it's time to rethink the value proposition
DESCRIPTION
The very premise of what we know and do is changing. We need to realize that following the USP model and digitizing existing products and services through our current lens might not work in the long-term. With the evolving role of the consumer now interacting within a connected network of companies and other individuals to co-create value, value won’t necessarily be embedded in products and services, rather the products serve as an anchor by which compelling individual experiences are created.TRANSCRIPT
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