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    IR Global Rankings EventNew YorkApril 06, 2010

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    IR Global Rankings 2010Brief Overview

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    Ranking Categories

    3

    IR WebsiteOnline Annual

    ReportFinancial

    DisclosureCorporate

    GovernanceInvestors

    Choice

    Evaluation

    Content

    Design &

    Navigability

    Interactivity

    Technology &Data Handling

    Timeliness

    Evaluation

    Content

    Design &

    Navigability

    Interactivity

    Technology &Data Handling

    Evaluation

    Operating

    Information

    Financial

    Statements (IS,

    BS, CF)

    Guidance

    Conference Calls

    Exemplary

    Disclosure

    Evaluation

    Remuneration

    and Performance

    Board

    Accountability

    Capital Structure

    Shareholder

    Protection

    Internal Controls

    Financial

    Disclosure

    Online Voting

    Best IR Program

    Best IR Officer

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    Sample of an IRGR Evaluation Spreadsheet

    4

    Content

    Design&Navigability

    VisibilityofIRWebsitevs.OtherSections

    LinktoIRHomepageinEnglishonFirstPage

    Navigability

    CompanyhasaS

    pecificIRMenu

    AllSectionofIRM

    enuAreSeenWithoutClicking

    DocumentsCanD

    ownloadDirectlyWithoutOpeningNewInternetExplo

    NumberofClicksNeededtoFindInformation

    Upto2ClicksforAnyInformation

    From3to4Clicks

    forAnyInformation

    LinkstoOtherSectionsoftheWebsite

    Homein"Portal"F

    ormat

    LinkstoRelatedT

    opics

    Interactivity

    Technologyand

    DataHandling

    Timeliness

    AnnualReportRe

    questDate

    ContactPerson(e

    mail,etc.)

    PackageShipping

    Date

    ContactInformatio

    n

    SitehasIRcontac

    t(s)and/orRequestForm

    Responsiveness

    CompanysentE-mailInformingPackagewillbeSent

    PackagePostedin4BusinessDaysfromRequestDate

    PackagePostedin5-15BusinessDaysfromRequestDate

    Updates(Conside

    reinotamaxqdotempreoaoatual)

    UpdateDateInfor

    mationAvailable

    LastWebsiteUpdate-LessThan1Week

    LastWebsiteUpdate-LessThan2Weeks

    Total

    50,0 15,0 1,0 1,0 7,0 2,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 10,0 15,0 10,0 1,0 1,0 4,0 1,0 3,0 2,0 5,0 1,0 4,0 3,0 100,0

    23,5 13,5 1,0 1,0 5,5 2,0 1,5 2,0 5,0 5,0 2,0 2,0 1,0 1,0 5,5 6,5 8,0 5-Jan-09 relaciones. inver 1,0 1,0 3,0 1,0 - 2,0 4,0 - 4,0 3,0 57,00

    39,8 9,5 1,0 1,0 3,5 2,0 1,5 - 3,0 3,0 2,0 2,0 1,0 1,0 8,0 13,0 8,5 5-Jan-09 investor.relation 1,0 1,0 3,0 1,0 - 2,0 4,5 0,5 4,0 3,0 78,75

    36,7 14,0 1,0 1,0 6,0 1,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 6,3 11,0 8,5 5-Jan-09 1,0 1,0 3,0 3,0 - 4,5 0,5 4,0 3,0 76,40

    26,5 14,0 1,0 1,0 6,0 1,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 1,5 12,0 8,5 5-Jan-09 1,0 1,0 3,0 1,0 - 2,0 4,5 0,5 4,0 3,0 62,50

    43,0 13,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 2,0 1,0 1,0 8,0 13,0 9,0 5-Jan-09 [email protected] 1,0 1,0 4,0 1,0 3,0 4,0 1,0 - 3,0 86,00

    1,5 13,0 1,0 1,0 6,0 2,0 3,0 1,0 5,0 5,0 2,0 1,0 1,0 - - 2,5 4,0 1,0 1,0 - 3,0 - - 3,0 21,00

    28,5 12,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 1,0 1,0 - 2,3 7,5 6,0 5-Jan-09 1,0 1,0 - 5,0 1,0 4,0 3,0 56,25

    26,5 12,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 1,0 1,0 - 4,8 10,0 9,0 5-Jan-09 gmansur@ami l. 1,0 1,0 4,0 1,0 3,0 - 4,0 1,0 2,0 3,0 62,25

