ism 158 business information strategy instructor: pankaj mehra teaching assistant: raghav gautam
Post on 22-Dec-2015
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ISM 158Business Information Strategy
Instructor: Pankaj MehraTeaching Assistant: Raghav Gautam
ISM 158: Overview
This class considers the role of information in business strategy. Information plays a key role in delivering business performance. We will examine how to define and measure information utility.
We look at how information impacts industries, markets and countries, and leads to technology development. We will also examine the changing role of information, therefore the changing face of IT.
We will use the framework of Information-Centric Enterprise to understand the new IT.
Overall ScheduleMARCH APRIL
M T W T F S S M T W T F S S
1 2 3 4 5 6 7 1 2 3 4
8 9 10 11 12 13 14 5 6 7 8 9 10 11
15 16 17 18 19 20 21 12 13 14 15 16 17 18
22 23 24 25 26 27 28 19 20 21 22 23 24 25
29 30 31 26 27 28 29 30
Planning 2-5 Guest Lectures
MAY JUNEM T W T F S S M T W T F S S 1 2 1 2 3 4 5 63 4 5 6 7 8 9 7 8 9 10 11 12 13
10 11 12 13 14 15 16 14 15 16 17 18 19 2017 18 19 20 21 22 23 21 22 23 24 25 26 2724 25 26 27 28 29 30 28 29 30 31
Notes Mehra Guest Final Exam
Final exam is June 8, Tuesday8 AM to 11 AMFinal exam is June 8, Tuesday8 AM to 11 AM
Project Deadlines
Instructor
• Pankaj Mehra• [email protected]• Office hours:
– (by appointment only)
• Lectures: E2 room 194
Teaching Assistant
• Raghav Gautam (to be finalized)• [email protected]
Guest Talks
• Julie Ward, Edelman Award 2009• Kim Keeton, Renowned Storage
Management researcher
• More in the works
Assessment
Value Due date
News Presentation 5% Throughout
Quizzes 10% Throughout
Discussion Participation 10% Throughout
Project Proposal 10% Thu, May 6 & Thu, May 13
Project Milestones 5%, 5%, 30% Thu, April 15, Fri, April 30, & Thu, June 3
Final Exam 25% Mon, June 8, 8-11am
PolicyAssignments are due at the start of class on the due date. Late assignments, missed presentations and quizzes will result in zero grade unless specific permission is given by instructor at least one week in advance.
News Presentation
• Each student will present one news story to the class during the quarter. – The story can be from any source, and describe an interesting recent
development in the use of information for business strategy. • The presentation should be professionally presented using powerpoint or
similar technology. – 8-10 minutes in length, – include both factual information (who is doing what and why?) and some
commentary (your opinion – is this a good idea – why?!) on the story. – All news sources that have been used should be acknowledged with specific
references on a final slide.• The student is responsible for one of (a) bringing the slides on a laptop, (b) bringing slides on a USB drive that will work on instructor’s laptop, or (c) emailing slides to the instructor the night before the presentation. • A schedule of presentations will be posted at the end of the first week, and
changes can only be made with permission of the instructor.– Email instructor to volunteer for an early slot!
Quizzes
• There will be 4 surprise quizzes over the quarter + Announced quiz on April 1.
• These will be fairly short and test knowledge of lecture material.
• Students who are absent the day of a quiz will receive a zero grade for that quiz
I will drop the lowest quiz score
Discussion Participation
Active participation in the discussions of the course material is expected and examined.
Project
• The major assignment in this class is a comprehensive project.
• The project can be completed in groups of two or three, as you select, and the company is chosen by the group.
• Plan your project group and project topic early
Solution Proposals
• You will be identify an information-centric business IT strategy scenario, and propose a solution, as the Chief Information Officer.
