j. joseph cronin, jr

J. Joseph Cronin, Jr. Curriculum Vitae Home Address: University Address 3701 Sally Lane Marketing Department Tallahassee, Florida 32312 Florida State University Phone: (850) 893-1240 Tallahassee, Florida 32306 Fax: (850) 893-8394 Phone: (850) 644-7858 Academic Degrees: Doctor of Philosophy in Business Administration, The Ohio State University December 1981 Major Field: Marketing Minor Field: Logistics Dissertation Title: "The Relative Impact of Financial Structure and Marketing

Performance on Retail Profitability" Dissertation Chair: Dr. Bernard J. LaLonde The University of Dayton Master of Business Administration, April 1976 (Major Fields: Finance and Marketing) The Wright State University Bachelor of Science, June 1974 (Major Field: Marketing - Minor Concentrations: Finance and Political Science) Academic Employment 1/08 to present The John R. Kerr Research Chair in Marketing Teaching Responsibilities: Ph.D. Seminar in Service Marketing, Ph.D.

Seminar in Marketing Management, Sports, Recreation, & Entertainment Marketing, Strategic Sports Marketing, Global Marketing Strategy (Full-Tine & Executive MBA Programs)

5/02 to 1/08 The Carl DeSantis Professor of Marketing Endowed Professorship in The College of Business. Teaching Responsibilities: Ph.D. Seminar in Marketing Management,

Sports, Recreation, & Entertainment Marketing, Strategic Sports Marketing, Global Marketing Strategy (Full-Tine & Executive MBA Programs)

Dr. J. Joseph Cronin, Jr.

8/94 to present Florida State University Professor of Marketing Teaching Responsibilities: Ph.D. Seminar in Marketing Management,

Sports, Recreation, & Entertainment Marketing, Strategic Sports Marketing, Services Marketing, Competitive Analysis (Executive Development Program), Marketing Strategy (Full-Tine & Executive MBA Programs)

8/97 to present Co-Director The Marketing Institute, Florida State University Responsibilities: Developing executive education programs, initiating

grant-based research, and directing the strategic efforts of the institute 8/88 - 7/94 Florida State University Associate Professor of Marketing Teaching Responsibilities: Ph.D. Seminar in Marketing Management,

Ph.D. Seminar in Marketing Models, Retail Management, Services Marketing, Sports, Recreation, & Entertainment Marketing, Marketing Research, Promotions Management, Basic Marketing, and

Small Business & Entrepreneurship 8/86 - 7/88 Florida State University Assistant Professor of Marketing Teaching Responsibilities: Ph.D. Seminar in Marketing Management,

Ph.D. Seminar in Marketing Models, Marketing Strategy (MBA), Services Marketing (MBA), Retail Management, Basic Marketing

8/82 - 8/86 University of Kentucky Assistant Professor of Marketing Teaching Responsibilities: Retail Management, Marketing Channels (MBA) 9/81 - 8/82 The Ohio State University Visiting Assistant Professor of Marketing and Logistics Teaching Responsibilities: Retail Management, Marketing Strategy (MBA) 1/78 - 9/81 The Ohio State University Graduate Teaching Assistant Teaching Responsibilities: Retail Management, Marketing Management, Logistics Management, Principles of Marketing, Wholesaling, Marketing Cases, Entrepreneurship, Business Policy 9/77 - 1/78 The Ohio State University Graduate Research Assistant 1/76 - 5/76 The University of Dayton Graduate Teaching Assistant


9/74 - 5/76 The University of Dayton Assistant to the Director -- MBA Programs Responsibilities: The management of off-campus MBA Programs

including admitting and advising students as well as all promotional efforts.

PUBLICATIONS Textbooks (under preparation) J. Joseph Cronin, Jr., Marketing Sports; An Entertainment Approach. Manuscript

completed.

Journal Publications (Refereed): Mark Gleim, Jeff Smith, Demetra Andrews, and J. Joseph Cronin, Jr., “The Adoption of Sustainable Practices: Overcoming Perceived Barriers to Socially Responsibility Initiatives,” Journal of Retailing, forthcoming Description: An multi-study empirical investigation of the barriers consumer perceive to the use of

sustainable products.

Gavin Fox, Jeff Smith, J. Joseph Cronin, Jr., and Michael Brusco, “Weaving Webs of Innovation,” International Journal of Operations & Production Management, Volume 33, Issue 1, 2013, (forthcoming) Description: An empirical investigation of the effects of networks on product innovation

Michael Giebelhausen, Stacey G. Robinson, and J. Joseph Cronin, Jr., “Worth Waiting For: Increasing Satisfaction by Making Consumers Wait,” Journal of the Academy of Marketing Science (December 2011), 889-905 Description: An empirical investigation of the effects of lower stocking levels on consumer product

evaluations.

J. Joseph Cronin, Jr., Jeffery S. Smith, Mark R. Gleim, Edward Ramirez, and Jennifer Dawn Martinez, “Green Marketing Strategies: An Examination of Stakeholders and the Opportunities They Present,” Journal of the Academy of Marketing Science, Volume 39, Number 1 (January, 2011), 158-174 Description: An review and theoretical/conceptual identification of a research agenda for sustainable

issues.

Gavin Fox and J. Joseph Cronin, Jr. “The Implications of Third Party Customer Complaining for Advertising Efforts,” Journal of Advertising, Vol. 39, No. 2 (2010), pp. 21-34. Description: An empirical investigation of the effects of complaints to third party agencies and

organizations on the effectiveness of advertising strategies.

“It Depends: The Influence of Moderating Variables on the Effects of Waiting Time in Services,” (with Julie Baker, Brian L. Bourdeau, E. Deanne Brocato, and Clay M. Voorhees), the Journal of Service Research Vol 12, Issue 2 (2009), pp. 138 – 150. Description: An empirical investigation of moderator effects on the effects of waiting time on service

consumers decision making.


Selected as one of the five articles published in 2009 for the JSR Annual Outstanding Artcle Award

Koo, G., Hardin, R., McClung, S., Jung, T., Cronin, J., Vorhees, C. & Bourdeau, B., Examination of the Causal Effects between Dimensions of Service Quality and Spectator Satisfaction in Minor League Baseball,” International Journal of Sports Marketing and Sponsorship, Vol 11, Issue 1, (2009). pp. 46 – 59.).

Description: An empirical analysis of the relative effects of perceived service quality on the satisfaction of sports consumers.

J. Joseph Cronin, Jr, Michael K. Brady, Michelle L. Roehm, and Gavin Fox, "Strategies to Offset Performance Failures: The Role of Brand Equity," Journal of Retailing, Volume 85, Issue 2 (June 2008), 151-164.

Description: An empirical analysis of the relative effects of pro-active brand equity building and service recovery strategies as mediators of service failure.

Thomas L. Baker, J. Joseph Cronin, Jr., and Christopher Hopkins, "The Impact of Involvement on Key Service Relationships," Journal of Services Marketing, Vol. 23 No. 2, (2009), pp. 114-123

Description: An empirical analysis of the moderating effects of product involvement on consumers’ satisfaction with, quality attributed to, and loyalty to service providers.

J. Joseph Cronin Jr, Brian L. Bourdeau, and Clay M. Voorhees, “Modeling Service Alliances: An Exploratory Investigation of Spillover Effects in Service Partnerships,” Strategic Management Journal, Volume 28, Issue 6, June (2007), 609-622.

Description: An empirical casual analysis of the effects of consumer perceptions of the performance of one partner in a service experience on perceptions of a partner in that service encounter. Specifically, the effects of the performance of a public transit agency in transporting customers to an airport on customers’ perceptions of the performance of the focal airline are examined.

Michael K. Brady, Clay M. Voorhees, J. Joseph Cronin Jr., and Brian L. Bourdeau, “The Good Guys Don’t Always Win: The Effects of Valence on Service Perceptions and Consequences,” Journal of Services Marketing, Vol. 20, Issue 2 (2006), 83-91. Description: An empirical evaluation of the relevance of valence in consumers’ evaluations of the quality

of service transactions

Brian L. Bourdeau, Michael K. Brady, and J. Joseph Cronin Jr., “A New Frontier in the Battle Against Smoking: An Exploratory Investigation of Low-Income Adult Smokers,” Journal of Nonprofit & Public Sector Marketing, Vol. 16, Issue 1-2 (2006), pp. 123 - 149. Description: An empirical evaluation of the factors that affect smoking behavior among low income adults.

