SOURASHTRA COLLEGE (AUTONOMOUS), MADURAI -4

(Accredited with B++ Grade by NAAC)

M.B.A

Course Structure Semester Wise

CBCS

(w.e.f. 2011-2012 Onwards)

Vision

:

Mission:

IV SEMESTERS.No.Sub.CodeSubject TitleHours / WeekDuration of examsCASETotCredits

1 Higher Management Techniques5325751004

2 Strategic Management5325751004

3 Major Elective5325751005

4 Major Elective*5325751005

5 Major Elective*5325751005

6 Project Work 100 1004

7 Viva-Voce (External Only) 1001002

* Students should choose three major elective subjects from the group

* ELECTIVES

Marketing AreaIndustrial Marketing

Buyer Behaviour

Services Marketing

Finance AreaInvestment and Portfolio Management

Budgeting, Profit Planning and Control

Merchant Banking & Financial Services

Personnel AreaOrganisational Development

Human Resource Accounting

International Human Resource Management

HIGHER MANAGEMENT TECHNIQUESOBJECTIVES

The objectives of the course is to acquaint the students with the application of Operations Research to business and industry and to expose them to the significance of various scientific tools & methods that are available in Operations Research for management decision making.

SYLLABUS

UNIT 1

Introduction to OR and its applications Resource allocation models : Linear Programming Formulations of Managerial problems graphical and simplex methods. Duality and Dual Simplex methods.

UNIT 2 Inter programming Enumeration method, Gomorys cutting plance method, branch and boundalgorithm and Zero-one programming.

UNIT 3

Transportation, assignment problems and traveling salesman problem.

UNIT 4 Game Theory Pure and mixed strategies, dominance principle and applications to business.

UNIT 5 Dynamic programming Optimality principle, Application to business problems. Simulations, Queuing models single channel Markov process and its applications to business.

Text Books:

1.Operations Research- Kanti Swarup, P.K Gupta, Man Mohan

2.Resource Management

Techniques

- Prof. V. Sundaresan,

K.S. Ganapathy Subramanian, K Ganesan

Suggested Readings:1.Operations Research

- Hamdy A Taha

- An Introduction

2.An Introductin to Operations Research- Hiller & Liebermann

3.Quantitative Approach

- I Levin and Kirk Patrick

4. Operations Research

- Srivastva & Shenoy

5.Operations Research

- S.D. Sharma

STRATEGIC MANAGEMENT

OBJETIVES Make the student familiar with the principal concepts, frameworks and techniques of strategic management and to gain expertise in applying these concepts, frameworks and techniques in order to Understand the reasons for good or bad performance by an enterprise, Generate strategy options for an enterprise, Assess available options under conditions of imperfect knowledge, Select the most appropriate strategy and to recommend the best means of implementing the chosen strategy. In addition, facilitating the integration of the knowledge gained in previous and parallel courses and to develop students capacity as a general manager

Unit 1

Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives, Balanced score card Approach to Objectives.

Unit 2

Internal Appraisal The internal environment, organizational capabilities in various Functional areas and Strategic Advantage Profile. Methods and techniques used for organizational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating).Identification of Critical Success Factors (CSF). Environmental AppraisalConcept of environment, components of environment. Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS)

Unit 3

Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring. Concept of Synergy. Business level strategiesPorters framework of competitive strategies; Conditions,risks and benefits of Cost leadership, Differentiation and Focus strategies. Location and timing tactics. Concept, Importance, Building and use of Core Competence. Competitor Analysis- Outsourcing Strategy

Unit 4

Strategic Analysis and choiceCorporate level analysis (BCG, GE Nine-cell, Hofers Product market evolution and Shell Directional policy Matrix). Industry level analysis ; Porterss five forces model. Qualitative factors in strategic choice. Strategy implementation: Resource allocation, Projects and Procedural issues. Organistion structure and systems in strategy implementation. Leadership and corporate culture, Values, Ethics and Social responsibility. Operational and derived functional plans to implement strategy. Integration of functional plans.

Unit 5

Strategic control and operational Control. Organistional systems and Techniques of strategic

evaluation. Ethics and Social Responsibility issues related to strategic management.

