7 P’s of Hospital Services

PRODUCT

Types of services

Line services

Supportive services

Auxiliary services

Product

Line services:

1. Emergency services

2. Out-patient department (OPD)

3. In-patient services

5. Operation theaters (OT)

Product

• Supportive services:

1. Official laundry

2. Hospital medication

3. Blood bank

4. Pathology

5. Radiology

Product

• Auxiliary services:

1. Temple & mediitation

2. 24 hr chemist

3. Security arrangement

4. SEWA

Price

Differential pricing strategy

Externally Internally

Place

• Avoid inconveniences

• Adequate transport & communication facilities

• Avoid congestion & atmospheric pollution

Promotion

Promotion techniques

Personal

Impersonal

PromotionPersonal promotion i.e. word of mouth

Promotion

• Impersonal promotion:1. Press release

2. Bill boards

Promotion

Promotion3. In-film placement

Promotion

4. Check-ups through campaign

People

Process Two different type of process for:

Outpatient.

Inpatient

Outpatient

Meeting doctor at appointed time

Simple medication

Diagnosis

Treatment.

Inpatient.

The intensive consumptionphase

Registration.

The arrival of patient.

Joining phase

Diagnosis.

Information about futureaction

Treatment.

Detachment phaseDischarge of patient&payment

Physical EvidencePhysical evidence is the environment in which the service is delivered with physical or tangible commodities and where the hospital and the customer interacts.

Hospital Counter

Common Ward

Single Room

Emergency Room

Common Room

Dress Code

Certificates and Awards