Suggestions for marketing efforts are identified

Michael K. Brady, Gary A. Knight, J. Joseph Cronin Jr., G. Tomas Hult, and Bruce D. Keillor, “Removing The Contextual Lens: A Comprehensive Evaluation of Five Service Models,” Journal of Retailing, Volume 81, Issue 3 (2005), 215 – 230. Description: A theoretical and empirical assessment of the relative effects of Quality, Value, and

Customer Satisfaction in service industries using five models identified in the literature. The study’s findings suggest that value the model introduced by Cronin, Brady and Hult (2000) the superior model in explaining these relationships.

J. Joseph Cronin, Jr. and Roscoe Hightower, Jr. “An Evaluation of the Role of Marketing in Public Transit Organizations,” Journal of Public Transit, Vol. 7, No. 7 (2004), pp. 17 – 36.


Description: Reports the descriptive quantitative results of a survey of managers’ perceptions of the role of marketing in contemporary public transit organizations.

J. Joseph Cronin, Jr., “Guru’s View: Looking Back To See Forward in Services Marketing - Some Ideas To Consider,” Managing Service Quality, Vol. 13, No. 5 (2003), pp. 332 – 337 (Invited). Description: The author’s perspective as to future research trends in service research with an emphasis

on the role of service quality in those efforts.

J. Joseph Cronin, Jr. and Michael K. Brady and Richard R. Brand, “Performance-Only Measurement of Service Quality: A Replication and Extension,” Journal of Business Research, Vol. 55, No. 1 (2002), 17-32. Description: This study is a replication of Cronin and Taylor (1992). It examines and answers

methodological issues that were identified relative to the earlier study

J . Joseph Cronin, Jr. and Michael K. Brady, “Some New Thoughts on Perceived Service Quality: A Hierarchical Approach,” Journal of Marketing, July, (2001), 34-49. Description: A new service quality measurement construct that blends the American and Nordic

approaches is identified and empirically tested. The result is a new measurement approach demonstrates the problems with previous approaches (SERVQUAL & SERVPERF) and proposes and tests a solution to previous service quality measurement problems.

Ranked sixth among Top 10 Journal of Marketing Articles published from 2001 - 2005 based on Average Citations by the American Marketing Associations (see MarketingPower.com)

J. Joseph Cronin, Jr. and Michael K. Brady, “Customer Orientation: Effects On Service Perceptions and Outcome Behavior,” Journal of Services Research, Vol. 3 No. 3 (2001), 241-251. Description: An empirical investigation of the effect of having a customer-oriented strategy on the

performance of service organizations

Michael K. Brady, Christopher J. Robertson, and J. Joseph Cronin, Jr., “Managing Behavioral Intentions in Diverse Cultural Environments: An Investigation of Service Quality, Service Value, and Satisfaction for American and Ecuadorian Fast Food Customers,” Journal of International Management, 7, No. 2 (2001), 129-149. Description: An empirical assessment of the relative effects of Quality, Value, and Customer Satisfaction

in service industries across cultural boundaries. The study’ examines the relative impacts of quality, value, and satisfaction across culturally diverse service contexts.

J. Joseph Cronin, Jr., Michael K. Brady and Tomas Hult, “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,” Journal of Retailing, Vol. 76, No. 2 (2000), 193-218. Description: A theoretical and empirical assessment of the relative effects of Quality, Value, and

Customer Satisfaction in service industries. The study’s findings suggest that value and satisfaction are higher order constructs that compete for dominance in the determination of consumers’ behavioral outcomes in service contexts.

Ranked sixteenth among Top 25 Journal of Retailing Articles published from 2000 - 2005 based on Average Citations (see http:top25sciencedirect.com)

J. Joseph Cronin, Jr. and Roscoe Hightower, Jr., “A Dynamic Competitive Environment and Shifting Management Paradigms: Implications for the Marketing of Public Transit Agencies,” Journal of Public Transportation, Vol. 3, No. 1 (2000), 67-94. Description: A theory-based empirical investigation of the need for a market-oriented management

paradigm shift in the management of public transit organizations.


J. Joseph Cronin, Jr., Michael K. Brady and Roscoe Hightower, Jr., “Niche Marketing Strategies: An Investigation of the Role of Special Purpose Transportation Efforts in Attracting and Retaining Transit Users,” Journal of Public Transportation, Vol. 3, No. 3 (2000), 63-86. Description: An empirical investigation of the use of niche marketing strategies in four public

transportation contexts; a college football game day shuttle service, a professional football game day shuttle service, a seasonal city park shuttle, and a subscription vanpool.

J. Joseph Cronin, Jr., Michael K. Brady, Roscoe Hightower Jr., and Donald J. Shemwell, “A Cross-Sectional Test of The Effect and Conceptualization of Service Value,” Journal of Service Marketing, Vol. 11, No. 6 (1997), 375-393. Description: Investigates the conceptualization of service value, as well as its importance in the consumer

decision-making process. Specifically, alternative models of service value are tested, then the preferred model is used to investigate the relative impact of service value on consumers’ purchase intentions.

J. Joseph Cronin, Jr., Richard R. Brand, and Jeffrey B. Routledge, “Marketing To Older Patients: Perceptions of Service Quality,” Health Marketing Quarterly, Vol. 15, No. 2 (1997), 1-32. Description: Presents the results of a test of a comprehensive model of patient behavior based on their

perceptions of the quality, value, and satisfaction associated with the use of a health care provider.

J. Joseph Cronin, Jr., Richard R. Brand, and Larry P. Pleshko, “Consumer-Specific Determinants of the Size of Retail Choice Sets: An Empirical Comparison of Physical Good and Service providers,” Journal of Service Marketing, Vol. 11, No. 1 (1997), 19-38. Description: The relationship between consumer-specific constructs and the size of retail choice sets are

examined for four different types of retailers. It is reported that choice set size varies between tangible goods and service retailers, and that experience and loyalty have a significant moderating effect on the difference in choice set size.

J. Joseph Cronin, Jr., Richard R. Brand, and Larry P. Pleshko, “ An Investigation Into The Relationship Between Customer Satisfaction, Marketing Performance, and Organizational Performance,” Journal of Customer Satisfaction in Marketing and Management, Vol. 3, No. 1 (1997), 7-18. Description: An empirical analysis of the effect of consumers’ satisfaction with the efforts of a company on

the performance of the marketing department and a comparison of the effect of both variables on the overall performance of the organization.

Donald J. Shemwell, Jr. and J. Joseph Cronin, Jr., "Trust and Commitment in Customer/Service-Provider Relationships: An Analysis of Differences Across Service Types and Between Sexes," Journal of Customer Service in Marketing and Management, Vol. 1, No. 2 (1995), 65-76. Description: An empirical analysis which employs a doubly multivariate design to assess the impact of

service type and gender on the characteristics of on-going service relationships.

J. Joseph Cronin, Jr., Richard R. Brand, and Steven A. Taylor, "The Measurement and Importance of Service Quality in the Retailing of Recreational Services," Journal of Customer Satisfaction in Marketing and Management, Vol. 2, No. 3 (1995), 45-66. Description: An empirical examination of the Service Quality construct, with results suggesting (1) that

customers of different service organizations vary in their perceptions of what constitutes quality service, and (2) the simplified performance-only scale is the simplest and most efficient means of assessing service quality.


J. Joseph Cronin, Jr. and Steven A. Taylor, "SERVQUAL versus SERVPERF: Reconciling Performance Based and Perceptions-Minus-Expectations Measurement of Service Quality," Journal of Marketing, January, (1994), 125-131. Description: The study justifies the use of performance only measures of service quality and suggests a

number of additional research issues. Ranked twenty-second among Top 25 Articles of the 1990s by Average Citations in Helms, Hunt, and Houston, “Citation Frequency of Research Published In The Top Three Marketing Journals: Ranking The Impact of Articles, Scholars, and Institutions” (2003), Proceedings of the American Marketing Association’s Annual Educators Convention

Steven A. Taylor and J. Joseph Cronin, Jr., "Modeling Patient Satisfaction and Service Quality," Journal of Health Care Marketing, Vol. 14, No. 1 (1994), 34-43. Description: An empirical review of the measurement properties of Service Quality measures specific to

the health care industry.

Steven A. Taylor and J. Joseph Cronin, Jr., "An Empirical Assessment of the SERVPERF Scale," Journal of Marketing Theory and Practice, Vol. 2, No. 4 (1994), 52-69. Description: An empirical comparison of the dimensions of the SERVQUAL and SERVPERF service

quality measurement scales.

