isb hyd - team beirut - film fiesta

www.filmfiesta.com

INDIAN SCHOOL OF BUSINESS, HYDERABAD

Suranjana Sengupta

Ankit Sobti

Vismay Shah

Akshay Goel

TEAM BEIRUT

Sources: h+p://trak.in/tags/business/2012/08/27/comprehensive-‐indian-‐internet-‐usage-‐sta?s?cs-‐report/ h+p://www.kpcb.com/insights/2012-‐internet-‐trends

KEY TRENDS www.filmfiesta.com

Internet Usage -‐ India •  Total Internet Users – 124.7 Mn, only

10% penetra?on rate (70% in US, 38% in china)

•  Growth rate – 38% YoY versus 1% in the US, 12% in China

•  75% users are below 35 years -‐ shorter learning curves, higher propor?on of early adopters

•  39.3% users are female – increasing female internet users, with different needs and preferences

•  15-‐24 years segment is the sharpest growing segment – online ?me spent on social networking websites, youtube

TAPPING INTO INDIAN CINEMA – ASSESSING THE OPPORTUNITY

Sources: h+p://trak.in/tags/business/2012/08/27/comprehensive-‐indian-‐internet-‐usage-‐sta?s?cs-‐report/ h+p://www.kpcb.com/insights/2012-‐internet-‐trends

KEY TRENDS www.filmfiesta.com

Mobile Internet Users – acceleraAng internet usage

•  India has one of the largest mobile subscriber base – 700 million +

•  Enabling environment for mobile surfing is here:

•  Smart phones, which allow internet access are becoming cheaper every day,

•  Tablets like Akash available at Rs 3000 in retail market, Rs 1100 for students.

•  Current penetra?on rate only 4% and growing at 841% YoY!!

•  3G subscrip?ons only 40 million (5% of total user base)

•  No of page views increased to 7% from 3% last year

HUGE GROWTH POTENTIAL – AVAILABILITY OF BROADBAND, MOBILE TO THE MASSES

Entertainment website

Reach within Indian internet users

YouTube 53.7%

CBS Interac?ve 14.8%

Songs.pk 8.8%

Entertainment segment •  Unique visitor count increased from 41 Mn

to 56 Mn •  Online video has shown a growth of 37.3% •  Engagement figure – 3.4 Bn videos/month •  18.2 Bn Minutes of monthly viewing •  52% of all videos belong to the

entertainment segment •  Video adver?sing on the rise

MARKET ASSESMENT Movie Streaming Websites About USP Missing Links

Premier online theater for day of release interna?onal,

independent, and short films.

FIRST DAY FIRST SHOW. Simple user interface. Plaborm for content providers for broadcas?ng movies through the Global

Distribu?on Design Tool

No mobile app, payment in USD only, no customized recommenda?on, limited engagement, no social network aspect, database doesn't get updated frequently

On-‐demand IPTV/ internet streaming service with unlimited streaming of

Movies, TV Shows and Music Videos in over six Indian languages.

ACCESSIBLE ON A NUMBER OF DEVICES and plaborms such as Neo TV, all Samsung/LG/Vizio brand connected TVs and DVD

players, and Boxee,

Limited collec?on of indie films specially new releases. Low engagement -‐ no plaborm to share views, no social network aspect, no

recommenda?on system, payment is only in USD, flat payment plan

Internet streaming service with unlimited streaming of feature length and short

films

IT’S FREE!! Mainstream movies & indie films in Indian and foreign languages. Provides

plaborm for content publishers. Mobile aps available, tons of reviews from viewers,

integrated with G+

Limited collec?on of new releases, Limited recommenda?on system

Ad supported subscrip?on service that legally provides online Indian content to

anyone in the world.

FREEMIUM MODEL. SPECIALS: invite 3 to watch 1 movie for free. Integrated with FB

and Tweeter, Mobile aps available.

No regional content, primarily mainstream movies, limited recommenda?on, payment is

only in USD

India's Largest Movies on Demand Service from Reliance Group

NO ADS!! Large movie database in English and Indian regional languages. Integrated with Facebook and Twi+er. Differen?al

pricing plan.

No recommenda?on system. No blogs or discussion forums. Limited collec?on of indie

films.

