Is Social Media Just a Fad?

It is NOT like the Hula Hoop, Pet Rock or a Slinky

Ellen P. ToayCertified Social Media Specialistwww.Social Networking GoTo.com843-241-4160

Statistics

• By 2010, Generation Y will outnumber Baby Boomers– 96% off them have joined a social network

• Social Media is now the #1 activity on the web• 1 in 6 higher education students are enrolled

in an online curriculum• Word of mouth has become world of mouth

Statistics

• Number of internet devices– 1984 – 1,000– 1998 – 1,000,000– 2008 – 1,000,000,000

• Searches on Google every month– 2006 – 2.6B– 2009 – 31B and growing

Statistics

• Years to reach 50M users– Radio – 38 years– TV – 13 years– Internet – 4 years– iPod – 3 years – app downloads hit 1B in 9 mos.– FaceBook – 2 years• Added 100M users in 9 months

– Gen X and Gen Y consider email passe

Facebook

• If it were a country, it would be 4th largest• Fastest growing segment is 55 – 65 year old

females• Business casual communications• Friendly social network• Built in viral networking – great exposure• Great tool for personalizing your business

Linkedin

• 80% of companies are using it as primary tool to find employees

• Platform is for networking – not for doing business

• Demographics are great for almost every business

• Three levels of degrees that you can be found and use to find people

Twitter

• Fastest growing and easiest• Real time search ability “piggybacking”• People are going to find you• Can raise your status• Can narrow down by zip codes• Some top celebrities on Twitter have more

followers than population of most countries• 80% of “tweets” are done on a mobile device

YouTube

• Video is powerful for personalization• Video is really high in SEOs• Can do social networking with subscribers• Don’t need a video camera– Can do PowerPoint with voice over

• Video is easy to imbed in your blog• Need call to action at end of presentation

Blogs

• Helps you create massive visibility• Market your business 24/7• Engages your customers• Attracts potential clients to call you• Enhance your reputation and your brand• Syndicate your content across the web• Get superior search results• 34% of bloggers post opinions about products and

brand

Results of a Survey after 90 days

• Generated exposure to business – 81%• Increased subscribers opt in – 61%• Resulted in new business partnerships – 56%• Helped raise up in SEO rankings - 52%• Generated qualified leads – 48%• Reduced overall marketing expenses – 45%• Helped company close business – 35%

What’s in it for You?

By using Social Media you develop relationships so that:

• People get to know you• People get to like you• People learn to trust youThe final result being:• People are more apt to want to buy from you