1

ISABELLA THOBURN COLLEGE

(PROFESSIONAL STUDIES)

Post Graduate Diploma in Health & Hospital Management (PGDHHM)

SYLLABUS

I-SEMESTER

1. Fundamental of hospital planning 100 Marks 40 hrs

2. Management concepts and applications 100 Marks 40 hrs

3. Organizational behavior 100 Marks 40 hrs

4. Business communication 100 Marks 40 hrs

5. I.T. application for health care 100 Marks 40 hrs

6. Medical terminology & procedure 100 Marks 40 hrs

7. Planning & management of hospital administration

and clinical services 100 Marks 40 hrs

8. Planning & management of hospital support services 100 Marks 40 hrs

II-SEMESTER

1. Human resource management

2. Financial management 100 Marks 40 hrs

3. Marketing management 100 Marks 40 hrs

4. Business statistics 100 Marks 40 hrs

5. Material management 100 Marks 40 hrs

6. Overview of health insurance 100 Marks 40 hrs

7. Laws related to hospital & medical services 100 Marks 40 hrs

8. Public health sector undertakings 100 Marks 40 hrs

III-SEMESTER

1. Strategic management 100 Marks 40 hrs

2. Management accounting 100 Marks 40 hrs

3. Business analytics 100 Marks 40 hrs

4. Research methodology 100 Marks 40 hrs

5. Health economics 100 Marks 40 hrs

6. Community health 100 Marks 40 hrs

7. Operation management 100 Marks 40 hrs

8. Project design & management 100 Marks 40 hrs

IV- SEMESTER

1. Quality & accreditation in healthcare sector 100 Marks 40 hrs

2. An overview of pharmaceutical sector 100 Marks 40 hrs

3. Corporate governance & business ethics 100 Marks 40 hrs

4. Project 250 Marks

5. Dissertation 250 Marks

2

I-SEMESTER

1. Fundamental of hospital planning 100 Marks Contact Hours:40HR

UNIT-I

Types of Hospital Organization & Statutory Requirements for Planning.

Steps in Hospital Planning: Need Assessment, Feasibility Study, Appointment of Planning

Teams/Consultants, Appointment of Architect, Size of the Hospital, Design of the Hospital,

Selection of the Contractor, Project Management, Gantt charts, PERT, CPM

UNIT-II

Preparation of Architect’s Brief.

Selection of the Size, Preparation of the Master plan. Layout, Grouping, Zoning & Phasing of

Activities. Circulation & Movements of Patients, Staff, Visitors.

Landscaping in hospitals/ Parking arrangements

UNIT-III

Planning for Out Patient, Accident/Emergency, Indoor accommodation, Ward design – Bed wise

planning, Special requirements of certain departments such as ICU, OT, Pediatric, Maternity

ward and Labor room

UNIT-IV

Planning for water supply, Electricity, Drainage & Sewage disposal. Planning for Equipment’s

Licences required for registration of hospital .Acquisition and Merger of existing hospital by

another group, Commissioning a new hospital .

Reference Books:

Hospital administration and management-Joydeep Das Gupta

Hospital administration:A ready reference-Miral Garala

Hospital and health care administration-Shakti Gupta

Hospital waste management and its monitoring-Madhuri Sharma

Hospital stores and management:An integrated approach-Shakti Gupta

2. Management concepts and applications 100 Marks Contact hours:40HR

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UNIT-1

Management practices from past to present, Different levels of management, Managerial skills,

Roles& Functions, Manager and Business environment.

UNIT-2

Planning- Objective of planning, planning process, Types of planning, Types of plans, Corporate

planning, Management by Objective, Decision-making- types, process & techniques, making

decision effective.

UNIT-3

Organizing& staffing- Meaning of organization, types of organization, Organization structure,

Span of management, Line and staff relationship, Departmentation, Delegation- Centralization

and decentralization of authority, Meaning of staffing, Recruitment, selection & placement,

Training & development.

UNIT-4

Directing & Controlling- Principle of directing, Essence of coordination, Basic control process,

Different control techniques, Management by exception.

International Perspective: Contemporary issues and international perspective of management.

Benchmarking, TQM, 5S.

Reference Books:

Principles & practice of management- L.M. Prasad

Essential of management- Joseph L. Massie

Management: A Global and Entrepreneurial Perspective - Heing Weihrich, Mark V. Cannice,

Harold Koontz

Management – Robbins, Collter, Vohra

Management – Stroner, Freeman, Gilbert

Principles of management – Neeru Vassisith, Vibhuthi Vasishth

Fundamentals of management – Stephen P.Robbins, Mary Coulter, David De Cenzo

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3. Organizational behavior 100 Marks Contact hours: 40HR

UNIT I:

Introduction to OB: The meaning of OB, Why study organizational behaviour, Fundamentals of

individual behaviour. Determinants of Personality, types of personality. Personal effectiveness.

Attitudes: Meaning, Types, Components, Theory of attitude formation and attitude change.