Latest Bollywood movies and music online

Simple user interface. Large database of latest Bollywood movies. Simple user

interface. Integrated with Facebook and Twi+er. Online cancella?on

No mobile app. No recommenda?on system. No indie films. Payment is only in USD, flat

payment plan.

COMPETITOR ANALYSIS

www.filmfiesta.com

SURVEY STRATEGY www.filmfiesta.com

FOCUS GROUP

• Assessed pain points in their exis?ng online movie viewing experience

ANALYSIS • Realized that discovery of good, small-‐medium budget films was a common problem

GLOBAL SURVEY

• Survey sent out to a larger group to:

• Gauging demand for film discovery services

• The type of films they’re looking for

• Whether they were willing to pay to watch them online

SURVEY STRATEGY – ASSESS CONSUMER NEEDS

36%

47%

14%

3%

0 1-‐4 5-‐9 9+

How many movies do you watch online per month?

76%

24% Yes

No

Do you enjoy watching independent/non-commercial movies?

72%

28% Yes

No

Do you find it difficult to access these movies?

Survey Results MARKET ASSESMENT

THROUGH 116 RESPONSES WE DISCOVERED A FEW KEY UNMET NEEDS

www.filmfiesta.com

www.filmfiesta.com

India had 4 films at Cannes this year, yet,

there’s a clear dearth of awareness among the popula?on. India and the world clearly want more of the Indian cinema to come out.

Hard to discover good independent Indian cinema

photo

The experience of watching movies online is very individualis?c and no solu?on exists that replicates the

excitement of planning a day, genng together with your friends and heading to a theater.

A Social Movie Experience

photo

The Indian Film industry, commercial and independent has a very limited mobile and on-‐the-‐go presence.

Movie on the go

photo

The non-‐mainstream directors typically revert to sites like Youtube.

However, with the ?ght marke?ng budgets a lot of good content slips

into oblivion.

A platform for indie film directors to showcase their work

UNMET NEEDS

UNMET NEEDS – A SUMMARY

Market Potential (Users in Millions)

•  Market PotenAal: Constant growth of the online video segment at the current rate of 37.3% for the next 5 years.

•  Brand PotenAal: The offering is able to capture 5% of the market in the first year (2013). Share increases by 5 percentage points per year for the next 5 years.

Assumptions:

Brand Potential (Users in Thousands)

0

50

100

150

200

250

2013 2014 2015 2016 2017

91 249

510

930

1579

0

500

1000

1500

2000

2013 2014 2015 2016 2017

MARKET SIZING

HOW BIG IS THE MARKET FOR INDEPENDENT FILMS?

www.filmfiesta.com

MARKET SEGMENTATION

TARGET SEGMENT: ENTHUSIASTS AND INDIE FILM MAKERS

FILM DEMAND SIDE •  MAINSTREAM

•  38% of surveyed population; Age 29 – 35 •  Prefer watching movies only in theatres, find online

movie watching experience complicated •  Movies watched per month – 1

•  ENTHUSIASTS •  50% of surveyed population; Age 21– 35 •  Working professionals with high disposable income •  Watch movies online and in the theatre •  Find difficulty in accessing indie films •  Movies watched per month - 4

•  TEENAGERS

•  10% of surveyed population; Age 12 – 20 •  School and college going individuals; Tech Savvy;

Dependent on allowance •  Movies watched per month - 8

•  MATURE •  2% of surveyed population; Age 35+ •  Occasional online visitors; Not aware of online movie

watching options, like to watch on television •  Movies watched per month - 0

FILM SUPPLY SIDE •  MAINSTREAM FILM MAKERS

•  25% of surveyed population directing medium to big budget films

•  Tie-‐ups with large produc?on houses •  Huge marke?ng budget to promote films to

na?onal and interna?onal audience

•  INDEPENDENT FILM MAKERS •  75% of movie making populaAon •  Films are made on shoestring budget •  Limited marke?ng budget •  Most films don’t make it to theaters or have

very short run ?mes

www.filmfiesta.com

www.filmfiesta.com

New Market Disruption Strategy

TO CONQUER FIRST THE UNSERVED NEEDS AND DISRUPT THE MARKET

The survey shows there’s a big segment unserved by the incumbents. This segment also WATCHES COMMERCIAL CINEMA

UNSERVED CONSUMERS

•  We have identified a Foothold Segment with unmet needs.