Donald J. Shemwell and J. Joseph Cronin, Jr., "Services Marketing Strategies for Coping with Demand/Supply Imbalances," Journal of Services Marketing, Vol. 8, No. 4 (1994), 14-24. Description: The paper describes how service firms can manage the supply & demand for their services.

Donald J. Shemwell, Jr., J. Joseph Cronin, Jr., and William R. Bullard, "Relational Exchange in Services; An Empirical Investigation of Ongoing Customer/Service-Provider Relationships," International Journal of Services Industries Management, Vol. 5, No. 3 (1994), 57-68. Description: A doubly multivariate analysis of the effects of individual characteristics on the commitment,

trust and satisfaction on respondents’ attitude towards supplier-customer relationships.

J. Joseph Cronin, Jr., Thomas L. Baker, and Jon M. Hawes, "An Assessment of the Role Performance Measurement of Power-Dependency in Marketing Channels," Journal of Business Research, Vol. 30, No. 4 (1994), 201-210. Description: An empirical analysis suggests that role performance measures account for both dimensions

of power-dependency in customer-supplier relationships.

Donald J. Shemwell, Jr. and J. Joseph Cronin, Jr., "A Task-Based Taxonomy for Salespersons," in Journal of Marketing Theory and Practice, Vol. 1, No. 3 (1993), 57-66. Description: A conceptual development of a taxonomy for salespersons in which customer-based tasks

and responsibilities are proposed as the principle delineators between differing sales positions.

J. Joseph Cronin, Jr. and Thomas L. Baker, "The Effects of a Distributor's Attribution of Manufacturer Influence on the Distributor's Perceptions of Conflict, Performance, and Satisfaction," Journal of Marketing Channels, Vol. 3, No. 2 (1993), 83-110. Description: An empirical analysis that suggests that attributions of influence have a significant effect on

the level of conflict, performance, and satisfaction inherent within channel relationships.

J. Joseph Cronin, Jr., William R. Bullard, Alexander P. Sharland, and Steven A. Taylor, "Recreational Service Quality in the International Setting," International Journal of Services Industries Management, Vol. 4, No. 4 (1993), 68-86.


Description: The study suggests that service quality is an important issue within international markets and empirically demonstrates that performance based measures are superior to disconfirmation based scales and that the dimensionality proposed in the literature for service quality is suspect.

J. Joseph Cronin, Jr. and Steven A. Taylor, "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, July (1992), 55-68. Description: A theoretical and empirical examination of the measurement of Service Quality in retail

service industries. A new measure of service quality (SERVPERF) is identified and empirically demonstrated to be superior to SERVQUAL.

Ranked second among Top 25 Articles of the 1990s by Average Citations in Helms, Hunt, and Houston, “Citation Frequency of Research Published In The Top Three Marketing Journals: Ranking The Impact of Articles, Scholars, and Institutions” (2003), Proceedings of the American Marketing Association’s Annual Educators Convention

J. Joseph Cronin, Jr. and Michael H. Morris, "Satisfying Customer Expectations: The Effect on Conflict and Repurchase Intentions in Industrial Marketing Channels," Journal of the Academy of Marketing Science, Volume 18, No. 2 (1989), 41-49. Description: An empirical assessment of the affect of disconfirmed customer expectations on intra-

channel conflict and vendor repurchase intentions.

J. Joseph Cronin, Jr. and Thomas J. Page, Jr., "An Examination of the Relative Impact of Growth Strategies on Profit Performance," European Journal of Marketing, Vol. 23, No. 1 (1988), 57-68. Description: An empirical examination of the relationship between specific measures of strategic growth

and the profit performance of retail firms.

Charmaine De Francesco and J. Joseph Cronin, Jr., "Marketing the Sports Psychologist," The Sports Psychologist, Vol. 2, No. 1 (1988), 28-38. Description: An illustration and application of strategic marketing planning within the context of the

services provided by sport psychologists.

J. Joseph Cronin, Jr. and Mary L. Joyce, "Physician Perceptions: Implications for the Design of Hospital Marketing Programs," Journal of Health Care Marketing, Vol. 6, No. 3 (1987), 58-68. Description: An empirical investigation of the controllable marketing factors that affect a physician's choice

of a hospital in which to admit patients.

J. Joseph Cronin, Jr., "REMAP: A Theoretical Framework for Marketing Analysis And Planning In Rehabilitation Facilities," Journal of Rehabilitation Administration, Vol. 11, No. 3 (1987), 99-107. Description: A theoretical development of the application of strategic marketing planning in the

rehabilitation industry.

J. Joseph Cronin, Jr., "A Comparison of the Relative Importance of Marketing, Financial, and Asset Management Implications of Strategic Decisions," Journal of the Academy of Marketing Science, Vol. 13, No. 2 (1985), 242-258. Description: An empirical comparison of the relative effect of financial and marketing strategies on retail

profit performance.

J. Joseph Cronin, Jr., "Determinants of Retail Profit Performance: A Consideration of Strategic Retail Marketing Strategies," Journal of the Academy of Marketing Science, Vol. 13, No. 4 (1985), 40-53. Description: An empirical evaluation of the measures of marketing effectiveness that affect retail profit

performance.


Mary L. Joyce and J. Joseph Cronin, Jr., "Institutional Change and Channel Evolution Theories in The Health Care Industry: Implications for Health Planning," Journal of Health Care Marketing, Vol. 4, No. 2 (1985), 9-17. Description: A theoretical explanation of patterns of change within the health care industry.

J. Joseph Cronin, Jr. and Steven J. Skinner, "Marketing Outcomes, Financial Conditions, and Retail Profit Performance," Journal of Retailing, Vol. 60, No. 4 (1984), 9-22. Description: A casual analysis of the relative effect of a firm's financial position and the outcomes of their

marketing strategies on the firm's profitability. The study was based on a sample of retail grocery firms.

Bernard J. LaLonde and J. Joseph Cronin, Jr., "Distribution Career Patterns," Distribution Worldwide, March (1979), 67-72. Description: An empirical analysis of the career profiles of individuals in various distribution management

positions.

Bernard J. LaLonde and J. Joseph Cronin, Jr., "Weathering Winter: What You Can Do," Distribution Worldwide, December (1978), 44-47. Description: An empirical investigation of the effect of severe weather conditions on distribution usage

patterns.

Proceedings of National and International Meetings (Refereed) Jacqui Bybee and J. Joseph Cronin, Jr., (2009), “An investigation into consumer assessments of eco-labels,” Academy of Marketing Science World Marketing Congress in Oslo, Norway Description: An empirical investigation that suggests consumer characteristics affect perceptions and

interpretations of eco-labeling strategies.

J. Joseph Cronin, Jr., Mike Giebelhausen, Mark Gleim, Stephanie Lawson, and Stacey Robinson (2008), “Worth Waiting For: A Differing Perspective on Wait Times,” Frontiers in Services Conference Proceedings, College Park, Maryland. Description: An empirical investigation in specific cases service waits may lead to perceptions of higher

quality by consumers.

J. Joseph Cronin Jr., Clay M. Voorhees and Brian L. Bourdeau (2008), "Using Consumer Behavior Knowledge for Effective Sports Marketing" Proceedings of the 2008 AMA Summer Educators Conference.

Description: Empirical study that investigates individual consumer difference effects on attendance at sporting events.

J. Joseph Cronin, Gavin Fox, Stephanie Lawson, and Stacey Robinson (2008), “Does consumer complaining signal manufacturing success?” Proceedings of the Academy of Marketing Science

Description: Empirical investigation of the relationship between consumer complaint behaviors and product success.


Gavin L. Fox and J. Joseph Cronin (2008), "Does marketing communication suffer when service customers cry foul?" Proceedings of the 2008 AMA Winter Educators Conference.

Description: Empirical study of the impacts of Better Business Bureau complaint and response data on firm level marketing expense.

J. Joseph Cronin, Jr., (2007) “The Role of Strategic Innovation in Consumers' Evaluations of Sport Experiences,” Sports Marketing Association Conference Proceedings.

Description: An assessment of the role of strategic innovation in consumers’ evaluations of their sports experiences.

Brian L. Bourdeau, J. Joseph Cronin, Jr., Clay M. Voorhees, and Angeline G. Close, (2007), “Modeling Service Loyalty: Testing a New Approach and Gender Differences,” published in the Frontiers in Services Conference Proceedings, San Francisco, Ca.