UNIT II:

Foundation of Group Behaviour: Group: Meaning, types, group dynamics, group cohesiveness,

Meaning of Interpersonal Behaviour& Interpersonal skills, Transactional Analysis, Johari

Window, FIRO – B, MBTI

UNIT III:

Motivation: Meaning & definition, Traditional theory of Motivation: Maslow’s, Herzberg’s, Mc

Clelland, Contemporary theories of Motivation: Self Determination Theory, SelfEfficacy

Theory, Vroom’s Expectancy Theory, Equity Theory, Reinforcement Theory, OB MOD.

Perception: Meaning, process, principles and errors of perception, managerial & behavioral

applications of perception.

UNIT IV:

Leadership: What is leadership, types of leaders and leadership styles, traits and qualities of

effective leader, trait theory, LSM – Leadership Situational Model, Team Building, Tuckman

Model of Team Development.

Organizational Change: Meaning of organizational change, approaches to managing

organizational change, creating a culture for change, implementing the change, Kurt Lewin

Model of change

Reference Books:

Understanding organizational behavior – Sushama Khanna

Organizational behavior – Pearson

Organizational behaiour – Steven L. Mcshane Marry Ann Von Glinow

Organizational behavior - Fred Luthans

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4. Business communication 100 Marks Contact Hours: 40HR

UNIT 1:

Introduction: Role of communication – defining and classifying communication – purpose of

communication – process of communication –characteristics of successful communication –

importance of communication in management – communication structure in organization –

communication in crisis - barriers to communication.

Unit 2:

Oral communication: What is oral Communication – principles of successful oral

communication –what is conversation control – reflection and empathy: two sides of effective

oral communication – effective listening – non – verbal communication. Written communication:

Purpose of writing – clarity in writing – principles of effective writing – approaching the writing

process systematically: The 3X3 writing process for business communication: Pre writing –

Writing – Revising – Specific writing features – coherence – electronic writing process.

Unit 3:

Business letters and reports: Introduction to business letters – writing routine and persuasive

letters – positive and negative messages- writing memos – what is a report purpose, kinds and

objectives of report writing. Presentation skills: What is a presentation – elements of presentation

– designing a presentation. Advanced visual support for business presentation types of visual aid

Unit 4:

Employment communication: Introduction – writing CVs – Group discussions – interview skills

Impact of Technological Advancement on Business Communication,Communication networks –

Intranet – Internet – e mails – SMS – teleconferencing – video conferencing.

Group communication: Meetings – Planning meetings – objectives – participants – timing –

venue of meetings – leading meetings. Media management – the press release press conference –

media interviews Seminars – workshop – conferences. Business etiquettes.

Reference Books:

Basic business communication – Raymond & Marie E. Flatly

Advertising, promotion & marketing communication – Kenneth & Donald

Business communication for managers – Payal Mehra

Business communication today – Courtland, Thill, Raina

Business communication – R.K. Madhukar

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Business communication: Skill, Concepts And Applications – P.D. Chaturvedi & Mukesh

Chaturvedi

Business communication – K.K. Sinha

5. I.T. application for health care 100 MarksContact hours: 40HR

UNIT-I

Use of Computers in hospitals and medical care. Computerized communication systems in

Hospitals, Telemedicine and Tele-health, Mobile Technology, Internet, Application of RFID,

barcodes in hospitals.

UNIT-II

Basic concepts in data and information, Characteristics of Information and sources of health

information, Concept of Management Information System (MIS), Health Information System

and its components.

UNIT-III

Identifying information needs and developing indicators, Designing HMIS, data transmission

processing and quality, Ways to enhance use of information in decision making, Uses of HMIS:

UNIT-IV

Computerization of HMIS, concept of GIS (Geographic Information system) in hospitals.

Concept of electronic medical records, & information security.

Refernce Books:

Role of IT and management in sustainable development-Sharma S.Kumar

Management Information System-Knneth

Management Information System-Q’Brien JA

Management Information System-Gupta and Gupta

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6. Medical terminology & procedure 100 Marks Contact Hours:40HR

UNIT-I

Fundamentals of Medical Terminology, Word Roots, Prefix, Suffix, Abbreviations & Symbols.

Introduction to Anatomy & Physiology. Organs & Systems, Gastro Intestinal, Respiratory,

Circulatory, Renal, Reproductive, Nervous, Endocrine and Musculoskeletal

UNIT-II

Common Diseases & Procedures - Gastro Intestinal, Cholecystitis and Cholelithiasis,

Appendicitis, Intestinal Obstruction, Hernia, Peritonitis, Gastroscopy, Colonoscopy,

Laparoscopy, Laparotomy

Common Diseases & Procedures – Respiratory, Tuberculosis, Bronchial Asthma, Respiratory

Failure, Pulmonary Embolism, Pneumonia,Bronchoscopy, Pulmonary Function Tests, Cardio-

Pulmonary Resuscitation (CPR)

Circulatory: Hypertension, Coronary Artery Disease, Cardiac Arrest, Shock, Deep Vein

Thrombosis (DVT), ECG, 2D Echo Cardiogram, Coronary Angiography and Angioplasty,

Cardiac Catheterization, Stress Test (TMT), Pacemaker

Renal: Urinary Tract Infection, Renal Failure, Renal / Bladder Stones, Intravenous Pyelography,