•  We will attract them by solving their unmet needs through a simple and easy-to-use

product.

•  This segment also watches commercial cinema

Compe??on with huge budgets, licensing fee, cost of serving content

BARRIERS TO ENTRY

•  There are many barriers to entry in the commercial streaming industry

•  Once we build enough clout we will enter the commercial space

•  We retain our foothold segment while leveraging them as advocates to attract newer segments

MARKET ENTRY STRATEGY

www.filmfiesta.com

Portal that facilitates discovery of independent, regional and non-commercial cinema: A recommenda?on engine that maps users to exactly what they are looking for, tweakeable to the last detail. Coupled with human recommenda?ons, users can discover movies that have limited markeAng budgets and hence limited reach.

1. A PORTAL FOR INDEPENDENT FILMS

ANNOUNCING FILMFIESTA

THE KERNEL

THE FIESTA NETWORK

THE FILM ROOTS PROJECT

FILM DISCOVERY

FINGERPRINT

CREATETHEATER

DOPPLEGANGER

FILM PRODUCTIONSOCIAL NETWORK

MOBILE

FILMFIESTA: AN INTRODUCTION TO KEY FEATURES

www.filmfiesta.com

Both 90s films star Shah Rukh Khan romancing 2 gorgeous women, a second man who gives up his first love to make the woman happy, even the music is very similar. It’s possible.

Love “Dil to Pagal Hai” but hate “Kuch Kuch Hota Hai” ?

Movies are complex and a matter of individual tastes

Segrega?ng movies on just genres, actors, ?me periods ignores this individuality. INTRODUCING:

“THE FILM ROOTS PROJECT” :Each film split up across “SHOOTS” and “ROOTS”

Movie a+ributes like: Moods, Plot, Music, Genre, Language, Antude, Time Period and external a+ributes like: Awards, Basis, Censor

SHOOTS Each shoot is described by mul?ple roots: e.g. A tense and gloomy Mood, rock Music, crime Plot, serious Antude

ROOTS

Users vote on these roots, and the machine learning algorithms scan user reviews and ra?ngs to dynamically update the roots.

USER VOTING The film roots project starts with our team of professionals who carefully rate these movies on each “root”

EDITOR RATING

See Appendix for prototype

FEATURES - THE FILM ROOTS PROJECT

2. THE RECOMMENDATION ENGINE

www.filmfiesta.com

•  We believe movies are a social experience and we have designed the complete product to reproduce it

•  One-‐Click and One-‐Touch Logins with Facebook, Twiher, Google and Yahoo.

SOCIAL NETWORK FORMS THE FUNDAMENTAL UNDERLYING FIBER OF FILM FIESTA


THIS IS POWERED BY THE FILM ROOTS PROJECT

•  The Engine combines the user’s past likes, acAvity on FilmFiesta, raAng paherns of his social graph to generate

HIS MATCH WITH THE MOVIE

SOCIAL RATING

•  Dynamic Discussion Boards created at a SHOOT and ROOT level.

•  You’ll always find someone to quench your Trivia Thirst

DISCUSSION BOARDS

Public Rating

Your Match

f

BLACK FRIDAY

A superb and devastating piece of cinema that with justification can be compared favorably to Gillo Pontocorvo's classic The Battle of Algiers in its

dispassionate yet sweeping journalistic inquiry into cataclysmic social and political events.

3. THE FIESTA NETWORK

FEATURES - THE FIESTA NETWORK

FINGERPRINT

www.filmfiesta.com

•  We map it into a SIMPLE, INTERACTIVE and SHAREABLE mix, inferred from the content the user likes, watches, discusses, rates and is completely dynamic.

•  No two people will have the same Fingerprint

Each person has a unique and complex concoction of tastes, a Unique Fingerprint

DOPPLEGANGER

•  The user can find his “Dopplegangers” or people very similar in terms of preferences for SPECIFIC ROOTS, like a Gloomy Mood coupled with Rock Music.

