by Communications Commission ACT, 29th Feb. 2008

Ministry of Information & Communication

MIC

Korea Broadcasting Commission KCC

Korea Internet Safety Commission KISCOM

Korea CommunicationsCommission

KCC

Korea CommunicationsStandards Commission

KCSC

Independent Content Regulator Governmental Regulator

Feb. 2008 Convergence of regulatory bodies

BackgroundBackground

Spectrum of regulatory regime

Diagram of regulatory type and incentive structure, Millwood-Hargrave

CodeGuardian

Government Appointed

Independent Body

Industry Association

ServiceProvider

Code StatureBacked Code

ApprovedCode

Industry Code

UnilateralCode

StatutoryRegulation

SelfRegulation

Main Incentive

Threat of Regulatoryintervention

Threat of Sanctions

IndustrySelf-interest

BrandSelf-interest

Statutory RegulationCo-Regulation Self-Regulation

Content regulation models

BackgroundBackground

Content regulation system in Korea

KCSC Model for Internet Content Regulation

Government Independent

BodyContent

Providers Content

Users

Law Legislation

CommissionCode

Rating, Filtering, Awareness

StatutoryRegulation

SelfRegulation

Main Tools

Threat of Regulatoryintervention

Threat of Sanctions

ISPsSelf-interest

UsersSelf-interest

Statutory RegulationCo-Regulation Self-Regulation

KCC KCSC

BackgroundBackground

The Framework of Internet Content Regulation

Communications Commission Act Regulatory Body : KCSC

Internet Information Protection Act Blocking Prohibited Content

Encouraging self-rating and filtering

Encouraging Self-regulation

Education & Awareness Program

Child Protection Act Rating & Labeling of Harmful Content

Regulatory Legislations

Green-i-Net

BackgroundBackground

Green-i-Net Green-i-Net as a Child online safety-Net as a Child online safety-Net

Green-i-Net & Green-i Campaign

Teenagers3 ~ 5 years

Sources :KCC, 2010

Why we needed the Green-i-NetWhy we needed the Green-i-Net

intentional by chance both never

Sample size1,000

%

Sources :KCSC, 2009

Why we needed the Green-i-NetWhy we needed the Green-i-Net

13sS/W Developers KCSCSubsidy

S/WsGreen-i-Net

Rating Harmful Sites

Free Filtering S/Ws

GovernmentMEST, Local EDES

Education and Awarenessprograms

Funding

Parents

ProgramsFiltering S/W

Children

Filtering

S/W Choice

Programs

Since Apr. 2009

System of the Green-i-NetSystem of the Green-i-Net

Several characteristics

Providing a measure for co-regulating Internet content

Consumers(parents) choose a filtering S/W product Subsiding S/W developers based on their supply performances

Encouraging technology competition among developers

Adopting market-oriented supply system of S/W

Encouraging self-regulating of internet content

Statutory regulation >> Green-i-Net << Self-regulation Rating(KCSC) Filtering(parents)

Green-i-Net System has Green-i-Net System has

Programs in the Green-i-Net2.0WWW.greeninet.or.kr

FilteringRating

Education &Education &AwarenessAwareness

MonitoringRating Service

Free Filtering Software

Free Internet time Control Software

Education and Awareness Programs

Campaign Volunteer Program

Green-i Campaign

Green-i-Net has Provided

2009. 4. ~ 2011. 3.

0

500,000

1,000,000

1,500,000

2,000,000

Total Primary Secondary others

Downloaded

Installed

2009. 4. ~ 2010. 9.

Green-i-Net has provided Green-i-Net has provided

Parents awareness could be the most powerful safety-Net

Need more parents awarenessNeed more parents awareness on Green-i-Net on Green-i-Net

Need International Cooperation

Sharing the Rating Databases of Harmful Internet Sites

Upgrading Filtering Technology with Collaboration

Setting up a International Child Online Safety-Net

Challenging for Child Online Protection Challenging for Child Online Protection

“Self and co-regulatory system do not operate in a vacuum, and there to be

a synergy between regulatory frameworksand self-regulatory systems”

Brown & Marsden, 2008

ConclusionGreen-i-Net

Green-i-Campaign

A New Vision for Child Online Protection A New Vision for Child Online Protection

Green-i-Net will play role

Thanks Very Much

A New Vision for Child Online Protection A New Vision for Child Online Protection