Cystoscopy, Urinalysis, Hemodialysis, Peritoneal Dialysis

UNIT-III

Reproductive: Female o Menstrual Disorders o Fibroids o Malignancy – Breast cancer and self-

examination o Infertility and IVF o Mammography o Ultra Sound o Laparoscopy o Tubectomy o

D & C, Male o Prostate Enlargement o Hydrocele o Transurethral Resection of Prostate (TURP)

Nervous 4, Stroke (Cerebrovascular accident – CVA), Brain Tumor, Brain Injuries, Spinal Cord

Injuries, Lumbar Puncture, Myelography, CT Scan, MRI, EEG, EMG,Endocrine, Thyroid

disorders, Diabetes mellitus

UNIT-IV

Musculoskeletal, Osteoporosis, Fractures and treatments, Implants

Oncology, Investigations, FNAC, Histopathology and frozen section, Application of nuclear

medicine in oncology

Reference Books:

Anatomy, Physiology and Health Education-Kumar N

Health Psychology-Taylor S E

Latest in Healthcare management-Pradeep Bharadwaj

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Mnemonics in Hospital management-H B Parmar

7. Planning & management of hospital administration

and clinical services 100 Marks 40HR

UNIT-I

Introduction, Evolution, Need for health institutions planning, Health care facility planning in

India; Planning, Design layout & functional flow of clinical services, The Planning Process –

Project appraisal Composition of planning team, Selection of site, architect and other

consultants, Tender Documents,

UNIT-II

Architectural Design - Functional and space programming, Health Institution design,

Departmental layouts, Inter relationships between services, Utility planning Liaison with

agencies for HVAC, medical Gases, CSSD, etc.

UNIT –III

History of hospital as an organization and its structure, Departments of a Hospital, Outpatient

department and front office, Nursing services • Radiology and Imaging services • Pathology and Clinical Laboratory services • Operation theatre services • ICU/ CCU/ NICU/ PICU • Cardiac Catheterization services • Emergency Medical Services • Blood Bank services • Surgical and Medical wards • Obstetric and Gynecologic wards and Labor room suite • Central Sterile Supply Department • Medicolegal Services • Laundry and Linen services • Housekeeping services • Biomedical waste disposal • Kitchen and Catering services • Medical Records Department • Accounts and Billing department

UNIT-IV

Routine Admission/Discharge Procedures/Discharge Summary, Hospital Utilization Statistics,

Average Length of Stay (ALOS), Bed Occupancy Rate, Turn Over Interval, Daily Reports /

Returns, Hospital Census, Matron’s Report, Medical Officer’s Report, Casualty Report, Medico-

Legal Cases • Report from ICU / ICCU • Security Report • Maintenance Department Report • OT List, Biostatistics, Vital and Health statistics • Frequency distribution • Measurements of mean, median and mode • Measurements of dispersion mean and standard deviation • Testing of hypothesis • Test of significance - Normal test (t) and Chi-square test • Incidence and prevalence rates

Reference Books

Hospital administration – D.C. Joshi, Mamta Joshi

Hospital & health care administration – Shakti Gupta

MCQ’s in management & hospital management – Bharadwaj

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Hospital management – Ashvini Arun Verma

Hospital care management – Mogli

Financial management for health administration- Kulkarni

Health management- S.C. Mohapatra

Hospital & healthcare administration – Shakti Gupta, Sunil Kant

8. Planning & management of hospital support services 100 Marks 40HR

UNIT-I

Planning, Design layout & functional flow of support services viz: OPD. casualty, IPD, ICU,

OT, health check, day care, physiotherapy, diagnostic labs, pathology & imaging, cath labs, onco

dept, pediatric dept, maternity, CSSD etc,

UNIT-II

Planning, Design layout & functional flow of support services vizother depts like, medical

records, pharmacy, mortuary, stores, ambulance services, non-clinical dept.: linen &laundary,

kitchen, housekeeping, engineering, etc

UNIT-III

Methods of Sterilization CSSD, Nosocomial infection and hospital acquired infection control

committee, Laundry services, Security Services (General & Others like fire, gas etc.),

UNIT-IV

Transportation Services (External & Internal), Ambulatory Care, Hospital Stores, Mortuary

(Preservation, transportation & religious formalities), Kitchen services, House Keeping,

Maintenance

Reference Books

Hospital Adminstration-D C Joshi

Hospital Administration:A ready reference-Miral Garala

Hospital Sterlization-Prem Anand Nagaraj

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II-SEMESTER

1. Human resource management 100 Marks Contact Hours:40HR

UNIT I:

Essentials of HRM: Nature of HRM, Scope, functions and importance of HRM, HRM vsHRD,

SHRM: Introduction, characteristics and scope of SHRM, SHRM vs. Conventional HRM,

Barriers to strategic HRM, Linking HR strategy with business strategy, HRM linkage with TQM

& productivity.

UNIT II:

Human Resource Planning and Employee Hiring: Nature of job Analysis, job design, Human

Resource Planning, Demand forecasting for manpower planning, HR supply forecasting, factors

influencing HRP, Employee hiring- Nature of Recruitment, Sources of recruitment, Employee

selection, process of employee selection, recent trends in recruitment.

