iwmw 2015 - marry creativity with management complexity
TRANSCRIPT
IWMW 2015
Marrying Creativity with Management ComplexityThe key to digital transformation
Robert van TolPrecedent Senior Strategy & Creative Consultant
Samuel SandersKPMG Senior Manager HE Transformational Change
6IWMW 2015
Being Digital
Restructure Digital Team
Develop Transitional
Support
PGT Experience
Embrace Uncertainty & Disruption
Acquire New Digital Skills
Research Experience
Access Support
Stop trying to Copy
Factor in Existing
Programmes
Student Self-Monitoring
New Digital Markets
Improve Change
Confidence
Become Digital First
UG Experience
New Digital Qualifications
Cultural Change
Change Enablers
Areas of Change
DigitalPedagogy
Lifelong Learning
Narrow gap for Distance
Learners
Reformulate Alumni
CHALLENGE 1SO MUCH TO DO
7IWMW 2015
SMALL fixes
EXPERIENCE improvements
TRANSFORM the culture, processes,
systems, structures, skills
SOLUTIONWORK IN PARALLEL
8IWMW 2015
Not a Business As Usual activity
(Usually) not with existing skills
Not on existing budgets
Not with existing corporate oversight
SOLUTIONBETTER RESOURCE
9IWMW 2015
It’s a global marketplace
It’s an arms race
There is no done
CHALLENGE 2IT’S A (POLITE) WAR
10IWMW 2015
digital physicalin experience, investment, priority, & numbers
Programmer
Web Manager
Head of Digital
Chief Experience OfficerLevel in theOrganisation
95 00 05 15 2010
Digital Manager
Webmaster
SOLUTIONAPPOINT A GENERAL
11IWMW 2015
You can win by PLAGIARISING
What is everyone else doing = HISTORY
Me too = FAILURE
Differentiate | Unique | Novel | Quirky | Relational
SOLUTIONWIN YOUR BATTLE
12IWMW 2015
CREATIVITY
insight-lead
radical idea seeking
customer driven
constraints limited
fashion influenced
MANAGEMENT
finance-lead
consensus seeking
agenda driven
resource limited
ego influenced
CHALLENGE 3HARNESS THE TWO
13IWMW 2015
CREATIVITY
COMPLEXITY
Outsider, looking in, with needs
Insider, looking out, to deliver
SOLUTIONUSE TWO LENS
15IWMW 2015
Digital is the panacea, we
just don’t know how it works
or what we’re trying to solve“
CHALLENGE 4COMPLEXITY
16IWMW 2015
Complexity & Capacity
CHANGE
Change Fatigue Culture & Consensus
Propensity to Borrow
Change Discipline
Money
CHALLENGEMULTI-COMPLEXITY
17IWMW 2015
Capacity and (to a lesser degree) capability
Proving a positive RoI
Effectiveness of core business processes
Broader IT infrastructure / dependencies
Clarity of strategy and expectations
CHALLENGEMULTI-COMPLEXITY
18IWMW 2015
Understand your ‘business’ from a
‘customer’ perspective
Identify the dependencies
Set realistic targets and
expectations
Be ‘customer-centric’
Digital doesn’t exist in isolation
Don’t run before you can walk
SOLUTIONHOLISTIC VIEW
19IWMW 2015
Cost the entirety of the change
Develop robust benefits
assumptions but have faith
Measure the results and (again) be
honest
Be honest
The tide is inescapable
Robust benefits management
SOLUTIONHOLISTIC VIEW
20IWMW 2015
Utilise your existing talent
Bring the institution with you
Understand this is a journey, not a
single leap
Bring together your collective
capability
Foster buy-in / ownership
No short cuts to success
Above all, recognisethis is a people challenge not a technology challenge
SOLUTIONHOLISTIC VIEW