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REGION OVERVIEW-ITALY _____________________________________________________ 1

ITALY-REGIONAL MAP _________________________________________________________ 3

REGION OVERVIEW-TUSCANY __________________________________________________ 4

BRAND SUMMARY _____________________________________________________________ 5

IMAGES _______________________________________________________________________ 6

ADDITIONAL RESOURCES _____________________________________________________ 7

VARIETAL TIER OVERVIEW _____________________________________________________ 8

VARIETAL TIER DESCRIPTION/VINTAGE CARDS

Pinot Grigio Description Sheet ______________________________________________________ 9

Pinot Grigio Vintage Card ________________________________________________________10

Chianti Description Sheet _________________________________________________________11

Chianti Vintage Card ____________________________________________________________12

Montepulciano Description Sheet ___________________________________________________13

Montepulciano Vintage Card ______________________________________________________14

Sangiovese Description Sheet _______________________________________________________15

Sangiovese Vintage Card __________________________________________________________16

MISCELLANEOUS INFORMATION ______________________________________________17

TABLE OF CONTENTS

ITALIAN WINE FACTS

• Wine has been produced in Italy for over 4,000 years.• Ancient Greeks dubbed it “Enotria” - land of wine.• Romans propagated the cult of Bacchus - establishing a flourishing wine trade thousands of years ago.• Leading producer of wine in the world, alternating with France.• Thousands of different wines are produced in Italy’s 20 regions.• Hundreds of different grape varieties.

ITALIAN WINE LAWS

Vini Varietali & Vino (formerly Vino da Tavola)• Simplest wines• Few government controls• New EU rules allow for use of following grapes with Country of Origin with/without vintage date:

• Cabernet • Merlot

• Cabernet Sauvignon • Syrah

• Cabernet Franc • Chardonnay

• Sauvignon • Wine - Red, White, Rose

IGT/IGP (Indication of Typical Geographic Origin)• Less restrictive than DOC• Some examples - Toscana (not every region has a general IGT), Maremma Toscana, Delle Venezie (inter-region Veneto /Friuli-Venezia Giulia and Trentino-Alto Adige)

DOC/DOP (Denomination of Controlled Origin)• 300 + wines from all 20 regions EEC = PDO/DOP – Protected Denomination of Origin/ Denominazione di Origine Protetta• Regulates geography, grapes, yields and in some cases – ageing

DOCG/DOP(Denomination of Controlled and Guaranteed Origin)• 74 Wines - only 15 regionsEEC =PDO/DOP – Protected Denomination of Origin/Denominazione di Origine Protetta• Most Restrictive Category.• Further guarantee of authenticity.• No wine law can guarantee quality, only producer can do that.

HOW ITALIAN WINES ARE NAMED

• Grape Variety - Lambrusco, Sangiovese, Trebbiano, etc. Usually in conjunction with an IGT or DOC• Area/Zone of Production - Barolo, Chianti, Gavi, Valpolicella, etc.• Grape Variety and Area/Zone - Brunello di Montalcino, Vernaccia di San Gimignano, Brachetto d’Acqui, etc.• Fantasy /Proprietary Names - Excelsus, Sassicaia, Summus, Tignanello, etc. Usually designated as part of an IGT or DOC

REGION OVERVIEW-ITALY

1BACK TO TABLE OF CONTENTS

BANFI WINE REGIONS

Italy produces wine in all 20 regions.

Banfi Vintners currently does business with wineries in 8 of these regions.

• Veneto• Piedmont• Emilia Romagna• Tuscany• Lazio• Abruzzo• Sicily• Umbria

REGION OVERVIEW-ITALY


MAPS

Italy Wine Regions

WINE REGION MAP 3BACK TO TABLE OF CONTENTS

Placido

TUSCANY OR TOSCANA• Tuscany takes its name from the Etruscans.• Soils were formed millions of years ago leaving rich marine sediments.• Ideal mediterranean growing climate.• Chianti is the most famous of Tuscan winesbut Brunello is the greatest.•Super Tuscans, a category (with no official status) created in the 80’s and 90’s, includes both reds and whites.• 11 DOCG’s – Brunello di Montalcino, Chianti, Chianti Classico, Vino Nobile di Montepulciano, Carmignano Rosso, Morellino di Scansano, Vernaccia di San Gimignano, Elba Aleatico Passito, Montecucco Sangiovese, Suvereto, Val di Cornia Rosso.