UNIT III:

Employee Training & Development: Nature and importance of Training, methods and types of

training, career planning, promotion, transfer, demotion and separation, Performance Appraisal:

Meaning and types of appraisal, Job Evaluation: Meaning and methods of job evaluation.

UNIT IV:

Compensation Management and Employee Relations: Introduction to compensation

management, Components of employee and executive compensation, Factors affecting employee

compensation, Employee incentive schemes, and recent trends in compensations management.

Meaning and nature of employee relation and industrial relations.

Employee Safety/ Health and International Human Resource Management: Basics of ethics and

fair treatment at work, measures and policies for employee safety at work, basic principles

governing International Human Resource Management and the role of culture.

References: Books:

Human resource management – K. Aswathappa

Human resource management – Gary Dessler

Human resource management – VSP Rao

Human resource management – Biswajeet Pattanayak

Human resource management – Gary Dessler, Biju Varkkey

Human resource management – Biswajeet Pattanayak

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2. Financial management 100 Marks Contact Hours:40HR

UNIT I

Concept of Finance: Finance & its scope Financial Decisions, Sources of Finance Time Value

of Money, Profit maximization vs. Wealth maximization, Functions of Finance Manager in

Modern Age, Indian Financial System: Primary and Secondary Market, Concept of Risk and

Return, CAPM Model.

UNITII

Investment Decision: Concept of Opportunity Cost, Cost of Debenture, Preference and Equity

capital, Composite Cost of Capital, Cash Flows as Profit and components of Cash Flows, Capital

Budgeting Decisions, Calculation of NPV and IRR, Excel Application in Analyzing Projects.

UNIT III

Financial Decision:Capital Structure, Relevance and Irrelevancy theory, Leverage analysis –

financial, operating and combined leverage along with its implications, EBIT EPS Analysis,

Point of Indifference.

UNIT IV

Dividend Relevance: Factors affecting Dividend Policy, Forms of Dividends, Types of Dividend

Policies, Dividend Models:Walter and Gordon Model, Miller- Modigliani(MM) Hypothesis.

Working Capital Management: Concepts of Working Capital and its types, Determinants of

Working Capital, Adequate Working Capital, Working Capital Financing

Reference books:

Financial management for hospital administration-GR Kulkarni

Financial management:Text,Problems and cases-Khan

3. Marketing management

100 Marks Contact Hours: 40HR

UNIT-I

Introduction: Nature and scope of marketing, Evolution, Various marketing orientations, Core

concepts of marketing, customer value and the value delivery process. Marketing challenges in

the globalized economic scenario.

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UNIT-II

Market segmentation, Targeting and Positioning: Meaning, Factors influencing segmentation,

Market Aggregation, Basis for segmentation, Segmentation of Consumer and Industrial markets.

Targeting: Meaning, Basis for identifying target customers, Target Market Strategies.

Positioning: Meaning, product differentiation strategies, tasks involved in positioning. Branding:

Concept of Branding, Brand Types, Brand equity, Branding Positioning.

UNIT-III

Product Decisions: Concept, product hierarchy, new product development, diffusion process,

Product Life cycle, Product mix strategies and merchandise planning and strategies. Packaging /

Labeling: Packaging as a marketing tool, requirement of good packaging, Role of labeling in

packaging Pricing Decisions: Pricing concepts for establishing value, Pricing Strategies-Value

based, Cost based, Market based, Competitor based, New product pricing – Price Skimming &

Penetration pricing

UNIT-IV

Place Decision: Meaning, Purpose, Channel alternatives, Factors affecting channel choice,

Channel design and Channel management decisions, Channel conflict, Distribution system,

Multilevel Marketing (Network Marketing)

Advertising: Advertising Objectives, Advertising Budget, Advertising Copy, AIDA model,

Advertising Agency Decisions, Public Relation: Meaning, Objectives, Types, Functions of

Public Relations. Sales Promotion: Sales Promotion Mix, Kinds of promotion, Tools and

Techniques of sales promotion, Push-pull strategies of promotion, Personal selling: Concept,

Features, Functions, Steps/process involved in Personal Selling,

Reference Books:

Marketing Management: A South Asian Perspective - Kotler, Keller, Kevin 15/e, Pearson

Education, 2016.

Marketing Management - Ramaswamy V. S. &Namakumar S, 5/e, McGrawHill Education

Publishers, 2015.

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4. Business statistics

Unit I

Scope, functions and limitations of statistics, Measures of Central tendency – Mean, Median,

Mode, Percentiles, Quartiles, Measures of Dispersion – Range, Interquartile range, Mean

deviation, Mean Absolute deviation, Standard deviation, Variance, Coefficient of Variation.

Measures of shape and relative location; Skewness and Kurtosis; Chebyshev's Theorem.

Unit II (8 Sessions):Time Series & Index Number

Time series analysis: Concept, Additive and Multiplicative models, Components of time series,

Trend analysis: Least Square method - Linear and Non- Linear equations, Applications in

business decision-making. Index Numbers:- Meaning , Types of index numbers, uses of index

numbers, Construction of Price, Quantity and Volume indices:- Fixed base and Chain base

methods.

Unit III (6 Sessions): Correlation & Regression Analysis

Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties

of Correlation. Regression Analysis: Fitting of a Regression Line and Interpretation of Results,

Properties of Regression Coefficients and Relationship between Regression and Correlation.

