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“See it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet

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Page 1: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

“See it, Feel it, Smell it, Touch it, Hear it: How to bring  your shows to life!”

Steve Peet

Page 2: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

What is the main reason why  companies and/or individuals  choose to invest in amusement 

attractions?

Page 3: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

PROFIT

Page 4: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

What are the four main  elements of a successful and 

profitable amusement  attraction?

Tip: They all start with the letter      ‘P’

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Product

Page 6: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

Promotion

Page 7: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

People

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Processes

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Our Profit Providers and their  assessment tools

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How will they rate?What they see              What they hearWhat they feelWhat they tasteWhat they smell

Page 12: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

Why is this important and  how powerful can sense 

appeal really be towards  achieving better profits?

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The Power of Sight

One large retail chain reported a 55 percent increase 

in sales just by installing a LED Light display over its  end caps of their product display areas

Mike Grimes, the president of GH Home Furnishings 

in Charlestown, MO found when he put a new façade  on his building the sales increased 28 % and when he  did a remodel in the bedding area of his store (new 

carpet, new walls, banners) the sales in that area  increased 45%. 

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The Power of Sound

Sound is massively powerful. Research shows that it 

affects people both psychologically and  physiologically. It can change feelings, moods and 

brand relationships; it can also instigate (or  terminate) behaviour and actions, including  purchasing decisions. One study found that sound 

(specifically low‐tempo music in a grocery store)  increased sales by 38%. Another found that classical 

music caused shoppers to buy more expensive wines.

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The Power of Touch

A study in the UK analysing attitudes towards online 

grocery shopping discovered that 55% of those  surveyed nominated the ability to touch and hold the 

product as a key priority before they purchase and a  reason why they would be less inclined to buy online

Consider the reasons for success of an Apple store.  

The people at Apple know that comfort, weight and  the overall feel of a device is important and they make 

it very easy to handle and for their customers to get to  use the display models

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The Power of Taste

A Five Star restaurant has replaced their "tea box" 

with a high quality loose leaf tea line, serving diners  with a broad line of uniquely flavoured specialty tea.  During the time the new line has been offered, pots of 

tea sold has increased 600% over the old tea line and  profits have increased even more because of the 

higher price per cup. 

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The Power of Smell

Emack

& Bolio’s

had been suffering floundering sales 

at its hard to find ice cream parlour in the basement  of the Hard Rock Hotel in Orlando. After exhausting a 

number of strategies to increase sales, the company  decided to install a diffusion system that emanated  the aroma of waffle cones. The installation of its 

“aroma billboard”

led to a 50 percent increase in sales.

A trial in a USA casino showed gambling revenue 

increased 48% with the introduction of a pleasant  scent in the test area.

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Connecting Sense appeal with  Profit at an Amusement Attraction

Consideration of our guests sensory  experience is an important part of each of 

the profit contribution areas.The business must carefully consider what 

is the desired overall guest experience in  each of the following areas and ensure that 

those areas all work strategically and  cohesively together.

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Product1/Design2/Atmosphere

Mix of Attractions

Position

Price

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Promotion3/Delivery of the promise

Sales & Marketing

Advertising

Sales distribution network

Media exposure

Corporate Partners

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People4/Board5/Management6/Staff7/Guests

Suppliers

Business networks

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Processes8/General Operating systems

Guest friendly terms

Cost effective systems

Legal compliance

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1/ Product Design

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Design ConsiderationsDo all areas of the attraction visit 

intertwine to provide an overall  pleasant experience where there is a 

logical continuity of a theme, story or  journey?

Does the design provide ongoing  heightened sensory experiences in 

every area?

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2/ Product AtmosphereTarget

To create an environment  where the guests 

experience an immersion  into a unique and enjoyable 

atmosphere that appeals to  all of their senses. 

We want them to experience  a visit that they will 

consider remarkable.

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AtmosphereWhat They See

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What they hear

AtmosphereWhat they hear

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What they FeelAtmosphereWhat they Feel

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What they smellAtmosphereWhat they smell

Page 39: it, Feel Smell it, Touch it, Hear it: How to bring your …€œSee it, Feel it, Smell it, Touch it, Hear it: How to bring your shows to life!” Steve Peet What is the main reason

Add the smell to 

enhance the 

immersion

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What they tasteAtmosphereWhat they taste

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3/Promotion‐ Deliver on the promise

Examples of mission statements

The happiest place on earth

To entertain, amaze and educate, creating memories 

that last a lifetime.