Reference:

1. Azar Kazmi, (2010) Strategic Management: , New Delhi, Tata mc Graw Hill Publication.

2.Thomson and Stricland(2003), Strategic Management: Concept and Cases, New Delhi, Tata Mc Graw Hill Publication.

3. Pearce, Robinson and Mital(2008), Strategic Management: Formulation, Implementation and Control, New Delhi, Tata mc Graw Hill Publication.

4. Hitt. Ireland and Hoskisson: Strategic Management: Competitiveness and Globalization: Concept and Cases, USA, Thomson Higher education.

Major Elective

Marketing Area

INDUSTRIAL MARKETING

UNIT 1 :The industrial marketing system the industrial marketing concept types of industrial goods nature of demand for industrial goods industrial buyer motives purchasing process industrial buying situation segmentation of industrial goods value addition in industrial marketing.

Unit 2 : Industrial product - Assessing market opportunities estimation of market potential developing product strategy strategic formation technology and industrial market places planning industrial product lines pre sales & post sales service value analysis vendor analysis.

Unit 3 : Industrial product pricing Industrial product pricing determinants pricing objectives pricing decision analysis pricing strategies leasing of industrial products.

Unit 4 : Marketing channels marketing channel participants marketing channel strategy marketing logistics: physical distribution and customer service.

Unit 5 : Industrial product promotion personal selling developing industrial sales force planning, organizing & counseling, selling function direct marketing advertising sales promotion public relations and publicity relationships marketing;

TEXT BOOKS :

Industrial Marketing - Michael D. Hutt & Thomas W. Speh.

BUYER BEHAVIOUR

UNIT 1 :

Introduction The diversity of consumer behavior Consumer Research market segmentation

Unit 2 :

The consumer as an individual consumer needs and motivation personality and consumer behavior consumer perception learning and consumer involvement the nature of consumer attitudes consumer attitude formation and change communication and persuasion.

Unit 3 :

Consumers in their social and cultural settings group dynamics and consumer reference groups the family social class and consumer behaviour the influence of culture on consumer behaviour sub-cultural aspects of consumer behaviour cross-cultural consumer behaviour: An international perspective.

Unit 4 :

The consumers decision-making process personal influence and the opinion leadership process diffusion of innovations consumer decision making: choosing and consuming.

Unit 5:

Consumer behaviour and society consumer behaviour applications to profit and noon-profit marketing public policy and consumer protection.

Suggested reading : Consumer Behaviour by Leon G. Schiffman , Leslie Lazar Kanuk

SERVICES MARKETING

UNIT 1 :

Introduction nature services marketing and relationship marketing.

Unit 2 :

Services marketing mix 7 Ps barriers to marketing of services marketing on the low ebb beliefs, perceptions, attitudes.

Unit 3 :

Developing an effective service mission services marketing segmentation.

Unit 4 :

Positioning and differentiation of services marketing plans for services.

Unit 5 :

Marketing of some selected services in the Indian context personal care marketing entertainment marketing education marketing communication marketing bank marketing hotel marketing hospital marketing.

SUGGESTED READINGS :

Services marketing - SM. Jha (Himalaya publishing house)

Services marketing - Reddy and Appanaiah

Investment and Portfolio Management

Objectives:

The culmination of security evaluation and accumulation of security related information is investment decision making. This subject deals in portfolio optimization, evaluation, revision, etc.

Level of Knowledge: Indepth knowledge and Quantitative emphasis. A mini project involving computer operations is essentials as part of class assignment.UNIT 1 - Introduction:

Investment, Gambling, speculation Difference Factors favouring investment, Investment process. Risk-Return attitudes, Age, Income level and other socio-cultural factors.

Portfolio Analysis:

Dominance and efficient Portfolios simple diversification. Markowltz diversification, Derivation of Capital Market line, Lagrangian function for minimization of risk, Stochastic dominance.

UNIT 2 - Capital Market Theory:

Assumptions, derivations, relaxing the assumptions Graphical Analysis

Institutional Investors:

Maximizing Utility, Investment objectives of UTI, LIC, GIC and other private mutual funds, Graphical and mathematical Utility analysis. Foreign Institutional Investors.

UNIT 3 - Portfolio Performance Evaluation:

Various schemes of Investment, Financial institutions, Different techniques of evaluation Net Asset Value, Return on Equity Investments, Yield on Fixed Income Securities.

