70,001- 80,000

80,001- 90,000

90,001- 100,000

100,001- 120,000

120,001- 150,000

150,001- 180,000

180,001- 210,000

210,001- 240,000

240,001- 270,000

FULL RUN

1 - - - - - - - - - - - - - - - -

6 43,740 46,788 54,084 57,732 66,884 72,988 78,452 83,332 87,588 92,460 98,556 103,548 110,724 114,396 119,260 122,908

12 41,924 44,836 51,844 55,340 64,092 69,924 75,164 79,852 83,916 88,572 94,420 99,228 106,084 109,564 114,244 117,740

24 40,732 43,548 50,332 53,724 62,236 67,892 72,988 77,524 81,460 85,988 91,636 96,316 102,980 106,372 110,892 114,300

36 39,916 42,692 49,348 52,676 60,988 66,548 71,524 75,956 79,852 84,268 89,836 94,836 100,908 104,228 108,676 111,988

48 38,236 40,876 47,244 50,420 58,364 63,700 68,468 72,724 76,444 80,668 85,972 90,356 96,588 99,756 104,012 107,188

72 37,932 40,572 46,868 50,020 57,932 63,172 67,916 72,140 75,812 79,996 85,300 89,796 95,812 98,972 103,156 106,332

96 37,676 40,284 46,556 49,684 57,524 62,756 67,444 71,620 75,268 79,460 84,676 89,124 95,108 98,244 102,444 105,580

144 37,372 39,972 46,188 49,300 57,060 62,244 66,900 71,052 74,676 78,828 83,996 88,532 94,348 97,468 101,636 104,724

192 37,116 39,660 45,844 48,916 56,628 61,772 66,412 70,532 74,116 78,236 83,380 88,084 93,668 96,756 100,868 103,924

264 36,884 39,436 45,580 48,636 56,316 61,420 66,028 70,108 73,684 77,780 82,892 87,492 93,108 96,188 100,268 103,340

336 36,692 39,220 45,316 48,356 56,004 61,068 65,644 69,708 73,284 77,348 82,428 86,836 92,572 95,620 99,692 102,756