Unit IV ( 8 Sessions): Probability Thoery & Distribution

Probability: Theory of Probability, Addition and Multiplication Law, Baye’s Theorm Probability

Theoretical Distributions: Concept and application of Binomial; Poisson and Normal

distributions.

Unit V (8 Sessions) Estimation Theory & Hypothesis Testing

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Estimation Theory: Theory of Estimation, Point Estimation, Interval Estimation. Hypothesis

Testing: Null and Alternative Hypotheses; Type I and Type II errors; Testing of Hypothesis:

Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test

5. Material management 100 Marks Contact Hours:40HR

UNIT-I

Introduction to material management. Operating environment, supply chain concept, supply

chain matrix, Principles of Materials Management, Definition, Scope & Functions, Objectives

UNIT-II

Materials Planning- Classification of Materials, Consumable, non-consumable,working out

quantities required, Forecasting, Budgeting, Availability of materials, Critical items, Stock level,

Procurement methods

UNIT-III

Purchase Management- Objectives, Purchase system, Centralized,Decentralized, Local purchase,

Legal aspects of purchasing, Out Sourcing of Services

UNIT-IV

Purchase Procedures, Selection of Suppliers, Tendering procedures, Analysingbids Price

negotiations, Issue of purchase orders, Rate Contracts, Follow up action

Reference Books:

Material management an integrated approach – Gopalkrishnan Sundaresan

Davis , Pecar – Business Statistics using Excel, Oxford

Ken Black – Business Statistics, 5th ed., Wiley India

Levin and Rubin – statistics for Management, 7th ed., Pearson

6. Overview of health insurance 100 Marks Contact Hours:40HR

UNIT-I

15

International Health Organisations and their role. International Health Regulations, &

International health insurance schemes, Concept of HMO, PPO, TPA, etc,

UNIT-II

International Aid Agencies in healthcare. Medical/ Health Insurance, National Community

Health Insurance Schemes, Roles of Governments, NGOs, Private Sectors in healthcare

financing and distribution, national Health Insurance schemes,

UNIT-III

Concept and History of Health Tourism and Medical Health Tourism, Process, Legal and Ethical

Issues. Impact of NGO’s and government on insurance.

UNIT-IV

Risks, Common fields of care in Medical Tourism, Merging with pleasure Tourism, Issues of

Safety and Security, Concerns, Prevention of Malpractices.

Reference Books:

Insurance principle and practices-Misra MN

7. Laws related to hospital & medical services 100 Marks Contact Hours:40HR

UNIT-I

Introduction & Legal Procedures. 4 Court, Affidavit, Evidence, Complaint, Investigation, Oath,

Offence, Warrant, Summons. Medico Legal Aspects of Emergency Services.

Inquest, Police Inquest, Magistrate ‘s Inquest, Criminal Courts in India & their Powers. General

Important Legal Knowledge Pertaining to IPC, CRPC, Civil PC, Evidence Act.

UNIT-II

Rights & Responsibilities of Medical Person, Hippocratic Oath, Declaration of Geneva, Code of

Medical Ethics, Organizational &Procedural Laws. Indian Contract Act, Nursing Home-

Registration Act, Birth-Death Registration Act.

UNIT-III

Labour Laws Applicable to a Hospital, Indian Trade Union Act 1926/Industrial Dispute Act

1947, The Bombay Shops & Establishment Act, The Workmen’s Compensations Act, The

Industrial Employment (Standing Orders) Act 1946, Payment of Wages Act, Employee

Provident, Maternity Benefit Act. Professional Negligence, Errors & Commission

Laws Related to Medical Procedures. Medical Termination of Pregnancy Act 1971(MTP Act)

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Prenatal Diagnostic Techniques, Regulations & Prevention of Misuse Act 1994 (PNDT Act)

Transplantation of human organs Act 1994.

UNIT-IV

Consumer Protection Act 1986, Medical Negligence & Compensation, Doctor Patient

Relationship, Preventive Steps for Doctors/Hospitals to Avoid Litigation, Consent Form, Life

support, Dying Declaration, Death Certificate, High Risk, Post Mortem

Illustrative Cases of Medical Negligence in India, Surgery, OBST/GYNAEC, Medicine,

Pediatrics, Other Disciplines/Anesthesia

Reference Books:

Industrial relations & labour laws – S.C. Srivastava

Business Ethics and Corporate Governance-Gosh BN

Business Ethics International Edition –Matten C

8. Public health sector undertakings 100 Marks Contact Hours:40HR

Comparative Performance of Private and Public Healthcare Systems in Low- and Middle-Income

Districts of Uttar Pradesh : A Systematic project report will be prepared by each student to fulfill

following objective.

a. To conduct researches relating to various health problems and disease in community

b. To provide the support service in urban or rural areas.

c. To support and guide various programs in villages.

d. To act as a comprehensive capacity building and awareness generation institution.