Description: Measures of service loyalty are assessed across three unique service show strong support for the internal consistency and validity of the loyalty phases model. The results also indicate that gender moderates seven of the eight modeled paths confirming that gender moderates the relationships between loyalty and its antecedents. Specifically, the path coefficients from service quality, satisfaction, value, and trust to the four types of loyalty are all stronger for females across all four types of loyalty (cognitive, affective, conative, and action).

Clay M. Voorhees, J. Joseph Cronin, Jr., and Ryan White, “A Qualitative and Quantitative Investigation into the Role of Customer Attributions in Favorable Service Encounters,” published in the Proceedings of the 2007 World Marketing Congress, Academy of Marketing Science, Verona, Italy.

Description: Attribution theory is used to hypothesize that customers in relational encounters characterized by where co-production credit successful transactions to internal causes (self) and therefore fail to exhibit high levels of satisfaction. The analyses of data from selected service industries confirm the hypothesized effects.

Thomas Baker, Christopher D. Hopkins, and J. Joseph Cronin, Jr., “Service Contact Employee Customer Orientation, Service Quality, and Satisfaction and the Moderating Role of Involvement,” published in the Proceedings of the 2007 MBAA International Conference.

Description: 2007 MBAA International McGraw-Hill/Irwin Distinguished Paper Award for the Marketing Management Association. An empirical assessment of the moderating effects of customer involvement on employee customer orientation effects on service quality perceptions and satisfaction.

Koo, G., Hardin, R., McClung, S., Jung, T., Cronin, J. & Voorhees, C. “Effects of Dimensions of Service Quality on Spectators' Cognitive and Affective Responses: Minor League Baseball.” Proceedings of the 2007 Academy of Marketing Science Annual Conference, May 23-26, 2007, Coral Gables, Fla.

Description: Empirical examination of the relative effects of service quality perceptions and satisfaction on consumers’ decision-making relative to professional baseball..

J. Joseph Cronin Jr., Clay M. Voorhees and Brian L. Bourdeau, “An Investigation of the Effects of Attitudes, Alternative Events, and Team Attachment on the Behavior of Sports Consumers,” 2006 Sports Marketing Association Annual Conference Proceedings, Denver, Colorado. Description: This paper reports an empirical investigation of the effects of consumer attitudes, their loyalty

to a sports organization, and the alternative entertainment options available in addition to attending this organization’s games, on consumers’ decision making...


J. Joseph Cronin, Jr., Thomas L. Baker, and Christopher D. Hopkins (2005), “The Moderating Role of Involvement and Expertise on the Relationship between the Customer Orientation of Service Providers and Key Service Outcome Constructs,” published in the Frontiers in Services Conference Proceedings, Tempe Arizona. Description: This paper reports an empirical investigation of the moderating effects of involvement and

expertise on relationship between the customer orientation of a service provider and key service encounter outcomes.

Brian L. Bourdeau, Michael K. Brady, J. Joseph Cronin Jr., and Clay M. Voorhees (2004), “A New Battlefield in the War Against Smoking: An Investigation of the Drivers of Smoking Behaviors Among Low-Income Minorities,” published in the Proceedings of the American Marketing Association Winter Educators Conference, Scottsdale, AZ. Description: This paper reports an investigation of the smoking behaviors of disadvantaged minorities and

suggests marketing actions.

Brian L. Bourdeau, Michael K. Brady, J. Joseph Cronin Jr., and Clay M. Voorhees (2004), “A Reexamination of Consumer Equity in the Service Encounter,” published in the Proceedings of the American Marketing Association Winter Educators’ Conference, Scottsdale, AZ. Description: This paper reports an empirical investigation of the role of consumer equity on the outcomes

of service encounters.

Brian L. Bourdeau, Michael K. Brady, J. Joseph Cronin Jr., and Clay M. Voorhees (2004), “Attributions of Credit? A Reexamination of the Role of Customer Attributions Across both Successful and Unsuccessful Service Encounters,” published in the Proceedings of the 2004 Academy of Marketing Science Annual Conference, Vancouver, B.C. Description: This paper reports an empirical investigation of the reasons consumers attribute to the

success or failure of service encounters

Julie Baker, Brian L. Bourdeau, E. Deanne Brocato, J. Joseph Cronin, Jr., and Clay M. Voorhees, “Cross-Cultural Variation in Service Quality Delivery: Impacts on Service Strategic Decision Making, “2004 Academy of Marketing Science Cultural Perspectives in Marketing Conferences, Pueblo, Mexico. Description: This paper reports an investigation of the smoking behaviors of disadvantaged minorities and

suggests marketing actions.

Brian L. Bourdeau, J. Joseph Cronin, Jr., Clay M. Voorhees, and Roscoe Hightower (2004), “It’s More Than Just A Wait: A New Look at Moderating Effects on Waiting Time Relationships in Services,” 2004 Frontiers in Services Conference Proceedings, Miami, Florida. Description: This paper reports an empirical study that considers how different factors moderate the

effects of waiting time on consumers’ perceptions of their relationships with service providers.

J. Joseph Cronin, Jr., Clay M. Voorhees, Brian L. Bourdeau, and E. Deanne Brocato (2004), “Assessing the Determinants of Fan Loyalty: Perspectives from Contemporary Marketing Theory,” 2004 Sports Marketing Association Annual Conference Proceedings, Memphis, Tennessee. Description: This paper presents a theory-based examination of the determinants of fan loyalty and

marketing’s impact on these factors.


J. Joseph Cronin, Jr., Michael K. Brady, and Thomas De Witt, “The Impact of Waiting Time on Consumers’ Perceptions Of The Performance of Service Partners,” Proceedings of the Frontiers of Services Marketing Conference, Washington, D.C., 2001. Description: This paper reports the development and empirical test of a scale designed to identify and

analyze the impact of service consumers who exhibit a propensity to complain.

J. Joseph Cronin, Jr., Michael K. Brady, and William R. Bullard, “Customer Orientation: Effects on Perceptions of Strategic Execution and Organizational Performance,” AMA Marketing Exchange Colloquium, Vienna, Austria, 1998. Description: This paper reports the test of the effects of employees’ customer orientation on a firm’s

relationship with its customers. Specifically, the impact of the level of customer orientation on perceptions of the quality of employee services, physical goods, and the service environment are examined. The resulting effects on customers’ perceptions of the value of their relationship with a firm and their satisfaction with their exchanges are also considered.

J. Joseph Cronin, Jr., Michael K. Brady, and Martha C. Cooper, “Vigilante Consumers: Identifying and Managing The Difficult Service Consumer,” Proceedings of the Frontiers of Services Marketing Conference, Nashville, Tennessee, 1996. Description: This paper reports the development and empirical test of a scale designed to identify, and to

asses the impact of, service consumers who exhibit a propensity to complain.

J. Joseph Cronin, Jr. Martha C. Cooper, and Earnest Cadotte, "A Service Perspective on Relationship Marketing," Proceedings of the American Marketing Association Winter Educators Conference, 1996. Description: The paper traces the development of relationship marketing from the consumer behavior,

logistics, and operations perspectives. Perspectives on the future development of theory in this field were offered.

J. Joseph Cronin, Jr. and Martha C. Cooper, “A Rose by Any Other Name: Defining Relationship Marketing,” Proceedings of the 4th Annual Relationship Marketing Conference, Emory University, Atlanta, GA, 1996 Description: This paper discussed the development of marketing relationships and eamines the theory

that underlies these relationships..

J. Joseph Cronin, Jr., Michael K. Brady, Richard R. Brand, and Roscoe Hightower, Jr., “Measuring Service Quality as an Attitude: An Exploration of the Dimensions of the Service Quality Construct,” Proceedings of the Frontiers of Services Marketing Conference, Vanderbilt University, Nashville, Tennessee, 1995. Description: This paper reports the development and empirical test of a scale designed to adapt the

traditional attitude measurement paradigm in order to explain the inherent distinctions between measures of service quality and customer satisfaction.

J. Joseph Cronin, Jr., and Donald J. Shemwell, Jr., “The Role of Service Value in Consumer Decision Making: A Cross-Sectional Test of the Effect on Purchase Behavior and of Alternative Models,” Proceedings of the Frontiers of Services Marketing Conference, Vanderbilt University, Nashville, Tennessee, 1994. Description: This paper reports the empirical test of the effects of consumers’ value assessments across

a cross-sectional sample of service industries.


J. Joseph Cronin, Jr. and Steven A. Taylor, “A Proposed Comprehensive Model of Consumer Purchase Intentions in Service Environments,” Proceedings of the Frontiers of Services Marketing Conference, Vanderbilt University, Nashville, Tennessee, 1993. Description: This paper reports the development and initial testing of a comprehensive model of

consumers’ purchasing intentions for services.

