Ishita Das

Email: idas1991@gmail.com Ph: +918697891383/+919836093417

Career Objective:

Looking to pursue a career in a challenging and healthy work environment, where I can utilize my skills and knowledge efficiently for organizational growth.

Work Experience:

Company: Strategic Marketing Solutions and Research Centre Pvt. Ltd.

Designation: Trainee Analysis Executive Duration: Feb 2016, till present Responsibilities:

Involved in prescription research and presentation creation for clients Analyzing data, company profiling, identifying growth opportunities of a

brand for different companies

PROJECT EXPERIENCE:

Projects at ANAKEN – School of Analytics as part of Business Analytics Course

Project: Behavioral PD (Probability of Default) Modelo Objective: To decide the credit limit increase strategy, a model is to be built to rank

the riskiness of the customers (who are at least 6 months in the book with a bank) by predicting the probability of default of the customers over the next 1 year horizon.

o Methodology: After Data Exploration total population was split into development and validation sample. By running logistic regression on the development sample, the significant variables were selected. Logistic equation for the significant variables was run on the validation sample to validate the model.

o Inference: Performance metrics, KS indicates the model is efficient. Actual and predicted log odds were quite close. The model validates well and it is rank ordering on the validation sample. Thus the model can be implemented to calculate the PD for existing customers over next 1 year horizon.

o Tools used: SAS, MS Excel

Academic Project

Project: Child Labour in India: An Economic Explorationo Objective: To discuss the issue of child labour from the perspective of market

economics and to explore the relationship among the incidents of child labour and

the per capita state domestic product, income, literacy at pre reform and post reform period.

o Methodology: Performed multiple regression and chow test. The structural break is identified by defining suitable slope and intercept dummy.

o Inference: In pre-reform phase economic hypothesis failed to explain the presence of child labour. In post reform period the principle of market economics could explain the incidence of child labour. It was found instead of higher income generation more investment in education is a better panacea to combat this social vice.

o Tools Used: MS-Excel, Power Point

Project: Financial Sector Reform, Money Market Instruments: Its impact on Bank Profitability in India

o Objective: To discuss financial sector reform including banking sector, various monetary instruments and to see whether indirect instruments of monetary policy are more effective rather than direct instruments. Also investigated their impacts on bank profitability empirically.

o Methodology: Used bar diagram and linear regressiono Inference: Short term money market instruments have less impact on bank

profitability where long term instruments have more impact.o Tool Used: MS Excel

Programming Skills:

Application: SAS (Basic), R (Basic), Advanced Excel, MS Word, MS PowerPoint, Cognos Power play

Certification Course:

Pursuing a Certification Course in Business Analytics at ANAKEN, comprising of SAS, R, and Advanced Excel.

Educational Qualification:

Examination School/College Board/ University Year MarksMSc.Economics

University of Calcutta University of Calcutta 2015 61%

BSc.Economics Vidyasagar College University of Calcutta 2013 60.5%12thStd Laban Hrad Vidyapith WBCHSE 2010 80%10thStd R.K.S.M.Sister Nivedita Girls’ School WBBSE 2008 88.63%

Achievement:o Stood first in Part II from Vidyasagar College, Kolkata, 2014o Placed second in ‘Sera Bangla Sit & Draw Competition’.

Interest:

Listening to music, cooking, surfing internet, photography