III-SEMESTER

1. Strategic management 100Marks Contact Hours:40HR

UNIT 1

Introduction: meaning nature, scope, and importance of strategy; and strategic management,

Introduction to Business policy, Strategic decision-making, Process of strategic management and

levels at which strategy operates, strategic intent: Vision, Mission, Business definition, Goals

and Objectives

UNIT 2

17

Environmental Scanning: Factors considered, approaches, External environment analysis:

PESTEL Analysis, EFE matrix (External Factor Evaluation): Porter’s Five Forces Model

methods and techniques used, Internal Appraisal – The internal environment, Organizational

Capability Factors, organizational appraisal- factors affecting, approaches, methods & techniques

Resource Based View (RBW) Analysis, VRIO Framework, Value Chain Analysis, IFE matrix

(Internal Factor Evaluation).

UNIT 3

Strategy Formulation: Corporate, Business, Functional strategy Corporate Level Strategies: --

Stability, Expansion, Retrenchment and Combination strategies. Concentration Strategies,

Integration Strategies: Horizontal & Vertical, Diversification: Related & Unrelated,

Internationalization, Porters Model of competitive advantage of nations, Cooperative: Mergers &

acquisition Strategies, Joint Venture, Strategic Alliance, Digitalization Strategies.

Unit 4

Strategy Analysis: Process, Analysing Strategic alternative, Evaluating and Choosing Among

Strategic Alternative, Tools & Techniques of strategic Analysis,

Strategic Choice. BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, Hofer’s Product

market evolution. McKinsey’s 7’S framework, Strategy implementation: Resource allocation,

Projects and Procedural issues. Organistion structure and systems in strategy implementation.

Leadership and corporate culture, Values, Ethics and Social responsibility. Operational and

derived functional plans to implement strategy. Integration of functional plans.

Strategy Evaluation & Control: Nature, Importance, Organistional systems and Techniques of

strategic evaluation & control.

Reference books:

Strategic management – Azhar Kazmi, Adila Kazmi

Strategic management – Fred L. David,Forest R.David

2. Management accounting 100 Marks Contact Hours:40HR

UNIT I

Introduction: Nature and scope of cost Accounting and Management Accounting, Cost

Accounting VS Management Accounting vs Financial Accounting and their interrelationships,

Advantages and limitations of cost accounting, types of cost , Elements of cost - Materials,

Labour and overheads, Role of Cost in decision making preparation of cost sheet,

Reconciliation of Cost and Financial Accounting.

UNIT II

18

Marginal Costing : Concept of Marginal cost ,Product and period costs, Marginal costing,

Absorption Costing, Marginal Costing versus Absorption Costing, Income statement under

Absorption and Marginal Costing , Applications of Marginal Costing, Cost-Volume-Profit

Analysis : Concept of contribution and P/V Ratio, CVP Analysis, Break even analysis, Methods

of Break Even Analysis, Graphic presentation of Break Even Analysis , Margin of safety, Multi

product situations , Sales mix and Break Even Point

UNIT III

Budgetary Control: Concept of Budget, Budgeting and Budgetary Control, Objectives,

advantages and limitations of budgetary control, essentials of effective budgeting, Types of

Budget, Static and Flexible Budgeting, Preparation of Cash Budget, Sales Budget, Production

Budget, Materials Budget, Capital Expenditure Budget and Master Budget, Zero Base Budgeting

UNIT IV

Standard Costing and Variance Analysis: Concept of standard costs, establishing various cost

standards, Concept of standard costing, Advantages and limitations of standard costing, Standard

costing vs budgetary control, Variance Analysis: calculation of Material Variance, Labour

Variance, and Overhead Variance, and its applications and implications. Neo Concepts:

Responsibility Accounting: Concept and various approaches to Responsibility Accounting,

Types of responsibility Centre, Measuring divisional performance, Transfer Pricing: concept &

importance, Method of transfer pricing, Activity Based Costing, Target Costing & Life Cycle

Costing

Reference books:

Management Accounting-Kumar A

Management Accounting: Text Problems and Cases, KHAN

Management Accounting, Pandey IM, Vikas Publication

3. Business analytics 100 Marks Contact Hours:40HR

UNIT-I

Descriptive Analysis, Statistical measures such as means and standard deviations,

Statistical Quality Control, Decision analysis and decision trees, Regression models

Simple linear regression: Coefficient of determination, Significance tests, Residual

analysis, Confidence and Prediction intervals.

UNIT-II

Predictive analytics search for patterns found in historical and transactional data to

understand a business problem., Forecasting, Project Scheduling, Waiting line models,

Simulation, Markov Analysis. Application of predictive analytics in retail, direct

marketing, health care, financial services, insurance, supply chain, etc.

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UNIT-III

Prescriptive Analysis,Inventory Models such as the economic order quantity,Linear

Programming,Transportation and Assignment Models. Test for goodness of fit, Non-

parametric tests.

UNIT-IV

Integer Programming ,Goal Programming and nonlinear programming,Network models.

linear programming (LP), formulating decision problems using linear programming,

interpreting the results and sensitivity analysis.

Reference books:

R for Business Analytics-Ajay Ohri

Business Analytics for Managers: Taking Business Intelligence Beyond- Gert H. N. Laursen

Business Analytics: Data Analysis & Decision Making-S. Christian Albright and Wayne L.

