ipl 7 game of brands- pre ipl to mid ipl

Surf The IPL Wave Mid IPL

Therefore Consultancy and Services Pvt. Ltd.

IPL: The Game Of Brands

A Special Study By: Mid IPL

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

MI DD CSK KKR RCB RR SRH KIX

Score Card : Alerts During IPL

MI DD CSK KKR RR RCB SRH KXI

13% 12% 12% 17% 11% 12% 9% 17%

Source: BuzzAngles Period: 08th April to 6th May

Amity University

46%

27%

5% 5% 5% 4% 3% 2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge

Brand Score Card : Total Alerts

Pepsi Sony Times

Internet Aircel Idea Amity

University ACC Royal

Challenge

46% 27% 5% 5% 5% 4% 3% 2%


IPL SEASON 7 SAGA Mid IPL

The King Size Buzz

17%

83%

Brand IPL

Other Brands

IPL as a Brand stands out distinctively with 17% share

The rest of 83% comprises of 185 Buzz Words


In The Buzz

0%

2%

4%

6%

8%

10%

12%

14%

16%

Kolkata KnightRiders

Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai SuperKings

RoyalChallengersBangalore

SunrisersHyderabad

Pepsi Glenn Maxwell

Apart from Franchise

Brands ‘Pepsi “& Glenn Maxwell’

create a Buzz


The Key Players

Sports Personalities

54%

Franchise Brand 33%

Sponsor Brand

7%

Celebrities 4%

Negative News

1%

Sports Personalities and Franchise Brands create Buzz this IPL season with 54% and

33% respectively


Top 5 Buzz Trend - Category

0%

20%

40%

60%

Pre IPL Week1 Week2 Week3

Sports Personalities

0%

20%

40%

60%


Franchise

0%

20%

40%

60%


Event

0%

20%

40%

60%


Celebrity

0%

20%

40%

60%


Print Publication

Period: 08th April to 6th May Source: BuzzAngles

0%

20%

40%

60%


Brand

0%

20%

40%

60%


Spot Fixing IPL event gained noticeable coverage Pre IPL

IPL Tide overall shows a downward trend

ALL ABOUT SOURCES Know who is buzziest!!

0%

5%

10%

15%

20%

25%

30%

35%

Top 10 Sources

Cricket Country distinctively tops the list of source speaking about

IPL and related topics


Top 5 Buzz Trend - Source

0%

20%

40%

60%


1. Cricket Country

0%

20%

40%

60%


2. Indian Express

0%

20%

40%

60%


3. NDTV

0%

20%

40%

60%


4. Gulfnews.com

0%

20%

40%

60%


5. Zee News


The IPL coverage from each source seems to be decreasing

Gulf news.com gave a good coverage at the start of IPL shows a down trend as IPL progresses

ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Kolkata KnightRiders

Kings XI Punjab MumbaiIndians

DelhiDaredevils

RajasthanRoyals

Chennai SuperKings

RoyalChallengersBangalore

SunrisersHyderabad

Being on top of the performance score, CSK barely

manages to create a Buzz

Franchise Wise Count


17%

13%

13%

13%

12%

12%

11%

9%

Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils

Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad

Weekly Franchise Buzz


0%

100%

0% 0% 0% 0% 0% 0% 19%

11%

10% 15%

13%

12%

10% 10%

17%

12%

14% 12%

12%

13%

13% 7%

16%

15%

14% 11%

12%

13%

10% 9%

Pre IPL

Week 1

Week 3

Week 2

Mid IPL

KKR consistently tops the Buzz amongst franchises

Week wise Buzz Trend - Franchise

0%

20%

40%

60%


1. Kolkata Knight Riders

0%

20%

40%

60%


2. Kings XI Punjab

0%

20%

40%

60%


3. Mumbai Indians

0%

20%

40%

60%


4. Delhi Daredevils


0%

20%

40%

60%


5. Rajasthan Royals

0%

20%

40%

60%


6. Chennai Super Kings

0%

20%

40%

60%


7. Royal Challengers Bangalore

0%

20%

40%

60%


8. Sunrisers Hyderabad

All Franchises except Sunrisers Hyderabad, seem to be losing on their buzz count when compared to the earlier weeks

ABOUT BRANDS PERFORMANCE Know who is buzziest!!

