iptv latino von mexico
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Enriching Today’s Entertainment and Communication Experience
Proprietary and Confidential.2
Proprietary and Confidential.2
IPTVLatino Overview
We provide a communication & rich media service delivery engine to enable Rich online and mobile media/content (IPTV – P2P_TV) leveraging social networking
We leverage multiple modes of communications and content that cross multiple networks to add significant value in customer’s interaction with people, systems and devices using existing infrastructures.
We focus on the “Latin Market” and target the following:– Consumers 18-35– Marketing – Online and Mobile/Wireless advertisers – iHollywood, Artists, Indies and Brands– XoIP Providers & MVNOs and Cable Operators– Radio – Newspaper and TV Broadcasters
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Proprietary and Confidential.3
[Economist, September 2005]
THE MEANING OF FREE SPEECH
The acquisition by eBay of Skype is a helpful reminder to the world's trillion-dollar telecoms industry that all phone calls will eventually be free . . .
. . . Ultimately—perhaps by 2010—voice may become a free internet application, with operators making money from related internet applications like IPTV . . .
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Proprietary and Confidential.4
Enriched Entertainment and Communications for Person-to-person communication, Real-Time & Non-Real-Time convergence, including multimedia, IPTV, voice, data, music, game / social network / presence
An infrastructure supporting sync/context Aware/semantic multimedia sessions
Allow 3rd party development of services ( Google -Yahoo Maps, GoogleTalk, SIMPLE, Flickr, XML-AJAX WebServices Mobile Wireless Commerce, Advertisement and marketing
Nomadic / Portable / Roaming structureP2PSIP_dSIP 3G-IMSRe-usable modular functionality, business triggers and dataContext Aware Services (Active, Passive)Access and Transport agnostic
Innovative Interactive Services
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Proprietary and Confidential.5
Web 1.0 Web 2.0• DoubleClick• Ofoto• Akamai• mp3.com• Britannica Online• Personal web sites• evite• Page views• Screen scraping• Content management
systems
• Google AdSense• Flickr• BitTorrent• Napster• Wikipedia• blogging• Upcoming.org and EVDB• Cost per click• Web services• wikis
Source: Tim O’Reilly 9/2005
Web 1.0 Web 2.0• Feature rich• Lots of words• Content produced by few• Architecture of consumption
• Download culture• Web as browser or web site• Web of documents (page-based)
• Control• Centralized• Taxonomy
• Feature stingy• Few words• Content produced by many• Architecture of participation
• Remix culture• Web as Platform• Web of data (page-less)• Contribution• Decentralized• Folksonomy
Perfect Storm
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Web2.0 Meme
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NexWEB Framework
Unique FormatsCopyrighted and IP ContentEnrichment – AnnotationsHard to Recreate DataPermalinks, RDFTrust, Preference, Presence, Privacy
XML WebServicesRSS,REST, SOAP
UsersContributors
MashUPs
DecentralizationRelationship Managed By CustomerSaaSUser ParticipationRight to RemixMass Service of MicromarketsVoIP/SIP/P2PPresence / IM / Context Based ServicesCommunity BuildingPodcastingVideoCastingFilteringSharingTaggingRatingContext/ Location Based Services Ambient Based ServicesCollaborationSocial Search / Social BookmarkingRIAsAJAXRoRBitTorrentIPTV (Interactive/ MultiModal)Rewards/Mobile Payment
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Proprietary and Confidential.9
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Interactive IPTV – Mobile - Web
Interact with Brands and Media Events
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Proprietary and Confidential.12
Latin Music Videos – Movies - Songs
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mCommerce ..Purchase advertised product
1- Contact us using SMS 2- Include ProductID in body of
message. 4. We confirm your Purchase
Request 6. You receive goods product
service base upon approved fulfillment method.
3-We request confirmation of PurchaseRequest via SMS
5- We process PurchaseRequest through your selected preferred method
5A- We send purchase approval notice to vendor
See Product ID in AD ( Craiglist, Web, Magazine, eBay, TV )
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Proprietary and Confidential.14
Retailer – FastFoods
1- You see an SMS2Buy code in AD, McDonald, Starbucks, etc2- SMS/Message code to number shown or Intelligent Agent3- We confirm order , after it we process request and notify store4- Item or product is then fulfilled based upon preferred method.
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Proprietary and Confidential.15
In the US, more people have mobile phones than TVs. There has never been a better time to implement mobile advertising
Consumers are becoming increasingly technology literate (72% of mobile phone owners have changed their ringtone) and evermore multimedia savvy (68% of Nokia mobile phone owners have played a game on their handset).
At the same time, consumers are spending more time on the go, leading to explosive growth in OUT-OF-HOME Advertising.
Improve brand recall Reinforce brand positioning Increase direct response Stimulate sales Improve your return on outdoor advertising investment
Out-Home – Out-Office Marketing
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Proprietary and Confidential.16
XoIP SDP Reference Infrastructure
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Proprietary and Confidential.17
XoIP TecKNOWlogy Ecosystem Reference Architecture
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Service Delivery Model
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mCommerce Revenue Model
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Google – Amazon – eBay Model
Subscription (Ala Carte)
Advertising (See Google )
Flat Fee
Pre-Paid / Post-Paid
Calling Party Pays and Event Based billing
Bill and Keep
Software as a Service
Business ModelsBusiness and revenue models
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And then there is ….3G IMS and APPs / Content providers
APP-SVC
APP -SVC
APP-SVC