•  The Fiesta Network iden?fies Dopplegangers from the user’s Social Graph and the Fiesta Community


Passion

Soulful

SuranjanaAttributes on which

she's similar

Marge Attributes on which

she's similar

LisaAttributes on which

she's similar

f

4. USER PERSONALIZATION

FEATURES - THE FIESTA NETWORK

www.filmfiesta.com

•  Control over showcase ?mings and content

•  Users can create playlists from their publicly available or purchased content, bundled into the price of the film

•  The Theater audience watches the same synchronized stream – Powered by Google Hangout API

•  There’s a lot of power in the hands of the Theater Owner to control the adver?sements and the interval experience – fantasAc markeAng opportunity for media houses

•  Integrates seamlessly with the

Fiesta Network and a great

opportunity for rewards and

recogniAon

The whole community is given the power to setup their own Theaters.


12:37 / 74:59

Priyanka

In the Theater

Ishita Vismay Suranjanaf f

5. CREATE A THEATER

FEATURES – CREATE A THEATER

www.filmfiesta.com

•  Both mobile and tablet applica?ons for the iOS, Windows and Android plaborms will be available at launch ?me.

•  Intui?ve UI, Fingerprint based live wallpapers

•  Control streaming playback on the dektop through the mobile app

•  Purchase and Add to Library, view Trailers and for extreme users, stream content directly on the mobile device

•  Planning and scheduling tool – for Film Fes?vals, Fiesta Theater ?mings

FILMFIESTA IS COMPLETELY MOBILE READY


Airtel 12:00 PM

Editor's Picks

6. THE MOBILE EXPERIENCE

FEATURES – MOBILE

MARKETING STRATEGY 2013 Phase I : Prelaunch and β phase-‐ Build awareness at low cost •  Basic Website •  Viral Online Preannouncement -‐ YouTube •  Social Media Marke?ng – Twi+er, Facebook

2014 Phase III : Sustained expansion •  Facebook plaborm ?e up •  Customer loyalty programs

Phase I – Prelaunch

2013 Phase II: Launch and growth stage •  Roll out mobile app, provide plaborm for publishing content to independent filmmakers • Search engine marke?ng •  Twi+er • Online and offline events • Tap into film schools to promote site as plaborm to showcase independent films to upcoming directors

MARKETING STRATEGY – ROADMAP

www.filmfiesta.com

PHASE I Pre-launch and β Phase

BUILD AWARENESS THROUGH PRE-‐ANNOUNCEMENTS

1.   Youtube Minisodes: Launch a series of minisodes to evoke interest. Announce that Something Big is Coming focused at our target segment.

2.   Soc ia l Media : P romote the pre -‐announcement minisodes campaign through Facebook Promote, Twiher’s Promoted Tweets and Promoted Trends

f

t

facebook.com/filmfiesta

twitter.com/bigidea

MARKETING STRATEGY

ONLINE CAMPAIGN OFFLINE CAMPAIGN

LAUNCH PLATFORM FOR INDEPENDENT FILM MAKERS TO SHOWCASE CONTENT

1.  Use on-‐ground teams to tap into film schools and simultaneously approach upcoming and struggling directors to showcase their content on FilmFiesta

2.  Incen?vize filmmakers by offering free promo?on of their movies

3.  Purchase distribu?on rights for quality and known films to a+ract customers

MARKETING STRATEGY – EVOKE INTEREST

www.filmfiesta.com

MARKETING STRATEGY PHASE II

www.filmfiesta.com

Launch and growth phase

1.   Host a pilot Film FesAval. Watch a few Headlining Films, a+ract viewers to the Fes?val. The Mobile App will be used for ?cke?ng and event scheduling. Drive adopAon of the website and the mobile app through the fesAval

2.   Launch an online ads campaign that focus on differenAaAng – WATCH FILMS. NOT FORMULA

3.   Push a viral Twiher and Facebook campaign – Trending hashtags combined with minisodes to popularize WATCH FILMS NOT FORMULA campaign

4.  Approach reputed film fes?vals in India to ahract popular film selecAons to FilmFiesta

WATCH FILMS. NOT FORMULA.

MARKETING STRATEGY – ENTICE USERS

PHASE III www.filmfiesta.com MARKETING STRATEGY

Push for a sustained growth – Leverage the Foothold Segment

Facebook Open Graph

Define new INTENTS like WATCHED, VOTED to p u s h F I L M F I E S T A awareness. The user has the op?on to publish his FINGERPRINT or FILM PERSONALITY on FB.