Winston

4. Research methodology 100 Marks Contact Hours:40HR

UNIT- I

Research: – Definition, Meaning, Importance types and Qualities of Research; Research

applications in functional areas of Business, Emerging trends in Business research. Research &

the Scientific Method: Characteristics of scientific method. Steps in Research Process Concept of

Scientific Enquiry: – Formulation of Research Problem – Management Question – research

Question – Investigation Question Research Proposal – Elements of a Research Proposal,

Drafting a Research Proposal, evaluating a research proposal.

UNIT-II

Research design:Concept, Features of a good research design, Use of a good research design;

Qualitative and Quantitative research approaches, Comparison – Pros and Cons of both

approaches. Exploratory Research Design: Concept, Types: Qualitative techniques – Projective

Techniques, Depth Interview, Experience Survey, Focus Groups, Observation. Descriptive

Research Designs: Concept, types and uses. Concept of Cross-sectional and Longitudinal

Research Experimental Design: Concept of Cause, Causal relationships, Concept of Independent

& Dependent variables, concomitant variable, extraneous variable, Treatment, Control group.

UNIT-III

Scaling & measurement techniques: Concept of Measurement: Need of Measurement; Problems

in measurement in management research – Validity and Reliability. Levels of measurement –

Nominal, Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of Scale – Rating

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Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating

Scales – Ranking Scales – Paired comparison & Forced Ranking – Concept and Application.

UNIT- IV

Sampling: Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample,

Characteristics of a good sample. Sampling Frame (practical approach for determining the

sample frame expected), Sampling errors, Non Sampling errors, Methods to reduce the errors,

Sample Size constraints, Non Response. Probability Sample: Simple Random Sample,

Systematic Sample, Stratified Random Sample, Area Sampling & Cluster Sampling. Non

Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota

Sampling & Snowballing Sampling methods. Determining size of the sample – Practical

considerations in sampling and sample size, sample size determination.

Reference books:

Research methodology – Deepak Chawla

Business research methods – Bryman and Bell

Research methodology – C.R. Kothari

Methodology & educational research – Lokesh Koul

Business research methods – Zikmund, Babin

Research methods for business – Sekaran Bougie

Research methododlogy – Taylor, Sinha, Ghosla

5. Health economics 100 Marks Contact Hours:40HR

UNIT-I

Concept of health & disease, Concept of Prevention, Preventive Medicine,

UNIT-II

Introduction to Primary Health Care, Definition, Principles of Health Services, Community

Health, Community Medicine. Healthcare System in India, Constitution & health Services at

Central and State Levels.

UNIT-III

National Healthcare Programmes, Health Policy and Administration, National Health Policy,

NRHM, RCH. National Urban Health Mission. Basic Concepts in General Economics and

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UNIT-IV

Health Economics; Demand, Supply & Elasticity, Markets, Competitions, Micro & Macro level

policies and health, Techniques of Economic Evaluation, Equity & Equality. Health &

Development.

Reference:

Mneconomics in hospital management – Parmar

Health economics for hospital management-Shuvendu

Environmental Economics R-Theory,Management& Policy-Jhingan ML

6. Community health 100 Marks Contact Hours:40HR

By the end of the semester the student will be able to:

1. Discuss the concept of community health.

2. Understand the health needs and interest of American people - including specific sub-groups

of the population.

3. Identify and analyze community health problems.

4. Describe the framework and functions of community health departments.

5. Identify international, national, state, community, and personal health resources and services.

6. Produce various types of written communication that are required in a community health

education leadership role.

7. Visit several community health agencies and providers.

8. Investigate assigned health topics through the lay press, the use of computerized databases,

group experiences, and self-directed learning.

9. Develop a resource list and secure health educational materials from a variety of community

health agencies

Reference Books:

Health records: paper to paperless – Mogli

Health sector management – Swarnkar

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First aid & emergency care

Health education & community pharmacy – N. Murugesh

Manual of community health nursing - Clement

7. Operation management 100 Marks Contact Hours:40HR

UNIT-I

Operation Concept Difference between product and service, Product and service design,

Characteristics of service, Classification of service, factors affecting service operations, Service

capacity planning, SERVQUAL model of measuring service quality

UNIT-II

Types of production planning, process of production planning and control – Routing,

Scheduling, Loading,

UNIT-III

Types of inventories, Inventory control techniques- VED, EOQ, Justin-time (JIT). Factors

affecting Plant Location, Types of Plant layout.

UNIT-IV

TQM, Deming’s 14principles, PDCA cycle - KAIZEN, Quality circles, 7QC tools, ISO

90002000 clauses, SixSigma, Total Productive Maintenance(TPM).

Reference Books:

Production & operation management – Adam Jr. Ebert

Production and operation management – Chary

Production & operation management – R.V. Badi & N.V. Badi

Operation mangeament – Heizer Render

8. Project design & management 100 Marks Contact Hours:40HR

UNIT-I

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Licenses required for registration of hospital

UNIT-II

Acquisition and Merger of existing hospital by another group, Commissioning a new hospital

UNIT-III

Research Methodology,Planning a research project and selecting a research problem, Data from

texts, internet and field, Sampling, The questionnaire and interview, Observations and case

studies

UNIT-IV

Measurement and analysis of data, Reporting and write up.