Issues and Closing Dates

ISSUE DATE CYCLE CLOSING DATE MATERIALS DATE

1/5/2016 1 12/3/2015 12/10/2015

1/12/2016 2 12/10/2015 12/17/2015

1/19/2016 3 12/17/2015 12/23/2015

1/26/2016 4 12/23/2015 12/29/2015

2/2/2016 1 12/30/2015 1/8/2016

2/9/2016 2 1/7/2016 1/15/2016

2/16/2016 3 1/14/2016 1/22/2016

2/23/2016 4 1/21/2016 1/29/2016

3/1/2016 1 1/28/2016 2/5/2016

3/8/2016 2 2/4/2016 2/12/2016

3/15/2016 3 2/11/2016 2/19/2016

3/22-29/2016 4 2/18/2016 2/26/2016

4/5/2016 1 3/3/2016 3/11/2016

4/12/2016 2 3/10/2016 3/18/2016

4/19/2016 3 3/17/2016 3/25/2016

4/26/2016 4 3/24/2016 4/1/2016

5/3/2016 1 3/31/2016 4/8/2016

5/10/2016 2 4/7/2016 4/15/2016

5/17/2016 3 4/14/2016 4/22/2016

5/24-31/2016 4 4/21/2016 4/29/2016

6/7/2016 1 5/5/2016 5/13/2016

6/14/2016 2 5/12/2016 5/20/2016

6/21/2016 3 5/19/2016 5/27/2016

6/28/2016 4 5/26/2016 6/3/2016

ISSUE DATE CYCLE CLOSING DATE MATERIALS DATE

7/5/2016 1 6/2/2016 6/10/2016

7/12/2016 2 6/9/2016 6/17/2016

7/19/2016 3 6/16/2016 6/24/2016

7/26/2016 4 6/23/2016 7/1/2016

8/2/2016 1 6/30/2016 7/8/2016

8/9/2016 2 7/7/2016 7/15/2016

8/16/2016 3 7/14/2016 7/22/2016

8/23-30/2016 4 7/21/2016 7/29/2016

9/6/2016 1 8/4/2016 8/12/2016

9/13/2016 2 8/11/2016 8/19/2016

9/20/2016 3 8/18/2016 8/26/2016

9/27/2016 4 8/25/2016 9/2/2016

10/4/2016 1 9/1/2016 9/9/2016

10/11/2016 2 9/8/2016 9/16/2016

10/18/2016 3 9/15/2016 9/23/2016

10/25/2016 4 9/22/2016 9/30/2016

11/1/2016 1 9/29/2016 10/7/2016

11/8/2016 2 10/6/2016 10/14/2016

11/15/2016 3 10/13/2016 10/21/2016

11/22-29/2016 4 10/20/2016 10/28/2016

12/6/2016 1 11/3/2016 11/11/2016

12/13/2016 2 11/10/2016 11/18/2016

12/20/2016 3 11/17/2016 11/25/2016

12/27/2016 4 11/23/2016 12/2/2016

2016 Issuance and Closing


13. Shipping Insert

All inserts must be clearly marked as to journal, issue date(s) and quantity per issue and attach a sample to each carton:

Shelly Breuer JAMA (issue date) Quad Graphics, Inc. 1900 W. Sumner Street Hartford, WI 53027

Appointments for delivery of inserts are required. Please call (414) 566-2100 at least 24 hours in advance to schedule.

Inserts should be shipped in telescopic cartons (T-boxes). Stack inserts with approximately 50 head to foot, and then 50 foot to head. Place a sheet of corrugated cardboard every 4-5 inches within stacks of inserts or Pack inserts in standard cartons with 50 head to foot and then 50 foot to head. Do not shrink wrap or slip sheet between each book or item.

14. Disposition of Material Contact Production Services at (312) 464-5713 if you do not want excess inserts destroyed—there may be a storage charge for holding excess inserts.

15. First Issue

January 1, 2016

16. Frequency

48 times per year

17. Issue Dates

First 4 Tuesdays of each month. The year is divided into 4 cycles for 2nd cover, 4th cover, and other special positions.

18. Mailing Date

Entered as periodical class mail at up to 250 nationwide postal entry points.

19. Insertion Orders

Insertion orders are due 35 days (5 weeks) prior to the issue date. Please send to:

Advertising Services, 41st FloorAmerican Medical Association330 North Wabash Ave.Suite 39300Chicago, IL 60611-5885

or fax to (312) 464-5840. Please confirm all cancellations in writing, prior to the closing date. For questions regarding insertion orders call Advertising Services at (312) 464-2455.

20. Ad Material/Inserts Closing Dates

Digital files and inserts are due 28 days (4 weeks) prior to issue date. Extensions may be granted, if requested prior to Closing Date, by contacting Production Services at (312) 464-5713.


Editorial21. Theme and Index Issues

Theme Issues: Each year JAMA publishes 5 to 6 theme issues with articles dedicated to an important medical subject.

22. Clinical Features Useful to the Practicing Physician

Every issue of JAMA contains a variety of the following clinically useful articles, including Original Contributions, Review Articles, Clinical Crossroads, Clinical Review, Grand Rounds, Rational Clinical Examination, Viewpoints, and Commentaries. Each week, clinically relevant articles are featured in the section, Clinician’s Corner, and for online Continuing Medical Education.

23. Other Useful Features

• A reader-friendly design

• Full-text, e-mail alerts, topic collections, audio commentaries, video, and Continuing Medical Education available online at www.jama.com

• The Patient Page, summarizing new medical information for physicians to give to their patients

• Medical News and Perspectives

24. Editorial Objectives

To promote the science and art of medicine and the betterment of the public health

Critical Objectives

1. To maintain the highest standards of editorial integrity inde-pendent of any special interests

2. To publish original, important, well-documented, peer-re-viewed articles on a diverse range of medical topics

3. To provide physicians with continuing education in basic and clinical science to support informed clinical decisions

4. To enable physicians to remain informed in multiple areas of medicine, including developments in fields other than their own

5. To improve health and health care internationally by elevating the quality of medical care, disease prevention, and research

6. To foster responsible and balanced debate on issues that af-fect medicine and health-care

7. To anticipate important issues and trends in medicine and healthcare

8. To inform readers about nonclinical aspects of medicine and public health, including the political, philosophic, ethical, legal, environmental, economic, historical, and cultural

9. To recognize that, in addition to these specific objectives, The Journal has a social responsibility to improve the total human condition and to promote the integrity of science

10. To achieve the highest level of ethical medical journalism and to produce a publication that is timely, credible, and enjoyable to read