1.  Viewers are very passionate and vocal about the films they adore -‐ give them the opportunity to do JUST THAT through F-‐Score or Fiesta Score.

Each user is assigned a film of his choice upon joining -‐ a movie that he/she OWNS. It’s theirs to showcase, to adverAse, to promote for a week. Each increase in views, likes, votes, users increases the “owners” F-‐SCORE. Every successful promoAon translates into a BADGE that is appended to the users profile. The F-‐Score translates directly into FREE movies, offers & BRAGGING RIGHTS 2. Customer Loyalty Programs: Invite 5 friends to watch one movie of

your choice for free

Homer SimpsonDirector

Black FridayDev DGulaal

Writer

Udaan

F-Score: 87

F-SCORE and Badges: USER CLOUT

MARKETING STRATEGY – ECHO AND ELEVATE

START-UP COSTS

Marke?ng Rs. 1 Cr. (annually)

SG&A Rs. 0.5 Cr.

(annually)

CDN & Bandwidth Rs. 0.11 Cr.

Licensing Fee Rs. 7 Cr.

(over 325 ?tles)

License The license agreement will be made either on a 1-‐2 yr unlimited download agreement or a ‘per play’ model

MarkeAng Predominant marke?ng expenses will be online ads / social media marke?ng campaigns, promo?on offers based on friends recommended, event sponsorships at film fes?vals

Bandwidth and Content Delivery Network All the servers will be hosted on the CDNs e.g. Akamai, Amazon etc. and the costs incurred will be based on the giga-‐bytes of data streamed on a monthly basis

Staffing The team would look to hire part-‐?me movie experts (3), web developers (2) and marke?ng and customer rela?ons (2)

1.  Streaming cost @ 1.5c / GB (CDN rates) 2.  Avg viewing: 30 hrs/month/user 3.  1.5 GB of data streamed over a 2 hr movie 4.  23c / user / month (91,000 subscribers)

FINANCIAL ASSESSMENT – COST BREAKUP

INCOME PROJECTIONS 2013 2014 2015 2016

Market Size 56 76.4878 104.4711 142.6923

Mkt Share 0.05 0.1 0.15 0.2

Subscriber base 0.091249 0.249265 0.510688 0.930034

# of ?tles 325 438.75 592.3125 799.6219 Price (per subscriber/movie) 49 49 49 49 Revenues (assuming 5 movies / month / subscriber) 268.271 732.8379 1501.424 2734.3

Revenue % (shared model) 30% 30% 30% 30%

Revenue 80.48 219.85 450.43 820.29

Licensing Fees 70 94.5 127.575 172.2263

Bandwidth 1.1 3.004878 6.156336 11.21154

SG&A ** 10 27.31707 55.96669 101.9231

Opera?ng Income -‐0.62 95.03 260.73 534.93

Taxes 33.26029 91.2552 187.2252

Net Income -‐₹ 0.62 ₹ 61.77 ₹ 169.47 ₹ 347.70

** includes marketing costs

(all figures in Rs. millions)

FINANCIAL ASSESSMENT – INCOME PROJECTIONS

PRICING STRATEGY

Pricing Models

Scheme I: Monthly SubscripAon

Rs. 199 /-‐

Scheme II: Pay per watch

Rs. 49 /-‐

The willingness-to-pay (WTP) estimates were obtained using conjoint analysis and comparing with current market players in the movie streaming business using EVA A survey was conducted to gauge the WTP of the customers across a wide range of pricing options

Pricing Analysis

Average Pricing Estimate for Financial Projections

Rs. 49/-‐

www.filmfiesta.com

FINANCIAL ASSESSMENT – PRICING STRATEGY

REVENUE MODEL

Revenue Sharing with Movie Producers

License Model

Rs. 2,15,000 Per movie

30% of viewership fees to Film Fiesta

70% to the producer

Estimates derived using the current licensing agreements of Netflix and adjusting the same by a 1/10th to account for the producer segment our platform caters to

