it’s the world through a wire

Providing SaaS/Web 2.0 Solutions for the Educational, Literary

& ancillary communities.

Management Team - Founders

Martin Kenney, Jr – CEO - CEO, Commonwealth Holdings, LLC- Past: CEO-Prism eSolutions, Weekly Reader Corp, Simon & Schuster

Prof. Patrick Aievoli, COO – Dir. Grad. Program, Interactive Multimedia ArtsLong Island University/C.W. Post campus – 1998 to PresentAuthor – on enterFrame,2008 & Gen-i: The Rise of Generation Interactive,2010- Past: Senior Director of Product Development – Digital Interactive Corp. Senior Designer McGraw-Hill Book Division

Jeremy Cohn – CMO - Past: Art Director, Bookspan – Time Inc., Marketing Director – Promo Link, Designer 5 Star Advertising

Adj. Prof. Doug Kelsch – CTO– Computer Graphics/Science Teacher Sachem North High SchoolAdj. Prof. IMA Program LIU/C.W. Post

Advisory BoardDr. John Regazzi – College of Information and Computer

Science, C. W. Post, - Past: CEO Elsevier

Dr. Joan Digby – Program Director Honors and Merit Fellowship Program, C. W. Post, Author - Peterson’s Guide to Honors and Merit Programs

Gary Bergman – CEO CollegeStudyUS retired – Assoc. Provost Enrollment Services, C.W. Post

Brian Bigda – CEO, Appsalon.com – Past: Dir. Of Tech. NelnetMichael Ferranti – CEO Endai WorldwidePatrick Macri – Owner Millennium CommunicationsPaula Maylahn – Paula Maylahn Consulting, - Past: SVP, Pearson

Revenue StreamsEach division works with a variety of these revenue streams:

DigiEd Incorporated Overall - Abbreviated First Year Salaries and Costs

theCampusCenter Business Summary - 5 yr

2010 2011 2012 2013 2014

Users – 1 College

10,000 avg. users per

0 1 school

10,000

10 schools

100,000

35 schools

350,000

75 schools

750,000

In Text Search Links

Editorial content links

0 $10,000 $100,000 $350,000 $750,000

Content AppropriateOnline Revenue –

0 $660,000 $6,600,000 $22,680,000 $48,600,000

Online View Books– Online and College Search

0 $125,000 $180,000 $210,000 $350,000

Affiliate – Amazon Powered Bookstore

0 $90,000 $900,000 $3,150,000 $6,750,000

Affinity – My Major – News Feeds, Papers, etc.

0 $50,000 $200,000 $700,000 $1,500,000

Content Dist

eBooks, music, games, etc.

0 $20,000 $200,000 $700,000 $1,500,000

Micro Sites

Staples, AT&T, Dell, etc.

0 $500,000 $1,500,000 $3,000,000 $7,500,000

Market Research Surveys 0 $850,000 $1,700,000 $3,500,000 $6,500,000

School & Sales Commissions 0 ($240,000) ($2,400,000) ($8,400,000) ($18,000,000)

Total Rev Proj. 0 $2,295,000 $10,940,000 $25,890,000 $55,450,000

Total Expenses ($1,392,000) ($1,392,000) ($2,539,500) ($3,070,935) ($4,101,844)

EBIDTA ($1,392,000) $903,000 $8,300,500 $22,820,065 $51,349,156

theCampusCenter Proj. Rev. - 10,000 Users – 1 College – TAM 4,100 CollegesPromotional Spots$5,000 x 25 clients – (TAM 4,100 campuses x $5,000.00 = $20,000,000.00) $125,000.00

Affiliate Purchases via Amazon powered College Store 4% to 8% commission avg. student purchase $150 per yr (based on 6%) $9 per student x 10,000 students $90,000.00http://www.nacs.org/public/research/higher_ed_retail.asp#market

Affinity & Job SearchCorporate ad sponsored information - MyMajor & Job Search pages (e.g. Ernst & Young) 5 x $10,000 per yr. $50,000.00

Content Distribution – eBooks, .pdfs, DRM Music and Videos4 downloads of content x $5.00 per download x 1,000 users $20,000.00

Micro Sites Inventory$5,000 x 100 sponsors - Micro site potential is infiniteDiscipline specific white papers, news feeds, e-newsletters, employment advice, movies, games, products, etc. $500,000.00

In Text Search Links10,000 users x $1 per year $10,000.00Revenue from contextual search throughout editorial per click model

Content appropriate revenue – $12.50 CPM x 4 per pg. x 6 pgs. per user per day x 10K users = $3000 x 220 days $660,000.00www.hotchalknetwork.com/HotChalk_Media_Kit.pdfhttp://www.iab.net/media/file/Bain_IAB_Digital_Pricing_Research.pdf

Market Research Student generated surveys sold to corporation’s research centers through our partner research company $850,000.00 Total $2,295,000.00

Thank You for Your TimeContact: Patrick Aievoli631-561-9805patrick@digiedcorp.com