italian food for life board – mirror group roma, 17 febbraio 2010
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ITALIAN FOOD FOR LIFE BOARD – MIRROR GROUP ROMA, 17 FEBBRAIO 2010. DANIELE ROSSI CHAIRMAN ITALIAN FOOD FOR LIFE. History of ETP Food for Life. First ideas for an agri-food ETP discussed, October 2004, consultation ETP Food for Life launched July 2005 on basis of Vision Paper - PowerPoint PPT PresentationTRANSCRIPT
ITALIAN FOOD FOR LIFE
BOARD – MIRROR GROUP
ROMA, 17 FEBBRAIO 2010
DANIELE ROSSI CHAIRMAN ITALIAN FOOD FOR LIFE
History of ETP Food for Life
• First ideas for an agri-food ETP discussed, October 2004, consultation
• ETP Food for Life launched July 2005 on basis of Vision Paper
• Board, Operational Committee and Working Groups formed with good representation of all stakeholders across Europe, December 2005
• Stakeholders’ Strategic Research Agenda, February 2006• Recognition by the EU of the ETP’s programme on the basis of:
financial support through a FP6 Specific Support Action (SSA) the inclusion of SSRA-based priorities in calls 1 and 2 of the
FP7 KBBE theme
• National, regional and web consultations
• Strategic Research Agenda published, September 2007,
• Implementation Plan, June 2008. Published, October 2008.
Source: “Food for Life” SRA 2007-2020ROMA, 17 FEBBRAIO 2010
-
FoodQuality &
Manu-facturing
Food &Health
Food Safety
Sustainable
Food Production
Food &Consumer
Communication,Training &
Technology Transfer
Food Chain Management
Ensuring that the healthy choice is the easy choice for consumers
Delivering a healthier diet
Delivering quality food products
Assuring safe foods that consumers can trust
Achieving sustainable food production
Managing the food chain
Core Challenges addressed in the Strategic Research Agenda (SRA)
Source Food for LifeROMA, 17 FEBBRAIO 2010
• The SRA outlined three key research thrusts to ensure that European resources are effectively targeted to boost competitiveness of the sector.
• The aim of the IAP is to turn the proposals made in the Strategic Research Agenda into focused, multi-disciplinary and collaborative activities.
From the Strategic Research Agenda (SRA) to the Implementation Action Plan (IAP)
Source Food for LifeROMA, 17 FEBBRAIO 2010
Board of ETP Food for Life
MS Mirror Group
CIAA Research/Science group
Coordination Committee incl. Horizontal Activities
Research & Innovation
KT 1Food, Health, Well-being and Longevity
KT 2Consumertrust inthe food chain
KT 3Sustainable& Ethical production
Outreach
SME Task Force
PPP Task Force
Stakeholders
Cooperation
National Platforms
ERANetsetc.
CTTT Activities
Lead Market Task Force
International Activities Task Force
ROMA, 17 FEBBRAIO 2010
Key Thrusts
New products,
processes and tools that….....
Build consumer trust in the food chain
Improve health, well-being and longevity
Sustainable andethical production
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
Key Thrust 1: Improve health, wellbeing & longevity
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
Scope :
Describe research requirements in key areas of consumer, nutrition and food sciences, to improve health, wellbeing and longevity
Main Challenges :
• optimal development, wellness and ageing,• intestinal health and immune functions, and• weight management and obesity.
Key challenge : to deliver a healthier diet by developing new, high quality food products.
Expected RESULT: Add years to Life!
IAP - Key Thrust 1: Improving health, wellbeing and longevity
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
Key Thrust 2: Build consumer trust in the food chain
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
Main challenges:
• Emergence of new and under-recognised biological hazards• Research on low-level chemical contaminants in the food chain• Immature tools for risk-benefit studies• Consumers tend to be suspicious of new products and processes
thus impeding introduction of novel quality, health and safety driven solutions
• Insufficiently-developed interfaces between natural science disciplines and economic and social sciences,
• Lack of transparency in prioritising research
IAP - Key Thrust 2: Build consumer trust in the food chain
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
Scope : • To understand consumer food choice behaviour • To stimulate the consumers’ selection of foods in order to arrive at a
healthy diet (‘to make the healthy choice the easy choice’)• To create trust and confidence in the food production chain
What needs to be done? • Development of innovative measurement tools for data analyses and
for predicting emerging hazards.• Drafting international standards and commonly-agreed criteria for
analytical methods. • Developement of technologies for the rational (cost-competitive)
control of food risks via new solutions for process logistics and packaging
• Increase public participation on food safety governance.
Expected RESULT: Increased trust in the food and drink Industry
IAP - Key Thrust 2: Build consumer trust in the food chain
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
Key Thrust 3: Sustainable & ethical production
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
IAP - Key Thrust 3: Sustainable & ethical production
Main Challenges :
• Analysis of sustainability of food products (lack of scienced-based methodology)
• Food system efficiency and effectiveness: improvement potentials for technical and managerial solutions in each step of the food chain
• Scope :
• To identify, promote and provide support for the implementation of sustainable food production systems.
• Develop synergetic solutions between environmental protection, social fairness and economic growth.
• Serve consumer needs for sustainable and affordable food.
Expected RESULT:
Reduced use of resources, increased efficiency and better governance
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
Development of the Implementation Plan:
• Stimulation of formation of ERA Nets on – Food, Health, Wellbeing & Longevity,– Sustainable Food Production/Food Chain Management,– Food-you-can-trust (extension of SAFEFoodERA).