Your one day holiday

Best day of your life

Best magic/stunt/comedy/musical show in the world

Tallest/Fastest/Longest/Wildest ride on earth

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4/ The Board

Endorse the mission statements and core values 

Set the standard and expectations for the guest 

experience as well as the short, medium & long term  expectations for overall business performance

Can implement various monitoring methods to 

ensure that their expectationsare being met

Approve the budgets to 

ensure standards are able to be maintained

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5/ The Management

Have the responsibility to ensure that the Board’s 

expectations for what the guests experience at the  attraction are being achieved by implementing and 

overseeing aligned policies and procedures 

Ensure that these policies and procedures are being 

carried out by the staff        through the provision of  appropriate staff training and constant mission statement reinforcement

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6/ The Staff

Understand that they are the face of the business and 

the importance of their role to provide memorable  and remarkable experiences for the guests

Know how to use the environment that surrounds 

them to enhance a totally immersive guest experience 

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When they put on their uniform/costume  each day do they think;

I really don’t know why they make me wear these 

clothes but it’s a job and it helps pay the bills : (Or

I’m looking forward to working with my friends in 

this great environment and doing my bit so our  visitors have a great day : )

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7/ The Guests

Our target is to make them feel that they have arrived 

into a unique environment where they and their  friends and families will have an enjoyable  day and 

experience a heightened positive awareness of all of  their senses throughout their visit.

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8/ Processes

What are the methods used to maintain the 

atmosphere and to deliver on the promise at all  trading levels

Will the guests consider that cost control procedures 

have compromised their overall experience

Are the queue levels acceptable and are the guests 

entertained where there are queues

Are the staff levels maintained at an optimum for all 

trading levels

Do the processes substitute delivery of the promise

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X box, Playstation, Nintendo, Wii

etc

Shopping Centres

Casinos

3D TV, Giant Screens, View on Demand, Pay TV

Fast Food Outlets, Themed Restaurants

Y Generation, internet & social networking

Why is a multi Sensory experience at an Amusement Attraction so important?

Consider the competition of the modern era

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Amusement Attractions can deliver the ultimate multisensory

experience

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1.

Magic Kingdom at Walt Disney World (17,233,000 visitors)

2.

Disneyland Park (15,900,000 visitors)

3.

Tokyo Disneyland (13,646,000 visitors)

4.

Disneyland Paris (12,740,000 visitors)

5.

Tokyo DisneySea

(12,004,000 visitors)

6.

Epcot at Walt Disney World (10,990,000 visitors)

7. Disney's Hollywood Studios at Walt Disney World 

(9,700,000 visitors)

8.

Disney's Animal Kingdom at Walt Disney World 

(9,590,000 visitors)

9.

Universal Studios Japan (8,000,000 visitors)

10.

Everland

(6,169,000 visitors)

11.

Disney's California Adventure (6,050,000 visitors)

12.

SeaWorld

Florida (5,800,000 visitors)

13.

Universal Studios Orlando

(5,400,000 visitors)

14.

Ocean Park Hong Kong (4,800,000 visitors)

15. Nagashima

Spa Land (4,700,000 visitors)

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How to achieve and retain the best  multi sensory experience?

Never be satisfied with the status quo. What can you 

do today that can be better than yesterday?

All levels of the business must constantly look for any 

way to enhance the guests’

sensory experiences and  support each other to implement improvements

Take time out to be a customer at your own attraction 

and experience that with your family and friends.  Listen to what they like and dislike.

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Campaign evaluation See it, Hear it, Say it,MACEDONIA

Hear It Is!