Important Grapes • White - Vernaccia, Malvasia, Trebbiano, Chardonnay, Pinot Grigio, Riesling, Moscadello, Sauvignon, Vermentino, Grechetto • Red - Sangiovese, Canaiolo, Mammolo, Colorino, Syrah, Cabernet, Gamay, Malvasia Nera, Montepulciano, Pinot Nero

Important Wines • White - Vernaccia di San Gimignano, Moscadello di Montalcino, Galestro • Red - Brunello, Chianti, Vino Nobile, Carmignano, Morellino di Scansano, Bolgheri Sassicaia, Rosso di Montalcino • Whites and reds - Bolgheri, Elba, Parrina, Pomino, Sant’Antimo

REGION OVERVIEW-TUSCANY


SUMMARY

Placido offers classic Italian varietals from well-respected regions. A brand rooted in nobility, Placido is a nod to the heritage and legacy of 13th century nobleman, Placido dei Placidi. Count Placido was the hero of an epic battle between two Italian provinces. For his valor, he was awarded a vast estate where winemaking soon became an important part of the culture. The passion he developed for wine and food remains the inspiration for Placido today. Placido’s collection of wines are consumer favorites, earning them a place at the table with today’s families.

THREE KEY SELLING POINTS:1. High quality wines including Chianti DOCG at competitive price points

2. Well known regions, ideally suited for these authentic Italian varietals

3. Well balanced taste profile makes Placido an ideal accompaniment to meals

ON PREMISE PRIORITIES:• House and tier 1 pours, Italian accounts, National accounts• Pinot Grigio, Sangiovese and Montepulciano under screwcap closure

BRAND SUMMARY


VARIETAL TIER

Pinot GrigioChiantiMontepulcianoSangiovese

IMAGES


Nobleman Count Placido

Tuscan vineyards

Tuscan vineyards

SEE FLOW FOR BROCHURES.

ADDITIONAL RESOURCES


https://banfivintners.sharepoint.com/MK/rftt/Placido/Novas/Forms/AllItems.aspx

FEATURES

• Focused portfolio of authentic Italian varietals

• Top-selling Italian consumer favorites Pinot Grigio and Chianti

• A classic, traditional package and well balanced wine style

BENEFITS

• Builds credibility with trade, enforces expertise

• Provides quality with a strong value ratio to fulfill consumer need

• Makes Placido a perfect on-premise option

OVERVIEW


TASTING NOTES

Pinot Grigio: Offering fresh citrus aromas, this Pinot Grigio shows a full, lively palate with notes of juicy, ripe pear.

Chianti: A true Tuscan, charming with hints of violet on the nose and dry, harmonious black fruit flavors.

Montepulciano: From the hills of Abruzzo, this delightful red has hints of cherry and spice on the nose and velvety flavors of cherries, licorice and coffee.

Sangiovese: Sangiovese from southern Italy; smooth, medium-bodied red with aromas of cherry and violets and a gentle spice that lingers.

SUMMARY

Placido wines offer consumers delicious, classic Italian varietals at an incredible value. Available in 750ml and 1.5L formats.

V A R I E T A L T I E R

Information may change vintage to vintage.


P I N OT G R I G I O D E S C R I P T I O N S H E E T


Pinot Grigio Production Area: Grown in the most recognized Italian regions for this variety: Veneto–Tuscany–Sicily. Grape Variety: 100% Pinot Grigio. Description: Pale-straw with fresh and fruity aromas of pears as well as citrus and grapefruit. Full, fresh and lively, with notes of ripe pear on the finish.

Rich in tradition and rooted in nobility, Placido is a nod to the heritage and legacy of Count Placido. A 13th century Tuscan nobleman, Placido dei Placidi was the hero of the epic “Battle of Montaperti” between Florence and Siena. For his valor, he was awarded a vast estate where winemaking soon became an important part of the culture. The passion he developed for wine and food remains the inspiration for Placido today.

Traditional white-wine vinification. Alcoholic fermentation in temperature-controlled stainless steel for 12 to 14 days to extract optimal flavor and preserve varietal character.

Placido Pinot Grigio is a delightful aperitif, and is perfect for a range of foods including appetizers, seafood, and grilled poultry and pork.

UPC Placido Pinot Grigio 750ml 0 80516-05714 9 UPC Placido Pinot Grigio 1.5L 0 80516-05712 5

P R E M I U M



P I N OT G R I G I O V I N TA G E C A R D


PLACIDOPinot Grigio____________________

Area of Production:Grown in the most recognized Italian regions for this variety: Veneto–Tuscany–Sicily, Italy.

Soil:Alluvial and well-drained.

Grape Variety:100% Pinot Grigio.

Production Technique:Traditional white-wine vinification. Alcoholic fermentation in temperature-controlled stainless steel for 12 to 14 days to extract optimal flavor and preserve varietal character.

Characteristics:Color: Pale-straw.Bouquet: Fresh and fruity aromas of pears as well as citrus and grapefruit.Taste: Full, fresh and lively, with notes of ripe pear on the finish.Alcohol Content: 12.6%.Total Acidity: 5.7 g/l.

Placido Pinot Grigio is a delightful aperitif, and is perfect for a range of foods including appetizers, fresh salads, seafood, and grilled poultry.