25. Average Issue Information

a) Average Number of Articles per Issue: 10-12 Major articles/papers, 13 Features and departments

b) Average Paid Ad Pages per Issue: 56

c) Average Editorial Pages per Issue: 92

d) Average Folio Size: 152

e) Ad/Edit Ratio: 34%/66%

26. Origin of Editorial

a) Submitted: Approximately 6,700 manuscripts

b) Acceptance Rate: 9% of unsolicited manuscripts

c) Peer Review: Approximately 3,960 peer reviewers review JAMA’s manuscripts each year. Most often JAMA’s manuscripts are sent to 3 peer reviewers.

d) Impact Factor: JAMA’s impact factor is 30.387


27. Description of Circulation Parameters

JAMA is received by physicians in 223 specialties. For a detailed breakout of JAMA’s circulation, please refer to Section 30.

a) Office Based: 204 different specialties and sub-specialties.

b) Hospital Based: 173 different specialties and sub-specialties.

c) Osteopathic Specialties: 150 different specialties and sub-specialties.

d) Medical Students: 14,350

28. Demographic Selection Criteria

Qualified Paid Circulation: see July 2015 BPA Audit

29. Circulation Verification

Audit: BPA Audit, July 2015

Inking: AAAA offset standard

Circulation

30. Projected Circulation

SPECIALTY CODE OFFICE HOSPITAL TPC

Family Medicine FM 59,835 6,355 66,190

General Practice GP 3,179 102 3,281

Internal Medicine IM 68,984 14,346 83,330

Osteopath DO 17,388 749 18,137

Cardiovascular Dis CD 15,083 2,649 17,732

JAMA Estimated Mini Edition 188,670

FULL RUN INCLUDES MINI AND THESE SPECIALISTS:

Addiction Med ADM 32 7 39

Aerospace Med AM 6 21 27

Allergy A 71 3 74

Allergy & Immno AI 505 42 547

Anes, Crit Care CCA 52 38 90

Anesthesiology AN 2,794 1,347 4,141

Critical Care Med CCM 97 102 199

Dermatology D 1,930 312 2,242

Diabetes DIA 15 2 17

Emergency Med EM 1,367 1,270 2,637

Endocrinology END 454 150 604

FPS, OTO FPS 87 4 91

FP, Geriatric Med FPG 73 22 95

Gastroenterology GE 1,410 311 1,721

Gen Surgery GS 2,392 1,423 3,815

Gynecological Oncology GO 59 25 84

Gynecology GYN 221 16 237

IM, Geriatrics IMG 272 101 373

Infectious Disease ID 4,310 1,495 5,805

Maternal & Fetal Med MFM 83 28 111

Neonatal-Perinatal Med NPM 190 141 331

Nephrology NEP 920 207 1,127

Neurology N 1,338 458 1,796

Neurology, Child CHN 68 54 122

Obstetrics & Gynecology OBG 3,635 784 4,419

Occupational Med OM 141 44 185

Ophthalmology OPH 2,437 293 2,730

SPECIALTY CODE OFFICE HOSPITAL TPC

ORS, Ped Ortho OP 48 23 71

ORS, Sports Med OSM 193 33 226

Otolaryngology OTO 1,378 341 1,719

Pathology,Anatomic/Clinical PTH 506 429 935

Ped Cardiology PDC 89 59 148

Ped Hem-Onc PHO 35 46 81

Pediatrics PD 2,840 1,173 4,013

Pharmacology, Clin PA 2 2 4

Phs Med & Rehab PM 898 244 1,142

Preventive Med, Gen GPM 72 59 131

Psychiatry P 2,334 1,071 3,405

Psychiatry, Child CHP 495 195 690

Psychoanalysis PYA 18 - 18

Pulmonary Disease PUD 938 353 1,291

Radiology R 668 259 927

Radiology, Diagnostic DR 1,313 764 2,077

Radiation Oncology RO 550 225 775

Reproductive Endo REN 119 12 131

Rheumatology RHU 556 108 664

Surgery, Plastic PS 790 117 907

Surgery, Colon & Rectal CRS 231 48 279

Surgery, Critical Care CCS 101 70 171

Surgery, Head & Neck HNS 25 8 33

Surgery, Neurological NS 871 278 1,149

Surgery Orthopedic ORS 2,250 609 2,859

Surgery, Pediatric PDS 73 46 119

Surgery, Thoracic TS 502 187 689

Surgery, Urological U 1,084 296 1,380

Surgery, Vascular VS 374 95 469

Other Specialties OS 2,224 1,152 3,376

Unspecified US 148 1,702 1,850

Sub-Total 211,153 42,905 254,058

Students --- 14,350

All Others --- 39,598

Grand Total 308,006


31. Requirements for Advertising

Acceptance Advertising is subject to approval by the AMA, which reserves the right to reject advertising deemed not in keeping with the publication’s standards. Advertising orders are accepted sub-ject to the terms and provisions of the current rate card, and the conditions set forth in Principles Governing Advertising in Publica-tions of the American Medical Association. Contact your JAMA account manager for a copy of these principles, or find them on our Web site at www.jama.com.

32. Ad Format and Placement Policy

No conditions, printed or otherwise, appearing on an insertion or-der, billing instruction, or copy instructions that conflict with the AMA’s stated policies shall be binding on the publisher. Position-ing of advertising is at the discretion of the publisher except when a preferred position has been confirmed in writing by Advertising Services. Advertisements are dispersed between and within se-lected editorial departments and are rotated fairly.

33. Services

a) Combination Earned Frequency: See Section 2b

b) Advertiser Savings Program: See Section 2d

c) Product Continuity Program: See Section 2e

d) Online Availability: JAMA is available full-text on-line at www.jama.com

34. Classified Advertising

Sales Manager, Thalia Moss Phone: (800) 262-2260 Fax: (312) 464-5909, e-mail: [email protected]

35. Domestic Subscriptions and Site Licensing

Saskia Bolore (312) 464-4371, e-mail: [email protected]

36. Ad Page Dimensions

STANDARD WIDTH

PAGE DEPTH

BLEED PAGE WIDTH DEPTH

1 Page 7 in 10 in 8-1/8 in 10-3/4 in

Spread 16 10-3/4

2/3 Page 4-5/8 10 5-3/16 10-3/4

1/2 Page/Vertical

3-3/8 10 4 10-3/4

1/2 Page/Horizontal

7 4-7/8 8-1/4 5-1/4

1/3 Page/vertical

2-1/4 10 2-7/8 10-3/4

1/3 Page/horizontal

4-5/8 4-7/8

1/4 Page 3-3/8 4-7/8

1/6 Page 2-1/4 4-7/8

Trim size 7-7/8 in x 10-1/2 in. Keep live matter 1/4 in from trim. Half-page horizontal bleed bottom only.

Production Information


37. Digital Ad Specifications

Digital Files

The preferred digital file format is:

• PDFX-1a

For processing of formats not listed, contact Debra Camp, Phone (312) 464-5713. Fax (312) 464-5840.

Digital Proofing • Color proofs made from supplied files and meeting SWOP speci-

fications must be provided with data files.

• Include 6mm 100%, 75%, 50%, 25%, 5% C, M, Y, K patches on color proof.

• Black text and LW file are to be merged and overprint the 3/C underneath.

• Keep all registration marks, color bars and crop lines outside of 4C bleed.

Instructions / Standards • All images/scans and Pantone colors must be in CMYK mode.

• Four color solids should not exceed SWOP density of 340%.

• When supplying digital ads in spread format, it is preferred they be sent as a spread rather than single pages.

• Single page image area should be no more than trim plus bleed.

• Keep all registration marks, color bars and crop lines outside of 4C bleed.

• All digital files will be retained for twelve months.

Labeling Requirements

• Issue date, advertiser name and ad number.

• Agency name, agency contact and phone number.

• Return address for materials. Discs can be returned to the agency after the ad, in its final form, has been digitally archived by the printer. Printer prefers to keep the original disc until the press run has been successfully completed.

• Directory printout of disc contents must be included.

38. Shipping Digital Files

Easiest way to send:

Email your ad (or the link) to Debra Camp at Debra.Camp @ama-assn.org Please include in the email the specific issue of JAMA in which your ad is running. (Note: JAMA is a weekly.)

Or, send digital files, progressive proof, SWOP standard color proof, conversion material, and color patches in wrapper marked with date of issue to:

Brian Donald / Imaging Email: [email protected] (262) 673-1617

JAMA (issue date) Quad Graphics Inc. 1900 West Sumner Street Hartford, WI 53027

jama · page 2 jama 2016 print edition rate card editor howard c. bauchner, md boston university...

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