William R. Bullard, J. Joseph Cronin, Jr., and Donald J. Shemwell, Jr., "The Effect of Strategic Customer Service Levels on Corporate Performance," Proceedings of the Eighth Annual Conference of the Operations Management Association, United Kingdom, Warwick, Coventry, England, 1993. Description: An empirical analysis of the effect of customer service levels on performance in the retail

food industry.

J. Joseph Cronin, Jr., Allen W. Imershein, and Steven A. Taylor, "Channel Power: A Proposed Multidimensional Prospective," Proceedings of the Academy of Marketing Science Conference, Educators' Conference, 1993. Description: A conceptual depiction of a new multidimensional means of describing the elements of

channel power. Donald J. Shemwell, Jr., J. Joseph Cronin, Jr., and William R. Bullard, "Trust and Commitment in Customer/Service-Provider Relationships: An Analysis of Differences Across Service Types and Between Sexes," Proceedings of the Eighth Annual Conference of the Operations Management Association, United Kingdom, Warwick, Coventry, England, 1993. Description: An empirical investigation that suggests that relationship trust and commitment are affected

by gender and by industry type.

J. Joseph Cronin, Jr. Allen W. Imershein, and Steven A. Taylor, "Organizational Theory and Paradigms of Organizational Behavior," American Marketing Association Winter Educators Conference: Focus on Theory Construction, 1992. Description: Proposes a Kuhnian-based theoretical explanation of organizational behavior based on

recent advances in sociology that purports to better explain the influences of philosophical and sociological variables on organizations and markets.

J. Joseph Cronin, Jr., Peter Stanwick, and Steven A. Taylor, "A Model of the Relationship Between the Environment, Strategy, and Performance," Proceedings of the Academy of Marketing Science Conference, 1992. Description: A conceptual study which extends the environmental focus presented by McKee,

Varadarajan, and Pride (1989) by considering how five different dimensions of the environment (complexity, dynamism, concentration, capacity, and interconnectedness) interact with the type of adaptive strategy chosen to ultimately impact the overall performance level of a firm. A series of propositions for future research consideration are also presented.

William R. Bullard and J. Joseph Cronin, Jr., "Perceived Importance of the External Environment for Exporting Firms," Proceedings of the International Trade and Finance Association, 1992. Description: An empirical analysis of the ranking of components of the external environment relative to

their perceived importance in determining success in export markets. Managers of U.S.- export operations were surveyed.

J. Joseph Cronin, Jr., Steven A. Taylor, Alexander P. Sharland, and William R. Bullard, "Recreational Service Quality in the International Setting," Proceedings of the Second


International Services Marketing and Management Conference, La Londes Les Maures, Frances, 1992. Description: A conceptual discussion of the measurement of recreational service quality in international

markets and an empirical analysis of the dimensionality of measures of recreational service quality.

Donald J. Shemwell, Jr. and J. Joseph Cronin, Jr., "A Task Based Taxonomy for Salespersons," Proceedings of the National Sales Management Conference," 1991. Descriptions: A theoretical taxonomy of salespersons that is based on the tasks and responsibilities of

sales professionals with respect to customers.

Steven A. Taylor, J. Joseph Cronin, Jr., and Randall S. Hansen, "Schema and Script Theory in Channels Research," Proceedings of the American Marketing Association Winter Educators' Conference, 1991. Description: A conceptual explanation of the utility of utilizing schemata and scripts to explain channel

relationships.

Peter Stanwick, J. Joseph Cronin, Jr., and Steven A. Taylor, "Environmental Scanning, Environmental Uncertainty, and the Capabilities of the Firm: A Proposed Framework," Proceedings of the Academy of Marketing Science, 1991. Description: A conceptual consideration of the impact of environmental uncertainty and a firm's capability

to implement adaptive strategies on the use of environmental scanning techniques.

William R. Bullard, and J. Joseph Cronin, Jr., "An Analysis of Customer Service Perceptions: Investigation of Country of Origin Effects Between Developed and Undeveloped Counties," Proceedings of the XVIIth International Seminar in Marketing Research, La Londe Les Maures, France, 1991. Description: An empirical analysis of the differences in U.S. export managers' perceptions of the customer

service levels available in developed and underdeveloped counties.

J. Joseph Cronin, Jr. and William R. Bullard, "Country of Origin Effects on Customer Service," Proceedings of the Academy of Marketing Science, 1988. Description: An empirical investigation of how customer service levels vary from country-to-country in the

international markets.

J. Joseph Cronin, Jr. and Stephen C. Brokaw, "The Importance of Image Attributes: A Comparison of Product and Service Sectors,” Proceedings of the Academy of Marketing Science, 1988. Description: An empirical analysis of the differences in the importance consumers attach to the individual components of image across the physical good and service retail sectors.

Thomas L. Baker and J. Joseph Cronin, Jr., "Organizational Life Cycle Theory: An Introduction as an Aid to Strategic Marketing Planning,' Proceedings of the Academy of Marketing Science, 1989. Description: A conceptual evaluation of the potential contribution of the organizational life cycle construct

in marketers' efforts at strategic planning.

William R. Bullard and J. Joseph Cronin, Jr., "International Retail Export Strategy: A Model for Market Entry," Proceedings of the AMS/ACRA National Retailing Conference, 1988. Description: A conceptual model of the process of developing an entry strategy in new international

markets for retail firms.

Thomas L. Baker and J. Joseph Cronin, Jr., "Increasing the Interfunctional Role of Marketing in Strategic Planning: An Application of the Link Pin Concept," Proceedings of the Academy of Marketing Science, 1988.


Description: A conceptual application of the link pin concept from organizational theory to aid in the explanation of marketing's interfunctional role in the strategic planning process.

J. Joseph Cronin, Jr., "The Marketing - Financial Interface: A Path Analytical Analysis of Direct and Indirect Effects on Corporate Performance," Proceeding's of the Academy of Marketing Science, 1988. Description: An empirical assessment of the individual and combined performance effects of the

marketing and finance functions. The paper represents the literature's initial explanation of functional interactions.

J. Joseph Cronin, Jr. and Mary L. Joyce, "An Experimental Analysis of the Effects of a Demarketing Message," Proceeding's of the American Marketing Association, 1987. Description: An experimental analysis of the effects of a demarketing message on blood donation

behavior. Presented as an abstract at the choice of the authors.

J. Joseph Cronin, Jr. and Scott Kelley, "Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer's Perception of Retail Stores," Proceeding's of the Academy of Marketing Science, 1986. Description: An empirical analysis of how consumers' images of retail stores are affected by a store's

competitive situation.

J. Joseph Cronin, Jr., "Assessing the Topics to be Covered in Retail Courses and the

Value of Selected Classes in Retail Education: The Opinions of Retail Managers," Proceeding's of the Academy of Marketing Science, 1986

Description: An empirical investigation of retail managers' opinions as to what should be taught in the retail class.

J. Joseph Cronin, Jr., Steven J. Skinner, and Louis W. Turley, "The Impact of Disconfirmed Expectations on Channel Conflict and Repurchase Intentions,” Proceedings of the American Marketing Association, 1985. Description: An empirical test of the effect of not meeting customers' expectations on channel conflict and

repurchase intentions.

J. Joseph Cronin, Jr. and Thomas J. Page, "An Examination of the Impact of Growth Strategies Versus Asset, Margin, and Financial Management Outcomes," Proceedings of the American Marketing Association, 1985. Description: An empirical comparison of retailers’ asset, margin, and financial policies, as compared to

their ability to grow. Presented as an abstract at the choice of the authors.

J. Joseph Cronin, Jr., and Scott W. Kelley, "Promotional Media Usage Patterns Among Women: Occupational and Marital Status Differences," Proceedings of the Academy of Marketing Science, 1985. Description: An empirical analysis of how occupational and marital status effects the usage of alternative

media by female retail shoppers.

J. Joseph Cronin, Jr. and Steven J. Skinner, "The Marketing-Finance Interface: The Impact of Marketing Objectives and Financial Conditions on Retail Profitability," Proceedings of the Academy of Marketing Science, 1985. Description: An empirical investigation of how marketing and financial decisions interact to affect on a

retailer’s profitability.

J. Joseph Cronin, Jr., "MMROI: A Measure of The Performance of Merchandising Managers," Proceedings of the AMS/ACRA National Retailing Conference, 1985. Description: A conceptual assessment of the existing measures of retail effectiveness and the

development of a new measure.


