iphone vs ipad - user experience differences
DESCRIPTION
High-level UX features, to consider when you design apps for iPhone and iPadTRANSCRIPT
iPhone vs. iPadUser Experience Differences
Hello!I’m Rustam Iskandarov, I’m doing UX at SoftServe
We talk aboutHigh-level UX features, to consider when you
design apps for iPhone and iPad
1. Small vs. BIG
Limited screen size(displays single screen at a
time)
• less data displayed;
• less controls visible and
available on a single screen;
• smaller buttons;
• slow interaction.
BIG screen
(displays more data on a single
screen; allows split-view,
a-la 2 screens at a time)
• more data displayed;
• more controls visible and
available on a single screen;
• big buttons;
• faster interaction.
2. Portrait vs. Landscape
Portrait - is default and
natural orientation.See the phone in your hand?
It is good to support both
orientations.
No default orientation.But, iPad strives to computer
display, which is landscape
oriented, which is more natural
for human perception.
Landscape – is more natural
orientation.
So it’s a MUST to support both.
3. Familiar vs. Surprising
Strict and familiar UI behaviorLots of Apps are used for a years
People expect that your application’s UI
will have similar behavior and interaction.
New UI behaviorEven in native apps some controls, behavior,
interaction is inconsistent.
But,You’ve got a space for creativity to enhance
interactivity, add some sexy metaphor to interaction,
surprise your customers )
4. Private vs. Shared
Privatehand-held mobile device, basically for personal use
SharedThe screen can be easily viewed by 3-4 users
around you…
iPad invites social interaction, public presentations,
etc.
5. Mobile vs. Hybrid
Very MobileIt is intend to be used with one hand, in any
condition, in any situation (when user walk, run,
jump, drive a car... Anything)
Hand/desk hybrid device(intend to be used more leisurely with both hands,
or like a laptop)
Consider this high-level features,
before you dig into details