• Admissible proposal types1. Case study: how a business is using
information to drive their strategy OR
2. Technology trend study: how is an emerging information trend shaping IT strategy in a particular industry
Project Alternatives
• Some of you will analyze a major (at least 1000 employees) company, and quantify a particular use of information and information systems to achieve competitive advantage. Imagine you were the CIO, propose an IT solution and explain its anticipated benefits and costs.
• Some of you will conduct a detailed, data-driven study of a particular trend in growth and use of information in a particular industry, such as consumer/retail, financial services, or technology. Imagine you are the CIO of a company in that industry. Educate your executives and make strategic IT recommendations.
Final Exam
• The final examination will cover the topics from the whole quarter.
• You will not be allowed to bring notes into the exam room.
Prerequisites
• This course is for juniors and seniors• ISM 50 or permission of instructor
required• Interest in technology and business
Reading Materials (under consideration)
• Selected chapters from Harvard Business Press books– Competing on Analytics– Thinking for a Living– Execution
• Book (HP Press)– Storage, Data and
Information Systems
http://www.uk.capgemini.com/for_you_to_use/thought_leadership/the_information_opportunity_report_2008/?d=1
Reading Materials (cont.)
• Guest Lecturer reading materials– HP Transforms
Product Portfolio Management with Operations Research by Julie Ward, et al
– Automating Data Dependability by Kim Keeton
Suggested Trend Topics(TOPIC SELECTION MUST BE APPROVED BY INSTRUCTOR)
• Multi-tenancy and cloud data security
• Virtualized infrastructure management
• E-government• Beyond search• Information fabrics
• 360° view of customer
• Real-time business intelligence
• Linked Open Data for information forensics
• User interface engineering for retail portals
• Variable data printing for personalization
Suggested Case Study Areas(TOPIC SELECTION MUST BE APPROVED BY INSTRUCTOR)
Feedback Please!
• The course is for you• Don’t hesitate to ask questions, give
suggestions• As senior students, you know that you’ll
get out what you put in
The Challenges of Managing in a Network Economy
IT is a source of opportunity and advantage but also uncertainty & risk
Chasm between viewpointsBusiness executives: View IT with apprehensionTechnical executives: Business leaders lack vision
What is undeniable is the rapidity of changeIn system architecture and interfacesIn businessIn work and the workforce
The Embedding of IT
• IT now embedded in:– Definition and execution of strategy– Organization and leadership of businesses– Definitions of unique value propositions
• Every business definition is morphing before our eyes– Markets– Industries– Strategies– Firm designs
• Information is now a major economic good
Key Themes
1. Putting the “I” back in “IT”– No longer just people, process and infrastructure– Information-Centric Enterprises
2. Managing information by quality and by business value– Dimensions of IQ– Dimensions of BVI
3. How much information, and how much technology?– Taming the information explosion– Maturity model– iT vs It
Key Themes (cont.)
1. Information as an asset– Insights from data; analytics
2. Information as a liability– Governance, risk management and compliance (GRC)
3. Information aaS (as a service)– Information worth paying for– SOA and data services
4. Building information services– Understanding and delivering affordances
IT’s new jobs
• Information Architects, Enterprise Data Architects, CSOs, Compliance Officers
• Even as …– No librarians (physical libraries giving way to
electronic collections)– Failing newspapers (will there be automated
editorialization?)
IT’s old nemeses, all apply
• Technology Adoption– The time required for successful organization
learning and assimilation of rapidly changing technologies limits practical speed of change
• Build vs Buy– External industry, internal organizational, and
technological changes are increasing pressure on organizations to buy rather than to make IT applications and services
• Complexity– Proliferating information infrastructure
IT’s old nemeses
• Ability to ensure high levels of security, privacy, reliability, and availability is a core capability that determines organization’s ultimate success and survival
Assignment 1 (due April 1)
• Review Chapter 1 (The Importance of Information) from CapGemini’s The Information Opportunity report (2008)– Be ready for the quiz!
• Think about:– Do businesses view information as an asset?– Are all industry segments on board with this view?– What should a CRM system do?
Questions?
•