J. Joseph Cronin, Jr. and Mary L. Joyce, "An Investigation of the Importance of The Interaction Between Marketing and Financial Strategies in Retail Firms," Proceedings of the Academy of Marketing Science, 1984 (Award Winning Track Paper). Description: An empirical examination of the interaction effects of financial, marketing, and strategic

performance measures.

Bernard J. LaLonde and J. Joseph Cronin, Jr., "Career Patterns in Distribution -- Profile 1978." Proceedings of the National Council of Physical Distribution Management, (Chicago, Illinois), 1978. Description: A description of the job characteristics and employment opportunities within the distribution

sector.

Proceedings of Regional Meetings (Refereed) Jacqui Bybee and J. Joseph Cronin, Jr., (2009), “An investigation into consumer assessments of eco-labels,” (2009), FESC Summit, in Tampa, Florida Description: An empirical investigation that suggests consumer characteristics affect perceptions and

interpretations of eco-labeling strategies..

Steven A. Taylor, J. Joseph Cronin, Jr., and Richard R. Brand, "Assessing the Dimensionality of Services Data: A Proposed Method of Triangulation," Proceedings Atlantic Marketing Association Educator's Conference, 1993. Description: An empirical investigation that suggests the use of a multi-method (triangulation) approach in

examinations of the relationship between perceived Service Quality, Satisfaction, and Purchase Intentions. Data is taken from four recreational service industries.

Jacqueline C. Kilsheimer and J. Joseph Cronin, Jr., "The Effect of Strategic Type on New Product Development Strategies," Proceedings of the Southern Marketing Association, 1991. Description: A conceptual analysis of the hypothesized effect of the type of strategy employed by a firm on

the choice of new product development strategies.

Gary C. Oliphant, J. Joseph Cronin, Jr., and Steven A. Taylor, "The Impact of Organizational Strategy on Interfirm Channel Conflict and Satisfaction," Proceedings of the Southern Marketing Association, 1990 (Award Winning Track Paper).

Description: A conceptual analysis of the impact of organizational strategy on channel conflict and satisfaction

Steven A. Taylor, J. Joseph Cronin, Jr., and Gary C. Oliphant, "The Hospital Marketing Paradox," Proceedings of the Southern Marketing Association, 1990. Description: A conceptual analysis of the conflicts inherent in current hospital marketing strategies.

J. Joseph Cronin, Jr., and William R. Bullard, "Country of Origin Effects in International Customer Service," Proceedings of the Southern Marketing Association, 1988. Description: An empirical analysis of the determinants of country of origin effects in the international

customer service sector.

J. Joseph Cronin, Jr. and Scott Kelley, "An Investigation of The Impact of Marketing Strategies in Determining Retail Profit Performance," Proceedings of the Southern Marketing Association, 1985 (Award Winning Track Paper). Description: An empirical assessment of the relative profit impact of the strategic marketing options

available to retailers.


J. Joseph Cronin, Jr., Thomas N. Ingram, and Steven J. Skinner, "The Impact of Financial Conditions on the Relationship Between Margin-Turnover and Profit Performance," Proceedings of the Southern Marketing Association, 1984. Description: An empirical examination of the effect of financial condition on the ability of the traditional

margin-turnover classification of retailers to predict profit performance.

Steven J. Skinner, Alan J. Dubinsky, and J. Joseph Cronin, Jr., "Difference Between Male and Female Retail Salespersons Job Satisfaction, Role Conflict, Role Ambiguity, Motivation, Satisfaction with Supervisor, Organizational Commitment and Performance," Proceedings of the Southern Marketing Association, 1984. Description: A comparison of the job performance characteristics of males and females within the retail

sector.

Teresa Cutlipp McGlone, J. Joseph Cronin, Jr., and Paul J. Hensel, "A Proposed Model of In-Store Effects on Repatronage Decisions," Proceedings of the Southern Marketing Association, 1983. Description: A conceptual model of the in-store factors that potentially affect consumers' intention to re-

shop a store.

J. Joseph Cronin, Jr., "A Preliminary Investigation of the Impact of Financial Structure and Marketing Performance on Profitability." Proceedings of the Tenth Annual Albert Haring Symposium, (Bloomington, Indiana), 1980. Description: A pilot study of the relative impact of financial ad marketing strategies on retail profit

performance.

RESEARCH IN PROGRESS “Of Pride and Pro-social Participation: How Co-creation of Green Outcomes Influences Service Satisfaction via Self-Signaling,” with Michael Giebelhausen and HaeEun Helen Chun, Revision Requested, October 2012, Journal of Marketing. “The Mixed Effects of Satisfaction and Identification on Loyalty Uncertainty,” with Jeremy Wolter and Jeff Smith, Under Review, Journal of the Academy of Marketing Science. “”The Convergence or Divergence of Organizational Identification in a Service Alliance,” with Jeremy Wolther and Jeff Smith, manuscript completed and under peer review before submission. “Assessing Brand Identification and Dis-identification,” with Jeremy Wolter, manuscript completed and under peer review before submission. A Dual Process Model of Organizational Identification, with Jeremy Wolter, manuscript completed and under peer review before submission. “Big Q: How Consumers Evaluate Product Quality in Service Dominated Economies,” targeting Journal of Marketing, with Duane Nagel, two papers anticipated, one conceptual and one empirical, literature review and conceptual development underway,


“Physics, Philosophy and the Fallacy of Service Dominant Logic: The Search for a Complete Logic, manuscript completed, in revision process, with Cinthia B. Satornino and Michael K. Brady

SERVICE

Community Transportation Disadvantaged Council, conducting a return on investment analysis for

the dollars invested in programs for transportation disadvantaged citizens of the state of Florida, 2007 – 2008.

Center for Clean Air Policy, Repositioning Transit in the Transportation Market Dialogue

Group, 1999-2004. National Research Council, Transportation Research Board, Transit Cooperative

Research Program (TCRP), Member of TCRP Project Panel H-31, Understanding How Individuals Make Travel and Location Decisions: Implications for Public Transportation 2003-2007.

National Research Council, Transportation Research Board, Transit Cooperative

Research Program (TCRP), Member of TCRP Project Panel B-20, Enhancing the Visibility and Image of Transit, 1999-2000.

Greater Miami Festivals & Events Association, developed and presented series of marketing workshops for presenters, 2002 – 2004.

Florida Festivals & Events Association, developed and presented series of marketing

workshops for presenters, 2004 – 2005. Developmental Plan for Tallahassee Minor League Baseball Team, conducting

feasibility and economic impact study for potential local ownership group, 2001 - present

City of Phoenix (Arizona), Panel Member, Governor’s Commission on Improving Public

Transportation, 2000. Florida Sports Foundation, Economic Impact of Sports and Recreation in the State of

Florida, 1999 - 2001. Florida Sports Foundation, Economic Impact of Golf in Florida, 1999 - 2001. Florida State University Boosters Club, NCAA Proposal to establish Sportsmanship

Award, 1999. University: Chairman, University Graduate Studies Review Committee Finance Graduate Program 2007-2008


The FSU Flying High Circus, Selection Committee for Assistant Director, 1998 The FSU Flying High Circus, 50th Anniversary Review Committee, 1995 Chairman, University Graduate Studies Review Committee Urban and Regional Planning Ph.D. Program 1994-1995 Parking Violations Appeals Board, 1993-1994 College: Doctoral Dissertations Chaired: William R. Bullard, Ph.D. (1990), Retired. Thomas L. Baker, Ph.D. (1990), Associate Professor, University of Alabama Steven A. Taylor, Ph.D. (1992) Professor, Illinois State University Alexander P. Sharland, Ph.D. (1993), Associate Professor, Hofstra University Larry P. Pleshko, Ph.D. (1993) Assistant Professor, Kuwait University Donald J. Shemwell, Ph.D. (1993), Professor, East Tennessee State University Michael K. Brady, Ph.D. (1997), Professor, Florida State University Roscoe Hightower, Jr., Ph.D. (1997), Associate Professor, Florida A&M University

Jean A. Walker, Ph.D. (1997), Professor, University of Houston - Clear

Lake Brian L. Bourdeau, PhD (2005), Associate Professor, Auburn University

Clay M. Voorhees, PhD (2006), Assistant Professor, Michigan State University Gavin L. Fox, PhD (2009), Assistant Professor, Texas Tech University Michael Giebelhausen, PhD (2009), Assistant Professor, Cornell University Edward Ramirez, PhD (2010), Assistant Professor, Univeristy of Texas at El Paso Mark Gleim, PhD (2011), Assistant Professor, University of Toledo Jeremy Wolther, PhD Candidate, Florida State University, degree expected, Spring