Expenses ratio, Compounded Total annual return, Sensitivity of NAV to Market Index, CMP / NAV etc. Sharpes Treynors Indices measure, Decomposition of overall evaluation.

Efficient Market Hypothesis:

Weak form, semi-strongly efficient, strongly efficient Null of hypothesis. Different tests used for above hypotheses. Results of research studies in India. Implications of Risk-Return analysis, Fundamental and Technical analysis and portfolio management.

UNIT 4 - Arbitrating Theory

Assumptions, General Derivation of the APT model, problems on 2 factor models only. Comparison of modern portfolio theory with APT. Study by Ross and Roll: Problems of APT.

Multi Period Wealth Maximisation:

Utility of Terminal Wealth, Single period portfolio Management, Portfolio Revision, Portfolio rebalancing, Portfolio Upgrading.

Investment Timing: Formula plans constant Rupee Value plan. Constant Ratio Plan, Variable Ratio Plan, Rupee Cost Averaging.

Investment Planning horizon, practical problems in portfolio revision, Principles for selection and Revision of equity portfolios by Edward A Mennis.

UNIT 5

Applications of Ex-post and Ex-ante Security Market Line.

Computer Applications in Investment Management.

Project, Spread, Common, Nickmol, Sharpe, Markow, Fortfol, Simfund, Fundpro.Suggested Readings:1.Investment Analysis

and Management

Jack Clark FrancisMcGraw Hill

2.Security Analysis andDonald Fisher

Portfolio ManagementRonald JordanPrentice Hall of India

3.Management of Investment Jack Clark FrancisMcGraw Hill

REFERENCES1.Investment

Sharpe, Bailey, AlexanderPrentice Hall of India

Magazines:

Journal of Finance, Journal of Quantitative and Financial Analysis, Charted Financial Analyst, Journal of Portfolio Management, Financial Analysis Journal.

Dailies

Economic Times, Financial Express, Business Line.

BUDGETING , PROFIT PLANNING AND CONTROL

Objective:

This course helps the students to achieve higher refinements in planning ,budgeting profit, planning control. As the future is becoming more and more uncertain ,the corporate worlds need for refinement and accuracy in planning also grows .

Unit 1

Planning & Analysis Overview: Phases of capital budgeting - Levels of decision making - objective. Resource Allocation Framework: Key criteria for allocation of resource - elementary investment strategies - portfolio planning tools strategic position and action evaluation - aspects relating to conglomerate diversification - interface between strategic planning and capital budgeting.Unit 2 : Market and demand analysis: Situational analysis and specification of objectives - collection of secondary information - conduct of market survey - characterization of the market - demand forecasting - market planning. Technical analysis: Study of material inputs and utilities manufacturing process and technology - product mixes - plant capacity - location and site - machinery and equipment - structures and civil works - project charts and layouts - work schedule.Unit 3 : Financial Analysis: Estimation of cost of project and means of financing - estimates of sales and production - cost of production - working capital requirement and its financing - estimates of working results breakeven points - projected cash flow statement - projected balance sheet. Project cash flows: Basic principles of measurement of cash flows - components of the cash flow streams - viewing a project from different points of view - definition of cash flows by financial institutions and planning commission - biases in cash flow estimation. Appraisal criteria: Net Present Value - benefit cost ratio - internal rate of returns urgency - payback period - accounting rate of returns investment appraisal in practice. Analysis of Risk. Unit 4 - Types and measure of risk - simple estimation of risk - sensitivity analysis - scenario analysis Monte carol simulation - decision tree analysis selection of project - risk analysis in practice. Special decision situations: Choice between mutually exclusive projects of unequal life - optimal timing decision - determination of economic life - inter-relationships between investment and financing aspects - inflation and capital budgeting. Analysis of firm and market risk: Portfolio theory and capital budgeting -capital asset pricing model - estimation of key factors - CAPM and Capital budgeting

Unit 5 - Multiple projects and constraints: Constraints - methods of ranking - mathematical programming approach - linear programming model - Qualitative Analysis: Qualitative factors in capital budgeting strategic aspects - strategic planning and financial analysis - informational asymmetry and capital budgeting - organizational considerations. Environmental appraisal of projects: types and dimensions of a project - meaning and scope of environment - Environment Environmental resources values - environmental impact assessment and environmental RECOMMENDED BOOKS:

1. Prasanna Chandra - Project Planning: Analysis, Selection,Implementation and Review - TMH, 5/e2. Narendra Singh - Project Management and Control - HPH , 2003

3. Budgeting profit planning and control by glenn a.welschMERCHANT BANKING AND FINANCIAL SERVICESUNIT 1MERCHANT BANKING

Introduction - An Overview of Indian Financial System - Merchant Banking in India - Recent Developments and Challenges ahead - Functions of Merchant Bank - Legal and Regulatory Framework - Relevant Provisions of Companies Act - SERA - SEBI guidelines - FEMA, etc.

UNIT 2ISSUE MANAGEMENT

Role of Merchant Banker in Appraisal of Projects, Designing Capital Structure and Instruments - Issue Pricing - Book Building - Preparation of Prospectus, Selection of Bankers & Advertising Consultants, etc. - Role of Registrars - Bankers to the Issue, Underwriters, and Brokers - Offer for Sale - E-IPO, Private Placement - Bought out Deals - Placement with FIs, MFs, FIIs, etc. Off - Shore Issues - Issue Marketing - Advertising Strategies - NRI Marketing - Post Issue Activities.

UNIT 3OTHER FEE BASED SERVICES

Mergers and Acquisitions - Portfolio Management Services - Credit Syndication - Credit Rating - Mutual Funds - Business Valuation.

UNIT 4FUND BASED FINANCIAL SERVICES

Leasing and Hire Purchasing - Basics of Leasing and Hire Purchasing - Financial Evaluation.

UNIT 5OTHER FINANCIAL SERVICES

Consumer Credit - Credit Cards - Bills Discounting - Factoring and Forfaiting - Venture Capital - Offshore Funding.

TEXT BOOKS1.M.Y. Khan, Financial Services, 4th Edition, Tata McGraw Hill, 2008.

2.Nalini Prava Tripathy, Financial Services, PHI Learning, 2008.

REFERENCES1.S. Gurusamy, Financial Services, Tata McGraw Hill, 2008

2. Machiraju, Indian Financial System, Vikas Publishing House, 2nd Edition 2002.

3.Varshney P.N. & Mittal D.K., Indian Financial System, Sultan Chand & Sons, New Delhi, 2000.

4.Sasidharan, Financial Services and System, Tata McGraw Hill,

New Delhi, 1st Edition, 2008.

PERSONNEL AREA

ORGANISATION DEVELOPMENT

Objectives:

The course develops analytical and operational approach to planned system wise organizational changes. Organisations today are faced with dilemma of how to integrate the organizational objectives with the goals of the individual working for it. To resolve this dilemma in our rapidly changing environment and to ensure that competing conflicting groups move towards a collaborated way of work, several changes in the organisation structures, processes and behaviour are necessary. This is sought to be achieved through a planned management effort broadly termed as organisation development

SYLLABUS

Unit 1:

Meaning and Definition - Need for OD Concept Nature Origin / History Unique Characteristics Second Generation OD

Unit 2:

Process of OD Collection of data diagnosis - Marvin Six Box Model Action OD Interventions & Nature of OD Interventions - Program Management Phases Model for Managing change - Application of OD Lewins three phase

Unit 3:

OD Interventions - Types Classifying - Intervention Strategies and tactics Change Laboratory Model

Unit 4:

Managerial Grid Grid Management by Objectives OD Strategies at work Critical Evaluations

Unit 5:

Organisation Climate & Culture - Conditions and Techniques for Successful OD Effects Future Prospects

Suggested Readings:1. Wendell L French, Cecil H. Bell, Jr - Organisation Development Behavioural Science Interventions for Organisation improvement

2. Marfulies, Newton, Raja and P. Anthony - Organisation Development values, process Technology

3. Michael Mc Gill

- Organisation Development for ManagementHUMAN RESOURCES ACCONTING

OBJECTIVES:This course aims at training the students in the use of two of the recent methods in human resources management. The first Human Resources Accounting, managing from accounting, attempts at valuation of human resources in an organization. The second method of Human Engineering also known as Industrial Systems Engineering is an extension of industrial. Engineering and focuses attention on man machine interface with a view to achieve economy and efficiency in work activities.

