Marketing on a DimeIt’s everybody’s business

Marketing From the “outside in”Traditional Advertising including:Print, Radio, TV, Billboards, SignageExpansion of Operation:Additional locations, expanding offerings,

changing locationsExpansion of Selling including: Telemarketing, direct mail, e-marketing

Marketing from the “inside out”Sell to the team before telling the world.Communicating your selling message

everywhere. monitors, phones, walls, desksEngaging your team in the sales plan. Give

them a reason to sell. Ask for referrals often, personal, tag on

email, surveys.Create a selling culture

Marketing is Simply:Developing and sustaining customer

relationships.Continually communicate your value to the

customer.Indentifying and satisfying your customers

needs and wants.Ask yourself if the owner sold tomorrow

would you be relevant?

Keys to Successful Marketing:Know Your Customer, profile, contact, touch

frequency.Are you delivering what the customer really

wants from you.Selling your company often will lower your

risk of losing a long term relationship.

Four key marketing Strategies:Developing Your BrandCreate a Sales and Marketing Strategy.Develop and maintain Customer Profiles.Create a Prospect Development Plan.

Developing Your BrandDetermine who you are a what you stand for.Develop a Logo and tag line to communicate

your message.Determine what separates you from the

competition.Employee Engagement is key to

communicating the message.

Communicating Your BrandCommunicate your brand on company

vehicles.Communicate your brand on emails, letters,

phone, any communication device.Communicate your brand on uniforms.Communicate your brand on business cardsCommunicate your brand though employee

performance.Create an elevator speech to sell your

company.

Create a sales strategyEvaluate monthly sales history and

categorize.Plan & Implement a sales strategy.Create a sales culture.Measure progress regularly.Take corrective action quickly.Communicate progress to team members.

Customer ProfilesWho is your perfect customer?How often do you sell them?Who is the buyer and who influences them.What do they really want from you?How often do they want it?You should be the first at the negotiating

table.

Create a Prospect Development planIdentify your prospects.Determine where they are from.Are you competitive in the market.Begin the relationship by bringing value.Develop trust by referring others to them.

Practice Drip MarketingSlow and steady wins the race.Sell continually and you’ll eventually win.Provide value whenever possible.Help them be more profitable.