ANIMALS ALL AROUND KINDERGARTEN · 2017-08-25 · see, smell, taste, touch, hear. Q: How do animals see, smell, taste, touch, hear? Direction: When we go to DC, think about how the

Neighborhood Watch Handbook Hear It See It Report Itgibbsborotownhall.com/files/neighborhoodwatchhandbook.pdf · Neighborhood Watch Handbook Hear It – See It – Report It Neighborhood

Campaign evaluation see it, hear it, say it macedonia_2009

F. A. B. Z. eature The product itself (F) They can feel it They see it They can hear it They can smell it They can taste it

"Smell, Eat,Touch, See and Hear your way through Literacy“

Student Comprehension Book · Student Comprehension Book. ... smell, hear, touch, and feel. Activity: After Papa’s death, ... show what it looks like based upon the description

cmsamerican.comcmsamerican.com/wp-content/uploads/2012/02/Social-St…  · Web viewHave children draw a line to match that word to a body part. See Smell. Smell. hear. taste. touch

Menu d’activités éducatives suggérées par le Ministère  · Web viewIf you don’t know the word in English, draw it! See. Hear. Smell. Touch. Anglais, langue seconde. Nature

D ubrovnik. CONTENTS Introduction Sight Taste Smell Touch Hear

TOWER - imtrinity.org 2016 TOWER.docx  · Web viewWe hear it in the beautiful music of the choir and the children’s singing. We smell it in the cinnamon roll sales that will begin

Five Senses...Label the five senses. Touch Smell Hear Taste See Five Senses Name:

What images do I see, hear, feel, taste, and smell? - · PDF fileWhat images do I see, hear, feel, taste, and smell? Sensory Images Page: 1 . Unit of Study: ... • How did your sensory

Can you hear it

Smell (Olfaction). Smell is a chemical sense. You inhale something of whatever of whoever it is you smell. You smell something when molecules of a substance

Smell It Like It Is: Addressing Halitosis

see it… hear it… love

What is an Atom Atoms are the building blocks that make everything we see, touch, eat, hear or smell (humans, chairs, pencils, apples, ect) It made

The Poop Scoop - Amazon S3...No, your poop doesn’t {& shouldn’t} smell like roses. That being said, it shouldn’t necessarily smell foul either. It should just smell like poop!

Sensory RE See Hear Taste Touch Smell Feel Think Lat Blaylock

Blueprinting - s3. · PDF fileHaving strong convictions ... smell it, and hear it so you can get all your senses involved in helping ... spiritual fulfillment, sense of accomplishment,

Intro to agile - hear it, see it, feel it

Suggested levels for Guided Reading, DRA, Lexile, in … · you see, hear, smell, feel, and taste? Make a chart like this one. Think and Share See At the Pond Hear Smell Feel Taste

Weekly writing challenge · beach. Close your eyes and think about what you can see, hear, smell and how it makes you feel. Make a list of what you can see, hear and feel. ... beginning

What can you see, hear and smell? How does it make you feel? Brainstorm“wow words” or phrases to describe this picture Brainstorm“wow words” or phrases

Questions about animals and plants · Questions about animals and plants 1. Can it move? 2. Can it breathe? 3. Can it have babies? 4. Can it see, hear, feel, taste and smell? 5. Does

OBSERVATION Information we gather by using our senses (see, hear, smell, touch, taste)

Stop and Smell the Flowers - Home | Rainforest Alliance · see if they can point out circles, ... Stop and Smell the Flowers ... Drip! Drip! Drip! Just then you hear raindrops begin

What’s That Smell? - uky.educebatt2/research/What's-That-Smell-Journal.pdf · What’s That Smell? ... ordinary objects like skunks, dogs, and flowers. It is natural, then, that

Sixième Année - École Saint-Charlessaintcharles.csp.qc.ca/.../Primaire-6-2020-05-25.docx  · Web viewIf you don’t know the word in English, draw it! See. Hear. Smell. Touch

Chapter 15 Senses. SMELL NO GOOD…. TASTE NO GOOD…. Hear no evil…… See no evil…

Words Lightman - WordPress.com€¦ ·  · 2017-09-15Because the power of fiction is emotional and sensual. You want your reader to feel what you're saying, to smell it and hear

SCIENCE - Amazon S3 · Animals Have Keen Senses You have five senses. You can smell and taste, see and hear, and touch. You can smell odors with your nose. You can smell hamburgers

My book of · I hear with my ears. 7. 8 I can hear the music playing. 9. 10 I smell with my nose. 11. 12 I smell the flower. 13. 14 I taste with my tongue. 15. 16 I lick the lollipop