Top 10 Sponsor Brands

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Pepsi Sony TimesInternet

Aircel AmityUniversity

Idea ACC RoyalChallenge

SpiceJet EtihadAirways

Event Sponsor Brands

Other Brands


The event sponsors distinctively lead the top 10 Brand list

Top 5 Buzz Trend - Brands

0%

50%

100%


1. Pepsi

0%

50%

100%


2. Sony

0%

50%

100%


5. Amity University


0%

50%

100%


3. Times Internet

Aircel and Amity University are the only two franchise sponsor Brands that make to the top 5 list

0%

50%

100%


4. Aircel

ABOUT PLAYER PERFORMANCE Know who is buzziest!!

Top 10 Players

0%

2%

4%

6%

8%

10%

12%

14%

GlennMaxwell

KevinPietersen

MS Dhoni RohitSharma

AB deVilliers

Chris Gayle David Miller GautamGambhir

BrendonMcCullum

ShaneWatson


After consistently being in the top 10 list of players, Glenn Maxwell Tops the Player list

Top 5 Buzz Trend - Players

0%

20%

40%

60%


1. Glenn Maxwell

0%

20%

40%

60%


2. Kevin Pietersen

0%

20%

40%

60%


4. Rohit Sharma

0%

20%

40%

60%


5. AB de Villiers


0%

20%

40%

60%


3. MS Dhoni

All the top 5 players seem to be loosing their coverage share when compared to their earlier coverage

ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!

0%

5%

10%

15%

20%

25%

30%

Preity Zinta ShahrukhKhan

Gauri Khan MukeshAmbani

Juhi Chawla Nita Ambani Shilpa Shetty Katrina Kaif PriyankaChopra

Celebrities


Celebrities who are also the franchise owners top

the list

Top 5 Buzz Trend - Celebrities

0%

20%

40%

60%

80%


1. Preity Zinta

0%

20%

40%

60%

80%


2. Shahrukh Khan

0%

20%

40%

60%

80%


4. Mukesh Ambani

0%

20%

40%

60%

80%


5. Juhi Chawla


0%

20%

40%

60%

80%


3. Gauri Khan

While Preity Zinta has had received the most consistent coverage, SRK and wife Gauri Khan follow the leader list.

Mukesh Ambani makes it to the top 5 Celebrity list

Weekly Top Buzzes

Source: BuzzAngles

Source

Franchise

Print Publication Sports Personality

Brand

Pre IPL

Overall Week 1

Pepsi

Pepsi

Pepsi

Week 3

Week 2

Pre IPL

Overall Week 1

Non Shahrukh

Khan

Week 3

Week 2

Celebrity

Pre IPL

Overall Week 1

KIX

KKR

KKR

Week 3

Week 2

Pre IPL

Overall Week 1

Week 3

Week 2

Pre IPL

Overall Week 1

Kevin Pietersen

Week 3

Week 2

Pre IPL

Overall Week 1

Cricket Country

Week 3

Week 2

Preity Zinta

Gauri Khan

Preity Zinta

Pepsi Pepsi KKR KKR

Period: 08th April to 6th May

The Hindu

The Hindu

The Hindu The

Hindu

The Hindu

Glenn Maxwell

Glenn Maxwell

MS Dhoni

Mohit Sharma

Cricket Country Cricket

Country Cricket Country

Cricket Country

BUZZ..!! Know who has created the

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

BuzzAngles

BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR

Blogs

Social Media

The report will focus only on the Brands visibility, the way it is perceived in this Digital Space

To know about BuzzAngle Platform Click Here

http://www.slideshare.net/thereforeindia/buzzangles

Get more updates

Get to know more about IPL and other Brands in IPL

+91-804538-20-20

www.thereforeindia.com

[email protected]

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Our Other Uploads

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About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.


Vivek Kapoor Chief Operating Officer

As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.


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Disclaimer

Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

ipl 7 game of brands- pre ipl to mid ipl

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ipl wave mid ipl

ipl season

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pre ipl week1 week2

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