Reference Books:

Projects ( planning, analysis, selection, financing, implementation & review) – Prasanna Chandra

Project management (Harvey Maylor)

Project management (the management process) – Clifford F.Gray, Erik W. Larson, Gautam V.

Desai

IV- SEMESTER

1. Quality & accreditation in healthcare sector 100 Marks Contact Hours:40HR

UNIT-I

History & Evolution of Quality Movement, Quality Assurance,

UNIT-II

Total Quality management, Continuous quality improvement. Deming’s principles, DrJuran’s

Trilogy, Kaizen, Philip Crosby’s Principles, Lean Six Sigma Orientation.

UNIT-III

Need for Quality Management in Healthcare, NABH Standards, Accreditations, Indian

Accreditations (NABH, NABL),

UNIT-IV

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International Accreditations, ISO 9000 Standards, Tools for quality, Healthcare performance

indicators, Importance & concept of Patient Safety. Implementation Strategies.

Reference Books:

Accreditation of healthcare organization – Arif Raza

Quality system implementation in health care establishments.-Karun Dev Sharma

2. An overview of pharmaceutical sector 100 Marks Contact Hours:40HR

UNIT I

Basic principles of medicinal chemistry: Physicochemical parameters in relation to biological

activity, Stereochemical (Geometrical, Optical and Conformational) aspects of drug design,

Boosterism. Drug-receptor interaction (forces), Concept of pro-drugs (Bio-precursor and Carrier

linked). Classification, mode of action, uses, recent advances and structure activity relationship

of the following classes of drugs (Synthetic procedures of individually mentioned drugs only).

UNIT II

Drugs acting at autonomic nervous system, Cholinergic drugs: Methacholine, Pilocarpine.

Anticholinergic drugs: Atropine. Anticholinesterases: Neostigmine, Physostigmine, Adrenergic

drugs: Ephedrine, Adrenaline, Salbutamol.

UNITIII

Drugs acting at central nervous system, General anaesthetics: Methohexital, Ketamine, Local

anaesthetics: Benzocaine, Lignocaine, Skeletal muscle relaxants: Succinylcholine, Pancuronium.

Opioid analgesics: Pethidine, Pentazocine, Antitussives: Cramiphen,

Dextromethorphen.Anxiolytics: Diazepam. Sedatives and hypnotics: Phenobarbitone,

Alprazolam. Anticonvulsants: Phenytoin, Ethosuximide, Valproic Acid,

UNIT IV

Vigabatrin. Drugs for neurodegenerative disorders: Alzheimer’s disease (Tacrine), Parkinson’s

disease (Levodopa).Antidepressants: Imipramine, Amitriptyline, Fluoxetine.Antipsychotic:

Chlorpromazine, Haloperidol. CNS Stimulants and psychedelics: Amphetamine,

Caffeine.Antispasmodics: Dicyclomine.

Reference Books:

Practical Pharmaceutical Chemistry part-1,4/3-Beckett,A.

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Text Book of Pharmaceutical organic chemistry-Mohammad,Ali

Text Book of Pharmaceutical in-organic chemistry-Mohammad,Ali

3. Corporate governance & business ethics 100 Marks Contact Hours: 40HR

UNIT-I

Value-importance, sources of value systems, types, values, loyalty and ethical behavior, values

across cultures: business ethics-nature, characteristics and needs, ethical practices in

management.

UNIT-II

Ethical values system-universalism, utilitarianism, distributive justice, social contracts,

individual freedom of choice, professional codes: culture and ethics-ethical values in different

cultures, culture and individual ethics.

UNIT-III

Law and ethics- relationship between law and ethics, other bodies in enforcing ethical business

behavior, impact of laws on business ethics, social responsibilities of business- environmental

protection, fair trade practices, fulfilling all national obligations under various laws, safeguarding

health and wellbeing of customers.

UNIT-IV

Corporate governance: issues, need, corporate governance code, transparency and disclosure,

role of authors, board of directors and shareholders; global issues of governance, accounting and

regulatory framework, corporate scams, committees in India and abroad, corporate social

responsibility.

Reference Books:

Business ethics & corporate governance – Ghosh

Social Problem in India-Ahuja R.

Medical Ethics-C M Francis.

4. Project Report 250 Marks

Evaluation Pattern -

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Every student will complete a Project Report under the guidance of a Senior Faculty who will act

as the Guide. The Project is expected to be studied in one of the Hospitals allotted by the

Institute.

At the end of Semester-II the student is expected to complete the Project Report of not less than

5000 words & submit a copy of the Report to the Director/Principal of the Institute/College

before 31st March of the academic year. The report must be based upon a reasonable sample

survey, collection of primary data and data analysis of some functional area of the Hospital & its

management.

The Report will be internally evaluated by the Guide of the Project & the marks out of 30

will be communicated by Director to the University before the commencement of Semester-II

University examination.

5. Desertation 250 Marks

At the end of the Semester-II, the Viva Voce shall be conducted by the panel of two External

Examiners appointed by the University. The evaluation of the Project Report by the External

Examiners should be out of 70 marks. During Viva Voce, questions pertaining to subjects taught

during the second Semester will be also included