Ireland as a Unique Brand Of International Recruitment

Brian Fairbrother – Recruitment Manager

The People of Ireland ( 2015)

• 4.6 Million Compared to 2.8 Million in 1960 …(4.7 Forecast for 2016)

• 40% - population are under 29 years old

• 12.3% - population born outside Ireland

• 2.5% - British

• 1.14% - before enlargement of EU 2004 (Germany, Denmark, France...etc.)

• 5% - after enlargement ….(10 Countries) Poland, Latvia, Romania, Cyprus…etc

Ref: (tradingeconomics.com & Census)

Our Additional Population

• 1 Million Irish living abroad

• Estimated 6 million people living in the UK have an Irish born grandparent

• 12% of the American population claims Irish Heritage … (Mohammed Ali, Barrack Obama)

• 70 million globally claiming Irish heritage

W e a r e I r i s h !

Characteristics of being Irish

• We Believe: Music, Loyalty, GAA, Religion

• We Compete: Sport, North Sider/South Sider, Emigration, Enterprise Ireland, and IDA

• We Celebrate: St Patricks Day, Pubs, Sport,

• We Love: Friends, Family, Heritage, History, togetherness

• We Accept: We get on with things, strong resilience, failures

“This is one race of people for whom. Psychoanalysis is of no use whatsoever”Sigmund Freud

Why move to Ireland

• Relaxed atmosphere, Warm

• Friendliness, Authentic, Open minded people

• Young population

• Opportunities, Positive market perception

• English speaking

• Cost of living

• Safe. Neutral country

• I got the call

Why do business in Ireland

• Favourable corporation tax rate for FDI

• Strong communication and technology infrastructure

• Highly educated young population

• Strong support: It’s easy to do business

• Competitive labour costs• Strong existing cluster of National and FDI business within: MedTech, Financial services, Internet and

Pharmaceutical

• We have become the number 1 culture in the world open to foreign ideas (IMD 2015)

• Strong focus on building a R&D Eco system

Future

FDI

• 80,000 new jobs by FDI - 2020 (IDA 2015 strategy)

• Direct employment target of 209,000 by 2019 (based on 4.9 million population = 4.3% of our population.

(41% employed now)

• US to remain key market, while targeting ,Increased market share in Europe and Emerging /Growth Markets

Irish Business Winning Internationally: Exports

• 13,000 new jobs in Enterprise Ireland companies forecasted by 2016

• New €500,000 Enterprise Ireland fund to support FinTech start-ups

Ireland as a Export

Datalex announce 200

new jobs in response to

global demand for its

digital commerce

software. based in:

• Dublin

• Beijing

• Atlanta

• Manchester

How do we Maintain the Brand

Our Challenge!

• Improve childcare options, (French schools stay open till 6pm / €200 a month -Scandinavian countries)

• Open our education system - International Baccalaureate (2 schools in Ireland)

• Continue to improve our infrastructure

• Improve our housing

• Develop Ireland – ‘Capital of the Global Village’ – Not only EMEA! - (APAC / Americas / Baltic….

• Continue the spread of Irish business – “Brand Emigration”

• Changing Market -Trump / Brexit

Recruitment Business for the Global Village

• Embracing technology: WhatsApp, Facecall, Skype, LinkedIn, Xing, Viadeo, Facebook, Recruitment Portals,

Snapchat, Instagram, YouTube, Google Plus, Periscope

• Internal Recruitment: Recruiters are becoming Digital Marketers, Bloggers

• The understanding of different country cultures

• Ability to speak an additional language – Fluent V Native

• Ability to Sell – Relocation

• The importance of ‘Brand Ireland’ or ‘Irish’ in building rapport with candidates and clients

• Consider global office – Export

Thank you