Isabella CanusoMatt Santoriello

Ryan StollEric TreffeisenHenry Walker

Phillybuster’s• The restaurant for families during the day and

college students at night• A place for good times with great eating• Local, convenient, and consistent

Menu Selection

Corporate Strategy• Environmental scanning

o Opportunities and threats

• Core competencieso “Fast casual dining”

• Core processes

Market Analysis

Indoor Seating X X

Touch Screen Ordering

X X

Open Past Midnight

X X X

Serves Alcohol X

Operations StrategyFocus on: Low cost

Quality and Reliability

Quick Delivery

Develop Touch Screen OrderingEstablish Quality ControlsMaintain Low Menu Pricing

Achieve Competitive Advantages

Competitive Priorities• Consistent Quality

o The food and drinks served at Phillybuster’s will always be of the highest quality possible

o The atmosphere of the restaurant will consistently be fun, engaging, and free-spirited

• Delivery Speedo A quick preparation time will keep our customers happy and

will lead to their return

• Customizationo Our customers will be able to make any changes to our set

menu using our interactive touch screen ordering system

• Varietyo Phillybuster’s menu will be expansive and provide the

customer with a range of options

Quality Strategy• Phillybuster’s will use a lean system in an effort

to eliminate wasteso Inappropriate processingo Waitingo Inventory

Quality Control• Phillybuster’s will ensure quality control by:

o Choosing the best supplierso Expiration date checking systemo Proper storage facilities and monitoringo Employee training

Suppliers

Supply Chain Inventory

Management• Two important

questions:o How much to order?o When should we order?

“Event” Forecasting• Multiplicative Seasonal Method

Dealing with Lines• Depends on number of customers

• Manager’s options:o Scheduling employeeso Number of registers openo Splitting the process

Startup CostsStart Up Costs

Rent $ 11,000.00

Security Deposit $ 11,000.00

Utilities $ 2,500.00

Restaurant Furniture $ 40,000.00

Insurance $ 6,000.00

Equipment $ 80,000.00

Kitchen Customization $ 275,000.00

Menus $ 1,500.00

Permits and Licenses $ 6,000.00

Nextep System Ordering Technology

$ 60,000.00

Total Start Up Costs $ 493,000.00

Fixed Costs

Rent$132,00

0

Salaries$100,00

0

Utilities $30000

Insurance $6000

Yearly Fixed Costs$268,00

0

Variable Costs

Food Orders $8,000

Equipment $1,000

Approximate Variable Costs $9,000

Fixed & Variable Costs

Questions?