It’s Time to Fund Your Cause!

Rick Reese YTB Director719-217-4825

Table of ContentsTable of Contents• Internet Fundraising

o Shop & Book Travel Online

• SMS Text Mobile Marketingo Mobile Philanthropy

EnvironmentalEducational

Social

Religious

Medical

Internet Internet FundraisingFundraising

FTA Travel & E-commerce Business Website

Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts

Supplies

Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books &

Supplies Vacation & Travel Movie & Event Tickets Specialty Stores

Shop, Save, Share, & Earn!

Getting Paid to Do What We Already Do

Organization’s Travel Site

Your Name Here

Provides access to the travel

industry

Your Organization

earns 60% of the commission for travel booked on your site.

ZamZuu

Go

Shopping!

Welcome to The Future of Online Distribution of Goods & Services

Shop Over 800 Stores Online!

A “One Stop Shop” On The Internet

Click to go Back

Book Travel!

FTA Travel & E-commerce FTA Travel & E-commerce

ProgramProgram• Purchase Personalized Travel & E-commerce Website

• $200 to join, $50 a month (Hosting Fee beginning in your 2nd month)

• Access to billions of dollars worth of inventoryoThe same hotels oThe same planesoThe same cruise linesoThe same stores (over 800 retailers)

• All available 24 hours a day, 365 days a year

• Receive 60% of the commission paid to FTA

Turn Fun into Fortune!

Supporters visit organization’s Travel & Retail site to make

online purchases

Organization’s booking engine provides competitive

online rates

Organization receives funds paid by third party

vendors

Develop Marketing Campaign

Internet Fundraising E-Commerce Model

60% of FTA’s

Commissions

Your organization earns commissions when members and supporters shop or book travel online

• 50 Shoppers generate $10 commission a monthRaise $500 per month

• 100 Shoppers generate $10 commission a month• Raise $1,000 per month

• 1000 Shoppers generate $10 commission a month Raise $10,000 per month

Passive Internet Fundraiser

Travel Commission Examples Travel Commission Examples (D49)(D49)

www.fta-vacations.com/scorpionshop

FTA Carnival 16%:

FTA Hotel 10%:

FTA 16%:

FTA Booking Fees:

Note: Travel Commissions are paid on 25th of each month after the travel is taken and the vendor has paid FTA (30 Days)

Shopping Commission Examples Shopping Commission Examples (D49)(D49)

www.ytbtravel.com/scorpionshop

Note: Commissions are paid on 25thof each month after the product has been purchased

Note: Travel Commissions are paid on 25th of each month after the travel is taken and the vendor has paid FTA (30 Days)

Website Website ActivationActivation

Key Milestones

1.Site Activation Meeting - Typically check box for “Travel” Program Only (includes shopping)- Use Organization’s FEIN-Organization’s Name: PRIMARY/SECONDARY - Point of Contact

2.Webmaster Meeting to Add “LINKS” to Org’s Website

3.Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc.

4. Marketing Meeting to Brainstorm, “How to Get the Word Out”

Marketing CampaignMarketing Campaign

•Emails •Flyers•Text •Facebook•Twitter•Magnets•Internet Banner on website•Bulletin Announcements•Banners on School Buses

FTA Program BenefitsFTA Program Benefits

• Generate funds from existing network of members & supporters.

• Get paid for performance and productivity…no glass ceiling on

earnings.

• Low participation rate still produces significant revenue.

• Trackable commissions for online shopping and travel bookings.

• Online purchases and changes are handled directly with the

vendors.

• Non-contractual. No Long-term Commitment.

Next Step – Get Started Today

• Step 1: Set Up Organizationo Purchase Travel & E-commerce Program

• Step 2: Marketing & Campaign Awarenesso Get the Word Out to Members & Supporters

It is time to fund your VISION!

Cyber Day Fundraising Project Cyber Day Fundraising Project

PlanPlan

•  Online Shopping & Booking Trend

• 2011, the U.S. Online Holiday Shopping Season a Record $37.2 Billion for the Nov-Dec! Up 15 Percent from 2010.

• 2011 Cyber Monday generated a record $1.2 billion

• Analysts predict 2012 Cyber Monday sales will likely set a new record.

• 82% of all personal travel booked online

• Expedia- $2.2 B ttw, Amazon- $7.6 B ttw, Carnival- $16B ttw

Cyber Day FundraiserCyber Day FundraiserGoal•Identify purpose for fundraising campaign and target amount to raise.

Objective •Supporters stop by the organization’s website on “Cyber Day” and take a look before they shop or book. Spend minimum of $10.00.