• Development of a potential Lead Market (food and health)• Stimulating the creation of public-private partnerships
and specific Eureka themes• Identifying “funding opportunities” (COST, European Institute of
Technology, European Investment Bank, Venture Capital, etc…)• Improving communication training and technology transfer • Creating a favourable business environment (improved regulation,
standards, IPR, etc.) to gain full commercial benefits of innovations
Next Steps
Source Food for Life SRAROMA, 17 FEBBRAIO 2010
• Drive European competitiveness based on the F&D sector sheer size and the transition foreseen to high value added product portfolio (incl. services)
• Boost research performance • Prevent research fragmentation• Sustain career-development in food R&D in Europe• Promote entrepreneurial activity• Greater involvement of SMEs• increased R&D expenditure, substantial European funding is
essential!• Develop ERA – NET topics, JTI, KTI, Manufuture, FP8
The « ETP Food for Life » will
Source Food for LifeROMA, 17 FEBBRAIO 2010
Norvegia
Svezia
Finlandia
UK
Islanda
Irlanda
Turchia
Russia
Svizzera
Estonia
Lettonia
Danimarca
Israele
Libano
FOOF FOR LIFE NATIONAL PLATFORMS
ROMA, 17 FEBBRAIO 2010
THE STATE OF THE ART
on January 2010 NTPs ESTABLISHEDNTPs ESTABLISHED 74%74%
VISION DOCUMENT VISION DOCUMENT 59%59%
STRATEGIC RESEARCH AGENDASTRATEGIC RESEARCH AGENDA 44%44%
IMPLEMENTATION PLAN (IP)IMPLEMENTATION PLAN (IP) 24%24%
DICUSSION ON ETP IPDICUSSION ON ETP IP 41%41%
ORGANISATIONAL STRUCTUREORGANISATIONAL STRUCTURE 74%74%
NATIONAL PUBLIC FUND FOR NATIONAL PUBLIC FUND FOR FOOD RESEARCH FOOD RESEARCH
97%97%
NATIONAL PUBLIC FUNDS FOR NATIONAL PUBLIC FUNDS FOR NTPsNTPs
41%41%
APPOINTMENT OF APPOINTMENT OF REPRESENTATIVES IN THE REPRESENTATIVES IN THE MIRROR GROUPMIRROR GROUP
65%65%
ROMA, 17 FEBBRAIO 2010
CHAIRMANSHIP: FOOD INDUSTRY
CO- CHAIRMANSHIP: RESEARCH
More than 300 stakeholders involved!
SOCIETY:FARMERS’ REPRESENTATIVESRETAILERSCONSUMER ORGANISATIONS
+ REGULATORY BODIES POLICYMAKERS IN THE MIRROR GROUP
+ 8 industrial coordinators
BARILLAFERREROGRANAROLOILLYCAFFE’INALCA CREMONINISAPLO PERONIPROGETTO EUROPATECNOALIMENTI
BRINGS TOGETHER NATIONAL
KEY STAKEHOLDER
S OF THE AGRO-FOOD
SECTOR
ROMA, 17 FEBBRAIO 2010
THE KEY DATES July 5th 2006: Launch of the national Technology Platform “Italian Food for Life”
(Rome).
November 27th 2006: Final presentation of the Vision – Strategic Research Agenda of the national Technology Platform “Italian Food for Life” (Bologna).
April 14th 2007: 1st meeting of the “Food for Life” national Technology Platforms (Rome).
July 20th 2007: 1st meeting of the Board of the Italian Technology Platform (Rome).
September 14th 2007: 2nd meeting of the “Food for Life” national Technology Platforms (Brussels).
February 27th 2008: Final approval of the ITP Implementation Plan by the Board (Rome).
May 8th 2008: Final presentation of the ITP Implementation Plan (Cibus Parma).
December 2009: Industria 2015 Made in Italy call deadline
February 17th 2010: Board / Mirror Group on key - thrusts
Source: ITP2008 ROMA, 17 FEBBRAIO 2010
stimulate research and technological innovation in the agro-food sector at a national level.
strengthen the scientific and technological basis of our food and drink Industry.
encourage the development and international competition, especially to help SMEs.
increase and support private and public investments in research.
The « ITP Food for Life » will
BRUSSELS, 10 DECEMBER 2009
IPOTESI DI STRUTTURA FEBBRAIO 2010
CHAIRMAN
DANIELE ROSSI (FEDERALIMENTARE)
CO –CHAIRMEN CARLO CANNELLA (INRAN) ACHILLE FRANCHINI (UNIBO)
LUIGI ROSSI (ENEA)
KEY – THRUST 1 Food, Health,
Well-being and
Longevity
LEADER: CARLO CANNELLA (INRAN/LA SAPIENZA)
CO – LEADERS:
ANDREA BORSARI (GRANAROLO) ROBERTO NARDI
(UNILEVER)
KEY – THRUST 2 Consumer
trust in the
food chain
LEADER: ROBERTO FANFANI
(UNIVERSITA’ DI BOLOGNA)
CO – LEADERS:
MAURO FONTANA (FERRERO)
ROBERTO CIATI (BARILLA)
KEY – THRUST 3 Sustainable
& Ethical
Production
LEADER: MASSIMO
IANNETTA (ENEA)
CO-LEADERS: GIORGIO ZASIO
(SAPLO – PERONI) GIOVANNI
SORLINI (INALCA)
BOARD (food industry leaders, rtd centres, retail, consumers, farmers, organics, consultants)
MI RROR
GROUP
COMMUNICATION TRAINING & TECHNOLOGY TRANSFER LEADER: ETHEL DE PAOLI (TECNOALIMENTI) CO – LEADER: MICHELE CONTEL (NEXEN)
(TECNOALIMENYI, AGRICONSULTING,
STAKEHOLDERS FOOD INDUSTRY, ACADEMIA, REPRESENTATIVE BODIES (AGRICOLTURE, RETAIL,
CONSUMERS)
THANKS FOR YOUR KIND ATTENTION!