C H I A N T I D E S C R I P T I O N S H E E T


ChiantiDOCG Production Area: Historic Tuscan hills of the delimited Chianti D.O.C.G. zone. Grape Varieties: Predominantly Sangiovese with small amounts of Cabernet Sauvignon and Canaiolo Nero. Description: Ruby red with an intense aroma that hints of violets. Dry and well balanced with black-fruit flavors followed by a long finish.


Maceration with the skins lasts for 8-12 days during primary fermentation. The grapes are pressed and a second fermentation takes place. The wine undergoes a malolactic fermentation and is then aged in temperature-controlled stainless-steel for five to six months before bottling.

Placido Chianti is the perfect accompaniment to meats and hearty pastas.

UPC Placido Chianti 750ml 0 80516-05512 1 UPC Placido Chianti 1.5L 0 80516-05514 5

P R E M I U M



C H I A N T I V I N TA G E C A R D

PLACIDO ChiantiDOCG____________________

Area of Production:Historic Tuscan hills of the delimited Chianti D.O.C.G. zone.

Soil:Varies from well drained, calcareous to moist clay.

Grape Varieties:Predominantly Sangiovese with small amounts of Cabernet Sauvignon and Canaiolo Nero.

Production Technique:Maceration with the skins lasts for 8-12 days during primary fermentation. The grapes are pressed and a second fermen-tation takes place. The wine undergoes a malolactic fermen-tation and is then aged in temperature-controlled stainless-steel for five to six months before bottling.

Characteristics:Color: Ruby red.Bouquet: Intense aroma that hints of violets.Taste: Dry and well balanced with black-fruit flavors followed by a long finish.Alcohol Content: 12.9%.Total Acidity: 4.6 g/l.

Excellent with meats, pastas and spicy foods.




M O N T E P U LC I A N O D E S C R I P T I O N S H E E T


Montepulciano d’AbruzzoDOC Production Area: The verdant hills of Abruzzo. Grape Variety: 100% Montepulciano d’Abruzzo. Description: Deep ruby red. Complex aromas with hints of cherry and spice. Rich, medium bodied with hints of dried fruit, licorice, and coffee. Sweet tannins add a long finish.


Traditionally vinified with 10 days maceration. Alcoholic fermentation in stainless steel at controlled temperatures, followed by 4 months of aging in French oak before bottling.

Placido Montepulciano d’Abruzzo is an ideal accompaniment to pasta, fried fish, meats, cheeses and spicier foods.

UPC Placido Montepulciano 750ml 0 80516-05064 5 UPC Placido Montepulciano 1.5L 0 80516-05342 4

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M O N T E P U LC I A N O V I N TA G E C A R D

PLACIDOMontepulciano d’Abruzzo

DOC____________________

Area of Production:The verdant hills of Abruzzo.

Soil:Calcareous and well-drained.

Grape Variety:100% Montepulciano d’Abruzzo.

Production Technique:Traditionally vinified with 10 days maceration. Alcoholic fermentation in stainless steel at controlled temperatures, followed by 4 months of aging in French oak before bottling.

Characteristics:Color: Deep ruby red.Bouquet: Complex aromas with hints of cherry and spice.Taste: Rich, medium bodied with hint of dried fruit, licorice, and coffee. Sweet tannins add a long finish.Alcohol Content: 13.3%.Total Acidity: 4.8 g/l.

Placido Montepulciano d’Abruzzo is an ideal accompaniment to pasta, fried fish, meats, cheeses and spicier foods.




S A N G I O V E S E D E S C R I P T I O N S H E E T


Sangiovese Production Area: Vineyards from the most traditional region for this variety, Tuscany, Italy. Grape Variety: 100% Sangiovese. Description: Red-mauve, with fresh aromas of spicy cherry and violets. Soft and medium bodied with a lingering fruity finish.


Traditionally vinified at controlled temperatures to preserve varietal character. After fermentation the wine undergoes malolactic fermentation and is then refined in stainless steel before bottling.

Placido Sangiovese is perfect for the entire meal; excellent with roasted meats, and aged cheeses.

UPC Placido Sangiovese 750ml 0 80516-05074 4 UPC Placido Sangiovese 1.5L 0 80516-05412 4

P R E M I U M



S A N G I O V E S E V I N TA G E C A R D

PLACIDOSangiovese ____________________

Area of Production:Vineyards from the most traditional region for this variety: Tuscany, Italy.

Soil:Clay, calcareous.

Grape Variety:100% Sangiovese.

Production Technique:Traditionally vinified at controlled temperatures to preserve varietal character. After fermentation the wine undergoes malolactic fermentation and is then refined in stainless steel before bottling.

Characteristics:Color: Red-mauve.Bouquet: Fresh aromas of spicy cherry and violets.Taste: Soft and medium bodied with a lingering fruity finish.Alcohol Content: 12.8%.Total Acidity: 4.8 g/l.

Placido Sangiovese is perfect for the entire meal; excellent with roast meat, and aged cheeses



M I S C E L L A N E O U S I N F O R M A T I O N

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