Irn BruRachel Doig

Irn BruThis famously Scottish drink is self explanatory!

Its crazy fun and tasty all in one can, its phenomenal!

Target Market

Mostly a Scottish market that drinks Irn Bru but it is available and consumed all over the country!

Men women and children, it is not gender or age specific!

People who drink Irn Bru, know the taste already and drink it because they like it!

The ads are not ALL targeted at Scottish people but a lot are so… spread the word further!

Irn BruIt’s a taste like no other, there is nothing else like it on the market.

Coke and Pepsi are its main competitors.

Can packaging is most popular to drink Irn Bru from.- its always best in a can!

Recent AdsThe ads already produced are known for being rather humorous and risky, and on the border line of being allowed to air on telly.

They are fun, often Scottish and tongue in cheek. Sometimes the odd swear word is insinuated.

Research

Ideas

Finding words that rhyme with Bru to experiment and see what I could come up withTo see if I could link anything together with Irn Bru!Words that stood out: CREW BREW DO ISSUE VALUE YAHOO

Straplines

‘What can Irn Bru do for you’‘What Bru can do for you’‘What can your Bru do for you’‘What you can do with Irn Bru’‘What will you do with your Bru’‘Choose your Brew/Bru’‘Making a Brew/Bru?’‘Have a brew/bru!’‘Swap your Brew for a Bru’‘Bru up’‘Is your Bru die’‘Are you due a Bru?’‘Due a bru?’

‘Got an issue, have a Bru’‘Got an isse, grab a Bru’‘Value your Bru’‘Bru is best’‘Its better its Bru’‘It’s the only Bru’‘It’s the only Bru for you’

StrategySpreading the word on Irn Bru! Add some man power to it! Man up and drink Irn Bru, its different and there's no other taste like it, what can it do for you!

The Irn Bru man

StrongPowerful Scottish stigmaFearless = of being ‘hard’WarriorTough

‘Value your Bru’- makes you strong, manly, ‘hard’

What can it give you/do for you

Man Power

What your Bru can do for you

Bru Power

Ideas

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‘What can your Bru do for you?’

Situations in which a tasty can of Irn Bru would do just the job

Associating with awkward moments

When a Bru is needed

Time of need

Whatyour Bru do For

you?

Ad 1

Ad 2

Ad 3

TV Ad

Second campaign idea

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Ideas 2‘It’s gotta be a can of Bru’

‘Its better with Bru’

Typical ‘situations’ that may occur in Scotland- people cant live without their Irn Bru!

Kids grow up with it and Scottish people go wild for it!

Growing up with Irn Bru

Ad 1

Ad 2

AD 3