* Licensing for premium / commercial content (free otherwise)

www.filmfiesta.com

FINANCIAL ASSESSMENT – REVENUE MODEL

2018 Mainstream Movies

•  Enter into the more mainstream cinema, this is where the money finally is

•  Bollywood, Tollywood, and other major regional offerings •  Early and exclusive rights •  Interac?ve celebrity sessions

2020 One stop shop for Movies

•  Tie-‐ups with theaters •  Plan evenings with your friends •  Control the complete user

experience by provisioning entertainment ac?vi?es around films, such as restaurants

www.filmfiesta.com

FUTURE PLANS 2019

Dedicated venues for film fesAvals

• Weekly showcase of independent cinema • Merchandise stores

• Talent Development Programs (Powered by The Fiesta Network)

A FEW YEARS DOWN THE LINE

APPENDIX

APPENDICES – PROTOTYPES w

ww

.filmfiesta.com

FEATURES HIGHLIGHTED:

1.   HOME PAGE – RECOMMENDATION ENGINE, INTERFACE, EDITOR RATING

2.   RECOMMENDATION ENGINE – THE “MOOD” SHOOT AND ITS ROOTS

3.   MOVIE PAGE – FIESTA NETWORK FEATURES (SOCIAL RATING, SOCIAL NETWORK), MOVIE SHOOTS AND ROOTS, DISCUSSION BOARD

4.   USER PROFILE – FINGERPRINT, DOPPLEGANGER 5.   CREATE A THEATER 6.   MOBILE APP – HOME PAGE DESIGN

ADDITIONAL FEATURES:

1.   FIESTA NETWORK FOR MOVIE PRODUCTION – A SOCIAL NETWORK FOR DIRECTORS, WRITERS, SOUND ENGINEERS, MUSICIANS ETC TO GET TOGETHER

2.   TIME TRAVEL – A TIMELINE BASED ON THE FILM ROOTS PROJECT

APPENDIX – HOME PAGE

ww

w.film

fiesta.com

Project name SearchDropdown LinkLinkLinkHome Dropdown Link

MOODFind a movie to suit your mood

PLOT GENRE

Search for mood, plot, actors, music and more Search

APPENDIX – HOME PAGE

ww

w.film

fiesta.com

Editor's Picks

Udaan (2010)

Music

Mood

Plot

Genre

Tense

Indie

Truth

Drama

260x180

Gangs of Wasseypur (2012)

Music

Mood

Plot

Genre

Tense

Indie

Truth

Drama

260x180

That Girl in Yellow Boots (2011)

Music

Mood

Plot

Genre

Tense

Indie

Truth

Drama

260x180 260x180

LSD (2009)

Music

Mood

Plot

Genre

Tense

Indie

Truth

Drama

APPENDIX – THE MOOD ROOTS

ww

w.film

fiesta.com

MOODFind a movie to suit your mood

PLOT

GENRE

160x120 160x120

160x120 160x120

160x120

Tense

Thought Provoking

Uplifting

OffbeatExciting

GenreLanguagePlotMood

APPENDIX – THE MOVIE PAGE

ww

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fiesta.com


Search for mood, plot, actors, music and more Search

Vote for Black FridayPublic Rating

Director: Anurag Kashyap

Writers: Anurag Kashyap (screenplay),

Hussain Zaidi (book)

Stars: Kay Kay Menon,

Pavan Malhotra,

Aditya Srivastava

Country: India

Language: Hindi

Release Date: 9 February 2007 (India)

Runtime: 143 min

Aspect Ratio: 2.35 : 1

Overview

A dramatic presentation of the bomb blasts that rocked Bombay on March 12, 1993, displays the police investigation, amidst allegations of human rights violations, led by DCP Rakesh Maria, in tracking down the suspects, especially Bashir Khan. Bashir managed to elude authorities by re-locating to Rajasthan, Uttar Pradesh, Delhi, and West Bengal, after finally being apprehended in Bombay. His confession and subsequent flashbacks showcases the apathy shown by authorities who refused to intervene during the destruction of the sacred Babri Masjid by Hindu Kar Sevaks, and the inability of the police to fulfill their mandate and protect the vulnerable, forcing many to flee to other locations. The subsequent aftermath that succeeded in irreversibly polarizing communities in Bombay; Pakistan's involvement in training and arms' supplies; the main alleged suspects, Dawood Ibrahim, and Mushtaq Memon, sought refuge in Dubai, United Arab Emirates, while Indian politicians made a cosmetic move to re-name Bombay; and of the little-known plot to assassinate right-winged politicians, Bal Thackeray and L.K. Advani.