Management Milestones •Purchase personalized, full service, FTA Travel & Ecommerce Website•Add Shopping & Travel “LINKS” to Organization’s Website•Walk-thru website features with key participants•Conduct advertising campaign - “To Get the Word Out”  Schedule - Announce a monthly “Cyber Day” during the 2012 Holiday Season. •Aug 31, Sep 15,Oct 15, Nov 29 (Cyber Monday 2012), Dec 15 Advertise•Campaign Slogan: “Stop n Look before You Shop or Book” or “Take a ______look before you shop or book.”•Emails, Flyers, Text Messaging, Facebook, Twitter, Refrigerator Magnets, Internet Banner on website, Bulletin Announcements, Banners on School Buses, etc.

Travel Commission Examples Travel Commission Examples (D49)(D49)

www.fta-vacations.com/scorpionshop

FTA Carnival 16%:

FTA Hotel 10%:

FTA 16%:

FTA Booking Fees:

Note: Travel Commissions are paid on 25th of each month after the travel is taken and the vendor has paid FTA (30 Days)

Shopping Commission Examples Shopping Commission Examples (D49)(D49)

www.ytbtravel.com/scorpionshop

Note: Commissions are paid on 25thof each month after the product has been purchased

Note: Travel Commissions are paid on 25th of each month after the travel is taken and the vendor has paid FTA (30 Days)

FTA commission 6.5%:

BenefitsBenefits• Generate funds from existing network of members &

supporters. • Get paid for performance and productivity…no glass ceiling

on earnings.• Low participation rate still produces significant revenue. • Trackable commissions and reporting for online shopping

and travel bookings. • Online purchases and changes are handled directly with the

vendors.• Travel commissions are paid by third party merchants, not

your supporters.• The campaign requires virtually no management overhead.• Non-contractual. No Long-term Commitment.

Mobile Mobile Marketing Marketing

FundraisingFundraising

What does MOBILE What does MOBILE Marketing do?Marketing do?

What we do is simple! We help businesses and nonprofits take their message to the most effective modern day marketing vehicle - the mobile phone. And, we use these mobile technologies to drive customer response rates between 17-30%.

Traditional Traditional Marketing Has Its Marketing Has Its

Challenges…Challenges…• Email: Facing both spam issues and

consumer annoyance• Direct Mail: Expensive, limited response

rate, and does not capture database for future marketing

• TV: Expensive “shot gun” approach that is showing continual declining response rate numbers

• Newspaper/Magazines: Down double digits

Why MobileWhy Mobile• 98% Reach Rate

• Response Rates: Average 17-30% when done properly

• Consumer Demand for mobile solutions is dictating the need for fast, to–the–point communications

• Timing is Perfect: Promotions/alerts can be sent any time of day, allowing for pinpoint accuracy of delivery

• Longevity of accurate information: Cell phone numbers rarely change

• Participation: Engaging current clients with a purpose that is relevant to them NOW, will enable you to engage them LATER

• No spamming issues

• Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily

• Viral Component: Receivers can forward to a friend instantly

Mobile MarketingMobile Marketing

• SMS text messaging can be a valuable fundraising tool • Growing number of people using their cellphones• 98% of all texts are read within 4 minutes• Ability to respond to donors instantly with your message• Build opt-in lists and database – without manual effort• Send text blasts and build mobile campaigns “on the fly”

YTB’s Z Mobile Business Solution represents a tremendous Fundraising Opportunity for Nonprofit Organizations

Micro PhilanthropyMicro Philanthropy

Donors text inWelcome to “We Help”

Click to Donate $5

Text immediately sent to Donor’s

Cell

TEXT

Give

to

58203

Advertising / Sign Example

• Summed up as "Getting SmalI in A Big Way." • Smaller, more direct interaction between "helpers" and

"doers."

• Organization Funding Requests• Internet (“Donate” Buttons, etc) 64%• E-mails

62%• Social Media (FB, Twitter, etc) 42%• Mobile Marketing (SMS Texting, etc) 6%

Mobile Fundraising Mobile Fundraising Benefits Benefits

• Reduce advertising costs and increase gifting revenue

• Drive attendance/participation• Design mobile gifting strategies• Develop participation strategies• Create value and reasons to participate in mobile

• Build “Opt-In” database

Campaign Success Campaign Success FactorsFactors

Internet Fundraising & Mobile PhilanthropyInternet Fundraising & Mobile Philanthropy

• Buy in from the top

• Staff awareness & training• Media integration – add to existing

media investments and vehicles

• Marketing campaign

• Call to Action

• Proper incentive

• Proper TimingIt’s Time To Go Mobile With Z!

Steps To ImplementSteps To Implement

How to Use Mobile To Raise Money:

1. Establish Merchants Account 2. Design your campaign and donation levels (ie, $5, $10, Other…)3. Post billing URL Link into text blast/text response message4. Donors give with a “single click” donate button5. That’s it! Collect your funds!

The WrapThe Wrap

It’s Time To Fund Your Vision!

• Internet Fundraising• Mobile Philanthropy

o Contact Information:Rick Reese, YTB Director719-217-4825rickandbrendareese@gmail.com