    9,5 8,0 - - 2,0 2,0 - - 5,0 5,0 2,0 1,0 1,0 - 3,3 11,0 6,0 5-Jan-09 AMPServices@ 1,0 1,0 1,0 1,0 - - 4,0 4,0 3,0 37,75

    3,0 9,0 - - 3,0 1,0 - 2,0 5,0 5,0 2,0 1,0 1,0 - - 2,0 1,0 5-Jan-09 1,0 1,0 - - - - - 15,00

    24,5 12,0 1,0 1,0 4,0 2,0 - 2,0 5,0 5,0 2,0 2,0 1,0 1,0 3,3 12,0 8,5 5-Jan-09 corporatecomm 1,0 1,0 3,0 1,0 - 2,0 4,5 0,5 4,0 3,0 60,25

    26,0 8,0 1,0 1,0 2,0 2,0 - - 3,0 3,0 2,0 2,0 1,0 1,0 8,3 13,0 8,0 5-Jan-09 1,0 1,0 3,0 3,0 - 4,0 - 4,0 3,0 63,25

    28,5 8,5 1,0 1,0 3,5 2,0 1,5 - 2,0 - 2,0 2,0 1,0 1,0 2,0 8,5 3,5 5-Jan-09 1,0 1,0 - 2,5 0,5 2,0 1,5 51,00

    8,0 8,0 1,0 1,0 3,0 2,0 - 1,0 3,0 3,0 2,0 1,0 1,0 - 2,0 11,0 5,0 8-Jan-09 1,0 1,0 - 4,0 - 4,0 3,0 34,00

    34,5 12,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 1,0 1,0 - 6,5 13,0 9,0 5-Jan-09 4823. flavia@br 1,0 1,0 4,0 1,0 3,0 4,0 - 4,0 3,0 75,00

    23,5 12,5 0,5 0,5 5,0 2,0 3,0 - 5,0 5,0 2,0 2,0 1,0 1,0 2,0 10,0 8,0 5-Jan-09 1,0 1,0 3,0 3,0 - 4,0 1,0 2,0 3,0 56,00

    22,0 7,0 1,0 1,0 2,0 2,0 - - 3,0 3,0 2,0 1,0 1,0 - - 9,0 5,0 5 -Jan -09 CATABOTE@B 1,0 1,0 1,0 1,0 3,0 - 2,0 3,0 43,00

    38,3 15,0 1,0 1,0 7,0 2,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 8,5 11,0 5,5 5-Jan-09 1,0 1,0 - 4,5 0,5 4,0 3,0 78,25

    43,5 10,0 1,0 1,0 2,0 2,0 - - 5,0 5,0 2,0 2,0 1,0 1,0 7,5 14,0 9,0 5-Jan-09 1,0 1,0 3,0 - 3,0 - 5,0 1,0 4,0 3,0 84,00

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    Individual Feedback and Best Practices Report

    Participants who choose to acquire the individual feedback report

    will receive suggestions for improvements where applicable, as wellas a benchmark report with key best practices and examples tofollow for each category

    5

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    Key IR Global Ranking Points

    6

    A TrueGlobal

    Ranking

    UniqueEvaluation

    Method andRanking System

    Transparency

    IndividualFeedback

    ReportsGlobal Benchmark

    Comparisons

    Recognition

    What Makes IR Global Rankings Unique?

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    IR Global Rankings 2010

    Global Trends Impacting

    IR Professionals

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    2010 IRGR Highlights

    Risk Perception

    More questioning from investors and analysts;

    Increased demand for information.

    8

    FOCUS: IR Productivity and Efficiency

    The Scenario: Aftermath of the Crisis

    IR Budget

    Tightening budgets;

    Need to deliver results on limited resources.

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    2010 IRGR Highlights

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    What investors and analysts demanded most?

    What is new and what is not new: even with business as

    usual, investors wanted to be sure they got all risks covered;

    Increased scrutiny over companies internal controls andgovernance structures;

    Not only pure performance, but also sustainability of results

    over time.

    How did Companies respond?

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    2010 IRGR Highlights

    Content Disclosure of Corporate Governance information;

    Investor Days / Meetings information;

    Audio and transcripts of conference calls.