SYLLABUS:Unit- 1: Human Resources Accounting-An Introduction

1.1 Human Resource- Its Importance

1.2 Nature of Human Resources.

1.3 Human Resources Accounting-Definition and scope

1.4 Objective of Human Resources Accounting

1.5 Need for Human Resources Accounting

Unit-2: Accounting An Information system for Management2.1 Accounting

2.2 Concepts and conventions in Accounting

2.2.1 Accounting Concepts

2.2.2 Accounting conventions

2.3 Financial Statements

2.3.1 Profit and loss account or Income Statement

2.3.2 Balance sheet

2.4 The concept of Revenue and Capital Expenditure

Unit-3: Human Resource Accounting :

3.1 Cost-Based Methods Historical, Replacement & Opportunity Cost Methods

3.2 Economic Value Models Goodwill, Lev and Schewardz, Flamholtz Methods

Unit-4: Human Resources accounting in India4.1 Human Resource Accounting in India

4.2 Human Resources Accounting in the Public Sector

4.3 Human Resources Accounting in the private sector

4.4 Practical difficulties in the implementation of Human resources Accounting.

Unit-5: The nature and scope of Human Engineering5.1 Introduction

5.2 Definitions

5.3 Objectives of Human Engineering

5.4 Man-Machine Systems

5.5 The stage in the Human Engineering ProcessSUGGESTED READINGS

1. Eric Flamholtz

: Human Resources Accounting

2. Rensis Likert,

The Human organization : Its Management and value

3. Edwin H caplan and stephen Landekish

: Human Resources Accounting, past, present and future

4. E.J Mccormick

: Human Engineering

5. R.M Blair C.W Whitson

: Elements of industrial Systems Engineering.

6. David Malster

: Human Factors Theory and practice.

7. Lucien Brohua

: Physiology in Industry.

8. Alphonse chapanis

: Research Techniques in Human EngineeringINTERNATIONAL HUMAN RESOURCE MANAGEMENT

ObjectivesThe three aims of this course are (1) to understand the nature of International HRM and appreciate how and why International HRM has become so critical to competitiveness and to our society's well-being, (2) to develop greater sensitivity and confidence in our own capacity to effectively impact the HRM process when working across cultures, and (3) to foment a global mindset by experiencing, verbalizing, and writing thoughtfully about different cultures and human resource issues impacting diverse environments while maintaining a linkage for mutual benefitUnit 1

Globalisation Drivers of Globalisation Multiculturalism- Cultural Presispositions- International Dimensions of HRM Stages of Internationalization and approaches to HRM Issues in International HRM -Defining International HRM- Difference Between Domestic and International HRM- Variables that moderate difference between HRM and IHRM- Morgans Model of IHRM- Global Perspective

Unit 2

Approaches to staffing (Ethnocentric, Geocentric, Polycentric and Regiocentric) Role of Expatriates Types ( HCN, PCN and TCN), Merits and Demerits of PCN, HCN and TCN -,HR Planning- Recent Trends in Staffing

Unit 3

Recruitment, Selection, Training and Development: - Issues in staff selection- Facors moderating performance- Selection Criteria- Issue of Dual Career Couples and Female Expatriates- Role of expatriate training- adjustment problems in new cultures developing managers for global careers- CCT, HCN, TCN Training Process- Emerging Trends in Training for competitive Advantage -

Unit 4

Performance management and Compensation- Setting Performance goals-Identifying variables affecting performance- Appraising the performance- Feedback Linking rewards and results- Issues in Managing performance in the Global Context Objectives of international compensation- key components of international compensation program- Approaches to international Compensation-Variance influencing Compensation Issues in International compensation.

Unit 5

Repatriation Process-Challenges of re entry- Managing repatriation- Strategies for Succesful Repatriation. Industrial Relation in International Context: Mature- Approaches Key players- Key issues in IR- IHRM trends and Future Challenges

TEXT / REFERENCES1. IHRM: Managing Peolple in a Multinational Context : Peter J Dowling and Denice E.Welch- Cengage Learning.

2. IHRM: Text and Cases: Asawthappa K and Sadhana Dash: Tata Mc Graw Hill

3. HRM A critical text by John storey Routledge Publicaiton

4. IHRM A Cross Cultural Perspective by Terrence Jackson Sage Publication