ITS Program Advisory Committee MeetingNovember 27, 2007

Shelley RowDirector, ITS Joint Program Office

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Where we are going

• Trends• Vision• Opportunities & Barriers• Implications for the future program

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Trends

Technology

Transportation

World

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World Trends (1)

• Changing customer– Aging population– Young, tech savvy– Multi-lingual

• Technology explosion– Ubiquitous information/data– Wireless world– Online everything

• Virtual life, virtual work, virtual personal networks• Global economy

– Production/outsourcing– Markets– Finances

Technology

Transportation

World

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World Trends (2)

• Sustainable communities that support lifestyle choice– Walkable communities, easy access to services, opposition to new roads– Communities should serve needs of residents

• Security concerns– Tolerance for disruption in our lives– Growing acceptance of surveillance and monitoring technologies

• Environmental awareness– Consumer willingness to pay for more environmentally friendly options in

all aspects of life

• Surging market for transportation services– Increasing world population

• Use of performance measurement in public policy

Technology

Transportation

World

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World

Technology Trends (1)

• Wireless world• “Connectedness” everywhere• Tech savvy population• Growing expectations for information• Consolidation and increasing functionality into a single

device– Devices getting smaller– Increasing interoperability among devices

• Rapid technology evolution

Transportation

Technology

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Technology Trends (2)

• Pervasive use of navigation technologies• Exploding market for handheld, wireless devices• High-technology vehicles• Acceptance of technology in our daily lives

– Household products– Cars– Services (e.g., ticketing, phone operators)

World

Transportation

Technology

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Transportation Trends (1)

• Growing congestion• Exponential growth in freight movement• Aging infrastructure• Increasingly strained finances

– Monetizing of transportation assets– Growing role of private sector in transportation services

• Growing transit ridership and increasing support for investment in transit

• Transportation in support of lifestyle choice, not a detraction from it

World Technology

Transportation

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Transportation Trends (2)

• More technology in transportation– Real-time transit information– Vehicle location and navigation technologies– Rise of TMCs, even in mid-size cities

• Vehicle safety systems are growing and are marketable• Concerns for transportation’s impact on the environment• Use of performance measures in public sector decision-

making• Telework/telecommuting

World Technology

Transportation

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Converging Trends

• Connectivity/information everywhere• Global economy• Rapid technological advances• Changing funding approaches and public/private roles• Security• Environmental sustainability• Growing congestion• Marketability of safety

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Thoughts/Discussion

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Vision – Beginning with the End in Mind (1)

• What would we see in the world if ITS were wildly successful?– End-to-end transportation trip planning

Tells me everything I need to know for my trip Supports transportation options for personal lifestyle choices Available whenever and however I wanted

– Transportation network is managed for optimal performance– Technology-enabled performance measures support outcome-

based investment decisions about: Infrastructure Maintenance Operational performance

– Seamless collection and dissemination about transportation

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Vision – Beginning with the End in Mind (2)

• What would we see in the world if ITS were wildly successful?– Everyone has technology-enabled safety in their vehicles– Vehicles have situational awareness and communicate

appropriately with drivers Vehicles are wrapped in information

– End-to-end freight movement is seamless and secure– Technology in transportation to reduce negative impact on the

environment Improved system performance Improved driver decision-making

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Thoughts/Discussion

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Opportunities – (1)

• “Green” R&D– Can use of ITS technologies reduce negative environmental impacts of

transportation? Infrastructure-based Vehicle-based

• Leverage existing consumer products (and people’s willingness to pay/willingness to buy) for:– Safety– Convenience– Environment

• Growing concerns regarding congestion• Investment in transit• ITS technologies support performance measures

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Opportunities – (2)

• Engage, encourage, and nurture visionary leaders• Reauthorization

– Opportunity to establish a new direction– Opportunity to engage

• Creative funding mechanisms• Using technology to enable cost-effective and extensive data

collection• Take advantage of the energy going into technology products,

especially consumer products• Capitalize on private sector strengths

– Adapt to technology– Invest in next-generation technology– Market to and reach customers

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Barriers – (1)

• Lack of public sector funding for technology• Traditional view of public/private roles

– Stuck in the way public sector does business• Lack of a “systems view”

– Fragmented jurisdictions– Parochial thinking

• Lack of understanding of the full range of ITS benefits– Mobility– Safety– Economy– Environment

• Tacit acceptance of high numbers of roadway fatalities

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Barriers – (2)

• Traditional public sector organizational structures and roles• Lack of visionary leaders• Lack of an ITS elevator speech

– Wide-ranging attitudes– Ability to reach different decision-makers

• Mismatch between speed of government programs and the speed of technological evolution

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Thoughts/Discussion

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Implications for the ITS Program (1)

• ITS Program goals– Reduce congestion– Improve safety– Improve economic productivity– Reduce environmental impact

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Vision – Beginning with the End in Mind (1)

• What would we see in the world if ITS were wildly successful?– End-to-end transportation trip planning

Tells me everything I need to know for my tripSupports transportation options for personal lifestyle choicesAvailable whenever and however I wanted

– Transportation network is managed for optimal performance– Technology-enabled performance measures support outcome-

based investment decisions about:InfrastructureMaintenanceOperational performance

– Seamless collection and dissemination about transportation

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Implications for the ITS Program (2)

Real Time Travel Data• All Roads• All Modes• All the Times

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Implications for the ITS Program (4)

• Imagine:– Making investment decisions based

on performance

– Making network management decisions based on performance

– Making trip choice decisions based on performance

• It is only possible with complete, ubiquitous, real-time information

Graphic: Courtesy of GoCalifornia - Caltrans

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Implications for the ITS Program (5)

• Safety-conscious vehicles for all• Imagine all vehicles “wrapped” in information

– Situationally aware– Autonomous safety– Vehicle-to-vehicle– Vehicle-to-infrastructure– Communicating appropriately with the driver

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Implications for the ITS Program (6)

• Reconceive public and private roles and responsibilities to accelerate ITS use– Explore opportunities to monetize assets for operations and ITS– Explore new ways to meet public sector information needs via

private sector– Create market pull (demand) by:

Linking up vendors with public sector needs Making it easier for them to reach and understand their customer

base in a cost-effective way Commercial data-enabled services for transportation (private) Technology-based vehicle safety

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Implications for the ITS Program (7)

• Establish ITS and environmental research agendas– Research how ITS technologies can contribute to reducing the

negative environmental impacts of transportation– Leverage research to accelerate ITS use– Leverage customer interest and public policy imperatives

• Establish a “Next Generation ITS” scanning and research strategy– Scanning for cutting-edge technology– Operational testing and evaluation

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• Better coordination with international ITS research and the international ITS agenda

• Raise the profile of technology in transportation

Implications for the ITS Program (8)

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Thoughts/Discussion

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• Re-Vision Federal role in:– Architecture & Standards– Professional Capacity Building– Program Assessment– Deployment Tracking

Implications for the ITS Program (9)

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Thoughts/Discussion