2013 Doctoral Dissertation Committees Marta White, Management, Outside Member, completed 1992 Peter Stanwick, Management, Outside Member, completed 1992 Tom Delaughter, Management, Outside Member, completed 1995 Sherri L. Bradish, Sports Administration, Outside Member, completed 2003 Peter Pate, Analytical Chemistry, Outside Member, completed 2005 John Grady, Sports Administration, Outside Member, completed 2006 Justin LaBorde, Marketing Communications, Outside Member, completed 2007 Daniel Sweeney, Sports Administration, Outside Member, completed 2007 Kimberly Seibert, Chemistry, Outside Member, completed 2007 Brigit Zepf, Sports Administration, Outside Member, completed 2008

Masayuki Yoshida, Sports Administration, Outside Member, completed 2009 Brian Gordon, Sports Administration, Outside Member, completed 2009

David Hedlund, Sports Administration, Outside Member, completed 2011


Ania Rynarzewska, Marketing Communications, completed 2012 Robert Smith, Sports Administration, Outside Member, completed 2013

Master Thesis Committees: Member of ten completed committees within the Department of Marketing Communications. Committees:

Distinguished Ph.D. Alumni Award Nominees and Evaluations Committee, College of Business, 2007 – 2008.

Strategic Planning Committee, Department of Marketing, 2006 – 2008. Ph.D. Committee, Coordinator, Department of Marketing, 1995-1997 Ph.D. Committee, College of Business, 1995-1997

Ph.D. Committee, Department of Marketing, 1986 to 2003, 2007 – 2011 Promotion & Tenure Committee, 2004 – 2006, 2010-2011, 2011-2012, 2012-2913

Recruiting Committee, Department of Marketing, 1988 - 1998, Chairman 1989 - 1991 Faculty Evaluation Committee, Department of Marketing, 2006-2007, 2007-2008,

2008-2009 (Chair), 2009-2010, 2010-2011, 2011-2012, 2012-2013 Faculty Advisor, American Marketing Association, 1986-1991 MBA Committee, Department of Marketing, 1986-87 Strategic Planning Committee, Department of Marketing, 1992 Faculty Advisor, American Marketing Association, 1982-86 Scholarship Committee, 1982-83 Undergraduate Studies Committee, 1983-84 MBA Studies Committee, 1984

Professional: Information Officer, American Marketing Association Service Special Interest Group

(SERVSIG), 2001 – 2002 Vice-President-Communications, American Marketing Association Service Special Interest

Group (SPORTSSIG), 2003 – 2011 Editorial Review Board, Journal of Retailing, 2008 - present. Editorial Review Board, Journal of Service Research, 2007- present. Editorial Review Board, Journal of Business Research, 1996 – present Editorial Review Board, International Journal of Services Industries Management, 1994- present Editorial Review Board, Journal of Management Research, 2000-present Editorial Review Board, Health Marketing Quarterly, 2000-present Editorial Review Board, Managing Service Quality, 2004-present Editorial Review Board, Journal of Marketing, 1995-1996. Editorial Review Board, Journal of Marketing Theory and Practice, 1994-2007 Editorial Review Board, Journal of Marketing Management, 1998-2008 Ad Hoc Reviewer, Journal of Marketing, 1992-1993, 1993-1994, 1997 – present Ad Hoc Reviewer, Journal of Marketing Research, 1993-present Ad Hoc Reviewer, Journal of Retailing, 1993- 2008


Ad Hoc Reviewer, Journal of Business Research, 1993-1996 Ad Hoc Reviewer, Journal of the Academy of Marketing Science, 1992 – present Ad Hoc Reviewer, Journal of Services Research, 1998 - 2007 Editor, Special Issue, “The Role of Service Quality and Customer Satisfaction in the

Initiation and Maintenance of Market Relationships,” International Journal of Services Industries Management, 1998

Co-Editor, Journal of Sport Management, Special Issue on Corporate Social Responsibility in Sport ,2008.

Co-Editor, Journal of Business Research, Special Issue, 1988. Co-Editor, Southern Marketing Proceedings, 1987. Track Chair, American Marketing Association Summer Educators Conference, San

Francisco, 2011. Track Chairperson, World Marketing Congress, Academy of Marketing Science, Atlanta,

2012 Track Chairperson, SERVSIG Services Research Conference: Jazzing Into the New Millennium, 1999. Track Chairperson, South West Marketing Association, Educator’s Conference, 1996. Track Chairperson, American Marketing Association, Winter Educators' Conference, 1991. Track Chairperson, Academy of Marketing Science Educators' Conference 1985. Track Chairperson, Mid Atlantic Marketing Association Proceedings, 1984. Reviewer, Academy of Marketing Science Educators' Proceedings, 1985 - present. Reviewer, Southern Marketing Association Proceedings, 1985 - present. Reviewer, American Marketing Association Summer Proceedings, 1987 - present. Reviewer, American Marketing Association Winter Proceedings, 1991-present. Grants IESES Project Title: Green Marketing Strategies Budget: $352,000 Transportation Disadvantaged Council Project Title: The ROI of TD Programs in the State of Florida Budget: $70,000 USDOT Grant No. NUTI-FSU-1 Project Title: FIMAT - Alternative Transportation Marketing: Professional Development Budget: $68,200 USDOT Grant No. NUTI2-FSU-1 Project Title: FIMAT - Alternative Transportation Marketing: Professional Development - Year 2 Budget: $71,500 USDOT Grant No. NUTI3-FSU-3


Project Title: FIMAT - Promotional Materials Clearinghouse Budget: $70,000 USDOT Grant No. NUTI3-FSU-4 Project Title: NICHE MARKETING: Opportunities For Increasing Short- And Long-Term Transit Ridership Budget: $85,000 USDOT Grant No. NUTI4-FSU-2 Project Title: FIMAT Customer Service: Enhancing Consumer Awareness and Perceptions of Public Transit Service Providers Budget: $45,000 FIMAT Project: Project Title: Cumberland Transit System User Survey Budget: $25,000 FIMAT Project: Project Title: The South Beach (FL) Transportation Management Association Visitor Survey Budget: $5,000 FIMAT Project: Project Title: The South Beach (FL) Residents’ Perceptions of Parking and Traffic

Conditions Budget: $5,000 FIMAT Project: Project Title: The Houston Metro Area Mass Transit Analysis & Planning Review Budget: TBD (project approved, funding amount under review) ISTEA Grant, Florida Institute for Marketing Alternative Transportation, 1993, 1994, 1995, 1996 (Summer Grants - one class buyout) College of Business Small Business Development Grant, 1989. College of Business Faculty Research Grant, FSU, 1988. Florida State University Faculty Research Grant, 1987 Ashland Oil Grant, 1985 Ashland Oil Grant, 1984 Memberships American Marketing Association Academy of Marketing Science Southern Marketing Association Sports Marketing Association


Academy of Health Services Marketing Beta Gamma Sigma Honors and Awards Listed #12 Among Top 50 Scholars By Average Annual Citations. Helms, Hunt, and

Houston, “Citation Frequency of Research Published In The Top Three Marketing Journals: Ranking The Impact of articles, Scholars, and Institutions” (2003), Proceedings of the American Marketing Association’s Annual Educators Convention

Who’s Who In America 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011,

2012 Invited PhD Consortium Speaker, Frontiers in Services Conference, 1997, 2005, 2006 University Undergraduate Teaching Award 2008 Nominee, University Teaching Award, 2001, 2002, 2005, 2006, 2007, 2008. Nominee, University Graduate Mentor Award, 2007 Invited Keynote Speaker, 2001 Modern Logistics & Economic Development International

Forum, Hangzhou, China, Sponsored by the Zhejiang Province Development Planning Commission

Nominated as German Marshall Fund Fellow, 2001. Outstanding Reviewer Award, Journal of Business Research, 1999. Florida State University, Gold Key Honor Society Faculty Member of the Month, Oct. 1994. AMA Faculty Consortium, 1994. Outstanding Reviewer Award, Journal of the Academy of Marketing Science, 1993. Outstanding Paper Award, Southern Marketing Association Educators' Conference, 1990. Outstanding Paper Award, Southern Marketing Association Educators' Conference, 1985. Outstanding Paper Award, Academy of Marketing Science Educators' Conference, 1984. The Ohio State University Teaching Associate of the Year Award 1979-80 and 1980-81 Fellow, 1980, Albert Haring Symposium Executive Development Experience Lexington Legends Baseball Club Developed and executed a fan satisfaction measurement program


Charleston Riverdogs Baseball Club Developed and executed a fan satisfaction measurement program Tallahassee Titians Arena Football Organization Developed and executed a fan satisfaction measurement program Florida State University, Executive MBA Program

Developed and taught Marketing Strategy course for RISKCORP, Inc. in-house MBA program.