    10

    FOCUS: IR Productivity and Efficiency

    Differentiate from others through detailed content

    64%51%

    69% 66% 64%

    46%35%

    55% 60% 54%

    Afr ica Asia/Pac ific Europe Latin

    America

    North

    America

    Content

    2 010 20 09

    86%77%

    92%83%

    92%

    63% 61%

    79%71% 75%

    Afric a Asia/Pac ific Eur ope L atin

    America

    North

    America

    Corporate Governance

    2010 2009

    Aftermath of the crisis: improve content

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    Shinsei Bank

    www.shinseibank.com/investors/en/ir/

    2010 IRGR Highlights

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    Not onlywhat, but

    HOW it is

    structured.

    Describe roles and

    responsibilities.

    Corporate Governance Information

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    METRO AG

    www.metrogroup.de

    2010 IRGR Highlights

    Complete and thorough

    information: bio, term of

    office, fields of

    responsibility .

    12

    Corporate Governance Information

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    2010 IRGR Highlights

    Earnings Release in

    (html/pdf); Financials

    (html/excel); ConferenceCalls Presentations

    (pdf/links to webcasts) .

    Nexen

    www.nexeninc.com

    Special section forInvestors Day: all

    presentations, webcasts

    and transcripts.

    13

    Quarterly Calls & Investors Days

    http://www.nexeninc.com/http://www.nexeninc.com/
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    2010 IRGR Highlights

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    Budgets are even more limited. What now?

    Budget reduction tests IR teams ability to sell the story to an

    even more demanding audience (as discussed in item 1);

    Access to information, transparency, equal treatment cannotbe hindered;

    Simpler (and low-cost) features to put information and pass on

    the investment message effectively.

    How to deliver more for less?

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    Interactivity Financial data in downloadable Excel format;

    Social networks, Web 2.0.

    2010 IRGR Highlights

    15

    43%33%

    54% 56%70%

    34%25%

    44%51%

    64%

    A fr ic a Asia/Pac ific Eur ope L atin

    America

    North

    America

    Interactivity

    2010 2009

    0%

    22%

    14%

    19%

    27%

    0%

    8%11%

    7%

    13%

    Afr ica Asia/Pacific Europe Latin America North

    America

    Web 2.0 / Social Media

    2010 2009

    FOCUS: IR Productivity and Efficiency

    Facilitate the access to / distribution of existing info

    Back to basics: implement simple features

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    2010 IRGR Highlights

    16

    Event Centric Charts, Downloadable Files

    METRO AG

    www.metrogroup.de

    Event-centric charts, with

    comparisons with main

    indexes, peers in

    downloadable files.

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    2010 IRGR Highlights

    Social Bookmarking:

    linking to main/most

    popular social networks

    available.

    17

    Social Networks

    METRO AG

    www.metrogroup.de

    Next steps: not only which network to use,

    but how content should be

    presented/posted/monitored.

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    K+S Aktiengesellschaft

    http://www.k-plus-s.com/en/ir/

    2010 IRGR Highlights

    Investors Fact Book: easy

    to find, interactive

    investors kit.

    18

    Financial Data

    Debt and other BS info breakdown andevolution

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    Trend: Are the gaps narrowing?

    Is technology creating a levelplaying field for IR programs?

    Is the narrowing gap (cross sector,

    cross region, smaller vs larger cap

    companies) observed in past

    years still a trend?

    19

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    IRGR Scores x P/E x Mkt.Cap

    20

    1

    2

    3

    4

    5

    -

    5,0

    10,0

    15,0

    20,0

    25,0

    65,00 70,00 75,00 80,00 85,00

    Trailing

    P/E

    IRGR Score - Website

    Health Care

    1

    2

    34

    5

    -

    5,0

    10,0

    15,0

    20,0

    25,0

    30,0

    35,0

    68,0 70,0 72,0 74,0 76,0 78,0 80,0 82,0

    Trailing

    P/E

    IRGR Score - Website

    Technology

    12

    3

    4

    5

    -

    2,0

    4,0

    6,0

    8,0

    10,0

    12,0

    14,0

    16,0

    18,0

    67,0 68,0 69,0 70,0 71,0 72,0 73,0

    Trailing

    P/E

    IRGR Score - Website

    Utilities

    Mkt Cap

    Source: Bloomberg, March 2010

    Small caps, even with smallerbudgets, can put together an

    efficient IR Program with solidresults;

    Global standards convergence islikely to prevail over regional orindustry characteristics.

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    Questions & Answers