Its’ the Mobile Time – So Write Mobile OptimizedContent - 1

With the coming of the Google algorithm update to rank mobile optimized websites higher, marketers who had already gone this way are happy. But, they still have to work towards creating content that your mobile readers will like and love.

It is not only the responsive website design, but it is the content that has also to be written for the mobile users. So, how to create a copy that is mobile optimized. Here are some points that can be of help.

Online content reading is different from reading on mobile

There have been many studies as to how people read content online; the F-shaped pattern, the Golden Triangle etc. These might hold true for reading content on desktops or bigger screen, but where is the space in mobile? Studies say that for mobile, viewers concentrate more on the centre and the top. Acc. to the study, it accounts for around 86%

Images get more preference than the text

There have been studies that prove that people view more of images than text. But when it is for mobile, use fewer images for they take up too much of screen space. If the image is adding value to what you are saying, add them, otherwise don’t keep them.

Keep it short and simple

Well, we are not saying that longer forms of content are out, but the point is to write concise content for the mobile reader. Present the user with all the information that is really necessary. Concise writing is a challenge, but pays off well.

We will continue on the topic in our next blog post.