Florida State University, Executive Management Program

Taught “Assessing Market Competition,” a daylong executive seminar course 1995 – present time

Miami Festivals & Events Association

Developed and taught three-day seminars on the management and marketing of sponsorships

Florida Festivals & Events Association

Developed and taught day seminars on the management and marketing of sponsorships

Florida Chamber of Commerce

Developed and taught day seminars on the management and marketing of sponsorships

Florida State University, Marketing Institute

Developed twenty-six two-to-four hour lecture modules for Executive Development Seminars in Developing Marketing Strategies for Public Transit Managers.

Florida Department of Transportation (FDOT)

Developed and taught “Negotiation for Public Transportation Managers,” a three-day seminar in 2001 for middle and upper management personnel of Public Transportation and Commuter Choice organizations in Tampa, in Spring 2003.

South Atlantic League Developed and delivered executive session and managed fan satisfaction measurement program for owners of minor league baseball league.

CDN Management Services Limited

Developed and Conducted a two-day Business-to-Business Sales and Promotion seminar for middle and upper management personnel of various firms in Trinidad, in Spring 2003.

SBC Center for Learning

Taught “Advanced Marketing Strategy” module of the Executive Development Program for Southwest Bell and Ameritech employees in 2001 and scheduled to


teach the same for Southwest Bell, Ameritech, SRV, and CFL management employees, in 2002.


Developed and taught “Market Research: Using Data For Competitive Advantage” module of the Executive Development Program for Sterling Commerce employees in 2001.


Taught Fundamentals of Marketing module of the Executive Development Program for Southwest Bell management employees, in April 2001.


Taught Market Segmentation module of the Executive Development Program for Ameritech and Southwest Bell management employees, in 2000 and 2001.

SBC Center for Learning Taught Market Segmentation module of the Executive Development Program for Southwest Bell management employees, in September 2000.

Florida Department of Transportation (FDOT)

Developed and taught “Negotiation for Public Transportation Managers,” a two-day seminar in 2001.

VPSI, Annual Managers Meeting, 1998 Developed and delivered a four-hour program on public transit trends and practices. ITLF (International Taxi and Livery Foundation), Owners and General Managers

Conference, Developed and delivered a twelve-hour program on marketing trends and practices in the industry, the first marketing session to be offered by this group, Orlando, Florida, November 1999.

ITLF (International Taxi and Livery Foundation), Owners and General Managers

Conference, Repeat of program on marketing trends and practices in the industry, Chicago, Illinois, April 2000.

Other Employment, Related Research and Consulting Contracts The Specialty Papers Company; Dayton, Ohio, Account Manager (1976-1977) Sales Manager for selected consumer product accounts in the flexible packaging industry. Customers included Proctor & Gamble, Proctor & Gamble - Canada,

and Merck. Expert Witness, Ervin, Kitchen, Chapman & Ervin, Tallahassee, Florida, Business practices

case. Product value determination issues. State of Florida vs. John Gill, DBA Florida Internet Product value determination issues. Expert Witness, Dobson, Kitchen & Smith, Tallahassee, Florida, Business practices case. State of Florida vs. John Gill, DBA Florida Internet


Expert Witness, Fuller, Johnson & Farrell, Tallahassee, Florida, Business damages case. Determining value of lost sales.

World Wide Medical Technologies, LLC et al. vs. Florida Pharmacy Association Expert Witness, Feiler, Leach & McCarron, P.L., Coral Gables, Florida, Business damages

case. Florida Supplements Case

Expert Witness, Richard M. Powers, P.A., Tallahassee, Florida, Business practices case.

Product value determination issues. State of Florida vs. Cash Cow Title Loans Expert Witness, Bondurant, Mixson, & Elmore, LLP, Atlanta, Georgia, Business practices

cases. Product value determination issues. Georgia Catalog Sales Case

Expert Witness, Page, Scrantom, Sprouse, Tucker & Ford, P.C., Columbus, Georgia, Business practices cases. Product value determination issues. Georgia Catalog Sales Case Expert Witness, Kitchens Judkins Simpson & High, P.A., Tallahassee, Florida, Business practices cases. Product value determination issues. State of Florida vs. Cash Cow Expert Witness, Wadsworth and Davis, P.A., Tallahassee, Florida

Business damages cases. Determining value of lost business due to property take in eminent domain case.

FDOT vs. Proctor Cadillac

Expert Witness, Pennington, Culpepper, Moore, Wilkinson, Dunbar, and Dunbar, P.A., Tallahassee, Florida, Business damages, business practices cases, eminent domain valuation cases.

State of Florida vs. Florida Catalog Sales FDOT vs. Taylor Veterinary Hospital FDOT vs. Moby Dicks Restaurant Tallahassee Land Company Consultant, Knoxville Area Transit (KAT)

Conducting Customer and Market Analysis for the MPO and KAT for their Transportation 2010 Vision Plan in conjunction with The Corradino Group, URS Corporation, Manual Padron & Associates, and Hall Communications, Inc.

Consultant, Kelson, Inc., Hartford, Connecticut

Assisted in the designed of a patient satisfaction system for this managed health care firm. Also assisted in planning the implementation and use of their interactive web technology – MyKidsDoctor.com

Consultant, Riester~Robb Agency, Phoenix Arizona

Assisted in the design and implementation of public transportation related research projects.


Consultant, Aesthetics Medical, Inc., Hartford, Connecticut

Designed, developed, and implemented a patient satisfaction survey and report for this managed health care firm.

Consultant, Principal Care, Inc., Nashville, Tennessee

Designed, developed, and implemented a patient satisfaction survey and report for this managed health care firm.

Consultant, Columbus Clinic, Inc., Columbus, Georgia

Conducted and analysis of current and former patients to address issues related to patient retention.

Consultant, MedPartners, Inc., Birmingham, Alabama Designed, developed and implemented a patient satisfaction survey and report for

this managed health care firm. Consultant, DANTES (Defense Activity for Non-Traditional Education Support) Designed, prepared, and presented a strategic marketing plan for the entire

organization. Retained for further training activities. Consultant, U.S. Army Transportation and Logistics Command Designed and prepared Strategic Marketing Analyses for Morale, Welfare, and

Recreation (MWR) facilities/programs at TRADOC posts. Also briefed local commanders and assisted in the training of local MWR managers.

Consultant, U.S. Army Special Forces Military Personnel Command. Designed and prepared Strategic Marketing Analyses for Morale, Welfare, and

Recreation (MWR) facilities/programs at FORSCOM (Forces Command) posts. Also briefed local commanders and assisted in the training of local MWR managers.

Consultant, Naval Military Personnel Command, Operation Smart Compass Review. Participated in Review and Redesign of Leisure Needs Survey and conducted focus

group sessions. Consultant, Tactical Air Command, Leisure Needs Survey. Designed and prepared Strategic Market Analyses for Morale, Welfare, and

Recreation (MWR) facilities/programs at selected Air Force Bases. Also briefed local commanders and assisted in the training of local MWR managers.

Consultant, Naval Military Personnel Command, MWR Strategic Marketing Analysis Program Designed and prepared Strategic Market Analyses for Morale, Welfare, and

Recreation (MWR) facilities/programs at selected Navy bases and briefed local commanders and assisted in the training of local MWR managers.

Consultant, U.S. Air Force Morale, Welfare, and Recreation Command Presented training sessions for command personnel at Air Force Bases.


Consultant, Xtramedics, Inc., Chicago, Illinois Designed and directed distribution network for retail stocking of new feminine

hygiene product. Consultant, Max & Erma's Inc., Columbus, Ohio Designed, collected, and analyzed data for a restaurant image study. Consultant, Cardinal Hill Hospital, Lexington, Kentucky. Wrote corporate marketing plan for rehabilitation hospital. Consultant, King's Daughters Hospital, Ashland Kentucky Wrote corporate marketing plan for rehabilitation hospital. Consultant, Fort Myers Community Hospital Wrote corporate marketing plan for acute care hospital. Consultant, Lazarus Stores, Inc. Designed, directed, and conducted data analysis for a retail store image study.

j. joseph cronin, jr

Documents