Summary

Find

Your Match

Music

Mood

Plot

Genre

Language

Awards

Based On

Attitude

Time Period

Censor

Tense Gloomy

Indie Rock

Truth Crime

Drama Thriller

Hindi

Book

Serious Realistic

90s

Banned

Grand Jury

APPENDIX – THE MOVIE PAGE

ww

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fiesta.com

ReviewsUser Reviews

Critics Reviews

Nikhil



Hari

Divisha

Kanika



Black Friday is a moving and exhausting work of angry humanism

Black Friday is a moving and exhausting work of angry humanism

Films based on books are a rarity in India. Probably that accounts for the huge amount of movies without any coherent screenplay that India churns out. Black Friday, on the other hand, is an exception, which will make any film maker proud. Arnab

This is one of those (very rare) movies that convince you that the future isn't all that bad for Hindi cinema. A must watch for all Hindi movie fans, and even those who normally don't watch Hindi movies because of the unrealistic gloss and song-and-dance routines. Kritika

APPENDIX – USER PROFILE

ww

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fiesta.com


Homer Simpson

sentimental witty romantic profane

acclaimed intense passion family

entertainment family soulful clever passion intense drama energetic

action friendship drama

Drag and Drop!

Loves intense films with offbeat plots. Lives on sarcastic humour and witty delivery. Lies down on a Sunday afternoon with a cold beer to watch action flicks.

Director

Black FridayDev DGulaal

Writer

Udaan

F-Score: 87

Passion

Soulful

APPENDIX – DOPPLEGANGERS

ww

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fiesta.com

DopplegangersSocial Graph

Community


she's similar


she's similar


she's similar

f


she's similar


she's similar


she's similar


she's similar


she's similar


she's similar


she's similar


she's similar


she's similar

f LisaAttributes on which

she's similar


she's similar


she's similar

f

APPENDIX – CREATE YOUR THEATER

ww

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fiesta.com


Theater 8

Theater 2

POPULAR THEATRES

Theater 5

Theater 7

Theater 3

New Releases

Theater 4

Theater 6

Priyanka

In the Theater

Ishita Vismay Priyanka Akshay Priyanka

NOW PLAYING That Girl in Yellow Boots

THAT GIRL IN YELLOW BOOTS, a Hindi thriller film directed by acclaimed film-maker Anurag Kashyap and co-produced by National Film Development Corporation of India (NFDC) has been selected for the esteemed 67th Venice Film Festival. More...

12:37 / 74:59

Hangout 2

f f f

APPENDIX – THE MOBILE APP

ww

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fiesta.com

Airtel 12:00 PM

Editor's Picks

APPENDIX – FIESTA NETWORK: MOVIE PRODUCTION

ww

w.film

fiesta.com

I am looking for a sound engineer for a documentary I'm working on.

10 minutes of audio. It's a social documentary, I've some music that needs significant editing. PM me and we can talk further xyz

said

Can you tell me more about this documentary? Is it completely shot? What audio length are you looking at?

abcsaid

- Here is a short clip from the film. - I'm looking for someone who's worked on similar films before. - You will be paid handsomely and I am hoping we can build a great working relationship for the future.

0:00 / 4:59

documentary 345 sound 254

engineering 254

TAGS

SOCIAL NETWORK: MOVIE PRODUCTION

APPENDIX – TIME MACHINE

ww

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fiesta.com

OF ROOTS AND SHOOTS: TIME MACHINE

POWERED BY THE FILM ROOTS PROJECT

Timeline

Maqbool (2004)Macbeth meets the Godfather in

present-day Bombay. The Scottish

tragedy set in the contemporary

underworld of India's commercial

capital

Mood Gloomy Basis Book

The Namesake (2006)American-born Gogol, the son of

Indian immigrants, wants to fit in

among his fellow New Yorkers,

despite his family's unwillingness to

let go of their traditional ways.

Guide (1965)A Guide falls in love with a married

woman, then is jailed for forgery and

stealing money from her.

20062004

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